Archive for January, 2010

Mailbag: International Shipping, Business Structure, Adsense And Affiliate Marketing

Published by Steve under Mailbag

Things are finally settling down a little bit in my household with our newborn. I’m getting used to the lack of sleep and the incessant crying. I’m getting used to multitasking while taking care of the kids. In fact, I wrote my last post while standing up and bouncing my son in my sling! In any case, now that I have somewhat of a routine, my writing schedule should slowly revert back to normal.

In any case, it has been a while since I’ve answered questions. Usually, I’m pretty good about responding to email but lately, I’ve been dropping a lot of things on the floor in order to catch up on rest. But without further ado, here are the topics for today.

These first two sets of questions are related so I’m lumping the answers into one.

i am in the process of importing from thailand …

Maximize Adsense By Only Showing Ads To Search Engine Visitors Even With WP Super Cache For Your Wordpress Blog

Published by Steve under Misc

I recently spent some time working with Adsense on MyWifeQuitHerJob.com so I thought I’d share with you some of the optimizations I’ve made with Google ads on this blog. As many of you may have noticed, this blog makes part of its revenues from Adsense ads which can be found directly above and below the content. But depending on how you arrived at this site, you may not have noticed the ads at all.

Because the income I make from Adsense ad clicks is directly related to the conversion rate of the people seeing the ads, it is to my benefit to only show these ads to interested parties. If too many ad impressions are shown but do not lead to conversions, Google will reduce the payout per click for my entire site. This phenomenon is know as “smart pricing”. In this case of MyWifeQuitHerJob.com, the …

How Much The Average American Can Save On Taxes By Having A Business

Many would be entrepreneurs hesitate to start their own business because they think it is too risky from a monetary perspective. In fact, most people don’t think starting a business is even worth trying unless they can come up with a grand slam profitable idea. Of course profitability is an extremely important factor with any business, but what if I were to tell you that you could save a decent amount of money every year with your business while only making a small profit or none at all?

Photo by Chasing Fun

That’s right! Most people don’t consider the tax savings involved in running a business. Most people don’t realize that having a day job is one of the worst ways to save on taxes because Uncle Sam takes a huge chunk out of your paycheck BEFORE you pay for anything. On the …

What Running A Business And Having A Baby Have In Common And Why It Matters

Published by Steve under Entrepreneurship

As many of you know, my wife and I recently gave birth to our second child Kyle. It’s only been about a month but we’ve already discovered that taking care of Kyle has been drastically different from taking care of our first child. For one thing, we are much more confident this time around. We know what we are doing. We aren’t afraid of minor issues and we can usually recognize when something is truly wrong versus just a normal phase of childhood.

We are also much more proficient at reading our baby’s signals and figuring out what needs to be done. Because we have our own “baby care system” in place so to speak, it’s especially interesting because we are now more keenly aware of how hospitals, books and friends influence us into thinking that certain methods are the right and only way of doing …

6 Ways To Speed Up The Loading Of Your Website

Your website could be the most beautiful site in the world but it does you no good if it takes forever to load. Let’s face it. People are impatient and a slow website prevents potential customers from completing their purchase. When I go online shopping, I expect pages to load at worst within 5-10 seconds. Any longer than that and I get antsy or I leave the store altogether. Sure, some people may be more patient than I am but why take the chance? Play it safe and make your business website as fast as possible.

Photo By Meddygarnet

Before you begin however, the first thing you need to determine is how fast is fast enough? This extent of your website optimizations largely depends on the analytics and demographics of your web visitors. For example, 3 years ago when my wife and I …

Why Our Online Store Profits Are Only Up 41% Year Over Year

Published by Steve under Our Story

Happy New Year! My wife just closed the books on another year of business and we are proud to announce that we have achieved double digit growth yet again. The profits for our business increased by 41% and we’re really happy with our accomplishments despite the down economy.

Most people consider 41% a pretty good increase in business so why the “only” in the title? The reason is because our profits could’ve been much much higher had certain fortunate and unfortunate events not transpired during the latter half of the year. If you recall, I posted a mid year update back in July and profits were up 75% at that point in time. Since our sales are usually heavily weighted towards the holiday season at the end of the year, we initially projected our profit numbers to be a lot higher than they were.

Before I …

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