All posts by Steve C

125: Shipping Logistics And How To Transport Your Goods From Overseas With Pam Cail

Shipping Logistics And How To Transport Your Goods From Overseas With Pam Cail
http://traffic.libsyn.com/mywifequitherjob/MWQHJ125PamCail.mp3Podcast: Download (Duration: 52:55 — 60.9MB) Today I’m thrilled to have a very special guest on the show Pam Cail. Pam is the VP of a company called HYCLogistics and she’s helped thousands of sellers get their goods to their warehouses from Asia. They’ve been in business since 1948 and she knows shipping and logistics inside and out. The reason why I have her on the show today is because many people are intimidated by the importing process. Plus, my wife and I import many times a year by sea and we’ve also been confused by all of the...

Income Report: How Our Online Store Performed In The First Half Of 2016

My wife just closed the books for the first half of 2016 and I’m happy to report that we had another year of record revenues. And yes, this now marks the 9th straight year of double digit growth! To be honest, I’m a little shocked at the numbers because things have not been smooth at all. And we’ve been dealing with several problems across different fronts that have negatively impacted revenue. Now if you look back at my income reports from prior years, you’ll probably notice that I say the same thing every year:) Running a business is not easy folks!...

124: How To Prevent Your Amazon Account From Getting Suspended With Cynthia Stine

How To Prevent Your Amazon Account From Getting Suspended With Cynthia Stine
http://traffic.libsyn.com/mywifequitherjob/MWQHJ124CynthiaStine.mp3Podcast: Download (Duration: 55:46 — 76.9MB) Today I’m thrilled to have Cynthia Stine on the show. Cynthia is someone I met at the Import Summit last year and she runs a site called OnlineSalesStepByStep.com where she offers a variety of very unique services related to Amazon. She’s has worked with hundreds of Amazon sellers over the years and she specializes in helping companies get out of the Amazon penalty box. If you’re ever suspended, Cynthia will help you get unsuspended. If a dirty seller is purposely trying to sabotage you, Cynthia can help. If want to know all of the tips and tricks on how to...

How To Start A WordPress Blog On A Shopify Or BigCommerce Store And Should It Be On A Subdomain?

Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic. Here’s the thing. Most people throw up an ecommerce store on Shopify or Big Commerce and pray that the customers will come. But the truth is that getting organic traffic to a brand new ecommerce store can be quite challenging early on. The easiest way to sell your goods is to first build...

123: How To Raise 9.1 Million Dollars On KickStarter With Zach Smith Of Funded Today

123: How To Raise 9.1 Million Dollars On KickStarter With Zach Smith Of Funded Today
http://traffic.libsyn.com/mywifequitherjob/MWQHJ123ZachSmith.mp3Podcast: Download (Duration: 50:40 — 58.3MB) Today I’m thrilled to have a very special guest on the show, Zach Smith. Zach is the founder of a company called Funded Today and he’s helped hundreds of startups achieve success with their crowd funding campaigns. For example, he helped raise over 9.1 million to launch the popular travel jacket from Baubax. And chances are if you are on Facebook, you probably saw an ad for it because it was a pretty cool product. In fact, this jacket became the most funded clothing project in the history of crowdfunding and one of the...

My First Keynote, The Future Of Ecommerce, And How I Convinced My Wife To Go Out On A Second Date

People often ask me what keeps me motivated to sell handkerchiefs online. And it’s a fair question to ask because… I’m not particularly into handkerchiefs, linen napkins or linen towels. I don’t use any of my own products on a regular basis and I’m definitely not the target demographic for my store. But here’s the thing. What I sell online doesn’t really matter to me at all. I could be selling fertilizer or manure for all I care, I’d still be excited to do it. For me, the interesting part about running an ecommerce store is the psychological aspect...

122: How To Make 600K Selling T-Shirts On TeeSpring With Derek Pankaew

How To Make 600K Selling T-Shirts On TeeSpring With Derek Pankaew
http://traffic.libsyn.com/mywifequitherjob/MWQHJ122DerekPankaew.mp3Podcast: Download (Duration: 45:38 — 52.5MB) Today I’m happy to have Derek Pankaew on the show. Derek is someone who I met at the Ecommerce Fuel Live conference and it was pretty random how we started talking. I was sitting directly behind him during a session and I couldn’t help but peek at his screen. And I found that the screen saver on his computer was a running count of his age. I took notice and we started chatting. And as luck would have it, Derek was selling t-shirts at the time and making a killing doing it. Now if...

121: How To Start A Successful Ecommerce Conference On Your First Try With Steve Chou And Toni Anderson

121: How To Start A Successful Ecommerce Conference On Your First Try With Steve Chou And Toni Anderson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ121SellersSummit.mp3Podcast: Download (Duration: 46:56 — 64.7MB) Today’s episode is a little different in that I’m not interviewing anyone on the show. Instead, I brought in my partner Toni Anderson to talk about how we launched The Sellers Summit, our ecommerce learning conference! This was my first event ever and I discuss all of the little things that were involved in planning and running the event. If you plan on launching your own conference someday, our mistakes and successes may help you out! I really loved every minute and I met so many new awesome people as well. Right now, we are selling...

Behind The Scenes Of My First Ecommerce Conference – The Sellers Summit

Most of you probably don’t know this, but I’ve always dreamed of giving a keynote speech at a conference. In fact, it’s been on my bucket list for quite some time. But here’s the thing. While I’ve been asked to give speeches at conferences before, no one has ever approached me to give a keynote ever. Not a single person! And a Chinese guy can only handle so much neglect!!! Anyway I got tired of waiting around for someone to ask so I decided to launch my very own conference instead:) Bucket list item crossed off!!! The...

120: How To Rank In Amazon And The Right Way To Solicit Reviews With Jeff Cohen of Seller Labs

How To Rank In Amazon And Get Legit Reviews With Jeff Cohen of Seller Labs
http://traffic.libsyn.com/mywifequitherjob/MWQHJ120JeffCohen.mp3Podcast: Download (Duration: 52:53 — 60.8MB) Today I’m thrilled to have Jeff Cohen on the show. Jeff is someone I met at the Import Summit last year and he’s the director of business management over at Seller Labs. Chances are if you are selling on Amazon, you’re probably using one of their awesome tools. For example, Feedback Genius which is a tool I use heavily, is a must have tool that automates the acquisition of customer reviews. And they have other awesome tools like Snag Shout which help you gather additional reviews and discover profitable products to sell on Amazon. All...

Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online. Here’s the funny thing about friendship and support. If most of your friends work full time day jobs, then most of them will be skeptical of your chances for success. And there...

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online
http://traffic.libsyn.com/mywifequitherjob/MWQHJ119MikeJackness.mp3Podcast: Download (Duration: 53:03 — 61.0MB) Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I had to have him on the show. Mike runs a bunch of ecommerce websites which include Icewraps.com, CuttingBoard.com, ColorIt.com. And he also runs his own business blog at EcomCrew.com Anyway Mike is a gold mine of information and what I like about him is that he’s constantly trying new strategies to boost sales. For example, his most recent store ColorIt.com is only 4...

118: How To Transition From Amazon To Your Own Ecommerce Store With Kurt Elster

How To Transition From Amazon To Your Own Ecommerce Store With Kurt Elster
http://traffic.libsyn.com/mywifequitherjob/MWQHJ118KurtElster.mp3Podcast: Download (Duration: 47:44 — 54.9MB) Today, I’m thrilled to have Kurt Elster on the show. Kurt was introduced to me by my good friend Nick Loper who I had back on episode 80 of the podcast. Kurt runs EtherCycle.com where he helps private label sellers launch their own ecommerce websites. Specifically, he’s a Shopify platform expert who helps Shopify users uncover hotspots in their designs to improve their conversion rate. Anyway, I’m a firm believer you really need to own your own platform in addition to Amazon which is why I brought Kurt on the show today to discuss the transition....

Why I Finally Quit My Job And 8 Life Lessons I Learned In The Process

For the past 5 years, I’ve been asked the following question over and over again… Steve, why do you still have a day job? Why do you work when your businesses generate so much money? Well several weeks ago, I finally gave notice at my job. Soon, I will no longer be an engineering director of microprocessor design. Soon, I will be giving up a skill that I’ve studied for as long as I can remember. After working at the same company for 17 years, all of a sudden I’m going to have an extra 32-40 hours free...

117: How To Create A 20M Dollar Company With Only 2 Employees Selling Vacuum Filters With Chad Rubin

How To Make 20 Million Per Year With Only 2 Employees Selling Physical Products Online With Chad Rubin
http://traffic.libsyn.com/mywifequitherjob/MWQHJ117ChadRubin.mp3Podcast: Download (Duration: 53:07 — 61.1MB) Today I have Chad Rubin with me on the show. Chad is an ecommerce veteran who has been selling online for quite some time. He’s the founder of Crucial Vacuum which is a company that is worth 20 million dollars with only 2 employees. He’s also the creator of Skubana which is software that will pretty much manage your entire ecommerce operation. What You’ll Learn How Chad got into ecommerce and why he decided to sell vacuum filters. The challenges of selling on his own site. How he exponentially grew his business by leveraging other...

The Exact Steps I Took To Increase Conversion Rates 42% For My Online Shop

Redesigning my online store website has been on my “to do” list for a very long time, but I could not get myself to pull the trigger because it was never a priority. Here’s the thing. My conversion rate has always been pretty good (>3%). And my online store has been growing in the double digits every year so why rock the boat? But then I attended a mastermind meeting 3 months ago with a bunch of other ecommerce veterans and decided to bring this up during my turn on the “hotseat”. Hey everyone. I’m thinking about doing...

116: How To Rank Any Website In Search With Brian Dean Of Backlinko

How To Rank Any Website In Search With Brian Dean Of Backlinko
http://traffic.libsyn.com/mywifequitherjob/MWQHJ116BrianDean.mp3Podcast: Download (Duration: 59:30 — 68.4MB) Today, I’m thrilled to have Brian Dean on the show. Brian runs the incredibly awesome site Backlinko.com where he teaches others how to get their sites ranked in search. And unlike other SEO gurus out there who make ridiculous claims, Brian totally walks the talk. He’s got an amazing array of articles (and by array I mean 30 or so) that go into incredible depth and he ranks for super competitive keyword terms on the front page of search. For example, just now, I typed in “how to generate backlinks” and guess who popped...

A Peek Into The Glamorous Life Of A Small Business Owner

Everyone knows that starting and running a small business is glamorous. In the past few weeks alone, I’ve read at least a half a dozen stories ranging from “How I made $1027.53 in a single day!” to “How you can work 4 hours a day and be rich with a small business!”. Clearly, these guys are living the good life. What’s funny is that these business owners never mention how glamorous their lifestyle really is. They don’t mention the power, the freedom and the luxury that comes along with owning a small business. On second...

115: How Ankur Created Teachable, An Easy To Use Platform To Create And Sell Online Courses

How Ankur Created Teachable, An Easy To Use Platform To Create And Sell Online Courses
http://traffic.libsyn.com/mywifequitherjob/MWQHJ115AnkurNagpal.mp3Podcast: Download (Duration: 48:28 — 55.7MB) Today, I’m really happy to have Ankur Nagpal on the show. I met Ankur after being introduced to him by my buddy Jeff Rose who recently started his own online course. Anyway Ankur runs the company Teachable.com which is a platform that allows you to create your own digital courses online without any technical hassles whatsoever. If you’re into ecommerce, you can think of them like a Shopify or a Big Commerce except for digital courses. Anyway, since I make a lot of money off of selling digital courses online, I thought that I’d bring...

4 Signs You Are Pricing Your Products Too Low And Leaving Money On The Table

Whether you are selling digital products, physical products, conference tickets or sponsorships, your net profit is largely dependent on the prices you set for your customers. But it’s a difficult thing to get right. If you set your prices too low, you won’t make any profit whereas if you set them too high, you’ll drive customers away. Besides not generating as much revenue, setting your prices too low also has the negative effect of attracting more difficult customers. Anyway I don’t have all the answers, but today I’ll do my best to provide you with some insight based...