All posts by Steve C

170: How To Build A Highly Engaged Instagram Following With Sue B Zimmerman

How To Build A Highly Engaged Instagram Following With Sue B Zimmerman
Podcast: Download (Duration: 53:36 — 61.6MB) Today I’m excited to have Sue B Zimmerman on the show. Now Sue and I met through a mutual friend and I actually recently watched her speak at Ryan Deiss’ Traffic and Conversion Summit. She is known as the Instagram Expert and travels across the world sharing her Instagram expertise. Today we are going to explore ways on how to increase your Instagram following and how to use Instagram to sell your products online. What You’ll Learn Sue’s strategy for building an Instagram audience Where to start building your following How Sue recommends generating content for Instagram. The tools...

5 Amazon Alerts That Will Change The Way You Manage Negative Feedback, Inventory And Sales

On the surface, selling on Amazon is a straightforward process. You ship your goods to Amazon’s warehouse. People buy your products Amazon handles all shipping and fulfillment Amazon pays you money based on what you sold. Sounds simple right? But as with any online business, there’s a lot more going on under the hood that most people won’t tell you about. For example… You have to make sure you don’t run out of inventory You have to monitor your listings to make sure there are no hijackers You have to manage your Amazon Sponsored Ad Campaigns You have to register your brand You have to monitor your Amazon...

169: How To Get Your First 10000 Email Subscribers With Bryan Harris

169: How To Get Your First 10000 Email Subscribers With Bryan Harris
Podcast: Download (Duration: 58:05 — 66.8MB) Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed. Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business. Specifically, Bryan is an expert at growing your email list and launching a product. So today we are going to cover how to quickly build an...

6 Simple But Effective Habits That Improve Your Productivity

Not too long ago, I was working 40 hrs/week as an electrical engineer, running an online store with my wife, writing posts for my blog, putting out a weekly podcast, teaching an ecommerce course and holding an annual conference all at the same time. In fact, it was only recently that I quit my full time job as a microprocessor designer even though I loved being an engineer. If you are curious, here’s why I finally quit. Editor’s Note: For a breakdown of my various businesses, check out my latest income report. Now on the surface, this sounds like a...

168: How To Make 8 Figures Selling Boxed Software Using Google Shopping With Daniel Parker

168: How To Make 8 Figures Selling Boxed Software Using Google Shopping With Daniel Parker
Podcast: Download (Duration: 53:44 — 61.8MB) Today, I’m thrilled to have Daniel Parker on the show. Daniel is someone who I met at the Ecommerce Fuel Live conference in Savannah, Georgia and he actually taught me a few things that I was not doing with my Google Shopping ads that I promptly fixed as soon as I got home. Daniel runs MyChoiceSoftware.com which is an online store that sells boxed software online. Selling off the shelf software is an incredibly competitive niche but he does extremely well making well over 8 figures last year. Enjoy the show! What You’ll Learn How...

How Much It Costs To Start An Online Store And Should I Dropship Or Carry Inventory

If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. But if all you want to do is make enough money to quit your job and start a “lifestyle” business, you don’t need much money at all! In fact, depending on what your end goal is, you can get started with an online business for less than $6 a month. The other...

167: Key Takeaways From Sellers Summit 2017 With Toni Anderson And Steve Chou

167: Key Takeaways From Sellers Summit 2017 With Toni Anderson And Steve Chou
Podcast: Download (Duration: 51:51 — 71.5MB) Today, we’re doing a special episode because I’m not interviewing anyone on the show. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Now if you don’t know Toni, she’s my partner in crime and she’s actually been on the show 3 or 4 times already. Anyway, the Sellers Summit is a conference that we throw every year and today we’re going to talk about what worked, what didn’t and some key takeaways. Click here to buy the virtual pass for Sellers Summit 2017 What You’ll Learn Two new...

The Most Profitable Way To Run Amazon PPC Sponsored Product Ads – A Step By Step Guide

Ever since Amazon banned incentivized reviews, running profitable Amazon sponsored product ads has become a required skill. In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private label sellers only where your product margins are high enough to support an ad spend or (ACOS) of at least 20%. Before implementing the steps...

166: How To Thrive As An Artist In This Day And Age With Jeff Goins

166: How To Thrive As An Artist In This Day And Age With Jeff Goins
Podcast: Download (Duration: 59:48 — 68.7MB) In this episode, I have Jeff Goins on the show. Jeff is someone who I met a Fincon years ago where he gave an awesome keynote speech. He’s the author of 4 books including a national bestseller called The Art of Work: A Proven Path to Discovering What You Were Meant to Do. He also runs a course called Tribe Writers where he teaches others how to get your writing noticed. Anyway the reason why I decided to bring him on the show is because I wanted to interview a creative professional who makes a...

My Keynote Speech For Sellers Summit 2017 And A Peek Behind The Scenes

When I first launched the Sellers Summit last year with my partner Toni Anderson, I was terrified. I was scared that I wouldn’t be able to sell tickets. I was scared that I wouldn’t be able to find high quality speakers to talk at the event. And I was scared that I wouldn’t be able to find sponsors willing to support such a small, intimate conference. But what ended up happening was that last year’s Summit went so well that I was terrified that I wouldn’t be able to reproduce the same results again. I was terrified that the expectations would...

165: How To Create A Sales And Email Funnel For Your Store With Austin Brawner

How To Create A Sales And Email Funnel For Your Store With Austin Brawner
Podcast: Download (Duration: 47:00 — 64.8MB) Today, I’m thrilled to have Austin Brawner back on the show. I met Austin at the Ecommerce Fuel conference 3 years ago and we’ve kept in touch since. In fact, I had Austin on back in episode 65 a long time ago. Austin runs the Ecommerce Influence Podcast and also helps ecommerce companies grow with his site Brand Growth Experts. He’s also the CMO of an ecommerce company called Boom Boom Energy. Austin is a popular speaker on marketing for ecommerce and helped scale a company from 0 – 11 million in 2.5 years...

The Results Of My Influencer Marketing Experiment With Real Data From My Shop

A while back I interviewed my friend Emmanuel Eleyae, who managed to make over $65,000 in 4 months without Amazon by leveraging You Tube influencers. And over the past few years, he’s grown his satin lined cap business to over 7 figures by going all in on influencer marketing. Crazy right? Anyway ever since that podcast interview, I’ve been itching to try Emmanuel’s strategies so I decided to run my first influencer experiment on Black Friday of last year. Today’s post will break down my thought process, what I did, and the results of my first campaign. Editor’s Note:...

164: How To Use Instagram To Create A 7 Figure Ecommerce Business In Under A Year

How To Use Instagram To Create A 7 Figure Ecommerce Business In Under A Year
Podcast: Download (Duration: 56:01 — 77.2MB) Today I’m happy to have Bishoi Khella on the show. Bishoi and his partner Ibrahim started MyTruwood.com which is an affordable and stylish wooden watch company. Now what’s cool about their company is that they managed to generate 1 million dollar in sales in their first year using only Instagram as their marketing channel. And as you all know, Instagram is a great way to market your ecommerce store if you know what you are doing. Clearly Ibrahim and Bishoi know what they are doing and today, we’re going to find out their strategies and tactics. What...

How To Prevent Email Bot Signup Spam And Cut Your Email Marketing Costs By 30%

What if I told you that you are currently overpaying your email marketing provider by up to 30%? What if I also told you that hundreds or even thousands of email addresses in your database are spam? Unfortunately, it’s a reality. There are thousands of spammers out there who spend their days going from site to site and signing up for email lists with bogus addresses. Now I have no idea why spammers do this. After all, there’s no real benefit that I can think of for corrupting someone’s email list. But the problem has been getting worse from year to year. For example when...

163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

163: How To Successfully Sell Products In Saturated Niches With Grant Yuan
Podcast: Download (Duration: 55:37 — 63.9MB) Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business. What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant...

162: How To Leverage Influencer Marketing To Grow Your Brand With Jessica Thorpe Of Gen.Video

How To Leverage Influencer Marketing To Grow Your Brand With Jessica Thorpe Of Gen.Video
Podcast: Download (Duration: 52:43 — 72.7MB) Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures. Anyway, Jessica’s company Gen.video is at the forefront of influencer marketing and we’re going to pick her brain today about the best ways to...

Blogging Vs Affiliate Marketing Vs Ecommerce – A Comparison Of 3 Online Business Models

One of the biggest advantages of running an online business is that it’s inexpensive to start. For as little as $5 per month, you can launch a business that can potentially make you 7 figures and beyond. Now as far as online business models go, most people gravitate towards starting a blog, a niche affiliate site or an online store and I’ve been reasonably successful with all 3. For example last year, my blog made over a million dollars from advertising, affiliate marketing and digital product sales. My ecommerce store also had a record year and we’ve grown in the double and...

161: How To Ditch Your Average Job And Start An Epic Business With Daniel Dipiazza

How To Ditch Your Average Job And Start An Epic Business With Daniel Dipiazza
Podcast: Download (Duration: 49:20 — 56.7MB) Today I thrilled to have my buddy Daniel DiPiazza back on the show. Now if you don’t remember Daniel, I had him on my podcast back on episode 103 where he talked about how he got 130K Instagram subscribers in 6 months. He’s the owner of Rich20Something.com where he teaches young people how to start their own freelance businesses. But a lot has happened since we last spoke. For one thing, he acquired Under30CEO.com which is another huge entrepreneurship site. And he has published his very own book entitled Ditch your average job, start an...

Why Good Grades Often Lead To Failed Businesses

Growing up as an Asian American with strict parents, I was expected to get good grades in whatever subject I took. There were no exceptions. And even though I haven’t taken a class in decades, the thought of getting a B still sends chills up my spine. In fact, I occasionally have nightmares where I’m taking an exam in a classroom full of nerds and I don’t know any of the answers. Crazy right? Now what if I told you that getting good grades was bad for entrepreneurship and that my entire Asian upbringing actually hindered me from starting...

160: A Deep Dive Into Running Amazon Sponsored Ads With Jeff Cohen And Brandon Checketts

A Deep Dive Into Running Amazon Sponsored Ads With Jeff Cohen And Brandon Checketts
Podcast: Download (Duration: 56:20 — 77.6MB) Today I’m thrilled to have both Jeff Cohen and Brandon Checketts on the show. Now Jeff has already been on the podcast in episode 120 where we talked about reviews and how to get ranked in Amazon. But today we are blessed to have Brandon Checketts on the show as well. Brandon is actually the founder of Seller Labs and was the original programmer and developer of Feedback Genius and Ignite. What I like about Jeff and Brandon is that they are always on the ball when it comes to Amazon and I wanted them...