All posts by Steve C

120: How To Rank In Amazon And The Right Way To Solicit Reviews With Jeff Cohen of Seller Labs

How To Rank In Amazon And Get Legit Reviews With Jeff Cohen of Seller Labs
Podcast: Download (Duration: 52:53 — 60.8MB) Today I’m thrilled to have Jeff Cohen on the show. Jeff is someone I met at the Import Summit last year and he’s the director of business management over at Seller Labs. Chances are if you are selling on Amazon, you’re probably using one of their awesome tools. For example, Feedback Genius which is a tool I use heavily, is a must have tool that automates the acquisition of customer reviews. And they have other awesome tools like Snag Shout which help you gather additional reviews and discover profitable products to sell on Amazon. All...

Overcoming Self Doubt And What It Takes To Make 6 Figures In Ecommerce

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online. Here’s the funny thing about friendship and support. If most of your friends work full time day jobs, then most of them will be skeptical of your chances for success. And there...

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online
Podcast: Download (Duration: 53:03 — 61.0MB) Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I had to have him on the show. Mike runs a bunch of ecommerce websites which include Icewraps.com, CuttingBoard.com, ColorIt.com. And he also runs his own business blog at EcomCrew.com Anyway Mike is a gold mine of information and what I like about him is that he’s constantly trying new strategies to boost sales. For example, his most recent store ColorIt.com is only 4...

118: How To Transition From Amazon To Your Own Ecommerce Store With Kurt Elster

How To Transition From Amazon To Your Own Ecommerce Store With Kurt Elster
Podcast: Download (Duration: 47:44 — 54.9MB) Today, I’m thrilled to have Kurt Elster on the show. Kurt was introduced to me by my good friend Nick Loper who I had back on episode 80 of the podcast. Kurt runs EtherCycle.com where he helps private label sellers launch their own ecommerce websites. Specifically, he’s a Shopify platform expert who helps Shopify users uncover hotspots in their designs to improve their conversion rate. Anyway, I’m a firm believer you really need to own your own platform in addition to Amazon which is why I brought Kurt on the show today to discuss the transition....

Why I Finally Quit My Job And 8 Life Lessons I Learned In The Process

For the past 5 years, I’ve been asked the following question over and over again… Steve, why do you still have a day job? Why do you work when your businesses generate so much money? Well several weeks ago, I finally gave notice at my job. Soon, I will no longer be an engineering director of microprocessor design. Soon, I will be giving up a skill that I’ve studied for as long as I can remember. After working at the same company for 17 years, all of a sudden I’m going to have an extra 32-40 hours free...

117: How To Create A 20M Dollar Company With Only 2 Employees Selling Vacuum Filters With Chad Rubin

How To Make 20 Million Per Year With Only 2 Employees Selling Physical Products Online With Chad Rubin
Podcast: Download (Duration: 53:07 — 61.1MB) Today I have Chad Rubin with me on the show. Chad is an ecommerce veteran who has been selling online for quite some time. He’s the founder of Crucial Vacuum which is a company that is worth 20 million dollars with only 2 employees. He’s also the creator of Skubana which is software that will pretty much manage your entire ecommerce operation. What You’ll Learn How Chad got into ecommerce and why he decided to sell vacuum filters. The challenges of selling on his own site. How he exponentially grew his business by leveraging other...

A Deep Dive Into How I Increased Conversion Rates 42% For My Ecommerce Store

Redesigning my online store website has been on my “to do” list for a very long time, but I could not get myself to pull the trigger because it was never a priority. Here’s the thing. My conversion rate has always been pretty good (>3%). And my online store has been growing in the double digits every year so why rock the boat? But then I attended a mastermind meeting 3 months ago with a bunch of other ecommerce veterans and decided to bring this up during my turn on the “hotseat”. Hey everyone. I’m thinking about doing...

116: How To Rank Any Website In Search With Brian Dean Of Backlinko

How To Rank Any Website In Search With Brian Dean Of Backlinko
Podcast: Download (Duration: 59:30 — 68.4MB) Today, I’m thrilled to have Brian Dean on the show. Brian runs the incredibly awesome site Backlinko.com where he teaches others how to get their sites ranked in search. And unlike other SEO gurus out there who make ridiculous claims, Brian totally walks the talk. He’s got an amazing array of articles (and by array I mean 30 or so) that go into incredible depth and he ranks for super competitive keyword terms on the front page of search. For example, just now, I typed in “how to generate backlinks” and guess who popped...

A Peek Into The Glamorous Life Of A Small Business Owner

Everyone knows that starting and running a small business is glamorous. In the past few weeks alone, I’ve read at least a half a dozen stories ranging from “How I made $1027.53 in a single day!” to “How you can work 4 hours a day and be rich with a small business!”. Clearly, these guys are living the good life. What’s funny is that these business owners never mention how glamorous their lifestyle really is. They don’t mention the power, the freedom and the luxury that comes along with owning a small business. On second...

115: How Ankur Created Teachable, An Easy To Use Platform To Create And Sell Online Courses

How Ankur Created Teachable, An Easy To Use Platform To Create And Sell Online Courses
Podcast: Download (Duration: 48:28 — 55.7MB) Today, I’m really happy to have Ankur Nagpal on the show. I met Ankur after being introduced to him by my buddy Jeff Rose who recently started his own online course. Anyway Ankur runs the company Teachable.com which is a platform that allows you to create your own digital courses online without any technical hassles whatsoever. If you’re into ecommerce, you can think of them like a Shopify or a Big Commerce except for digital courses. Anyway, since I make a lot of money off of selling digital courses online, I thought that I’d bring...

4 Signs You Are Pricing Your Products Too Low And Leaving Money On The Table

Whether you are selling digital products, physical products, conference tickets or sponsorships, your net profit is largely dependent on the prices you set for your customers. But it’s a difficult thing to get right. If you set your prices too low, you won’t make any profit whereas if you set them too high, you’ll drive customers away. Besides not generating as much revenue, setting your prices too low also has the negative effect of attracting more difficult customers. Anyway I don’t have all the answers, but today I’ll do my best to provide you with some insight based...

114: The Right Way To Outsource And Scale Your Business With Chris Ducker

The Right Way To Outsource And Scale Your Business With Chris Ducker
Podcast: Download (Duration: 50:52 — 58.5MB) Today I’m happy to have my buddy Chris Ducker on the show. Chris is someone who I met at FinCon a few years back and we got a chance to hang out while we were there. If you don’t know Chris, he is the CEO of VirtualStaffFinder.com where he helps business owners get matched up with virtual help. He’s also the author of the popular book Virtual Freedom. In fact, as many of you probably know from mywifequitherjob.com, the blog portion of my online business doubled in the past year and I was able...

6 Strategies To Differentiate Your Online Store From the Competition

The biggest problem that I see with brand new ecommerce entrepreneurs is that they don’t spend enough time figuring out how to differentiate themselves from the competition. They’ll use tools like Jungle Scout or Long Tail Pro to find a profitable niche that’s not that competitive. But then they’ll go out and sell the exact same product as everyone else. People who find good arbitrage opportunities this way will often do well for a short period, but it’s just a matter of time until copycats and competitors eventually eat away at their margins. And because there is no brand recognition...

113: How Andrew Warner Created Mixergy And The Secrets Behind His Successful Show

How Andrew Warner Created Mixergy And The Secrets Behind His Successful Show
Podcast: Download (Duration: 57:51 — 66.5MB) Today I have my buddy Andrew Warner on the show. I met Andrew at an entrepreneurial mastermind in San Francisco last year run by John Corcoran. And then he had me on his show Mixergy where he grilled me, asked me all sorts of tough questions, made me uncomfortable and basically tried to make me cry. Fortunately, I held it together and now it’s payback time. Anyway, I’m really excited to have him on the show because while he does a ton of interviewing of other entrepreneurs, he rarely gets interviewed himself. Enjoy! What You’ll...

112: How To Make 10 Million Dollars Blogging About Personal Finance With Kyle Taylor

How To Make 10 Million Dollars With A Personal Finance Blog With Kyle Taylor
Podcast: Download (Duration: 53:02 — 61.0MB) Today I’m thrilled to have Kyle Taylor on the show. Now Kyle is easily one of the most successful bloggers I know. He runs the popular website ThePennyHoarder.com which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 2-3 million uniques per month range. He’s got 730,000 email subscribers and almost 2 million facebook fans for his page. The Penny Hoarder was on track to make 10 million dollars in 2015 and Kyle’s results have been nothing short of incredible. Enjoy...

How To Use Psychology To Increase Sales And Get Customers To Buy More

I really hate getting nickel and dimed, especially when I believe that two items should come packaged together at no additional cost. For example, every time I go to McDonalds and order Chicken McNuggets, I get really annoyed. Back in the good old days, McDonalds used to give you as many packets of sauce as you wanted for free whenever you ordered their Chicken McNuggets. But a while back, they started charging you for extra sauce that exceeded their recommended quota. Today when you order 20 nuggets, you are only allocated 3 packages of sauce. For a...

111: How To Make 190K In Your First 7 Months Selling Jewelry Online With Toni Anderson

How To Make 190K in Your First 7 Months Selling Jewelry Online With Toni Anderson
Podcast: Download (Duration: 56:27 — 64.9MB) Today I’m really happy to have Toni Anderson back on the podcast. Now this is isn’t the first time I’ve had her on the show. Way back in episode39, we talked about how Toni manages to run a 6 figure blog, a conference, consult on the side and home school 7 kids. Now a lot has changed in the last year. For one thing, she decided to stop consulting and then reached out to me wanting to try opening an online store to replace the income from consulting. So she signed up...

Underhanded Tactics Evil Amazon Sellers Are Using To Cheat And Get Ahead

Amazon is a cutthroat marketplace which is why most sellers rarely give specifics about their products or talk about their winners in public. In fact Amazon is so competitive that if you have a product that is even mildly successful, you will eventually get piggybacked by multiple sellers if you haven’t been already. Anyway up until this point, I thought that getting piggybacked or hijacked on Amazon was the worst that could happen. But a recent conversation with a fellow Amazon seller opened up my eyes to other insidious activities that are happening on the platform right now. The tactics...

110: How To Source Anything From China And Establish Good Vendor Relationships With Dave Bryant

110: How To Source Anything From China And Establish Good Relationships With Dave Bryant
Podcast: Download (Duration: 56:34 — 78.0MB) Today I’ve got my buddy Dave Bryant on the show.  Dave and I met when he randomly reached out to me via email and we’ve kept in touch ever since.  And what’s cool is that we finally met face to face at the Ecommerce Fuel conference last year. Dave runs several online stores selling boat equipment but I think his most successful site sells boat anchors of all things:)   Big and heavy boat anchors that he imports from China.  Talk about niche. Dave also runs the popular blog ChineseImporting.com where he teaches others how to import...

How To Fight, Win And Prevent Credit Card Chargebacks For Physical And Digital Product Sales

Whether you sell physical or digital products online, at some point you’ll experience a chargeback no matter how good your customer service is or how great your products are. Now before I begin, I want to explain the definition of a chargeback. As you know, whenever you buy anything with a credit card, the credit card company protects you from any sort of fraud that a merchant might commit. This includes incorrect amounts charged to your card, failure to deliver the goods as promised or shipping faulty or damaged products. When any of these things happen, you can...