All posts by Steve C

072: How To Create An Online Business That Suits Your Lifestyle With Scott Fox

Scott Fox On How To Create A Business That Suits Your Lifestyle
http://traffic.libsyn.com/mywifequitherjob/MWQHJ072ScottFox.mp3 Podcast: Download (Duration: 48:51 — 67.4MB) Scott Fox is someone who randomly reached out to me over 3 years ago and we’ve loosely kept in touch ever since. If you’ve never heard of Scott, he has built or advised hundreds of websites that have generated billions of dollars in sales including sites like LiveNation.com and Billoreilly.com.  He’s the best-selling Author of 3 books, including his most recent one Click Millionaires: Work Less, Live More with an Internet Business You Love. Today, Scott is an internet startup coach and runs a portfolio of niche websites including the popular free entrepreneur coaching forum at...

Which PPC Ad Platforms Have The Best ROI And How To Generate Instant Sales For A New Online Store

Many brand new shop owners launch their online stores with the hope that Google, Facebook and social media will magically send them customers right away. But here’s the thing. Generating traffic from these platforms takes time. For example, it often takes at least 6 months to a year to receive any meaningful organic traffic from Google. And building up your social media accounts to the point where you can attract a significant amount of sales takes a while as well. In fact, a common pattern I see with new entrepreneurs is that they launch their online stores, write content...

071: How To Create A Successful iPhone App Without Any Experience With Erin Matzkin

How To Create A Successful iPhone App With Erin Matzkin
http://traffic.libsyn.com/mywifequitherjob/MWQHJ071ErinMatzkin.mp3 Podcast: Download (Duration: 46:09 — 63.7MB) Erin Matzkin is the founder of Cluck Cluck App, which is an app that helps busy parents book, pay and message their children’s caregivers. What I like about Erin is that she doesn’t have a technical background, but she still managed to create an awesome app for parents. And it just goes to show that you don’t really need to know how to code in order to create a successful app. You just need to create the right team to do so. Enjoy the episode! What You’ll Learn How to create an iPhone app without a technical background How...

Bing Search Ads – How I Made An Extra $3253 Last Month With A Few Clicks Of The Mouse

Compared to the traffic that my online store gets from Google, Bing traffic is pretty much an afterthought. For example, last month my store got 18 times more organic traffic from Google than Bing and an order of magnitude more orders as well. As a result, I’ve never ever paid much attention to Bing. On the flip side, I spend thousands of dollars every month on Google advertising including Google Adwords For Search, Google Display Network and Google Shopping. Anyway early this year, I finally decided to give the number 2 search engine a shot. And it turns out...

070: Crazy Simple Business Ideas That Actually Make A Lot Of Money With Lars Hundley

Simple And Crazy Business Ideas That Actually Make Money
http://traffic.libsyn.com/mywifequitherjob/MWQHJ070LarsCrazy.mp3 Podcast: Download (Duration: 53:15 — 49.0MB) When it comes to starting a business, there’s a general misconception that you need to create something grand and invest lots of money in order to be successful. In fact, many would-be entrepreneurs never get started because they think that they need to create the next Facebook, the next Google or the next Amazon.com. But in reality, it’s very easy to make money online if you start small and simply go for a base hit. In today’s podcast, Lars and I talk about some of the many ways that we’ve made money in the...

How To Make A 12x Return On Your Ad Spend With Facebook Dynamic Retargeting

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works”. And in that post, I outlined my strategy for making Facebook advertising profitable by sending targeted customers to a content based landing page and collecting emails from my potential customers. I then developed a multi-step email autoresponder sequence that warmed customers up so that when they were finally ready to make a purchase, they would buy from our online store. Now this Facebook advertising strategy works extremely well and I highly recommend that you all give it a try with your own online stores....

069: How Maneesh Sethi Created Pavlok, An Electric Shock Bracelet That Breaks Your Bad Habits

How Maneesh Sethi Created Pavlok, An Electric Shock Bracelet That Breaks Your Bad Habits
http://traffic.libsyn.com/mywifequitherjob/MWQHJ069Pavlok.mp3 Podcast: Download (Duration: 52:27 — 72.3MB) Maneesh Sethi has created a revolutionary product called Pavlok, which is a wearable device that helps break bad habits and trains your behavior through electric shock. Pavlok is easily the most unique product that I have encountered in a very long time and it’s extremely interesting to finally hear the back story behind his business idea. In fact, right after the interview I purchased the device and have been using it ever since to break some of my bad habits. Enjoy the episode and if you want to buy a Pavlok, Maneesh has offered everyone 37 dollars off...

Student Story: How Cristin Created A Successful Online Subscription Box For Teachers

This post was written by Cristin, a student in my Create A Profitable Online Store Course. I’m particularly proud of Cristin because she did not give up even though she had to go back to the drawing board several times with her niche. In fact, she completely scrapped her first online store idea after spending a ton of time creating her website. But she kept with it and became my very first student to start a successful subscription box service. Her online store is called Pampered Teacher and she sells gift boxes specifically targeted towards teachers. If you...

068: How Albert And Mike Created MyFitnessPal.com And Sold It For 475 Million Dollars

MyFitnessPal
http://traffic.libsyn.com/mywifequitherjob/MWQHJ068AlbertLee.mp3 Podcast: Download (Duration: 50:38 — 69.8MB) Albert and Mike are 2 of the most successful entrepreneurs that I know and what’s amazing is that they created a 475 million dollar company completely bootstrapped. Not only does MyFitnessPal.com boast over 100 million users today but it’s also an app that has helped countless people lead healthier lifestyles. In today’s interview, Albert walks us through how MyFitnessPal.com grew to a powerhouse company and ultimately got sold to Under Armour for 475 million dollars. Enjoy! What You’ll Learn How to get users to install an app without paying a dime Techniques to engage your customers and...

Student Story: How Lauren Makes 6 Figures Selling On Amazon And Her 2 Prong Approach To Ecommerce

This post was written by Lauren, a student in my Create A Profitable Online Store Course. One of the basic tenets of my course is to validate your niche or product idea on an established marketplace like Amazon before investing in a full blown shop. And as part of the class, I offer detailed tutorials on how to make your Amazon listings stand out and sell like crazy. Anyway when Lauren launched her first product on Amazon, it took off so fast that she’s on track to make 6 figures from just a single product alone! Needless to...

067: How Eric Cheng Created WetPixel The Leading Underwater Photography Community On The Web

How Eric Cheng Created Wetpixel.com The Leading Underwater Photography Community On The Web
http://traffic.libsyn.com/mywifequitherjob/MWQHJ067EricCheng.mp3 Podcast: Download (Duration: 51:12 — 70.6MB) Today I’m thrilled to have a Stanford classmate, Eric Cheng, on the podcast. Eric is an award-winning underwater photographer, aerial imager and publisher. His work has been featured in the Smithsonian’s Natural History Museum and he’s spoken internationally at events like TEDx, the Churchill Club, Good Morning America and more. He’s also well known for being the founder of Wetpixel.com, the most popular community website dedicated to underwater photography and videography. As part of this site, he leads underwater expeditions all over the world which is pretty damn cool. He’s also held leadership roles at...

10 SEO Strategies All Ecommerce Store Owners Should Follow

This post was written by my buddy Neville Medhora. If you don’t remember him, he was a featured guest on episode 3 of my podcast. He’s also a former multiple eCommerce store owner and a world renowned copywriting teacher. Most people don’t know this but he was also my costar in the first Harold and Kumar movie: So without further ado, here’s Neville! From 2001 to 2011 I owned a rave company called HouseOfRave (I sold it in October of 2011 so if it looks weird, don’t blame me)!  But I did make a good living off it,...

066: How Tom Kulzer Started AWeber, A Top Email Marketing Provider With Over 150k Users

Tom Kulzer AWeber
http://traffic.libsyn.com/mywifequitherjob/MWQHJ066TomKulzer.mp3 Podcast: Download (Duration: 50:14 — 69.3MB) I am a huge fan of AWeber, one of the best email marketing providers around. And I can say with a straight face that AWeber is responsible for probably 90% of the income for my blog. No joke. If you aren’t doing email today, then you have to get your butt in gear. That’s why I’m thrilled to have AWeber’s founder and CEO, Tom Kulzer, on the podcast today. You’ll learn how he founded his company and the best practices for email marketing in this day and age. Enjoy! ...

Importing From China – How To Avoid Common Mistakes And Why You Shouldn’t Be Afraid

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country. But the reality is that importing goods from China or any foreign country is not that difficult as long as you are careful and...

065: How To Create An Email AutoResponder That Converts With Austin Brawner And Chad Vanags

Austin Brawner Chad Vanags
http://traffic.libsyn.com/mywifequitherjob/MWQHJ065AustinChad.mp3 Podcast: Download (Duration: 43:06 — 59.5MB) I met Austin Brawner and Chad Vanags at the Ecommerce Fuel conference and I was really impressed with their ecommerce knowledge. They have a lot of hands on experience with running email campaigns for medium to large shops and they are very open about sharing their knowledge. Austin and Chad also run an ecommerce blog at EcommerceInfluence.com and right now they are offering a free email autoresponder bootcamp which I highly recommend that you check out. Click here to check out Austin and Chad’s free email autoresponder bootcamp. Enjoy the show! What You’ll Learn The...

A Behind The Scenes Look At How We Launched Our New Apron Product Line

If you’ve been following the status updates for my ecommerce store, you’re probably aware that my wife and I were planning on launching 3 brand new product lines for our online store this year. But thanks to numerous hiccups in the manufacturing process and a major strike at our local port, all of our products were majorly delayed. The good news however, is that nothing got lost in the ocean and our first new product line, vintage and retro aprons, arrived late last month(over 4 months late)! While it sucks that we were expecting these babies back in January, we...

064: Ezra Firestone On How To Create Raving Fans For Your Business With Content Marketing

Ezra Firestone
http://traffic.libsyn.com/mywifequitherjob/MWQHJ064EzraFirestone.mp3 Podcast: Download (Duration: 44:04 — 60.8MB) I first met Ezra Firestone at the Ecommerce Fuel conference in Austin, TX and I’m really glad that I did. Ezra is an expert when it comes to content marketing and PPC advertising and I was lucky to catch his presentation at the conference. Ezra runs the popular pro age cosmetics company Boom! By Cindy Josephs. He also runs the popular blog Smart Marketer. Be sure to go and check out his websites! What You’ll Learn Why Ezra decided to focus on content marketing over other methods How to structure your content to generate leads for...

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were...

063: How To Make Millions Selling Wholesale To Retailers With Bill D’Alessandro

Bill D'Alessandro
http://traffic.libsyn.com/mywifequitherjob/MWQHJ063BillWholesale.mp3 Podcast: Download (Duration: 40:53 — 56.4MB) Want to grow your business into a large, national brand? The best way to expand quickly is to sell wholesale to large retailers. Today, Bill D’Alessandro shows us the exact process he goes through to sell wholesale to retailers and the main differences between selling to a business as opposed to a consumer. Because most shopping carts do not handle wholesale very well, he’s also developed his own software to specifically help run a wholesale business. His “made for wholesale” ecommerce service can be found at OrderCircle.com. If you are interested in selling...

Buying A Cheap SSL Certificate Vs A Name Brand Like Verisign Or GeoTrust And Is EV Necessary?

I haven’t had to deal with SSL issues for over 5 years now. When I moved my websites over to dedicated hosting several years ago, I purchased a 5 year certificate from GoDaddy for $10/yr and haven’t had to think about it since. But my SSL certificate expires this year and when I logged in to renew, I was appalled to discover that GoDaddy had jacked up their SSL prices to $70/yr!! Worse yet, all of the awesome coupons found online apply to new customers only. What a rip off! Anyway, there’s pretty much no reason why any...