All posts by Steve C

MWQHJ 067: How Eric Cheng Created WetPixel The Leading Underwater Photography Community On The Web

How Eric Cheng Created Wetpixel.com The Leading Underwater Photography Community On The Web
http://traffic.libsyn.com/mywifequitherjob/MWQHJ067EricCheng.mp3 Podcast: Download (Duration: 51:12 — 70.6MB) Today I’m thrilled to have a Stanford classmate, Eric Cheng, on the podcast. Eric is an award-winning underwater photographer, aerial imager and publisher. His work has been featured in the Smithsonian’s Natural History Museum and he’s spoken internationally at events like TEDx, the Churchill Club, Good Morning America and more. He’s also well known for being the founder of Wetpixel.com, the most popular community website dedicated to underwater photography and videography. As part of this site, he leads underwater expeditions all over the world which is pretty damn cool. He’s also held leadership roles at...

10 SEO Strategies All Ecommerce Store Owners Should Follow

This post was written by my buddy Neville Medhora. If you don’t remember him, he was a featured guest on episode 3 of my podcast. He’s also a former multiple eCommerce store owner and a world renowned copywriting teacher. Most people don’t know this but he was also my costar in the first Harold and Kumar movie: So without further ado, here’s Neville! From 2001 to 2011 I owned a rave company called HouseOfRave (I sold it in October of 2011 so if it looks weird, don’t blame me)!  But I did make a good living off it,...

MWQHJ 066: How Tom Kulzer Started AWeber, A Top Email Marketing Provider With Over 150k Users

Tom Kulzer AWeber
http://traffic.libsyn.com/mywifequitherjob/MWQHJ066TomKulzer.mp3 Podcast: Download (Duration: 50:14 — 69.3MB) I am a huge fan of AWeber, one of the best email marketing providers around. And I can say with a straight face that AWeber is responsible for probably 90% of the income for my blog. No joke. If you aren’t doing email today, then you have to get your butt in gear. That’s why I’m thrilled to have AWeber’s founder and CEO, Tom Kulzer, on the podcast today. You’ll learn how he founded his company and the best practices for email marketing in this day and age. Enjoy! ...

Importing From China – How To Avoid Common Mistakes And Why You Shouldn’t Be Afraid

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country. But the reality is that importing goods from China or any foreign country is not that difficult as long as you are careful and...

MWQHJ 065: How To Create An Email AutoResponder That Converts With Austin Brawner And Chad Vanags

Austin Brawner Chad Vanags
http://traffic.libsyn.com/mywifequitherjob/MWQHJ065AustinChad.mp3 Podcast: Download (Duration: 43:06 — 59.5MB) I met Austin Brawner and Chad Vanags at the Ecommerce Fuel conference and I was really impressed with their ecommerce knowledge. They have a lot of hands on experience with running email campaigns for medium to large shops and they are very open about sharing their knowledge. Austin and Chad also run an ecommerce blog at EcommerceInfluence.com and right now they are offering a free email autoresponder bootcamp which I highly recommend that you check out. Click here to check out Austin and Chad’s free email autoresponder bootcamp. Enjoy the show! What You’ll Learn The...

A Behind The Scenes Look At How We Launched Our New Apron Product Line

If you’ve been following the status updates for my ecommerce store, you’re probably aware that my wife and I were planning on launching 3 brand new product lines for our online store this year. But thanks to numerous hiccups in the manufacturing process and a major strike at our local port, all of our products were majorly delayed. The good news however, is that nothing got lost in the ocean and our first new product line, vintage and retro aprons, arrived late last month(over 4 months late)! While it sucks that we were expecting these babies back in January, we...

MWQHJ 064: Ezra Firestone On How To Create Raving Fans For Your Business With Content Marketing

Ezra Firestone
http://traffic.libsyn.com/mywifequitherjob/MWQHJ064EzraFirestone.mp3 Podcast: Download (Duration: 44:04 — 60.8MB) I first met Ezra Firestone at the Ecommerce Fuel conference in Austin, TX and I’m really glad that I did. Ezra is an expert when it comes to content marketing and PPC advertising and I was lucky to catch his presentation at the conference. Ezra runs the popular pro age cosmetics company Boom! By Cindy Josephs. He also runs the popular blog Smart Marketer. Be sure to go and check out his websites! What You’ll Learn Why Ezra decided to focus on content marketing over other methods How to structure your content to generate leads for...

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were...

MWQHJ 063: How To Make Millions Selling Wholesale To Retailers With Bill D’Alessandro

Bill D'Alessandro
http://traffic.libsyn.com/mywifequitherjob/MWQHJ063BillWholesale.mp3 Podcast: Download (Duration: 40:53 — 56.4MB) Want to grow your business into a large, national brand? The best way to expand quickly is to sell wholesale to large retailers. Today, Bill D’Alessandro shows us the exact process he goes through to sell wholesale to retailers and the main differences between selling to a business as opposed to a consumer. Because most shopping carts do not handle wholesale very well, he’s also developed his own software to specifically help run a wholesale business. His “made for wholesale” ecommerce service can be found at OrderCircle.com. If you are interested in selling...

Buying A Cheap SSL Certificate Vs A Name Brand Like Verisign Or GeoTrust And Is EV Necessary?

I haven’t had to deal with SSL issues for over 5 years now. When I moved my websites over to dedicated hosting several years ago, I purchased a 5 year certificate from GoDaddy for $10/yr and haven’t had to think about it since. But my SSL certificate expires this year and when I logged in to renew, I was appalled to discover that GoDaddy had jacked up their SSL prices to $70/yr!! Worse yet, all of the awesome coupons found online apply to new customers only. What a rip off! Anyway, there’s pretty much no reason why any...

MWQHJ 062: How Nellie Akalp Started CorpNet.com To Help Entrepreneurs Launch Their Businesses

Nellie Akalp
http://traffic.libsyn.com/mywifequitherjob/MWQHJ062NellieAkalp.mp3 Podcast: Download (Duration: 46:48 — 64.6MB) Nellie Akalp was the founder of MyCorporation.com which she later sold to Intuit for 20 million dollars. And today, she runs CorpNet.com which specializes in helping small business owners create their businesses. She’s an expert when it comes to the legal and logistical aspects of setting up a business including the formation of corporations, legal permits, LLCs, you name it. In this podcast interview, Nellie teaches us how she got started and how she managed to create 2 multi million dollar businesses from scratch. In addition, Nellie was kind enough to offer MyWifeQuitHerJob.com readers 10%...

Here’s What Adding Payment Plans Did To My Info Product Sales – The Good, The Bad And The Ugly

When I first launched my Create A Profitable Online Store Course in 2011, the price was only $299. But as I continued to add content to the class and as the value of the course continued to rise, I began raising prices as well. Today, the cost of my class stands at $799 and it’s likely to increase again in a couple more months. Here’s the thing. Whenever you sell an expensive product, there are always going to be people who will be intimidated by the price tag even if deep down they know that the cost is worth the...

MWQHJ 061: Natalie Sisson On How To Create A 6 Figure Location Independent Business

Natalie Sisson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ061NatalieSisson.mp3 Podcast: Download (Duration: 49:35 — 45.7MB) Today I’m thrilled to have my friend Natalie Sisson on the show. Now if you’ve never heard of Natalie, she is known as the Suitcase Entrepreneur, and her story is pretty damn cool. Since 2006, she left her hometown of New Zealand and she’s basically been traveling the world by living out of her suitcase while running her location independent business. She’s got a popular blog, a bestselling book, a podcast and she is just an all round great person as well. Enjoy the episode! What You’ll Learn Natalie’s motivations for creating a location independent lifestyle Why documenting...

What Happened To Our Store After We Started Selling On Amazon. Here Are The Results

On MyWifeQuitHerJob.com, I often write about the need for motivation and determination when it comes to starting a business. After all if you don’t have the drive, then you will never take any action. Well today I have a confession to make. I had major problems motivating myself to sell on Amazon. Our online store was doing very well on its own, growing in the double digits and I didn’t really see a strong need to sell on a platform where I had little control. But thanks to my friend Lars Hundley, I finally saw the light towards the...

MWQHJ 060: Brad DeGraw On How To Maximize Your Sales On Amazon

Brad Degraw
http://traffic.libsyn.com/mywifequitherjob/MWQHJ060BradDegraw.mp3 Podcast: Download (Duration: 45:48 — 63.2MB) Brad DeGraw is my go to guy when it comes to selling on Amazon. Not only does he run many of his own businesses using FBA, but he also helps small to mid size companies establish their online presence as well. In this episode, Brad gives us an inside scoop on all of the tips and tricks he uses to maximize his sales on Amazon. Do not miss this episode and be sure to check out Brad’s site at AZDoneForYou.com. Quick Note: At the time of the recording Brad thought that his new website AmazonSherpa.com...

How To Start A Business When You’re Clueless With No Money. Here’s What I’d Do…

Whenever I have a conversation about entrepreneurship, I often find that most people have a strong desire to start a business at some point in their life. But here’s the thing. While the desire is there, it’s often the lack of confidence and the uncertainty of the outcome that prevents most people from taking serious action. In fact, I would go as far as to say that most people are not willing to take any risk at all unless they are confident that they will succeed. I was the exact same way. To be honest, selling handkerchiefs...

MWQHJ 059: How Will Mitchell Makes 6 Figures Selling Online And Teaching Others How To Import From China

Will Mitchell
http://traffic.libsyn.com/mywifequitherjob/MWQHJ059WillMitchell.mp3 Podcast: Download (Duration: 42:36 — 58.8MB) I became a huge fan of Will Mitchell when I accidentally stumbled on his blog, StartupBros.com. Not only is Will an excellent writer but he always writes from experience which is quite rare when it comes to the Internet. In this episode, Will teaches us how to find products to sell online and how he has created an incredible business importing goods from Asia and teaching others how to do the same. Enjoy the podcast! What You’ll Learn How Will got started in ecommerce What Will sells in his ecommerce store Will’s techniques for finding the right product...

My Thoughts On Jealousy, Inadequacy And Finding Work Life Balance

I have a love hate relationship with Facebook. On one hand, Facebook allows me to keep in touch with and keep track of what my friends are up to. But on the other hand, I’ve had many a Facebook session where I’ve left with a healthy dose of jealousy and feelings of inadequacy. Oh look! the company that my classmate at Stanford started just reached 100 million in sales! Wow! My friend R is really living it up by travelling the world! Geez! I’m the worst parent ever. Look at all the cool stuff my buddy J is...

MWQHJ 058: How Steven Essa Makes 6 Figures Giving Killer Online Webinars

Steven Essa
http://traffic.libsyn.com/mywifequitherjob/MWQHJ58Essa.mp3 Podcast: Download (Duration: 52:42 — 72.7MB) This podcast episode with Steven Essa was one of my favorites because I learned so much about the art of giving effective online webinars. Seriously, this episode was so jam packed with actionable tips that I found myself furiously taking notes during the interview. In fact, Steven was so engaging that I barely spoke at all and he did most of the talking. He’s got tremendous energy and I know that you’ll get as much out of it as I did. Enjoy! BTW, you can check out Steven’s websites at StevenEssa.com and X10Effect.com What You’ll...

How To Take Eye Popping Product Photos For Your Online Store With Minimal Setup

Having eye popping product photos is probably the most important aspect of your online store website. After all, if you can’t convey the quality of your product to the end customer, you aren’t going to be making any sales no matter how awesome your product is. But the problem is that taking professional shots can be extremely challenging if you have no clue what you are doing. And there’s this common misconception that you need expensive equipment or a super nice camera in order to produce high quality photography. Long story short, taking great product photos is all...