All posts by Steve C

A Simple Tweak To Improve Email Deliverability And Open Rates 50%

Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups. I make sure that my email campaigns don’t end up in spam. (The topic of this post) Now up until this point, I’ve mainly blogged about increasing email conversions and boosting email signups. So today, I’m going to focus on email deliverability. After all, if your emails aren’t making it...

159: Larry Kim On How To Run Profitable Google Adwords Campaigns

Larry Kim On How To Run Profitable Google Adwords Campaigns
http://traffic.libsyn.com/mywifequitherjob/MWQHJ159LarryKim.mp3Podcast: Download (Duration: 48:09 — 66.4MB) Larry is the founder and CTO of Wordstream and Mobile Monkey which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way. What You’ll Learn How Larry came up with the idea to start Wordstream How to run a brand new PPC...

How I Increased Email Signups 131% With A Wheel Of Fortune Popup For My Shop

When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect, the more money I make. It’s that simple and email accounts for over 20% of my sales. Email is also one of those mediums that can be tapped over and over again to attract repeat customers, establish your brand, and humanize your business. Anyway because email is so important, I spent some time last month optimizing my email capture forms for BumblebeeLinens.com and drastically improved...

158: How Noah Kagan Grew Sumo.com To An 8 Figure Company

158: How Noah Kagan Grew Sumo.com To An 8 Figure Company
http://traffic.libsyn.com/mywifequitherjob/MWQHJ158NoahKaganSumo.mp3Podcast: Download (Duration: 58:47 — 81.0MB) Today, I’m really happy to have Noah Kagan back on the show. Now Noah was actually one of my very first guests way back in episode 7 and he took a chance on coming on a podcast that hadn’t even launched yet. Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it. Noah also started a podcast called “Noah Kagan Presents” which you can all check out by clicking...

157: How To Create An 8 Figure Amazon Business Selling Electronics With Bernie Thompson

How To Create An 8 Figure Amazon Business Selling Electronics With Bernie Thompson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ157BernieThompson.mp3Podcast: Download (Duration: 54:29 — 62.6MB) Today I‘m lucky to have Bernie Thompson on the show. Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online. Now what’s cool is that his company is global. Plugable sells its products in many different countries all over the world. And what’s also cool is that Bernie built all of his own tools in house to manage his Amazon business named Efficient Era. Now I’ve actually started using Efficient Era myself to manage the feedback for my shop and the tools are really useful....

How To Sell On Amazon In The UK, Canada, Europe, Japan And The Right Time To Expand

When it comes to growing your ecommerce business, very few people choose to expand beyond their own country. After all, selling in a foreign country is intimidating. Not only do you have to worry about a different set of tax laws but you also have to deal with overseas shipping and complicated logistics. Here’s the thing. By only selling in your home country, you could be greatly limiting your sales. And thanks to Amazon and FBA, it is now easier than ever to expand your business worldwide. In this post, I invited my friend Bernie Thompson to give us some...

156: How My Student Carmen Makes 6 Figures Selling Kaftans Online Without Amazon

How My Student Carmen Makes 6 Figures Selling Kaftans Online
http://traffic.libsyn.com/mywifequitherjob/MWQHJ156CarmenRivas.mp3Podcast: Download (Duration: 48:30 — 66.9MB) Today I’m really happy to have Carmen Rivas on the show. And Carmen is actually a student in my Create A Profitable Online Store Course from Australia. She joined over a year ago and she’s been doing amazing with her business Vizcosa.com. Now I often get questions from listeners whether it’s possible to run a viable ecommerce business outside of the US and the answer is of course. Carmen sells kaftans and resort wear and what’s cool about her story is that she validated her niche using Facebook before investing a lot of money into her...

How To Get Lucky – 3 Ways To Improve Your Luck In Business And Life

Every business requires a little bit of luck in order to succeed. And often times, success depends on timing and being at the right place at the right time. But do you ever wonder how some people keep getting lucky over and over again? Is it just a coincidence that some entrepreneurs always seem to find a way to steer luck in their direction? Personally, I don’t believe in coincidences but I know many of you are skeptical. For example, below is an excerpt of an email that I recently received from a reader after she listened to my...

155: Jonathan Fields On The Good Life Project And How To Find Meaning As An Entrepreneur

Jonathan Fields On The Good Life Project And How To Find Meaning As An Entrepreneur
http://traffic.libsyn.com/mywifequitherjob/MWQHJ155JonathanFields.mp3Podcast: Download (Duration: 51:33 — 59.3MB) Today, I’ve got an extra special guest on the show. He’s someone who I’ve followed and looked up to every since I started blogging in 2009 and that person is Jonathan Fields. Jonathan is an amazing writer, speaker, podcaster and he has this incredible ability to build community. What I also like about him is that he’s a family man we share a lot of the same values when it comes to life and business. In other words, he’s very mindful of balance and living a full life. Today, we are going...

Starting A Business: Convincing Yourself To Take Action And The Key To Behavioral Change

I’ve been helping would be entrepreneurs for nearly eight years now and one thing I’ve discovered is that you can’t really push someone to take the entrepreneurial plunge. Either you have the desire to start your own business or you don’t and most people can’t get over the uncertainty that’s involved with being your own boss. A while back, I went through several months worth of email for MyWifeQuitHerJob.com and came to the conclusion that most people get stuck on 2 main things when starting their business. One, they can’t come up with a good business idea and two,...

154: Darren Rowse On How To Become A Professional Blogger Today

Darren Rowse On How To Become A Professional Blogger Today
http://traffic.libsyn.com/mywifequitherjob/MWQHJ154DarrenRowse.mp3Podcast: Download (Duration: 49:30 — 56.9MB) Today I have someone really special on the show. He’s actually someone who I’ve looked up to for a very long time and someone who I never thought I would have access to especially since he lives in Australia. And he’s actually one of the reasons why I got started blogging in the first place back in 2009. His blog ProBlogger.net started a revolution of professional bloggers all over the world. He’s got close to 8000 posts and he’s influenced millions of people worldwide. If you don’t know who I’m talking about by now, it’s...

153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner

How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner
http://traffic.libsyn.com/mywifequitherjob/MWQHJ153ChrisBoernerV3.mp3Podcast: Download (Duration: 46:03 — 63.5MB) Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform. In fact, she’s been featured in several videos on the Amazon website including a full blown documentary about...

7 Tweaks We Made To Our Online Store That Drastically Improved Sales

Sometimes a seemingly insignificant change to your website or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to implement. In this article, I’m going to discuss some simple tweaks that we made to our website that had a dramatic impact on our business. Before I get into the guts of what we did, I just want to stress the importance of obtaining quality metrics for your website. It is especially vital that you accurately track the way a customer navigates through your online store. Do...

152: Easy Ways To Boost Sales And The Real Reason You Need To Look Beyond Amazon

152: Easy Ways To Boost Sales And The Real Reason You Need To Look Beyond Amazon
http://traffic.libsyn.com/mywifequitherjob/MWQHJ152SteveSellMore.mp3Podcast: Download (Duration: 21:56 — 30.4MB) In this solo podcast episode, I go over the most important reason why you need to expand beyond Amazon. You’ll learn 6 easy to implement strategies on how to sell more to your existing customers and boost your sales significantly. Enjoy the show! What You’ll Learn How to find your business customers How to find your best repeat customers How to leverage Facebook lookalike audiences How to cross sell your customers How to implement a referral program Why you need to expand beyond Amazon Other Resources And Books Sign up for my free 6 day mini course on ecommerce The Sellers Summit – My Annual...

My Exact Abandoned Cart Email Sequence And How To Recover Lost Sales From Your Shop

Whenever I shop online, I like to comparison shop before I buy most things. In fact, I often browse multiple online stores before finally choosing where to make my purchase. Sometimes in the middle of shopping, I get sidetracked by my kids. Sometimes, my wife forces me to do some chores or run a quick errand. Sometimes, I get last minute jitters and abandon my shopping cart even after I’ve entered in all of my information. One time, I was shopping for my wife’s anniversary gift online when I was rudely interrupted by screams from my kids...

151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

151: How Mike Stelzner Created The Largest Social Media Marketing How To Site Online
http://traffic.libsyn.com/mywifequitherjob/MWQHJ151MikeStelzner.mp3Podcast: Download (Duration: 51:53 — 59.7MB) Today I’m thrilled to have Michael Stelzner on the show. Now I was introduced to Mike by my friend Darren Rowse of Problogger and I’m really glad that he made the intro. Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 1.1 million uniques per month range. He’s got over a half million email subscribers and a half million Facebook fans for his page. Mike also runs the largest social media conference...

5 Habits Of Successful Entrepreneurs That I’ve Witnessed Personally

As someone who writes about entrepreneurship and teaches others how to sell physical products online, I make a habit of following as many entrepreneurs as I can. It doesn’t matter if you’re famous or just starting out, I’ll at least check out your website to see what you have to say. But even though I love reading posts about entrepreneurship, I’ve become increasingly jaded with the cliches that I’ve been seeing. “Learn to fail” “Learn from your mistakes” “Understand your weaknesses” “Hustle hard” “Fail fast and often” Don’t get me wrong. These articles all offer great advice but it is difficult...

150: How My Student Abby Makes 100K/Month Selling High Heel Insoles Online

150: How My Student Abby Makes 100K/Month Selling High Heel Insoles Online
http://traffic.libsyn.com/mywifequitherjob/MWQHJ150AbbyWalker.mp3Podcast: Download (Duration: 52:16 — 72.1MB) Abby Walker is a student in my Create A Profitable Online Store Course and I’m really happy to have her on the show today. Abby runs VivianLou.com where she sells insoles for high heels. What I love about Abby is that she never takes no for an answer and finds opportunities from out of nowhere. Some might call it luck, but I believe that everyone is in charge of their own fate. She’s doing awesome and she’s not even on Amazon yet! Enjoy the interview as there are a lot of details that Abby shares...

A Sneak Peek Inside Our New Warehouse And The Story How We Got Here

As part of running my blog and my podcast, I often get questions from readers who want to know more about the early years of our business and how it has evolved over time. How did we get started? How much inventory did we carry early on? Did we run it from our house in the beginning? What does it look like now? The answers to all of these questions are actually buried deep within my blog if you have the patience to sift through my first 50-ish entries. In fact every now and then, I go back and re-visit some of my early...

149: How To Make 6 Figures Selling Jewelry Online With Tracy Matthews

149: How To Make 6 Figures Selling Jewelry Online With Tracy Matthews
http://traffic.libsyn.com/mywifequitherjob/MWQHJ149TracyMatthews.mp3Podcast: Download (Duration: 57:53 — 66.5MB) Today, I’m thrilled to have Tracy Matthews on the show. Tracy is someone who I was introduced to by Andreea Ayers and she runs the popular site Flourish Thrive Academy where she teaches others how to sell jewelry online. Tracy has a ton of experience in this area and her jewelry line was sold in over 350 retail outlets all over the globe (ABC home, Sundance Catalog, Bloomingdales, Anthro) and she’s been featured in many magazines like Real Simple, InStyle And lucky magazine. Anyway, since Tracy specializes in jewelry sales I am very eager to pick...