All posts by Steve C

4 Things to Avoid with the Product Pictures on Your Online Store

Taking good product photos is essential to operating a successful online store. Even more important than taking good photos though is how they are displayed on your website. Any online store can have beautiful pictures, but many stores make critical mistakes in the organization and efficiency of their product displays. Below is a list of 4 things to avoid when displaying pictures on your online store. Don’t Use High Resolution Photos I’ve seen many online stores fall into this trap. They use an extremely high resolution photo for all of the product pictures on the site. ...

Choosing the Right Shopping Cart Software Package

So you’ve decided to host your own website and open up your online store. Where do you go from here? There are a multitude of shopping cart packages out there and it’s extremely difficult to compare them all. Hopefully, I can save you some time and tell you what to look for. At the very basic level, there are 2 types of shopping cart packages, paid software packages and open source shopping carts, both of which have their advantages and disadvantages. Paid Software Shopping Cart Packages With paid software packages such as XCart, Miva Merchant etc…, you usually have...

Why You Should Never Start an Ebay Store

If you are going to take your online store seriously, you need to register your own domain and implement your own website. Many people who don’t consider themselves tech saavy often question their own abilities and end up relying on 3rd party sites such as Ebay, Yahoo etc… to implement their website store for them. Let me tell you why that’s a bad idea. Ebay Doesn’t Have Your Interests In Mind Ebay, like most publicly traded companies are primarily concerned with their own growth and stock price. They don’t care whether you are successful, nor do they care whether...

3 Ways to Motivate Yourself to Start Your Own Business

While everyone has different ways to motivate themselves, here are 3 unique ways to give yourself that little extra kick to jumpstart your business. Look at Your Tax Return Go ahead and dig up your last years tax return and paste it up on the wall directly in front of your desk. Make sure you highlight your adjusted gross income, your taxable income and your total amount of taxes paid. Now take a calculator and take the amount of taxes paid and divide that by your adjusted gross income. Let’s call this number the “Getting Screwed” percentage or GSP for short....

Finding a Niche Market for Your Online Store

Often times, finding the right market to pursue is the hardest part of starting your store. Here are 5 things to consider when choosing which market segment to attack. Choose an Area or Set of Products That You Are Passionate About Many people make the mistake of opening a store and selling a product just because a particular product is hot. If a product is hot, chances are there will be lots of competition and unless you are truly passionate about what you are selling, you will not be able to differentiate your store from your competitors. Having expertise in your...

How We Got Motivated to Start Our Own Business

In theory, it shouldn’t have required much courage at all for us to start an online business. Opening a business, especially on the web, is about as cheap and easy as it gets. All it takes is 10 bucks for a domain name and as little as 5 bucks a month for some web hosting to throw up a website. There are already a plethora of open source web packages already written and presented nicely for you to use and everything is extremely well documented. There is almost zero financial risk involved, so why was it so hard...