Finding a Niche Market for Your Online Store

Often times, finding the right market to pursue is the hardest part of starting your store. Here are 5 things to consider when choosing which market segment to attack. Choose an Area or Set of Products That You Are Passionate About Many people make the mistake of opening a store and selling a product just because a particular product is hot. If a product is hot, chances are there will be lots of competition and unless you are truly passionate about what you are selling, you will not be able to differentiate your store from your competitors. Having expertise in your...

How We Got Motivated to Start Our Own Business

In theory, it shouldn’t have required much courage at all for us to start an online business. Opening a business, especially on the web, is about as cheap and easy as it gets. All it takes is 10 bucks for a domain name and as little as 5 bucks a month for some web hosting to throw up a website. There are already a plethora of open source web packages already written and presented nicely for you to use and everything is extremely well documented. There is almost zero financial risk involved, so why was it so hard...
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