It is interesting to hear how significant Adwords is with your business, it is definitely something we will be considering.

Thanks
Victoria

I love how you broke down your sales target to bite size chunks, which made it seem more realistic and achievable, and obviously it worked .

I also have my own on line business (based in the UK) specialising in organic baby and children’s clothes. We are just starting out into our third year, and the good news is that our sales have pretty much increased month by month but we are not achieving sales as high as we hoped.

We have tried Google Adwords but we found they didn’t work for us, they took up a lot of our time to manage and cost us a lot of money. As there are so many other areas to concentrate on in the business, we haven’t had the time to try Adwords out again. The reason why they may not have worked for us, was probably because I am not specialised in this area so I may have not used Adwords to it’s full potential?

Would you say that Adwords are one of the most important ways of driving the right customers to your site and increasing sales? As I think for 2012 this is definitely an area to consider to increase our sales. We have, and continue to do lots of seo work for our website and the results are starting to pay off. We rank quite high within the organic listings. Would you say it is as important to use Adwords as well as ranking naturally? Also would you recommend that we pay a specialist to set up and monitor our Adwords for us?

Thank you

Interestingly enough, making $100K from a website is not something I see as a problem. The problem I find is find a product to sell in the first place. I did really well for a while selling camera gear, but my vendor quit selling to US companies and I lost my competitive advantage (price).

Any thoughts on how to source product would be wonderful.

Mike

I hear ya on Yahoo’s interface being horrible and complete turnoff. Don’t get me started on customer their support either!

Just the same, the returns have time and time again been worth the effort for our clients and the same can be said for MSN especially now that Bing has gained some additional market share.

In Yahoo’s case, they default you in to their content network like Google but unlike Google they only have 2 keyword match types – standard and advanced. You’ll want to make sure you’re on standard to begin with as that’s closer to Google’s phrase and exact match and will get you better quality traffic. Advanced is the equivalent of broad and is of course on by default which is likely why you didn’t get good results with it the first time around.

As always, just give me a shout to let me know if you need a hand with either of the three engines…