Today’s article is the start of a new column that I’m going to feature on MyWifeQuitHerJob.com. In an effort to better serve the interests of my readers, I’m officially creating a new question and answer category for the blog.

So please click on the “Contact” button on the upper right corner of the screen and send me your questions. Every week or so, I will pick the best ones and feature them in a blog post.

This week’s question comes from Randy and he writes.
Hi Steve,
I really like your videos and blogs as they are very informative. My question is: I have an opportunity to purchase an existing website that is currently offline. This website is a pet supply store and uses two drop shippers.

I am talking with the broker about it. He is not sure of the reason for the sale but he did say the drop …

I’m happy to be reviewing GreenAndChic.com today which is an online store selling organic bath and body products. Writing up this case study is particularly special to me because it is run by one of my earliest readers, Carla. Carla was a supporter of this blog from the beginning back when I first started in 2008 and when I had very few readers. So when she asked me to have her online store critiqued, I jumped at the opportunity.

Carla’s main problem is that web traffic is not where she would like it to be. In addition, she’s having trouble converting the customers that she is attracting to her store. Let’s take a look.
First Impressions
I’ve been to Carla’s store several times in the past already so this isn’t exactly a first impression for me per se. But having undergone a few major …

The store that I’m reviewing today is 2sand.com, a sanding supply store that is run by someone who I will refer to as RJ in this article.

RJ did not have any specific questions or problems in regards to his online store. He basically asked for an overall site review with an emphasis on how to improve traffic.
First Impressions
Overall, RJ’s site looks good. On the front page, he states his value proposition very clearly and gives a brief bio about who he is and why he runs his store. As soon as I enter his website, I immediately know what RJ’s store specializes in and why I should buy from him.

The store design also looks professional and there are various security badges displayed around the site that makes RJ’s site look legit. In addition, he offers a live chat service as well. Overall, I don’t …

The store that I’m reviewing today is Scarfu.com, an indie clothing store that is run by someone who I will refer to as P in this article. P initially contacted me through email with the following dilemma.
I just wanted to let you know that your blog has been a tremendous resource for me. I just began my online business selling indie womens clothing at www.scarfu.com. The site has only been live for about 2 months but a few more months have gone into the preparation before we launched.

Much like your online store, my store is run by my boyfriend and I and we both hold full time jobs while working on the website at night. It’s been very time consuming and frustrating, especially when sales are very slow at the moment.

I want to thank you for your blog because I find a lot of useful and relevant information and …

I’ve been receiving requests lately to critique some of my readers’ online stores so I thought that it would be interesting to post some of my comments online for others to read. If there is interest, I may make this an ongoing section on my blog. Unfortunately I will not be able to feature all of your sites on the blog but I will definitely answer all of your emails.

The store that I’m reviewing today is www.finebuddhastatues.com, an online store that is run by someone who I’ll refer to in this article as E. The webmaster for this site initially asked me the following questions.

Dear Steve,
I’ve been following your blog for almost a year now and I really enjoy reading your blog posts. The resources that you have on this site are tremendously helpful – thank you very much for sharing them with us.

The reason …