https://mywifequitherjob.com/category/podcast/ Start A Business, Become Your Own Boss And Spend More Time With Your Loved Ones Tue, 07 Apr 2026 20:23:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways. Steve Chou clean Steve Chou mywifequitherjob@gmail.com mywifequitherjob@gmail.com (Steve Chou) Steve Chou from the MyWifeQuitHerJob Blog discusses ecommerce, online business, marketing and selling on Amazon. Special interviews with experts like Pat Flynn, Ryan Daniel Moran, Amy Porterfield, Scott Voelker and Andrew Warner of Mixergy https://mywifequitherjob.com/blog/wp-content/uploads/powerpress/PodcastImageV3-168.jpg https://mywifequitherjob.com/category/podcast/ https://mywifequitherjob.com/episode633/ Tue, 07 Apr 2026 20:23:31 +0000 https://mywifequitherjob.com/?p=89851 In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. Enjoy the episode! What You'll Learn How To Apply StorySelling To Your Ads Strategy Scott Cunningham’s Tested Ad Setup Hack Quick Steps To Implement And Scale Meta Ads Fast Sponsors SellersSummit.com - The Sellers Summit is the ecommerce conference that I've run for the past 9 years. It's small and intimate and you'll learn a ton! Click Here To Grab A Ticket. The Family First Entrepreneur - Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses Transcript 00:00 Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, Scott Cunningham and I dive into something that honestly changed everything for me when it comes to meta ads and getting a real return on ad spin. Scott is the creator of the story selling formula. And the moment I came across his work, I knew I had to bring him on to break it down properly. And it's a simple change. And I know that sounds like a big claim, but I've seen it work across so many different campaigns and niches. 00:28 that I had to make a whole episode about it. But before we begin, I want to let you know that tickets for Seller Summit 2026 are now on sale over at sellersummit.com. And if you sell physical products online, this is the event that you should be at. Unlike most events that are filled with high-level fluff and inspirational stories, Seller Summit is all about tactical step-by-step strategies you can actually use in your business right away. Every speaker I invite is in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. 00:57 no corporate execs and no consultants. Also, I hate large events, so I intentionally keep it small and intimate. We cap attendance at around 200 people, so you can actually have real conversations and connect with everyone in the room. We've sold out every single year for the past nine years, and I expect this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, Florida, and if you're doing over 250K or $1 million in revenue, we also offer a private mastermind for high-level sellers. 01:26 Right now, tickets are the cheapest they're ever gonna be. So if you want in, go over to SellersSummit.com and grab your ticket. Now on to the show. 01:39 Welcome to the My Wife Quit Her Job podcast. Today I am excited to have Scott Cunningham on the show. Now, Scott and I, we were on the same panel at one of Kevin King's virtual events and I'm really glad that we met. Scott runs merchantmastery.io where he helps early stage Shopify stores, actually Shopify stores at any stage really, reach their first 100K month through a strategy that we are gonna be talking about today on the podcast. He's been an e-comm for over 15 years and his focus is on 02:09 customer centric marketing using human psychology, which is actually one of my favorite topics to make advertising much more effective. He's spoken all over the place, traffic conversions, Adworld, Affiliate Summit. And in this episode, we're just going to talk about what's going on right now, what he's doing with his clients to grow sales. And with that, welcome to the show, Scott, how you doing? Steve, what's up? So good to see you again, my friend. Really happy to be here. 02:35 Yeah, I know you've been on this tear traveling all over the place like going on tour like a rock star. It's fun. Yeah, we honestly, you know, yeah, I was telling you a little bit earlier about how we do like this tou... In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I... In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. It's a simple change, and I know that sounds like a big claim, but I've seen it work across so many different campaigns and niches that I had to make a whole episode about it. Enjoy! Steve Chou 47:45