Comments on: Mailbag: Product Sourcing And Business Viability Questions http://mywifequitherjob.com/mailbag-product-sourcing-and-business-viability-questions/ Building Wealth and Entrepreneurship When Your Wife Wants to Stay at Home With the Kids Thu, 29 Jul 2010 16:03:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: MoneyNing http://mywifequitherjob.com/mailbag-product-sourcing-and-business-viability-questions/comment-page-1/#comment-2592 MoneyNing Mon, 12 Oct 2009 16:12:25 +0000 http://mywifequitherjob.com/?p=6678#comment-2592 Oh what I meant was that the click through rate is 100% for EVERYBODY, so how can any program tell you how much YOU will get when the click-through rate is a function of 100 different things that change for every keyword? There are too many factors and trying to use a guideline, while better than no action at all, is thinking about it backwards IMO. Anyone who's successful with PPC will eventually learn that you throw keywords into the system, then anyone that is close to breaking even are the ones you start tweaking. Then, as long as there's a good ROI, then you keep them and continue to tweak the bid price, landing page (for conversion rate) and title/description for click through while continuing to add new keywords. Oh what I meant was that the click through rate is 100% for EVERYBODY, so how can any program tell you how much YOU will get when the click-through rate is a function of 100 different things that change for every keyword? There are too many factors and trying to use a guideline, while better than no action at all, is thinking about it backwards IMO.

Anyone who’s successful with PPC will eventually learn that you throw keywords into the system, then anyone that is close to breaking even are the ones you start tweaking. Then, as long as there’s a good ROI, then you keep them and continue to tweak the bid price, landing page (for conversion rate) and title/description for click through while continuing to add new keywords.

]]> By: Steve http://mywifequitherjob.com/mailbag-product-sourcing-and-business-viability-questions/comment-page-1/#comment-2578 Steve Sun, 11 Oct 2009 04:30:14 +0000 http://mywifequitherjob.com/?p=6678#comment-2578 Hey David, Well said, though I still don't follow how the click through rate could ever possibly be 100%. If there are 1000 people searching for a certain term, only a small fraction of these people will actually click on the link to your site. If you use adwords and pay for the highest rated spot, your click through rate will still never be anywhere close to 100%. Hey David,
Well said, though I still don’t follow how the click through rate could ever possibly be 100%. If there are 1000 people searching for a certain term, only a small fraction of these people will actually click on the link to your site. If you use adwords and pay for the highest rated spot, your click through rate will still never be anywhere close to 100%.

]]> By: MoneyNing http://mywifequitherjob.com/mailbag-product-sourcing-and-business-viability-questions/comment-page-1/#comment-2574 MoneyNing Sat, 10 Oct 2009 19:27:15 +0000 http://mywifequitherjob.com/?p=6678#comment-2574 Theoretically, the click through rate on any keywords should be 100%. After all, someone is looking for something when they search for a term and it doesn't make sense for him/her not to click through to one of the links. Of course, there are now computer generated clicks and people who just want to check rankings these days but still, the overall click through rate is close to 100%. YOUR rate will depend on your title / description and how much it matches what the user is actually searching for. So, there's really no real answer on click through rates and you will never find anything that's actually accurate enough for you to base a business decision off of. You should instead find out what the conversion rate is for you to break even and when you find keywords that you actually make money on, keep tweaking your page to increase your conversion rate and tweak you ad copy to increase your click through. Theoretically, the click through rate on any keywords should be 100%. After all, someone is looking for something when they search for a term and it doesn’t make sense for him/her not to click through to one of the links. Of course, there are now computer generated clicks and people who just want to check rankings these days but still, the overall click through rate is close to 100%. YOUR rate will depend on your title / description and how much it matches what the user is actually searching for. So, there’s really no real answer on click through rates and you will never find anything that’s actually accurate enough for you to base a business decision off of.

You should instead find out what the conversion rate is for you to break even and when you find keywords that you actually make money on, keep tweaking your page to increase your conversion rate and tweak you ad copy to increase your click through.

]]> By: ben http://mywifequitherjob.com/mailbag-product-sourcing-and-business-viability-questions/comment-page-1/#comment-2563 ben Fri, 09 Oct 2009 20:37:14 +0000 http://mywifequitherjob.com/?p=6678#comment-2563 Javier My father is the owner of a brick and mortor clothing store and he does all of his shopping through clothing expos. There is a huge shoe expo in vegas every year as well as a clothing expo. These expo's features booths from 100's to 1000's of differrent brands depending on the size of the expo and you deal directly with representatives from that company. The best part is you can walk in find the type of clothing you want to carrie and order. I've been to several of these events and we always make time to look for new suppliers. The best part is you get to see the cloths before you order so you know they type of quality right off the bat. find the biggest cities next to you and find out were expos in general are held. check whith the arena for times and dates of the type of expos you are looking for. Javier

My father is the owner of a brick and mortor clothing store and he does all of his shopping through clothing expos. There is a huge shoe expo in vegas every year as well as a clothing expo. These expo’s features booths from 100’s to 1000’s of differrent brands depending on the size of the expo and you deal directly with representatives from that company.

The best part is you can walk in find the type of clothing you want to carrie and order. I’ve been to several of these events and we always make time to look for new suppliers. The best part is you get to see the cloths before you order so you know they type of quality right off the bat.

find the biggest cities next to you and find out were expos in general are held. check whith the arena for times and dates of the type of expos you are looking for.

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