Starting Your Own Business: How To Improve Your Luck

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Every business requires a little bit of luck in order to be successful. Most of the time, it’s a matter of timing or being at the right place at the right time. But do you ever wonder how some people keep getting lucky over and over again? It might just be a coincidence but some entrepreneurs always seem to find a way to steer luck in their direction.


Photo By Kelley Mari

When my wife and I first started our online business, several fortuitous events helped us on our path to success. Whenever these “lucky” events occurred, I used to thank the heavens above for helping us out. But looking back, did our actions play a part in facilitating these lucky events? Did we do anything to improve our luck? I’d like to talk about some of these fortuitous events and how our actions helped improve our chances for success.

We Put Ourselves Out There

We we first started out, we searched for vendors for our wedding linens store solely online. While the web is a great place to do research, it is a lousy place to establish lasting business relationships. For example, it is extremely difficult to get to know someone via email or by phone especially when they live in a foreign country and in a different time zone.

So one day, my wife and I decided get off of our butts and go to Asia to meet our vendors directly. We didn’t really plan ahead. Instead, we more or less just hopped on an airplane and dropped in to visit some of the vendors we found online.

It turned out that our timing was right on cue. Because all of our vendors happened to be getting ready for the annual textile convention in China, they all had their inventory available to show us.

We were lucky for two reasons. One, our vendors had a complete set of samples on hand and two, they had a whole slew of new unreleased products to show us because of the convention. Most of these items were not even listed anywhere on their websites!

Had we visited at a different time, we may not have been able to see the products first hand and probably would have had to wait several weeks for samples to be fabricated. While we arrived in Asia too late to actually attend the convention(which we had no clue about at the time), we put the date on our calendars.

This year we plan on attending and I’m sure we’ll come home with a long list of new vendors and products to sell.

We Built Up Our Network

I remember when we first launched our website that we were stuck in the Google sandbox for an extended period of time. For all of you who don’t know what the Google sandbox is, it is the place where Google places your website for a period of time before it gets indexed.

During this time, your site won’t get any organic traffic at all and you pretty much just have to wait for Google to change its mind.

I was getting tired of being in the sandbox so I contacted a friend of mine who worked at Google asking how to expedite the process. Turns out that my friend happened to be in charge of writing the next post for the Google blog.

The topic of the blog entry was how online websites utilize Google Webmasters tools in order to improve traffic to their website.

Basically, my friend told me that if I signed up for Google Webmasters tools and found it useful that she would write the blog entry about our online store! Naturally, I became a Google whore in a hurry and started using all of the online tools Google had to offer.

As soon as the blog entry was published with a link to our website, we immediately escaped the sandbox!

It just goes to show that seemingly random people can be there to help you out. That is why it’s important to expand your network to increase the chances of finding assistance when it is needed.

I also wanted to briefly mention other ways that my network of friends have helped us out as well. When we visited Hong Kong and China, we had several friends show us around which greatly helped us locate the vendors that we wanted to visit. We also had other friends in the textile business give us some pointers as well. We would definitely not be where we are today without their help!

We Provided Good Content On Our Website

After about 6 months, our website started getting some decent organic traffic. Because we provided good content on our store in the form of arts and crafts pages, we slowly but surely climbed the search engine rankings over time.

Pretty soon, our website rose to the front page of Google for several of our targeted search terms!

As our website became more prominent in search, other companies began to notice us as well. Late last year, Real Simple magazine contacted us in order to feature a few of our products in their magazine. This was huge!

After months and months of getting ignored by the magazines, we finally had one of them notice us and it felt great. For a company our size, we could never afford to pay for advertising in a major magazine so we basically had to just sit and pray. It just goes to show that if you work hard to establish your online presence with quality content that eventually you will be found.

Recently, we were contacted by Brides magazine as well to feature some of our wedding linens. If all goes well, we’ll have a few pages in the July issue!

Is It Luck Or Hard Work?

Honestly, I have to say it has been a bit of both. My wife and I feel extremely lucky to have found our niche. But we have to attribute most of our luck to our network of friends who have provided us with a ton of help to get us started.

How did we get so lucky? In a nutshell, we put ourselves out there to be found. If you simply sit at home on the couch and do nothing, you’ll never have a chance at all. Why not give your business idea a chance and see what happens?

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28 thoughts on “Starting Your Own Business: How To Improve Your Luck”

  1. I agree that you need to work hard and there is some luck. You can’t experience the luck unless you put yourself out there.
    It seems to me that you did something very important. You selected a very specific niche. The more specific you are about your niche, the more likely you will be able to attract customers to your business.

    1. Hi Bonnie,

      Selecting a specific niche certainly helps, but I think it’s the connections that are really key. People who are well connected seem to be able to take any idea and create a half decent business around it.

  2. Congrats on the Brides thing. I hope that comes through for you. It would be amazing.

    I think your success was 90% hard work and 10% luck.

    1. Hey Ashley,

      Thanks! It has been a lot of hard work, but many things not mentioned in the article also came together to help us out. There was indeed a lot of luck and coincidence involved.

    1. Hi Carla,

      That’s true, patience and faith are pretty big factors. I’m an impatient person when it comes to certain things but I’ve been working on it. Thanks for the retweet!

  3. B7 says:

    I don’t think luck has anything to do with it. And, there is no such thing as “random”. Its all about taking action, following through, and being persistent.


    1. Hey B7,

      I’d like to think that it was all a product of hard work, but luck did play a factor. If I had to recreate the exact same business from scratch, I’m not so sure that I could achieve the same results in the same amount of time.

  4. Great article, this goes to show that hard work does pay of (well at least most of the time). And you can also see the importance of networking, this helps tremendously for a business to succeed. But one thing is for sure, luck truly was in your side since many things happened that were coincidence like knowing someone that worked at Google that helped you get out of the sandbox and going to Asia to meet the people at the perfect timing.

    I myself have a new blog and feel the frustration that you did of being in the sandbox since I keep writing content and feel nobody is reading it, but at least i know someday it will be out and ranking for many terms.

    1. Hi Edwin,

      This blog is pretty new too so I feel your frustration. Traffic has picked up over here lately since Google has started indexing the blog. Be patient, and the traffic will come. I’m heading over there now to check it out!

  5. Thanks for the wonderful Information, as I am writing a book and thinking of ways that I can be more instrumental in serving God. I know this is somewhat of a different path, however, efficacy and productivity are always significant variables when dealing with client service.


  6. I think we make our own luck and you quite clearly made you’re own luck from what you’ve written here.

    As cliche as it is “you gotta be in it to win it!”


  7. You said, “We we first started out, we searched for vendors for our wedding linens store solely online. While the web is a great place to do research, it is a lousy place to establish lasting business relationships.” While I am sure that this may be true in some cases, some of my best business deals were birthed through internet connections. One of my best clients I’ve ever had has been doing business with me since 2006.

    1. Hey Matt,

      The point of that statement was to emphasize that face to face communication in person is the best way to establish relationships. I have no doubt that good business relationships can be birthed from the internet, but at some point other communication must be involved to foster the connection.

  8. B7 says:

    Hi Steve,

    Yes, that’s true! Luck always helps when we take action. They say its because we cannot see all the connections and forces of love at work. Since we cannot see them it appears to us mortal types as luck.

    And if things happened for you wonderful because you are just starting out, perhaps that’s the Principle of Favorability at work. Also known as beginner’s luck.


    1. Hey George,

      Yep, I’m sure it was a combination of both. Beginners luck coupled with putting ourselves out there for the luck to even have a chance.

  9. Very inspiring story about taking action and luck having a part to play in bringing your dreams into reality. Congratulations on your success so far!

  10. I believe in the old adadge that says luck is where opportunity and preperation meet. You made your own luck my friend, and when it came around, you were prepared to take on the challenge.

  11. B7 says:

    Hi Scott,

    True dat. Opportunity is unlimited. The challenge is getting prepared and actually taking action! What appears to be luck, or even success, is actually the certain results of focused action.

  12. You’ve got to be willing to risk in order to get great rewards. Putting it all out there is key. Since I still work full-time, I have yet to totally put it all out there with my vending company, but I see the day on the horizon when this will happen very soon. As far as luck vs. hard work, I find that the harder I work, the luckier I get. I’m sure Steve and others can say the same thing.

  13. Jessica says:

    Hey there I do have A question,I checked out the wholesale/dropship website you gave me,and I really appreciate that..but my question is..once i pay the $299.95 membership fee, do the dropshippers charge another high fee?

    I know looking online that there some drop shippers that charge anywhere from $599.99-$5799.99 fee.

    I know you suggested not using drop shippers,that wholesalers are the best. My question is this, with a drop shipper how does this work…you just basically advertise their items,people order,then the dropshipper sends it to the customer?

    Thanks so much for any and all advice you have to give:)

  14. Steve,
    Just wanted to let you know how much I am learning from you and I think you are the best! There is nothing else out there that provides all of the information step by step that you do. I expect that one day you will be a millionaire! I am about to launch my business and I could not do this without your guidance. I feel like you have been my own personal mentor! I hope to one day meet you and personally thank you. I have faith that my business will be 100% successful and this will be in no small part due to you. As soon as my business and web site is up and running – I will be in touch – Target date is August 1 2014! Thank you for all you do for entrepreneurs. Regards, Laura Snider

  15. Cato says:

    After reading this article, I researched Google Sandbox further. I think your comments about it are dated since the Google products have changed. Perhaps you could revisit this with an update for new website builders? I understand you’re not an expert on this, but I would love your assessment of what’s going on or what to do when a new site is being indexed; I think it would be really relevant to your readers.

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