Comments on: What To Do If A Competing Business Undercuts You In Price

By: Selling to Zebras Blog » Blog Archive » Complex Sales and Selling Strategies, Sixth Edition – February 15, 2010

Fri, 26 Feb 2010 21:09:02 +0000

[...] C presents What To Do If A Competing Business Undercuts You In Price posted at [...]

By: Craig Sutton

Craig Sutton — Fri, 12 Feb 2010 16:11:11 +0000

This is very wise, a knee jerk reaction is not the best course of action. Im a bit of a tinkerer myself and like to try things but they are always weighed against risk. If you already have a solid base of customers there is no reason to think they will suddenly move away, and the argument of quality over quanity is a good one as well.

First and foremost you have to understand who your customer is, the rest of the decisions are much easier one you are at ease with that.

By: Carla

Carla — Sun, 07 Feb 2010 21:04:44 +0000

Thanks Steve! Its growing slow and steady. There was a lot I had to learn in 2009 (especially SEO), but my efforts are paying off now. Its still not where I want it to be – not anywhere close, but at least improvements are seen every month.

By: Steve

Steve — Sun, 07 Feb 2010 20:24:31 +0000

@Steven
Thanks for the vote of confidence. I’m pretty sure that everything will turn out okay. After all, I’m sure this competitor has been undercutting our prices for some time now and I only just noticed recently.

@Carly
Glad the article helped. How has greenandchic been doing lately?

By: Carla

Carla — Fri, 05 Feb 2010 08:04:38 +0000

I really needed to read this. I was getting discouraged when I’ve noticed my competitors with lower prices and cheaper shipping. I then realized I need to find ways to stand out from the crowd. I have a few ideas and cant wait to implement them!

By: Steven Aitchison

Steven Aitchison — Fri, 05 Feb 2010 05:27:10 +0000

Steve, this is actually great for your business. It keeps you on your toes and you are not resting on your laurels. It’s also great to see that you are keeping tabs on your competitors as this is a great way to get new ideas for your own business. I think quality and customer service always win the day so I think you are doing the right thing by keeping your prices the same.

By: Steve

Steve — Thu, 04 Feb 2010 16:07:08 +0000

@James
Yeah, this competitor really fired us up. We really should be doing competitive analysis more often and eliciting more feedback from customers. We’ll see how everything plays out in a few months.

By: Steve

Steve — Thu, 04 Feb 2010 16:03:53 +0000

@torbjorn
Thanks! My wife and I’s first instinct was to slash prices to match our competitors but when we finally calmed down, we decided to evaluate the situation further and this article was what we came up with.

By: James Todd

James Todd — Wed, 03 Feb 2010 17:01:15 +0000

I think you are doing the right thing! Using this competitor’s move as an impetus to review and strengthen your product line is excellent. Also call as many of your key customers as possible and get feedback. You should be doing this regularly but with this change you might get some new ideas to further increase the value of your offerings.

James Todd
Publisher: BuildMySiteforFree.com

By: torbjorn

torbjorn — Tue, 02 Feb 2010 18:45:14 +0000

This is a great post, and a great example of how any business should act when confronted with a problem (or potential problem).

The same goes for service or the consulting industry. Focus on your service and what makes you better, or more unique. You’re sticking with your guns and that’s a great decision.

Sweeeet!