All posts by Steve C

214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell

214: How To Run Facebook Ads To Sell Physical Products In 2018 With Andrew Foxwell
http://traffic.libsyn.com/mywifequitherjob/MWQHJ214AndrewFoxwell.mp3Podcast: Download (Duration: 54:07 — 74.6MB) Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend. In short, Andrew is a Facebook and Instagram ads expert and we’re going...

Should You Use A Free Ecommerce Platform Vs Shopify, BigCommerce, WooCommerce Or Wix?

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on. But did you know that there are open source solutions out there that are as powerful as Shopify or BigCommerce? And did you know that these open source platforms are 100% free to use and well supported by...

213: A Tour Of My New Business Venture GoBrandWin With Toni Anderson

A Tour Of My New Business Venture GoBrandWin With Toni Anderson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ213GoBrandWin.mp3Podcast: Download (Duration: 17:49 — 24.7MB) As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy. In this episode, I’m going to formally announce my new business with my partner Toni Anderson! Click Here To Add Your Brand To Our Next Sweepstakes What You’ll Learn Why giveaways are a great way to grow your email list How our new service works Why it’s free:) Other Resources And Books GoBrandWin.com Sponsors Klaviyo.com –...

How To Grow Your Email List For Free – A Tour Of My New Business

As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new. For example in the past couple of years, I’ve come up with a bunch...

212: Key Takeaways From Sellers Summit 2018 With Steve Chou & Toni Anderson

Key Takeaways From Sellers Summit 2018 With Steve Chou & Toni Anderson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ212Summit18.mp3Podcast: Download (Duration: 49:30 — 68.3MB) In this episode, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2018. The Sellers Summit is a conference that Toni and I throw every year. This is our 3rd straight year and it’s all about bringing ecommerce entrepreneurs together and learning new strategies on how to sell physical products online. Today, we’re going to do a recap on what worked, what didn’t and some key takeaways from the sessions. Right virtual passes for Sellers Summit 2018 are available for sale until July 1, 2018. And as an added bonus, I...

Why Chinese Sellers Are Dominating Amazon And How To Beat Them

If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform. In fact, they’ve pretty much taken over. Here are a few statistics to describe the Asian invasion this past year… Over 250,000 Chinese Sellers Joined Amazon Last Year 25% of Amazon’s 2 Million Sellers Are Based In China They...

211: How To Self Publish A Book And Sell It On Amazon With Chandler Bolt

How To Self Publish A Book And Sell It On Amazon
http://traffic.libsyn.com/mywifequitherjob/MWQHJ211ChandlerBolt.mp3Podcast: Download (Duration: 48:51 — 67.4MB) Today I brought my buddy Chandler Bolt on the show. Chandler is someone I met at a Fincon meeting in San Francisco. Then I saw him briefly again at Social Media Marketing World and knew I wanted to have him on the podcast. Chandler runs Self Publishing School where he teaches others how to write and self publish your first book in 3 months working 30 minutes per day. He’s the author of multiple best selling books and he’s an expert when it comes to going out on your own in the book business. ...

How To Be GDPR Compliant For Ecommerce Stores – A Concise Summary Of What You Need To Do

There’s been a lot of fud going around regarding GDPR compliance for ecommerce stores so I decided to take the time to concisely summarize the actions that I’ve taken towards becoming compliant myself. Now there are literally hundreds of GDPR posts out there that can be found on Google but none of them tell you flat out what needs to be done. Instead, they either regurgitate the GDPR document which is borderline unreadable or they scare the cr@% out of you so you’ll pay for their consulting services:) Well this post will tell you what you need to do without the...

Why Buying Wholesale Can Be Misleading

A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing. What these customers don’t realize is that the discounts we offer are competitive with many of the wholesalers in the US...

209: How To Make Sure Your Product Will Sell Before You Launch With Kevin Williams

209: How To Make Sure Your Product Will Sell Before You Launch With Kevin Williams
http://traffic.libsyn.com/mywifequitherjob/MWQHJ209KevinWilliams.mp3Podcast: Download (Duration: 49:44 — 57.2MB) Today I’m really excited to have Kevin Williams on the show. Kevin is someone who I met at the Ecommerce Fuel live conference. He was actually one of the keynotes there and I really enjoyed his presentation. Kevin runs the site BrushHero.com where he sells a power cleaning brush that hooks up to your hose and spins with a lot of torque to clean up hard to clean objects like wheels, bikes, boats and more. He was also recently on the hit show Shark Tank. Anyway, the reason why I brought Kevin on the show is...

How To Automate Repetitive Tasks On A Windows PC Without Any Coding

Running any business always requires some amount of tedious, repetitive work. For example with my online wedding linens store, we need people to… Pick and pack orders Answer phone calls Run the embroidery machines Print shipping labels Now there are certain physical tasks that require a human to perform but your goal should always be to automate as many repetitive tasks as possible with a computer. In this post, I’m going to show you how I recently replaced half a worker in our ecommerce business with a simple piece of software to automate our Windows PC applications. My Philosophy On Software First off, if you...

208: The State Of Small Business Ecommerce And How To Create A Thriving Community With Andrew Youderian

The State Of Small Business Ecommerce And How To Create A Thriving Community With Andrew Youderian
http://traffic.libsyn.com/mywifequitherjob/MWQHJ208AndrewYouderian.mp3Podcast: Download (Duration: 50:15 — 57.8MB) Today I am honored to have Andrew Youderian with me on the podcast. Andrew has the distinct honor of being the very first guest on my podcast ever in episode number 2. Back when this podcast had 0 listeners, he took a risk to come on and I really appreciate it. Andrew has created and sold 2 dropshipped ecommerce businesses. He is a well known figure in the ecommerce world through his blog and podcast at EcommerceFuel.com And he runs the best small business ecommerce community that I’ve come across that specifically caters to 6,7...

207: How To Use Facebook Messenger Bots To Sell A Digital Course With Mary Kathryn Johnson

How To Use Facebook Messenger Bots To Sell A Digital Course With Mary Kathryn Johnson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ207MaryKathrynJohnson.mp3Podcast: Download (Duration: 49:39 — 57.1MB) Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now. Anyway, Mary has implemented high converting messenger bots for a lot of high profile clients and today we are...

206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace
http://traffic.libsyn.com/mywifequitherjob/MWQHJ206RezaKhadjavi.mp3Podcast: Download (Duration: 45:02 — 62.1MB) Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn Why Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AOV The...

Importing From China – How To Avoid Common Mistakes And Why You Shouldn’t Be Afraid

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country. But the reality is that importing goods from China or any foreign country is not that difficult as long as you are careful and...

205: How To Use Facebook Messenger Chatbots To Sell Physical Products Online With Molly Pittman

How To Use Facebook Messenger Chatbots To Sell Physical Products Online With Molly Pittman
http://traffic.libsyn.com/mywifequitherjob/MWQHJ205MollyPittman.mp3Podcast: Download (Duration: 52:22 — 72.2MB) Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode! What You’ll Learn The best way to get new messenger subscribers The best chatbot implementations she has seen How to send broadcasts...

3 Ways To Use Dynamic Push Notifications To Increase Sales For Your Online Store

Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. But used correctly, push notifications can boost your sales and traffic on autopilot and bring your customers back to your store over and over again until they are ready to buy. To whet your appetite, here are some actual numbers regarding how push notifications convert on my ecommerce store. Broadcast Ecommerce Conversion Rate: 3.02% Abandoned Cart Ecommerce Conversion Rate: 14.28% Revenue Per Visitor: $5.83 CTR For Abandoned Cart Notifications: 18.4% CTR For Broadcast Notifications: 4.9% Compared to other marketing channels such as email and Facebook Messenger,...

204: The Best Way To Launch A Successful Product On Amazon Today With Casey Gauss

The Best Way To Launch A Successful Product On Amazon Today With Casey Gauss
http://traffic.libsyn.com/mywifequitherjob/MWQHJ204CaseyGauss.mp3Podcast: Download (Duration: 47:33 — 54.7MB) Today I’m thrilled to have Casey Gauss on the show. Casey is the founder of Viral Launch which is both a software company and an Amazon product launch service. They have two main software tools called market intelligence and product discovery which help you find profitable products to sell on Amazon and their launch service has catapulted many clients onto the front page of Amazon search. Casey is also going to be one of the speakers at my conference the Sellers Summit in May. Anyway, Casey is an expert when it comes to finding...

How To Start An Online Store Website And The Best Ecommerce Platform For Your Money

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website? Which free solution is the best? There are literally hundreds of different options to choose from in terms of website builders, shopping carts, services etc… And it’s...

203: How To Get Millions Of People To Read Your Content Through Syndication With James Clear

How To Get Millions Of People To Read Your Content Through Syndication With James Clear
http://traffic.libsyn.com/mywifequitherjob/MWQHJ203JamesClear.mp3Podcast: Download (Duration: 53:56 — 62.0MB) Today I’m thrilled to have my buddy James Clear on the show. James is someone who I met at a mancation held by Billy Murphy:) Now I’ve known about James for a very long time and he’s one of the most successful writers that I know.  James focuses on uncovering the habits and routines of entrepreneurs, artists, athletes and high powered individuals and shares them in easily digestible and actionable articles. He’s been featured practically everywhere including CBS, Entrepreneur, Forbes, Time, you name it. His site gets millions of visitors every month and he...