All posts by Steve C

3 Ways To Use Dynamic Push Notifications To Increase Sales For Your Online Store

Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. But used correctly, push notifications can boost your sales and traffic on autopilot and bring your customers back to your store over and over again until they are ready to buy. To whet your appetite, here are some actual numbers regarding how push notifications convert on my ecommerce store. Broadcast Ecommerce Conversion Rate: 3.02% Abandoned Cart Ecommerce Conversion Rate: 14.28% Revenue Per Visitor: $5.83 CTR For Abandoned Cart Notifications: 18.4% CTR For Broadcast Notifications: 4.9% Compared to other marketing channels such as email and Facebook Messenger,...

204: The Best Way To Launch A Successful Product On Amazon Today With Casey Gauss

The Best Way To Launch A Successful Product On Amazon Today With Casey Gauss
http://traffic.libsyn.com/mywifequitherjob/MWQHJ204CaseyGauss.mp3Podcast: Download (Duration: 47:33 — 54.7MB) Today I’m thrilled to have Casey Gauss on the show. Casey is the founder of Viral Launch which is both a software company and an Amazon product launch service. They have two main software tools called market intelligence and product discovery which help you find profitable products to sell on Amazon and their launch service has catapulted many clients onto the front page of Amazon search. Casey is also going to be one of the speakers at my conference the Sellers Summit in May. Anyway, Casey is an expert when it comes to finding...

How To Start An Online Store Or Boutique & The Best Shopping Cart For Your Money

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website? Which free solution is the best? There are literally hundreds of different options to choose from in terms of website builders, shopping carts, services etc… And it’s...

203: How To Get Millions Of People To Read Your Content Through Syndication With James Clear

How To Get Millions Of People To Read Your Content Through Syndication With James Clear
http://traffic.libsyn.com/mywifequitherjob/MWQHJ203JamesClear.mp3Podcast: Download (Duration: 53:56 — 62.0MB) Today I’m thrilled to have my buddy James Clear on the show. James is someone who I met at a mancation held by Billy Murphy:) Now I’ve known about James for a very long time and he’s one of the most successful writers that I know.  James focuses on uncovering the habits and routines of entrepreneurs, artists, athletes and high powered individuals and shares them in easily digestible and actionable articles. He’s been featured practically everywhere including CBS, Entrepreneur, Forbes, Time, you name it. His site gets millions of visitors every month and he...

How To Create A Strong Brand, Beat Chinese Sellers On Amazon And Future Proof Your Business

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the masses always jump in and flood the market. At some point, you have to know what you are doing in order to be successful and we’re pretty close to that point now. For example, several years ago you could just throw something up on Amazon and it would sell. But today, Chinese sellers are undercutting the market and you really need to focus on establishing a strong brand...

202: The State Of Online And Retail Arbitrage On Amazon With Nate McCallister

The State Of Online And Retail Arbitrage On Amazon With Nate McCallister
http://traffic.libsyn.com/mywifequitherjob/MWQHJ202NateMcCallister.mp3Podcast: Download (Duration: 51:54 — 71.6MB) Today I’m thrilled to have Nate McCallister on the show.  Nate is someone who I met at the Import Summit several years ago and he runs a bunch of sites and services related to Amazon. First off, he’s an Amazon FBA seller himself, a service provider, a software company and also a consultant for other sellers. He also runs the popular site EntreResource.com. But the main reason I wanted Nate on the show is to talk about the current state of retail and online arbitrage. As an online arbitrager himself, he’s been involved with the...

How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free! Unfortunately, doing SEO is a long term process and you won’t see results overnight. In fact, you often won’t see changes for months...

201: Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss

Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss
http://traffic.libsyn.com/mywifequitherjob/MWQHJ201SteveWeiss.mp3Podcast: Download (Duration: 55:10 — 63.4MB) Today I’m happy to have Steve Weiss on the show.  Steve runs MuteSix.com which is a firm that specializes in customer acquisition. They consult with Facebook ads, Google ads, email marketing…you name it and they were ranked number 341 on the Inc 5000 for 2017. Anyway, Steve is a master of running Facebook ads in the context of ecommerce so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn What your average order size needs to be to make Facebook ads work Guidelines for setting up a high converting ad campaign How...

How To Take Product Photos That Convert – 8 Product Photography Tips For Amazon Sellers

Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling to take good product images and haven’t been happy with your results, it’s not necessarily because you’re a bad photographer, it’s just that it’s not the easiest thing to master. That being said, there are a number of things you can do to improve your product photography (and before you start worrying you’ll need to invest in new camera equipment, rest assured that these tips don’t...

200: My Wife Is Back – Frequently Asked Questions On Making Money, Productivity And Life

My Wife Is Back - Frequently Asked Questions On Making Money, Productivity And Life
http://traffic.libsyn.com/mywifequitherjob/MWQHJ200JenniferChou.mp3Podcast: Download (Duration: 34:14 — 47.3MB) Every hundred episodes or so, I manage to convince my wife to put her introverted self aside and join me on the show. In this episode, she grills me about business, philosophies, productivity and life. Enjoy! What You’ll Learn Why we don’t just start more ecommerce businesses Where we see ecommerce going in the next 5 years How we are able to stay productive How we stay organized Whether you need to be an extrovert to be successful How we manage stress My favorite business book of all time What we do if we had to start all over Our goals for...

How To Use Facebook Messenger To Sell Online – A Guide To Building Chatbots For Ecommerce

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right? These ridiculous results remind me of how email marketing used to be 10 years ago before EVERYONE started sending emails and saturating people’s inboxes. Over time, I fully...

199: The Best Way To Source Private Label Products From China With Nathan Resnick Of Sourcify

The Best Way To Source Private Label Products From China With Nathan Resnick Of Sourcify
http://traffic.libsyn.com/mywifequitherjob/MWQHJ199NathanResnick.mp3Podcast: Download (Duration: 51:34 — 71.1MB) Nathan Resnick is someone who I met at The Hustle conference in San Francisco. He is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Prior to that, he owned 2 ecommerce companies, Yes Man Watches and Cork Supply Co. And recently, he was on the Hustle blog where he made 23k selling Conor McGregor F You Suits. Nathan is my go to guy when it comes to sourcing from China so enjoy this episode! What You’ll Learn Common mistakes when sourcing from China The best way to find good...

198: The Software Tools I Use To Run My 7 Figure Blog With Steve Chou

198: The Software Tools I Use To Run My 7 Figure Blog
http://traffic.libsyn.com/mywifequitherjob/MWQHJ198SteveBlog.mp3Podcast: Download (Duration: 27:54 — 38.6MB) Most people are amazed that I can run a 7 figure blog without having any employees and only working 20 hours per week. The truth is that I rely heavily on software and automation to accomplish most of my tasks. So today, I’m going to go over every single piece of software I’m currently using to run MyWifeQuitHerjob.com. In addition, I’ll talk about the pros and cons between the different options. What You’ll Learn Which tools I use for hosting Which tools I use for marketing Which tools I use for email Which tools I use for social media marketing Other...

197: A Better Way To Launch Products On Amazon With Scott Voelker

197: A Better Way To Launch Products On Amazon With Scott Voelker
http://traffic.libsyn.com/mywifequitherjob/MWQHJ197ScottVoelker2.mp3Podcast: Download (Duration: 51:58 — 59.8MB) Today I’m happy to have Scott Voelker of The Amazing Seller back on the show. Last time I had him on was back in episode 89. And since then, we’ve become good friends, hung out at multiple conferences together including Fincon where we were both on a panel together. Anyway because it’s been so long, I invited Scott back to talk about some of his updated Amazon strategies and to see what he’s been up to. Enjoy the episode! What You’ll Learn Scott’s new criteria for selecting a product to sell His new process for finding...

The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews. Amazon is seriously that powerful. But with any business with low barriers to entry, there’s always going to be a ton of competition. Right now, with all of...

196: How Ian Schoen Built And Sold His Design Firm And Started The Tropical MBA

How Ian Schoen Built And Sold His Design Firm And Started The Tropical MBA
http://traffic.libsyn.com/mywifequitherjob/MWQHJ196IanSchoen.mp3Podcast: Download (Duration: 48:07 — 55.4MB) Today I’m thrilled to have Ian Schoen on the show. Ian runs the popular blog and podcast, the Tropical MBA, and he’s one of the guys behind Dynamite Circle, a private community for location-independent entrepreneurs. A while back, he also built Two Tree International, a global design and manufacturing firm to 4 million in revenue before he sold it for 7 figures in 2015. Ian has a wealth of experience when it comes to ecommerce and entrepreneurship and there’s a lot to talk about today. What You’ll Learn How Ian came up with the idea to sell...

How To Use Google Analytics – An Easy To Follow Guide For Ecommerce Store Owners

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data. In addition, many of the options are not well explained. Now as an engineer, I can appreciate having all of the extra control and the expanded feature set. But after teaching my ecommerce...

195: The Software Tools I Use To Run My 7 Figure Online Store With Steve Chou

195: The Tools I Use To Run My 7 Figure Online Store With Steve Chou
http://traffic.libsyn.com/mywifequitherjob/MWQHJ195SteveStoreTools.mp3Podcast: Download (Duration: 34:39 — 47.9MB) Everyday, I get between 100-400 emails and a bunch of the questions I receive are about which tools I use to run my 7 figure ecommerce store. So today, I’m going to go over every single piece of software I’m currently using to run Bumblebee Linens. In addition, I’ll talk about the pros and cons between the different options. What You’ll Learn Which tools I use for hosting Which tools I use for marketing Which tools I use for shipping Which tools I use for product research Which tools I use for Amazon Other Resources And Books Storm On Demand Shopify – Get 10%...

Shopify Vs BigCommerce Review – An Honest Comparison Of Two Great Shopping Carts

Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs. The differences are quite subtle, and it can be hard to make the distinction unless you have hands on experience with both of these platforms. Over the years, I’ve worked with over 1000 of my ecommerce course students to launch online...

194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston

194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston
http://traffic.libsyn.com/mywifequitherjob/MWQHJ194Karon2.mp3Podcast: Download (Duration: 44:16 — 50.9MB) Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out.   Anyway, last time we focused on tactics for optimizing Amazon listings. Today, we’re...