All posts by Steve C

Outsourcing Pros And Cons – How To Decide When To Hire Or DIY As A Small Business Owner

After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me? I want to start making sales right away.” “Steve, how do you feel about buying a pre-fab ecommerce store? I don’t want to deal with finding a niche or negotiating with vendors” “Steve, I don’t have any...

178: How To Create A 7 Figure Podcast With 3M Downloads Per Month With Jordan Harbinger

How To Create A 7 Figure Podcast That Gets 3M Downloads Per Month With Jordan Harbinger
http://traffic.libsyn.com/mywifequitherjob/MWQHJ178JordanHarbinger2Mono.mp3Podcast: Download (Duration: 1:04:20 — 88.6MB) Today, I’m really happy to have Jordan Harbinger back on the show. Jordan and I were part of the same mastermind group a while back and he runs one of the top 50 most popular podcasts in iTunes called the Art Of Charm. His podcast gets millions of downloads per month and he’s had some incredible guests on the show including Shaq, Mike Rowe, Tony Hawk, and Gary V. Anyway the last time we spoke 3 years ago, his podcast wasn’t nearly as large but it has really blown up in the past few years. ...

Is The Customer Always Right Just BS? How Would You Handle These Customer Service Dilemmas?

If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer. Well what happens when there’s a breakdown with your shipper? When something doesn’t get delivered, is it the shipper’s fault or yours? When a customer makes a complaint, do you trust that...

177: How To Successfully Sell Food Products Online With Justin Mares Of Kettle And Fire

How To Successfully Sell Food Products Online With Justin Mares Of Kettle And Fire
http://traffic.libsyn.com/mywifequitherjob/MWQHJ177JustinMares.mp3Podcast: Download (Duration: 46:00 — 63.4MB) Today, I’m thrilled to have Justin Mares on the show. He is the founder of KettleAndFire.com, a company that sells America’s first and only USDA grass-fed bone broth. I’ve been getting a lot of emails lately from readers asking for more food based business owners on the podcast. And Justin will walk us through the process of selling food online. What You’ll Learn Why Justin decided to sell bone broth. How he evaluated his product for profitability. Kettle and Fire’s value proposition How to create food products when you know nothing about the industry What certifications...

176: How To Use Instagram To Explode Your Business With Nathan Chan

How To Use Instagram To Explode Your Business With Nathan Chan
http://traffic.libsyn.com/mywifequitherjob/MWQHJ176NathanChan.mp3Podcast: Download (Duration: 52:16 — 60.1MB) Today I have my buddy Nathan Chan on the show. Nathan is someone who I met recently at Social Media Marketing world and I’m really glad we did. He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. He’s had some incredible guests on his site and podcast including Richard Branson, Gary V, Tony Robbins, Tim Ferriss and other famous entrepreneurs. What’s even more amazing is that he attracts most of his traffic through instagram of all places. If you look at Nathan’s account, he has over 1...

Facebook Ads Vs Google Adwords – Which Ad Platform Is Right For Your Ecommerce Business?

The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own customers. If you’ve only ever sold on a marketplace like Amazon, you probably have no idea how to launch a store because you don’t have the skills to advertise. After all, Amazon does most of the work for you and leaves you highly dependent on THEIR traffic. To create a strong ecommerce brand in the long run, you NEED to have your own web presence. ...

175: How To Create Viral Facebook Pages To Drive Ecommerce Sales With Rachel Miller

How To Create Viral Facebook Pages To Drive Ecommerce Sales With Rachel Miller
http://traffic.libsyn.com/mywifequitherjob/MWQHJ175RachelMiller.mp3Podcast: Download (Duration: 51:05 — 58.8MB) Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products. In this episode, she’ll teach you how to drive traffic organically to your website or Amazon...

The Top 9 Mistakes Of Ecommerce Store Site Design (And How To Fix Them)

Designing a high converting website is one of the hardest aspects of selling online. Not only do you have to step inside your customer’s brain and speak his or her language but you also have to guide them to the right product and close the sale. After critiquing almost a hundred websites over the course of running my online store course, I’ve discovered that most people make the same fundamental mistakes with their site design. Here are the most common problems and how to fix them. Mistake #1: No One Can Tell What You Sell You should always design...

174: How Sol Orwell Grew Examine.com To A 7 Figure Business By Using Reddit

How Sol Orwell Grew Examine.com To A 7 Figure Business By Using Reddit
http://traffic.libsyn.com/mywifequitherjob/MWQHJ174SolOrwell.mp3Podcast: Download (Duration: 49:53 — 57.4MB) Today I’m thrilled to have Sol Orwell on the show. Sol is probably best known for starting the company Examine.com, the leading resource to get unbiased information on nutritional supplements. He also runs the popular site SJO.com where he writes about entrepreneurship. Anyway, what’s really interesting about his company examine.com is that he grew it to a 7 figure business primarily by using reddit. Enjoy the show! What You’ll Learn Why Sol started Examine.com and what led to its creation How Sol got a one word domain and why he bought it How Sol got his initial traffic How...

A Simple Trick To Get 10X More Facebook Shares And Likes For Your Posts

Unless you are an incredibly talented writer or you write about mainstream topics with broad based appeal, only a small percentage of people will ever share your content. Even with my most popular posts, visitors click on my Facebook share buttons less than 1 percent of the time. And this is the case even on my highest CTR articles. In the past, I’ve had several posts gain social traction but in general, the content that I write for my blog rarely goes “viral”. The same is true for my ecommerce store. In fact, customers hardly ever share products from our...

173: How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry

How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry
http://traffic.libsyn.com/mywifequitherjob/MWQHJ173BrettCurry.mp3Podcast: Download (Duration: 56:25 — 64.9MB) Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal. He’s also the author of the ultimate guide to Google Shopping...

2017 Mid Year Income Report: How Much I Made Blogging In The Past 6 Months

My wife just closed the books on MyWifeQuitHerJob.com for the first half of the year and the results are better than I anticipated. To be honest, I was expecting the numbers to be flat because MyWifeQuitHerJob.com hasn’t been my focus for the first half of 2017. If you recall, last year I finally hit the million dollar mark with my blog and after hitting that milestone, I decided to switch gears a bit to spend more time on Bumblebee Linens and to start a brand new project instead. I also made a conscious effort to spend more time with...

172: Ramit Sethi On The Psychology Behind Starting A Successful Business

Ramit Sethi On The Psychology Behind Starting A Successful Business
http://traffic.libsyn.com/mywifequitherjob/MWQHJ172RamitSethi.mp3Podcast: Download (Duration: 55:12 — 63.5MB) Today I have my buddy Ramit Sethi on the show. Ramit is a New York Times bestselling author and founder of I Will Teach You To Be Rich. His site reaches millions of people every month where he uses psychology and systems to help others to automate their finances, make more money, find their dream job, you name it. In fact, I’ve generated millions of dollars over the years selling my class because I was inspired by Ramit’s success. Make sure you check out his latest book here What You’ll Learn Why Ramit waited...

2017 Mid Year Income Report: How Our Online Store Performed In The First Half Of The Year

First off, I know this income report is almost a month late. My wife actually closed the half year books on Bumblebee Linens weeks ago but I couldn’t find the time to write this up because we’ve been traveling so much. In fact every single weekend in July, I’ve been out of town and my wife and I have made it a point to go on more vacations with the family. But traveling more doesn’t mean that our store has been stagnant. In fact, I’m happy to announce that we are on track for another double digit growth...

Dealing With FOMO (Fear Of Missing Out) And How To Find Work Life Balance

I have a love hate relationship with Facebook. On one hand, Facebook allows me to keep in touch with and keep track of what my friends are up to. But on the other hand, I often leave Facebook with a healthy dose of jealousy and feelings of inadequacy. For example… One of my Stanford classmates just sold his company for over 500 million dollars. (Me: I feel like a slacker) Another friend is living it up by taking time off and travelling the world. (Me: Why am I working so hard?) My buddy J is doing all this cool...

171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ171BrianJohnson.mp3Podcast: Download (Duration: 51:25 — 59.1MB) Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns. What You’ll Learn Brian’s process for launching an Amazon product. Outdated strategies that should be avoided...

How To Find Things To Sell Online – 5 Essential Principles For Long Term Success

After running my online store course for the past several years, I’ve discovered that helping students pick the right products to sell online is one of the most challenging aspects of running my class. Here’s the catch-22 with niche selection. If you pick the wrong niche or the wrong set of products, you could be shooting yourself in the foot before you even begin. But at the same time, you can’t really start the fun stuff until you know what you want to sell. The worst situation is when a student comes into the class with a preconceived...

170: How To Build A Highly Engaged Instagram Following With Sue B Zimmerman

How To Build A Highly Engaged Instagram Following With Sue B Zimmerman
http://traffic.libsyn.com/mywifequitherjob/MWQHJ170SueBZimmerman.mp3Podcast: Download (Duration: 53:36 — 61.6MB) Today I’m excited to have Sue B Zimmerman on the show. Now Sue and I met through a mutual friend and I actually recently watched her speak at Ryan Deiss’ Traffic and Conversion Summit. She is known as the Instagram Expert and travels across the world sharing her Instagram expertise. Today we are going to explore ways on how to increase your Instagram following and how to use Instagram to sell your products online. What You’ll Learn Sue’s strategy for building an Instagram audience Where to start building your following How Sue recommends generating content for Instagram. The tools...

5 Amazon Alerts That Will Change The Way You Manage Negative Feedback, Inventory And Sales

On the surface, selling on Amazon is a straightforward process. You ship your goods to Amazon’s warehouse. People buy your products Amazon handles all shipping and fulfillment Amazon pays you money based on what you sold. Sounds simple right? But as with any online business, there’s a lot more going on under the hood that most people won’t tell you about. For example… You have to make sure you don’t run out of inventory You have to monitor your listings to make sure there are no hijackers You have to manage your Amazon Sponsored Ad Campaigns You have to register your brand You have to monitor your Amazon...

169: How To Get Your First 10000 Email Subscribers With Bryan Harris

169: How To Get Your First 10000 Email Subscribers With Bryan Harris
http://traffic.libsyn.com/mywifequitherjob/MWQHJ169BryanHarris.mp3Podcast: Download (Duration: 58:05 — 66.8MB) Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed. Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business. Specifically, Bryan is an expert at growing your email list and launching a product. So today we are going to cover how to quickly build an...