All posts by Steve Chou

229: The Trump Trade Tariffs – Everything You Need To Know With Nathan Resnick

229: An Expert's Opinion On The Trump Tariffs With Nathan Resnick
http://traffic.libsyn.com/mywifequitherjob/MWQHJ229TradeTariffs.mp3Podcast: Download (Duration: 43:11 — 59.6MB) Today I’m really excited to have Nathan Resnick back on the show. If you don’t remember Nathan, he is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Anyway, Nathan has been on television multiple times in the past month to talk about the Trump tariffs and since he’s an expert on the topic, I thought I’d have him on to discuss his thoughts. Enjoy! What You’ll LearnThe current state of the tariffs and which products they affect What impact the tariffs have on large businesses vs small...

How To Pick A Career That Makes You Happy (Without Getting Pressured Into It)

For most of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us how to pick a career and we’re often too young to know any better. We are given a set of rules and goals at an early age, and these rules often determine our path in life. For example, I was born into a strict Asian household where I was expected to excel academically. Skipping college was not an option and I was told that success consisted of getting good grades and finding a nice stable...

228: Improving Email Deliverability And Powerful New Klaviyo Features With Jake Cohen

Improving Email Deliverability And Powerful New Klaviyo Features With Jake Cohen
http://traffic.libsyn.com/mywifequitherjob/MWQHJ228JakeCohen.mp3Podcast: Download (Duration: 28:31 — 39.4MB) Recently, I attended Klaviyo’s first ever email marketing conference in Boston and while I was there, I recorded a bunch of podcasts. Today’s episode is with Jake Cohen who is the director product at Klaviyo and an expert on email deliverability. In this episode, we discuss some of the awesome features Klaviyo just released but the best part are the nuggets that Jake provides on how to improve your email deliverability. These are strategies that I was not aware of and I’m definitely going to change things up. What You’ll LearnKlaviyo’s new feature that will...

The Dangers Of Using Free WordPress Plugins And Javascript Code On Your Site

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of online store owners do not have a programming background nor do they bother trying to learn the basics of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart, they do what any normal person would do…They do a search on Google, look for a free WordPress plugin, widget or piece of code that does what they want and then they...

227: Email Marketing Takeaways From Klaviyo Con With Austin Brawner And Toni Anderson

227: Email Marketing Takeaways From Klaviyo Con With Austin Brawner And Toni Anderson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ227KlaviyoPart1.mp3Podcast: Download (Duration: 39:52 — 91.5MB) A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence. What You’ll LearnHow to create optin forms to attract higher LTV customers Is giving away coupon codes for an email a good idea any more? Some overall statistics for email optin rates Creative ways to gather email addresses How to improve open rates and click through rates How to improve email conversion rates Do text based emails outperform html...

226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan

226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan
http://traffic.libsyn.com/mywifequitherjob/MWQHJ226ShirleyTan.mp3Podcast: Download (Duration: 45:27 — 104.3MB) Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce. Anyway, Shirley sold American Bridal long ago but she’s back with a completely brand new product called The Posture Keeper. Recently, she launched a kickstarter campaign that was completely funded in 18...

How To Use Facebook Dynamic Product Retargeting Ads To Generate A 12x Return

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works”. And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns.I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase. Editor’s Note: For more information about my email auto responder implementation, please read my post on 5 Email Autoresponders Your...

225: Dropshipping, Negotiation And Emotional Decisions With Andrew Youderian

Fireside Chat With Andrew Youderian On Dropshipping, Negotiation And Emotional Decisions
http://traffic.libsyn.com/mywifequitherjob/MWQHJ225AndrewMontanaPt3.mp3Podcast: Download (Duration: 29:03 — 40.2MB) Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship. Today’s topics include the state of dropshipping, the art of negotiation and how emotions affect our decision making. What You’ll LearnAndrew’s views on dropshipping as a long term business model The art of negotiation and how to hedge your bets How emotions often cloud our logical...

224: Fireside Chat With Andrew Youderian On Business, Happiness And Wealth – Part 1

Fireside Chat With Andrew Youderian On Business, Happiness And Wealth - Part 1
http://traffic.libsyn.com/mywifequitherjob/MWQHJ224AndrewMontanaPt1.mp3Podcast: Download (Duration: 30:21 — 42.0MB) Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 1 of a 3 part series where we discuss the other side of entrepreneurship and our views on balancing happiness, wealth and the keys to success. What You’ll LearnOur views on the balance between business success, life and happiness How we invest our money What’s your magic “number”Other Resources And BooksGo here to listen to part 2 on Ecommerce FuelSponsors Klaviyo.com –...

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were...

223: How To Scale An Ecommerce Business to 8 Figures In Just 2 Years With Kevin Chen

How To Scale An Ecommerce Business to 8 Figures In Just 2 Years With Kevin Chen
http://traffic.libsyn.com/mywifequitherjob/MWQHJ223KevinChen.mp3Podcast: Download (Duration: 47:25 — 86.8MB) Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years. In this episode, we’re going to talk about his exact strategies. Enjoy! What You’ll LearnHow Kevin manufactures his hair loss...

The Cheapest Credit Card Processing Option For Small Business – Stripe Vs Paypal Vs Authorize.Net

If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.In fact, if you look at the sales pages for all 3 services, they all read pretty much the same with the exception...

222: How To Sell 25,000 Online Courses Without An Audience With Joe Nicoletti

222: How To Sell 25,000 Online Courses Without Your Own Audience With Joe Nicoletti
http://traffic.libsyn.com/mywifequitherjob/MWQHJ222JoeNicoletti.mp3Podcast: Download (Duration: 49:44 — 68.3MB) Today I have my friend Joe Nicoletti with me on the show and Joe is probably one of the most successful online course creators that I know. He’s sold over 25,000 courses which is a ridiculous amount and he’s got this great down to earth and step by step teaching style that everyone loves. In this episode, you’ll learn how he started from nothing and built a 7 figure business with no audience of his own. What You’ll LearnJoe’s motivations for starting his first hit product How that first product evolved into a full time business How to get started...

My Simple Philosophy For Achieving Financial Freedom In 5 Years Or Less

If you ever see me at a casino, you’ll often find me playing cards at the Pai Gow poker table. Now Pai Gow is definitely NOT the sexiest game at the casino, nor is it one that draws a huge crowd. But those who appreciate Pai Gow enjoy the game for its simplicity, its longevity and its potential for a large payout. In fact, I’ve learned to love the game so much that I use the principles of Pai Gow to model my entire financial strategy.The simple plan that I’m about to describe has allowed me to create...

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin
http://traffic.libsyn.com/mywifequitherjob/MWQHJ221EdRuffin.mp3Podcast: Download (Duration: 50:28 — 92.4MB) Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads. Enjoy the show! What You’ll LearnHow to launch a product today with Sponsored...

Google Shopping Explained In One Simple Step By Step Guide

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns. And the best part is that unlike Facebook ads, Google Shopping ads are almost set it and forget it. In other words, you don’t have to coddle your campaigns and worry about ad fatigue...

220: Why I’m Giving Away $50,000

220: What Is The 5 Minute Pitch? Meet The Judges For My New Show
http://traffic.libsyn.com/mywifequitherjob/MWQHJ2205MPJudges.mp3Podcast: Download (Duration: 25:34 — 35.4MB) Scott Voelker of The Amazing Seller, Greg Mercer Of Jungle Scout, Mike Jackness of EcomCrew and I are launching a brand new show called The 5 Minute Pitch. What is the 5 Minute Pitch? It’s a Shark Tank like show where we’ll be giving away 50,000 dollars to one lucky business. 32 companies will be selected to pitch Greg, Scott, Mike and I and the winner will be selected on a live show with all of us. It’s going to be an awesome show and we’re going to start filming in the fall. If you are...

Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time. Now the exact details of that night are still a bit fuzzy. But here’s what I remember…My buddies Scott Voelker, Greg Mercer and Mike Jackness...

219: Practical Applications For Facebook Messenger Chat Bots With Ben Beck

219: Practical Applications For Facebook Messenger Chat Bots With Ben Beck
http://traffic.libsyn.com/mywifequitherjob/MWQHJ219BenBeck.mp3Podcast: Download (Duration: 50:10 — 57.7MB) Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now. Anyway Ben is an entrepreneur, marketing consultant and author of the weekly monthly column on the Clear Voice blog and today, we are going to talk about the practical applications of Facebook Messenger chatbots What You’ll LearnPractical applications of Facebook chat bots for large ecommerce companies Practical applications for...

4 Ways To Find USA Wholesale Suppliers And Avoid Paying Tariffs

When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example…You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have to communicate in different time zonesIn contrast, working with vendors in the United States is much more straightforward....