https://mywifequitherjob.com/category/podcast/ Start A Business, Become Your Own Boss And Spend More Time With Your Loved Ones Sat, 29 Nov 2025 19:27:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways. Steve Chou clean Steve Chou mywifequitherjob@gmail.com mywifequitherjob@gmail.com (Steve Chou) Steve Chou from the MyWifeQuitHerJob Blog discusses ecommerce, online business, marketing and selling on Amazon. Special interviews with experts like Pat Flynn, Ryan Daniel Moran, Amy Porterfield, Scott Voelker and Andrew Warner of Mixergy https://mywifequitherjob.com/blog/wp-content/uploads/powerpress/PodcastImageV3-168.jpg https://mywifequitherjob.com/category/podcast/ https://mywifequitherjob.com/episode616/ Mon, 24 Nov 2025 21:18:18 +0000 https://mywifequitherjob.com/?p=89617 Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. What You'll Learn Strategies to maximize your Black Friday deals How to avoid sacrificing your margins How to not cheapen your brand over the holidays Sponsors SellersSummit.com - The Sellers Summit is the ecommerce conference that I've run for the past 8 years. It's small and intimate and you'll learn a ton! Click Here To Grab The Recordings. The Family First Entrepreneur - Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses Transcript 00:00 Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, Tony and I share everything we've learned about running Black Friday sales that actually make money instead of killing your margins. We break down the exact strategies we're using this year in our own e-commerce stores to build hype without discounting the brand. But before we begin, I want to let you know that tickets for Seller Summit 2026 are now on sale over at sellersummit.com. And if you sell physical products online, this is the event that you should be at. 00:30 Unlike most e-commerce conferences that are filled with high-level fluff and inspirational stories, Seller Summit is all about tactical, step-by-step strategies you can actually use in your business right away. Every speaker I invite is in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate execs and no consultants. Also, I hate large events, so I intentionally keep it small and intimate. We cap attendance at around 200 people, 00:56 so you can actually have real conversations and connect with everyone in the room. We've sold out every single year for the past nine years and I expect this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, Florida and if you're doing over 250K or $1 million in revenue, we also offer a private mastermind for high level sellers. Right now, tickets are the cheapest ever gonna be, so if you want in, go over to sellersummit.com and grab your ticket. 01:28 Welcome back to the My Wife, Quit Her Job podcast. Can't believe it's the end of the year and Black Friday, Cyber Monday is right around the corner. Yeah. So we're going to talk about what we're doing about it, I guess. Yeah. So what's interesting is we're in mid-November right now and I have already seen stores pushing it. Have you? Oh, yeah. Yeah. Actually, there's place. early this year. Like beginning of November. Yeah. Early. Yeah. Yeah. I think Black Friday is no longer a thing. 01:58 to be honest with you. Back in the day, I used to wake up early, go to my favorite store at like 5 a.m. and then rush through and try to grab as many things as I could. Right, so when you and I were probably like teenagers, early 20s, like that was the thing, right? You got up at four in the morning, you went to the mall or the Best Buy Plaza, whatever it was, Circuit City, Circuit City back then. 02:22 Right. You waited in line because they had the big screen TV. I remember one year like we were trying to get a router. Right. Because it was like the 90s. Like, you know, because it was like they were that stuff was expensive. But on Black Friday, you could get it for like 19 dollars or whatever. And then do you remember the progression of when stores started opening on Thanksgiving night? 02:47 Yes. Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year inc... Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. <br /> <br /> If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you. Steve Chou 50:26