https://mywifequitherjob.com/category/podcast/ Start A Business, Become Your Own Boss And Spend More Time With Your Loved Ones Wed, 01 Apr 2026 16:10:43 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways. Steve Chou clean Steve Chou mywifequitherjob@gmail.com mywifequitherjob@gmail.com (Steve Chou) Steve Chou from the MyWifeQuitHerJob Blog discusses ecommerce, online business, marketing and selling on Amazon. Special interviews with experts like Pat Flynn, Ryan Daniel Moran, Amy Porterfield, Scott Voelker and Andrew Warner of Mixergy https://mywifequitherjob.com/blog/wp-content/uploads/powerpress/PodcastImageV3-168.jpg https://mywifequitherjob.com/category/podcast/ https://mywifequitherjob.com/episode632/ Wed, 01 Apr 2026 16:10:25 +0000 https://mywifequitherjob.com/?p=89842 In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.  What You'll Learn How these drama apps work How to use this strategy to sell products Why micropayments are the way to go Sponsors SellersSummit.com - The Sellers Summit is the ecommerce conference that I've run for the past 9 years. It's small and intimate and you'll learn a ton! Click Here To Grab A Ticket. The Family First Entrepreneur - Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses Transcript 00:00 Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, we are diving into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micro payment business model that gets viewers spending 30 to 40 bucks without even realizing it and why the same psychology works just as well for selling e-commerce products as it does for cheesy kung fu movies. 00:28 But before we begin, I want to let you know that tickets for Seller Summit 2026 are now on sale over at sellersummit.com. And if you sell physical products online, this is the event that you should be at. Unlike most events that are filled with high level fluff and inspirational stories, Seller Summit is all about tactical step-by-step strategies you can actually use in your business right away. Every speaker I invite is in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate execs and no consultants. 00:57 Also, I hate large events, so I intentionally keep it small and intimate. We cap attendance at around 200 people, so you can actually have real conversations and connect with everyone in the room. We've sold out every single year for the past nine years, and I expect this year to be no different. It's happening April 21st to 23rd in Fort Lauderdale, Florida, and if you're doing over 250K or $1 million in revenue, we also offer a private mastermind for high-level sellers. Right now, tickets are the cheapest they're ever gonna be. 01:25 So if you want in, go over to sellersummit.com and grab your ticket. Now on to the show. 01:36 Welcome back to the My Wife, Quit Her Job podcast. Today we're going to be talking about something that has been coming up in my TikTok feed very often, and I've kind of gotten sucked in. And so I dug a little bit deeper and it turns out that there's an industry behind this that is huge and it has ties to e-commerce as well. And so we're going to be talking about micro dramas today. I actually thought you were joking when you said you wanted to talk about this. Okay. So first off, uh 02:05 for everyone listening, a micro drama. don't know if you guys know this, if you're on TikTok, you've probably gotten these already, but they're these like little miniature movies filmed vertically where they're like 60 episodes long and each episode is like three minutes. And the idea is it's really cheesy stuff and it's really meant, I think for women over the age of 35 or 40, but you watch and they give you like 10 episodes, but then they all end on a cliffhanger. 02:33 order to watch the next one, have to download this app where there's all these little micro payments. Yes. And I feel like all the cliffhangers are the same where it's like, she's not the maid. She's a princess and she's your sister. I feel like that's the cliffhanger. In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $... In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.  Steve Chou 42:14