https://mywifequitherjob.com/category/podcast/ Start A Business, Become Your Own Boss And Spend More Time With Your Loved Ones Sat, 23 May 2026 19:34:04 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways. Steve Chou clean Steve Chou mywifequitherjob@gmail.com mywifequitherjob@gmail.com (Steve Chou) Steve Chou from the MyWifeQuitHerJob Blog discusses ecommerce, online business, marketing and selling on Amazon. Special interviews with experts like Pat Flynn, Ryan Daniel Moran, Amy Porterfield, Scott Voelker and Andrew Warner of Mixergy https://mywifequitherjob.com/blog/wp-content/uploads/powerpress/PodcastImageV3-168.jpg https://mywifequitherjob.com/category/podcast/ https://mywifequitherjob.com/episode639/ Fri, 22 May 2026 16:11:16 +0000 https://mywifequitherjob.com/?p=89923 In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode! What You'll Learn How A Single Annoying Dm Sparked A 6-figure Cat Brand How Dawn Has Scaled Her Pet Products Business Real Talk On Turning Passion (And Frustration) Into Profit Sponsors SellersSummit.com - The Sellers Summit is the ecommerce conference that I've run for the past 9 years. It's small and intimate and you'll learn a ton! Click Here To Grab A Ticket. The Family First Entrepreneur - Purchase my Wall Street Journal Bestselling book and receive $690 in free bonuses! Click here to redeem the bonuses Transcript 00:00 Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, I sit down with Dawn LaFontaine, a student in my Create a Profitable Online Store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn will walk us through the painful years she spent trying to make her original cardboard cat house product work. 00:27 the accidental Instagram moment that led her to a product that actually took off, and her wholesale outreach strategy that closes at 50 % without ads. But before we begin, I just wanted to take a second to mention that I have a free e-commerce community that I'm incredibly proud of and would love for you to be a part of. It is a place where real sellers come together to share wins, troubleshoot problems, and support each other through the ups and downs of building an online business. You can join completely free over at mywifequitterjob.com slash community, and I would love to see you there. 00:57 That's mywifequitterjob.com slash community. Now onto the show. 01:07 Welcome back to the My Wife, Quit or Drop podcast. Today I'm thrilled to have Dawn LaFontaine back on the show. Now, Dawn is a student in my Creative Profitable Online Store course, and she was a finalist in a game show that I ran years ago called The Five Minute Pitch where we gave away $50,000 in cash to the winning business. Now she runs an amazing cat products company called The Cat is in the Box. We've just been featured in Parade.com, NBC News, The Boston Globe, US News and World Report, a whole bunch of 01:36 prestigious publications. Now, if you look at her success today, you might think that everything with her business went smoothly. But I've chatted with Dawn on several occasions, and I know that she's had to overcome many struggles with her products over the years. So in this episode, we're going to break down her journey, all of her triumphs and her setbacks and how she's managed to bootstrap a successful business for cats. And with that, welcome back on how are you? 02:04 Well, very good, Steve. Thanks so much for having me on again. It's always a pleasure to talk to you. It is. And I know it's been a while since we last spoke. And because the episode that we recorded, I think that was years ago, right? So long ago. Just please refresh the audience about your products, your business and how you came up with the idea. Right. So my uh my company is Cat in the Box. I actually started the business after my second kid went off to college. I had been 02:32 a stay at home mother for 23 years, yikes. uh My husband had just been laid off from his job that he'd had for 15 years. I couldn't, In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat t... In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. <br /> <br /> Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads.<br /> <br /> Enjoy the episode! Steve Chou 46:05