Comments on: Adwords And PPC – The Biggest Money Wasting Mistake That New Users Make http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/ Building Wealth and Entrepreneurship When Your Wife Wants to Stay at Home With the Kids Mon, 06 Sep 2010 07:05:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Xurxo Vidal http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3382 Xurxo Vidal Wed, 10 Mar 2010 11:56:26 +0000 http://mywifequitherjob.com/?p=8386#comment-3382 Steve, it would be a pleasure to put together a guest post on PPC or Adwords for your readers. Looking forward to discussing further... Steve, it would be a pleasure to put together a guest post on PPC or Adwords for your readers.

Looking forward to discussing further…

]]> By: Lana-Daring Clarity http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3381 Lana-Daring Clarity Wed, 10 Mar 2010 10:17:25 +0000 http://mywifequitherjob.com/?p=8386#comment-3381 Wow, that's the information I needed, I plan on starting my campaign this week. Thanks Steve! Wow, that’s the information I needed, I plan on starting my campaign this week. Thanks Steve!

]]> By: Mitchell Allen http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3380 Mitchell Allen Wed, 10 Mar 2010 03:59:02 +0000 http://mywifequitherjob.com/?p=8386#comment-3380 Hi Steve, Thanks for sharing this informative post! The filter tutorial is really helpful, as I am just beginning to play with Google Analytics. Cheers, Mitch Hi Steve,

Thanks for sharing this informative post!
The filter tutorial is really helpful, as I am just beginning to play with Google Analytics.

Cheers,

Mitch

]]> By: The Rat http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3379 The Rat Wed, 10 Mar 2010 03:44:12 +0000 http://mywifequitherjob.com/?p=8386#comment-3379 I just opened an AdWords account b/c Google just sent me a $100 voucher. I just recently started a new campaign, created my ad, entered my keywords, and set my minimum ppc to be $2.00 and my daily budget to be around $6.00 per day. For some reason, I have had nobody click on my site at all, and the only thing I see is that my $100 is down to $90 because there was a $10 activation fee. I guess I'll have to spend more time experimenting and reading up on it. Nice post. I just opened an AdWords account b/c Google just sent me a $100 voucher. I just recently started a new campaign, created my ad, entered my keywords, and set my minimum ppc to be $2.00 and my daily budget to be around $6.00 per day. For some reason, I have had nobody click on my site at all, and the only thing I see is that my $100 is down to $90 because there was a $10 activation fee. I guess I’ll have to spend more time experimenting and reading up on it.

Nice post.

]]> By: Steve http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3377 Steve Tue, 09 Mar 2010 23:30:12 +0000 http://mywifequitherjob.com/?p=8386#comment-3377 @Xurxo Excellent point! You can do a pretty good job of filtering out the negative keywords before you even launch your campaign! I have to get you to write a guest post for this blog at some point if you're willing. @Mike Glad you found the article useful! @Xurxo
Excellent point! You can do a pretty good job of filtering out the negative keywords before you even launch your campaign! I have to get you to write a guest post for this blog at some point if you’re willing.

@Mike
Glad you found the article useful!

]]> By: Steve http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3376 Steve Tue, 09 Mar 2010 23:29:03 +0000 http://mywifequitherjob.com/?p=8386#comment-3376 @WBS In general that is an excellent policy to have. For me, I tend to introduce broad match keywords a little bit at a time until I've made sure that I've covered most of the negative keywords before I add another. Baby steps is the way to go. @WBS
In general that is an excellent policy to have. For me, I tend to introduce broad match keywords a little bit at a time until I’ve made sure that I’ve covered most of the negative keywords before I add another. Baby steps is the way to go.

]]> By: Ricky http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3373 Ricky Tue, 09 Mar 2010 06:52:21 +0000 http://mywifequitherjob.com/?p=8386#comment-3373 Informative as well as a bit technical post . Keep on i want to hear more from you. Informative as well as a bit technical post . Keep on i want to hear more from you.

]]> By: Mike King http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3372 Mike King Tue, 09 Mar 2010 04:34:42 +0000 http://mywifequitherjob.com/?p=8386#comment-3372 Steve, I always love these kind of technical tips. Great way to immediately add more value to Google analytics. This is awesome! Steve, I always love these kind of technical tips. Great way to immediately add more value to Google analytics. This is awesome!

]]> By: Xurxo Vidal http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3367 Xurxo Vidal Tue, 09 Mar 2010 01:39:21 +0000 http://mywifequitherjob.com/?p=8386#comment-3367 Steve, It takes courage to admit your mistakes with adwords publicly, so hats off to you for sharing so others can benefit! Using negative keywords especially when using broad match keywords is a must like you pointed out. To add to your advice, one strategy you can use to find negative keywords before you pay for traffic from them is to use the Google adwords keyword tool (https://adwords.google.com/select/KeywordToolExternal). When you're doing your keyword research using this tool, you'll not only get to see what keywords are getting searched more often and how much you can expect to pay to have you ads appear in certain positions, but you'll also be able to identify keywords that you don't want to get traffic for and add them in as negative keywords BEFORE you even launch your campaign and spend any money on irrelevant traffic from them. CTR & QUALITY SCORE Also important here is that you'll reduce the number of impressions on your ads which will help your CTR (Click Through Rate). CTR is the most important metric that Google uses to calculate your quality score so the better your CTR, the better your quality score. Why is your Quality Score important? Because it determines how much you'll have to pay per click relative to your competition to have your ads show up in certain positions. So the higher your quality score is the less you have to pay per click to have your ads show up in higher positions. For more info on Adwords' Quality Score check out a blog post I put together that includes video from Google explaining it in simple terms: http://www.makeitbloom.com/blog/how-your-quality-score-impact-your-ad-positions-on-google-adwords To your continued success Steve! Steve,

It takes courage to admit your mistakes with adwords publicly, so hats off to you for sharing so others can benefit!

Using negative keywords especially when using broad match keywords is a must like you pointed out. To add to your advice, one strategy you can use to find negative keywords before you pay for traffic from them is to use the Google adwords keyword tool (https://adwords.google.com/select/KeywordToolExternal).

When you’re doing your keyword research using this tool, you’ll not only get to see what keywords are getting searched more often and how much you can expect to pay to have you ads appear in certain positions, but you’ll also be able to identify keywords that you don’t want to get traffic for and add them in as negative keywords BEFORE you even launch your campaign and spend any money on irrelevant traffic from them.

CTR & QUALITY SCORE
Also important here is that you’ll reduce the number of impressions on your ads which will help your CTR (Click Through Rate). CTR is the most important metric that Google uses to calculate your quality score so the better your CTR, the better your quality score.

Why is your Quality Score important?

Because it determines how much you’ll have to pay per click relative to your competition to have your ads show up in certain positions. So the higher your quality score is the less you have to pay per click to have your ads show up in higher positions.

For more info on Adwords’ Quality Score check out a blog post I put together that includes video from Google explaining it in simple terms:
http://www.makeitbloom.com/blog/how-your-quality-score-impact-your-ad-positions-on-google-adwords

To your continued success Steve!

]]> By: What is the best way to track the return visitors from a Google adwords or other PPC campaign? http://mywifequitherjob.com/adwords-and-ppc-the-biggest-money-wasting-mistake-that-new-users-make/comment-page-1/#comment-3363 What is the best way to track the return visitors from a Google adwords or other PPC campaign? Mon, 08 Mar 2010 21:29:16 +0000 http://mywifequitherjob.com/?p=8386#comment-3363 [...] Adwords And PPC – The Biggest Money Wasting Mistake That New Users Make | MyWifeQuitHerJob.com [...] [...] Adwords And PPC – The Biggest Money Wasting Mistake That New Users Make | MyWifeQuitHerJob.com [...]

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