Let’s say you’ve just opened a little boutique store on a side street. Whilst your rent may be low, the footfall past your premises is extremely light. You have done a great job of fitting out your store, and you have some interesting and unique products for sale. But if no one is even looking through the window, your hard work will be for naught.

So what do you do? Well, perhaps you try to add more stock, or change the type and quality of products that you have on offer, in the hope that it will boost your sales. And even though you already spent a great deal of time making your store very presentable, you decide to completely refurbish it.

Related: Habits Of Successful Entrepreneurs That I’ve Witnessed Personally

Sounds crazy, right? But that is effectively what a whole lot of businesses do, in one way or another, in an effort …

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In order to come up with topics to write about on my blog, I read a lot. Here are some authors and blog owners that I wanted to a give a shout out to this week by highlighting their articles.

Entrepreneurship
Qualifications – Chris Guillebeau provides a truly inspirational story about how he started with entrepreneurship and why qualifications don’t matter. This is an older article but a must read!

Caines Arcade – A heart felt video about how a little boy created an arcade out of card board boxes. Just watch it!

How To Change Yourself And/or Your Life – Justine reveals some very personal stories in this article and gives some inspiring examples of how to change yourself and deal with adversity.

The New American Family: Flexibility and Unconventional Lifestyles to Make Ends Meet – Glen’s wife writes about her life after choosing her children over her day job.

Single …

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It’s still early on in the year, but our online store is poised for yet another 30%-40% increase in year over year profit.

And believe it or not, our little online wedding linens store has now shown 4 consecutive years of double digit growth.

At this point, the shop easily makes more than double my day job income and the business still seems to be growing every year despite my skepticism and disbelief.

My blog, MyWifeQuitHerJob.com, is also seeing similar growth, setting record traffic and income numbers that continue to grow exponentially. The affiliate and ad revenue for my blog has more than doubled from the previous year and there doesn’t seem to be any end in sight.

Furthermore, my Create A Profitable Online Store Course now has well over 125 students and continues to grow. Because I’ve been consistently adding new content every single week, the course now contains well over …

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This article is part 4 of a multi-part series on how to design a mobile optimized website for ecommerce.

In case you missed them, here are the links to the previous 3 articles.

How We Doubled Our Mobile Sales By Designing A Mobile Version Of Our Website
How To Design A Killer Mobile Ecommerce Website That Will Boost Sales
3 Ways To Design A Mobile Optimized Ecommerce Website And The Tradeoffs You Must Make

In today’s article, I’m going to discuss the most important elements of mobile website design. One of the hardest parts of designing a mobile optimized website is that the screen is so darn tiny. In most cases, you have as little as one-tenth of the screen real estate compared to that of a desktop or a laptop, yet you still need to convey the same level of information to your potential customers.

Because the discrepancy in screen real estate is …

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This article is part 3 of a multi-part series on how to design a mobile optimized website for ecommerce.

In part 1, I demonstrated how big of an impact a mobile optimized website can have on the conversion rate of your store. In this article, I used actual numbers from our online store Bumblebee Linens to show how optimizing for mobile can effectively double your conversion rate.

In part 2, I went over some basic design principles that are essential to optimizing your site for mobile. Specifically, I showed you what you need to do in order to design a killer mobile ecommerce website that will boost sales.

Today, I want to talk about tradeoffs. Knowing the best design practices for creating a mobile optimized site is all fine and good, but implementation is the hard part.

Often times as a webmaster, you need to make some hard choices about …

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This is step 2 of a multi-step series on how to design a mobile optimized website for ecommerce. In my last article, I unveiled my mobile ecommerce site along with some real data that I collected from my online store. In case you missed it, you can check it out below.

How We Doubled Our Mobile Sales By Designing A Mobile Version Of Our Website

Today, I’m going to talk about some of my goals and criteria in designing the mobile version of my online store website.

As you are reading this article, keep in mind that making an ecommerce site mobile is a lot different than making a blog or article driven site mobile.

For one thing, optimizing a blog is all about framing the content whereas ecommerce stores must also focus on photos and intuitive navigation. To make a blog mobile, often times it is as simple as running …

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A while back, I wrote an article on Why My Online Store Needs A Mobile Website And How To Tell If You Need One Too. If you haven’t read it already, I recommend that you take a quick skim through it because it outlines some of my motivations for creating a mobile version of my ecommerce store.

Click on the picture above to check out my mobile site!

Now my mobile ecommerce site has been up for a few months now and the reason I haven’t mentioned anything about it until this point was because I wanted to gather at least 2 months worth of data before reporting the results.

So while I’m going to show you some actual data taken from my mobile ecommerce site along with some of my observations, today’s article is actually just part 1 of a multi-part series about my experiences in the world of mobile …

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Unless you’ve been living under a rock this past year, you are probably aware that Pinterest is a very hot topic among bloggers and small business owners. Not only has Pinterest’s user base been growing at an exponential rate but more and more businesses are starting to use Pinterest to market themselves online.

In fact, I’ve probably read over 80 Pinterest articles in the past 2 months alone. And of those 80, I’d say that a good 50 of those articles have been “free” tutorials and guides on how to use Pinterest to market your business.

One of the problems with reading and digesting all of this information is that after a while, every article starts to sound the same.

And what bugs me is that very few of these posts provide any real life case studies of how Pinterest has affected their businesses.

Is everyone just jumping on the Pinterest bandwagon …

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