The Most Profitable Way To Run Amazon PPC Sponsored Product Ads – A Step By Step Guide

Ever since Amazon banned incentivized reviews, running profitable Amazon sponsored product ads has become a required skill. In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private label sellers only where your product margins are high enough to support an ad spend or (ACOS) of at least 20%. Before implementing the steps...

My Keynote Speech For Sellers Summit 2017 And A Peek Behind The Scenes

When I first launched the Sellers Summit last year with my partner Toni Anderson, I was terrified. I was scared that I wouldn’t be able to sell tickets. I was scared that I wouldn’t be able to find high quality speakers to talk at the event. And I was scared that I wouldn’t be able to find sponsors willing to support such a small, intimate conference. But what ended up happening was that last year’s Summit went so well that I was terrified that I wouldn’t be able to reproduce the same results again. I was terrified that the expectations would...

The Results Of My Influencer Marketing Experiment With Real Data From My Shop

A while back I interviewed my friend Emmanuel Eleyae, who managed to make over $65,000 in 4 months without Amazon by leveraging You Tube influencers. And over the past few years, he’s grown his satin lined cap business to over 7 figures by going all in on influencer marketing. Crazy right? Anyway ever since that podcast interview, I’ve been itching to try Emmanuel’s strategies so I decided to run my first influencer experiment on Black Friday of last year. Today’s post will break down my thought process, what I did, and the results of my first campaign. Editor’s Note:...

How To Prevent Email Bot Signup Spam And Cut Your Email Marketing Costs By 30%

What if I told you that you are currently overpaying your email marketing provider by up to 30%? What if I also told you that hundreds or even thousands of email addresses in your database are spam? Unfortunately, it’s a reality. There are thousands of spammers out there who spend their days going from site to site and signing up for email lists with bogus addresses. Now I have no idea why spammers do this. After all, there’s no real benefit that I can think of for corrupting someone’s email list. But the problem has been getting worse from year to year. For example when...

Blogging Vs Affiliate Marketing Vs Ecommerce – A Comparison Of 3 Online Business Models

One of the biggest advantages of running an online business is that it’s inexpensive to start. For as little as $5 per month, you can launch a business that can potentially make you 7 figures and beyond. Now as far as online business models go, most people gravitate towards starting a blog, a niche affiliate site or an online store and I’ve been reasonably successful with all 3. For example last year, my blog made over a million dollars from advertising, affiliate marketing and digital product sales. My ecommerce store also had a record year and we’ve grown in the double and...

Why Good Grades Often Lead To Failed Businesses

Growing up as an Asian American with strict parents, I was expected to get good grades in whatever subject I took. There were no exceptions. And even though I haven’t taken a class in decades, the thought of getting a B still sends chills up my spine. In fact, I occasionally have nightmares where I’m taking an exam in a classroom full of nerds and I don’t know any of the answers. Crazy right? Now what if I told you that getting good grades was bad for entrepreneurship and that my entire Asian upbringing actually hindered me from starting...

A Simple Tweak To Improve Email Deliverability And Open Rates 50%

Email marketing generates a substantial portion of my revenue for both my blog and my online store. As a result, I dedicate a significant amount of time building upon these 3 pillars of email success. I make sure that my emails convert into sales. I maximize the rate of email signups. I make sure that my email campaigns don’t end up in spam. (The topic of this post) Now up until this point, I’ve mainly blogged about increasing email conversions and boosting email signups. So today, I’m going to focus on email deliverability. After all, if your emails aren’t making it...

How I Increased Email Signups 131% With A Wheel Of Fortune Popup For My Shop

When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect, the more money I make. It’s that simple and email accounts for over 20% of my sales. Email is also one of those mediums that can be tapped over and over again to attract repeat customers, establish your brand, and humanize your business. Anyway because email is so important, I spent some time last month optimizing my email capture forms for BumblebeeLinens.com and drastically improved...
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