Klaviyo Review & Pricing – Is Klaviyo Worth It For Ecommerce?

Is Klaviyo worth the money? This Klaviyo review will break down the pros and cons and compare Klaviyo pricing and features with other email marketing providers in the ecommerce space. Having run my own ecommerce store for over 12 years, I’ve used or evaluated almost a dozen email marketing platforms for my online store. And for a while, I was switching email providers every 1-2 years because I was either unsatisfied with certain features or the customer service degraded over time. However, I’ve been on Klaviyo now for 6 years and I don’t plan on switching anytime soon. In fact, I’ve been...

Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost. After all, it can take a significant investment of your time and effort to launch a store without knowing whether your products will sell. But what if you could test the market with a variety of products without spending a dime? What if you could avoid buying inventory until you KNOW that...

What Is Amazon DSP And How Does It Work? (Case Study)

Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in. Right now there are over 5 million sellers on Amazon. And all of these sellers are fighting for limited eyeballs (~200 million shoppers/month) on the Amazon marketplace. With such a low ratio of shoppers to sellers, it’s no wonder that Amazon PPC ad costs have gone up dramatically over the years. Prior...

Recession 2020 – 5 Ways I’m Preparing For The Downturn

With the Corona virus pandemic causing mass layoffs and record unemployment, it’s clear that recession 2020 has already begun. This post will outline everything that I’m personally doing to prepare for this downturn. First off, this is my 3rd recession. In my adult life, I’ve had the misfortune of living through 2 other downturns in 2002 and 2008. And during my first financial crisis, I was paralyzed in fear. While everything was crashing all around me, I hesitated and made wrong, emotional decisions out of panic. In 2002, I sat there on the sidelines and watched my stock portfolio plummet...

Amazon Best Sellers – How To Pick Top Selling Products For FBA

This post will teach you how to research and find potential Amazon best sellers to sell online. But before we get into the details, you have to first understand what it takes to make the Amazon best sellers list. These days, selling on Amazon is much more difficult than it was in the past. Not only is there rampant piracy selling on Amazon but Chinese sellers have almost completely taken over the Amazon marketplace. In order to break free from the noise, the key to finding a potential Amazon best seller is to choose a product that carries a strong unique value...

How To Get Rich – 20 Lessons On Making Money When Lifestyle Is Your Priority

This post is a collection of principles I live by on how to get rich without sacrificing your family life. When it comes to business and life, my primary goal is to be the best Dad that I can be. Making money and getting rich are secondary objectives and most people don’t believe that you can have both. But if you approach building wealth with the proper mindset, then you can make lots of money and have the lifestyle you want at the same time. Now I want to preface this post by saying that I’m not filthy rich. ...

Amazon Dropshipping – Is This Risky Business Model Worth It?

This post will break down the pros and cons of Amazon dropshipping and why making money this way is inherently risky and not a good long term business model. Having been in ecommerce since 2007, I’ve seen many popular ecommerce business models crash and burn. And through all of the years that I’ve been doing this, one lesson always rings true. If it sounds too easy and too good to be true, then it probably won’t last. Amazon dropshipping falls into this category. First off, I want to say that there is money to be made by dropshipping on Amazon. ...

Shopify Vs Wix – Which Is Better For Ecommerce?

This article will compare Shopify vs Wix in the context of creating an online store that sells physical products online. Both platforms have their pros and cons which will be clearly illustrated below. First off, Shopify is well regarded as the industry leader in the ecommerce space. However, I’m often asked whether Wix is a viable ecommerce alternative. Why? It’s because right now, Wix has over 190 million users worldwide. 190 million! That’s more than half the population of the United States! Meanwhile, Shopify is substantially smaller with only about 500K storefronts. Both platforms have ecommerce features...
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