How To Find A Career Path That Makes You Happy (Without Getting Pressured Into It)

For most of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us how to pick a career path and we’re often too young to know any better. We are given a set of rules and goals at an early age, and these rules often determine our path in life. For example, I was born into a strict Asian household where I was expected to excel academically. Skipping college was not an option and I was told that success consisted of getting good grades and finding a nice...

The Dangers Of Using Free WordPress Plugins And Javascript Code On Your Site

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of online store owners do not have a programming background nor do they bother trying to learn the basics of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart, they do what any normal person would do…They do a search on Google, look for a free WordPress plugin, widget or piece of code that does what they want and then they...

Facebook Retargeting – How To Use Dynamic Product Ads To Generate A 12x Return

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works”. And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns.I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase. Editor’s Note: For more information about my email auto responder implementation, please read my post on 5 Email Autoresponders Your...

How To Sell On Facebook – A Basic Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were...

The Cheapest Credit Card Processing Option For Small Business – Stripe Vs Paypal Vs Authorize.Net

If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses.In fact, if you look at the sales pages for all 3 services, they all read pretty much the same with the exception...

My Simple Philosophy For Achieving Financial Freedom In 5 Years Or Less

If you ever see me at a casino, you’ll often find me playing cards at the Pai Gow poker table. Now Pai Gow is definitely NOT the sexiest game at the casino, nor is it one that draws a huge crowd. But those who appreciate Pai Gow enjoy the game for its simplicity, its longevity and its potential for a large payout. In fact, I’ve learned to love the game so much that I use the principles of Pai Gow to model my entire strategy for financial freedom.The simple plan that I’m about to describe has allowed me...

Google Shopping Explained In One Simple Step By Step Guide

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns. And the best part is that unlike Facebook ads, Google Shopping ads are almost set it and forget it. In other words, you don’t have to coddle your campaigns and worry about ad fatigue...

Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time. Now the exact details of that night are still a bit fuzzy. But here’s what I remember…My buddies Scott Voelker, Greg Mercer and Mike Jackness...
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