In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you’ve ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy! What You’ll Learn Find The Right Niche Subreddits Post Helpful, Signal-boosting Content Encourage Genuine Engagement To Train Recommenders Sponsors SellersSummit.com – The […]

In this episode, I’m recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy! What You’ll Learn What’s driving real sales on Shopify today Low-effort tactics that boost conversions with AI Practical ways to scale without blowing your ad budget Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […]

In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn’t get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode! What You’ll Learn How A Single Annoying […]

In this episode, we’re going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-powered ad creative and TikTok Shop launches to sourcing strategies, Reddit SEO, and what buyers actually care about in the current M&A market By the end of this episode you’ll have a full picture of where ecommerce is headed and a list of things you can actually put to work this week. Enjoy the episode! What You’ll Learn Clever growth hacks top sellers are using High-ROI ads, funnels, and retention tricks Product sourcing and launch strategies Sponsors SellersSummit.com – The […]

In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools. Enjoy the episode! What You’ll Learn Leo’s Influencer Marketing Company – Spliced.io How AI Automates Customer Journeys End-to-end Tools That Scale Ads, Inventory, And Fulfillment Data-driven Hacks Top Brands Use To Grow Fast Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that […]

In this episode, Toni and I dig into Amazon’s decision to block AI tools from indexing their product listings and why it’s a risky bet. We talk through how AI agents are quietly changing the way people research and buy products, and what that means for sellers who are still writing copy like it’s 2015. If you sell anything online, this conversation will change how you think about your product descriptions. Enjoy the episode! What You’ll Learn How Shopping Has Changed Smart Ways To Make Listings Ai-friendly For 2026 Search Quick Tweaks That Boost Visibility Across AI Search Engines Sponsors […]

In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. Enjoy the episode! What You’ll Learn How To Apply StorySelling To Your Ads Strategy Scott Cunningham’s Tested Ad Setup Hack Quick Steps To Implement And Scale Meta Ads Fast Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve […]

In this episode, Toni and I dive into the $7 billion micro drama industry that’s already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.  What You’ll Learn How these drama apps work How to use this strategy to sell products Why micropayments are the way to go Sponsors SellersSummit.com – The Sellers Summit is the […]

In this episode, I sit down with Sabrina Ramanov, a CS major turned social media entrepreneur who walked away from the traditional career track and built an audience of over a million followers across multiple platforms. We get into her exact strategy for growing from zero, how each platform is different and where you should actually be spending your time, and why she thinks most people are completely wrong about what it takes to build an audience. Then, we go deep on vibe coding nad how the average person can actually use it effectively. Try Blotato for free by clicking […]

In this episode, Toni and I break down a series of sudden moves that caught a lot of sellers off guard this week. Several major platforms quietly changed direction, and the ripple effects could impact how products are discovered, sold, and fulfilled going forward. Enjoy the episode! What You’ll Learn Why Openai Hit The Brakes Tiktok’s Surprise About-face How Ecommerce Got Chaotic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 9 years. It’s small and intimate and you’ll learn a ton! Click Here To Grab A Ticket. The Family First Entrepreneur – […]

In this episode, we’re making the case that boring is actually a strategy. The products we’re covering today have no sex appeal, no social media presence, and almost zero brand loyalty, which means the market is wide open for anyone willing to show up consistently. And it turns out the least exciting shelf in the store is can often be the most profitable one. What You’ll Learn Why Boring Products Can Be Cash Cows How Tiny Margins Can Add Up To Big Profits Simple Strategies To Find And Scale Boring Stuff Sponsors SellersSummit.com – The Sellers Summit is the ecommerce […]

In this episode, I sit down with Daniela Boltzmann, founder of Mindful Goods, to talk about what actually separates high-converting Amazon listings from the ones that quietly bleed sales. We dig into why repurposing your Shopify creative on Amazon is one of the most common and costly mistakes sellers make, and walk through the exact frameworks Daniela uses to optimize main images, titles, and A+ content for seven and eight-figure brands. What You’ll Learn Why repurposing your Shopify creative on Amazon is silently killing your conversions How to optimize your main images, titles, and A+ content the way seven and […]

In this episode, we’re going to show you why many ecommerce stores are dying right now, and why most store owners have absolutely no idea it’s happening. In the last two years three big shifts completely changed how customers find products, how they decide to buy, and whether you actually get to keep any of the money you make.   Here’s the playbook. What You’ll Learn What has fundamentally changed in ecommerce The talks at Sellers Summit 2026 How to adapt in today’s ecommerce environment Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past […]