649: She Makes 6 Figures Selling Knitting Kits With Kari Capone

Kari Capone 10x’d her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.


Kari Capone 10x’d her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […]

Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here’s the exact playbook for launching a niche product without an audience.

Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.

Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by 80%.

Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here’s the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community.

After 12+ years recommending WordPress for ecommerce blogs, we’re switching to Shopify’s blog for new content. Here’s why the tracking, AI-search, and user-experience math has flipped.

AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here’s what agentic shopping means for your ecommerce store, and the four things to invest in now to survive it.

Reddit is 20% of AI-search citations. Here’s the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and Perplexity.

Live from Shopify HQ, here’s what’s actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search.

Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure wool cat toy line.

The best ecommerce strategies from Sellers Summit 2026: Reddit for AI search, TikTok Shop economics, wholesale sourcing tips, AI-cloned ads, and Shopify apps to vibe-code yourself.

Leo Sgovio breaks down the AI automation stack top ecommerce brands use to clone winning ads, launch on TikTok Shop, and sell out 5,000 units before Christmas without giveaways.

AI turned every business into a content creator, so views alone no longer win. Here is what actually makes a creator stand out in 2026: memorability, opinion, and influence over reach.

Jeff Rose makes almost $40K a month posting screenshots and text on Facebook through Meta’s content monetization program. Here is the exact page-by-page playbook, with real numbers.

AI agents now shop for buyers, and old-school keyword listings are invisible to them. Here is how to rewrite your product copy for agentic commerce and win in 2026.
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