Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods. Similar to Ebay, Etsy provides an easy way for talented crafters and artists to sell the fruits of their labor with an Etsy store. The reason I like reading the Etsy forums is because most if not all Etsy users are casual shopowners who have a strong...

Shopify Alternatives – Cheaper Solutions That Are As Good If Not Better

In the war of ecommerce platforms, Shopify has emerged to become one of the most popular shopping carts in the world. But the problem with popularity is that people tend to blindly recommend Shopify without understanding its limitations. First of all, Shopify isn’t a one size fits all solution and you should do your own due diligence on the Shopify alternatives before making a decision. Because I run my own 7 figure ecommerce store and have taught ecommerce for almost a decade now, I have used or evaluated practically every shopping cart out there. And the only way to fully understand the...

Amazon Competitors – How To Beat Amazon And Diversify Sales

If you want to succeed in ecommerce, competing with Amazon is an inevitable reality. Here’s how you can leverage Amazon competitors to create a successful and diversified ecommerce business. Over the years, Amazon has dominated the market and is one of the biggest brands worldwide in terms of revenue and reach. In 2019, the leading e-retailer earned $280.5 billion in net sales. And in 2020, they are projected to earn well over $343 billion!But how does Amazon fare in just the ecommerce market? In 2019, Amazon hit an impressive 49% market share of US ecommerce sales, making up 5% of...

Gorgias Review – How To Cut Customer Service Costs By 30%

This post will provide you with a comprehensive Gorgias review and detailed examples of how Gorgias has reduced my customer service costs by over 30% for my ecommerce store. When it comes to running a successful online business, word of mouth is crucial. And the best way to increase your sales by word of mouth is by providing excellent customer service. But here’s the problem. These days, there are so many different channels of communication to manage that it’s extremely difficult to keep track of them all. You have to…Answer emails in a timely fashion Respond to your Facebook comments Respond to Instagram...

Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads. And in this guide, I compared notes with other 7 and 8 figure Amazon sellers to teach you the right way to setup and run your Amazon Sponsored Ad Campaigns. But because this post was monstrous and weighed in at over 7000+ words,...

Klaviyo Review & Pricing – Is Klaviyo Worth It For Ecommerce?

Is Klaviyo worth the money? This Klaviyo review will break down the pros and cons and compare Klaviyo pricing and features with other email marketing providers in the ecommerce space. Having run my own ecommerce store for over 12 years, I’ve used or evaluated almost a dozen email marketing platforms for my online store. And for a while, I was switching email providers every 1-2 years because I was either unsatisfied with certain features or the customer service degraded over time. However, I’ve been on Klaviyo now for 6 years and I don’t plan on switching anytime soon. In fact, I’ve been...

Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost. After all, it can take a significant investment of your time and effort to launch a store without knowing whether your products will sell. But what if you could test the market with a variety of products without spending a dime? What if you could avoid buying inventory until you KNOW that...

What Is Amazon DSP And How Does It Work? (Case Study)

Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in. Right now there are over 5 million sellers on Amazon. And all of these sellers are fighting for limited eyeballs (~200 million shoppers/month) on the Amazon marketplace. With such a low ratio of shoppers to sellers, it’s no wonder that Amazon PPC ad costs have gone up dramatically over the years. Prior...

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