The MyWifeQuitHerJob Ecommerce Business Blog By Steve Chou

Shopify Migration Gotchas (an 8-Figure Brand Lost $50K)

An 8-figure brand migrated to Shopify with a top agency and hit three surprises, one costing five figures during Black Friday week. Here are the Shopify gotchas to plan for before you…

Conversion Optimization

The New Ecommerce Playbook (What’s Actually Working)

The old ecommerce playbook is dead. Three shifts changed how customers find you, decide to buy, and whether you keep profit. Here's the new 4-play playbook: AI search, TikTok, margins, and AI…

Entrepreneurship

Why 90% of TikTok Shop Sellers Fail (and the 10% Who Win)

TikTok Shop is not the open platform it looks like. A secret tier system caps your sales, near-mandatory fulfillment bans accounts, and affiliates ignore you. Here's why sellers fail and who wins.

How To Find Products To Sell

10 Dumb Products That Quietly Make Millions

From a yodeling pickle to a bowl for icing your face, these 10 "dumb" products make millions because the weirder a product is, the faster people decide to buy it.

Entrepreneurship

How Affiliate Marketers Are Reshaping Ecommerce

Affiliate marketers flooded into ecommerce with aggressive tactics: brilliant low-ticket margin math and traffic arbitrage worth stealing, plus shady supplement and subscription scams to avoid.

Entrepreneurship

How Sellers Game Reddit to Control What AI Recommends

Reddit is the most-cited source AI models draw on, so sellers plant fake threads and even take over subreddits to engineer what ChatGPT tells you to buy. Here's how it works and…

Entrepreneurship

How Amazon, eBay, and Etsy Are Nickel-and-Diming Sellers

Over the holidays, Amazon, eBay, and Etsy quietly slipped in seller-hostile policy changes, from a 7-day payment delay to lost fraud protection. Here's what changed and how to protect yourself.

Amazon

Is Amazon FBA Still Worth It in 2026? The Honest Answer

For most beginners starting from zero, Amazon FBA is not worth it in 2026. Amazon is now infrastructure that handles checkout and fulfillment. It works only if you bring your own traffic.

Entrepreneurship

9 Brutal Truths I Learned Going From $0 to $2M a Year

The 9 brutal truths that took me from a stressed corporate employee to a 7-figure business owner, from cutting energy vampires to building systems instead of relying on willpower.

Entrepreneurship

Platform Greed Is Quietly Taxing Your Online Business

Shopify, Google, Meta, Etsy, review apps, and AI tools are all quietly raising costs and removing control at once. Here's the pattern taxing your store and how to fight back with AI.

Amazon Sales Strategies

Amazon Lost Control of How People Buy. Here’s What to Do

Discovery moved to TikTok and research moved to ChatGPT, so Amazon now owns only the purchase. If you sell only on Amazon, you're invisible where buyers actually decide. Here's the fix.

How To Find Products To Sell

7 Worst Products to Sell Online (That Look Like Winners)

These 7 products look like easy ecommerce wins but quietly destroy stores through returns, thin margins, and no repeat buyers. Here's why to avoid them, ranked by difficulty.

How To Find Products To Sell

7 Boring Ecommerce Niches That Quietly Make Millions

Forget viral TikTok products. These 7 boring ecommerce niches, from urns to printer ink to safety gloves, quietly make millions because they solve urgent problems with loyal repeat buyers.

How to Build an Online Store

How France Is Killing Temu and Shein in Europe

France inspected 200,000 Shein packages in a day, blocked its marketplace, and is taxing every parcel from outside Europe. Here's how the EU is finishing what the US started with de minimis.

Making Money

3 Online Businesses That Make $150K a Month

Three legitimate online business models that reach six figures: ecommerce (fast but needs cash), content creation (free but slow), and digital courses (high margin but needs an audience).

Amazon Fees

Amazon’s 2026 Fee Hikes: Why They’re Worse Than “8 Cents”

Amazon said fees rose just 8 cents a unit. The reality is a tiered system that hits premium products 14-16%, plus placement fees that doubled, costing a typical seller about $18,000 a…

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