How To Use Facebook Dynamic Product Retargeting Ads To Generate A 12x Return

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works”. And in that post, I outlined how I run profitable Facebook ads by sending a customer through a 3 part journey with top of funnel, middle of funnel and bottom of funnel campaigns. I also discussed how I employ a multi-step email autoresponder sequence to warm up leads so that customers think about our shop when they are finally ready to make a purchase. Editor’s Note: For more information about my email auto responder implementation, please read my post on 5 Email Autoresponders Your...

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords. And for the past several years, we have more or less maxxed out our Adwords reach. Even if we were...

The Cheapest Credit Card Processing Option For Small Business – Stripe Vs Paypal Vs Authorize.Net

If you are looking to accept credit cards for your online store, you are probably considering one of the big three, Paypal, Authorize.net and Stripe. But the problem with choosing between these payment options is that all 3 services look similar on the surface. One, they all offer the same introductory rates with a transaction fee of 2.9% + $.30. And two, they all claim to provide a “robust integration with leading shopping cart providers” for all sized businesses. In fact, if you look at the sales pages for all 3 services, they all read pretty much the same with the exception...

My Simple Philosophy For Achieving Financial Freedom In 5 Years Or Less

If you ever see me at a casino, you’ll often find me playing cards at the Pai Gow poker table. Now Pai Gow is definitely NOT the sexiest game at the casino, nor is it one that draws a huge crowd. But those who appreciate Pai Gow enjoy the game for its simplicity, its longevity and its potential for a large payout. In fact, I’ve learned to love the game so much that I use the principles of Pai Gow to model my entire financial strategy. The simple plan that I’m about to describe has allowed me to create...

Google Shopping Explained In One Simple Step By Step Guide

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns. And the best part is that unlike Facebook ads, Google Shopping ads are almost set it and forget it. In other words, you don’t have to coddle your campaigns and worry about ad fatigue...

Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time. Now the exact details of that night are still a bit fuzzy. But here’s what I remember… My buddies Scott Voelker, Greg Mercer and Mike Jackness...

4 Ways To Find USA Wholesale Suppliers And Avoid Paying Tariffs

When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example… You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have to communicate in different time zones In contrast, working with vendors in the United States is much more straightforward....

How To Get More Repeat Customers And Boost Lifetime Value Selling On Amazon And Your Website

Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success? It’s because successful ecommerce business owners know that customers who buy from you once are 65% more likely to buy from you again and repeat sales are where the profits are...
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