Every Tool And Plugin I Use To Run My 7 Figure Blog, Podcast And Online Course Membership Site

In a previous article, I compiled a comprehensive list of must have tools that I use to run my ecommerce store. So this week, I put together a list of tools and plugins that I use for my other businesses which include my blog, my podcast and my online course. Similar to the way I run my online store, I adopt a minimalist mindset when it comes to 3rd party applications. After all, every single plugin that you install slows down your site and makes upgrading more complicated. As a result, it’s in your best interests to use...

Every Must Have Tool I Use To Run My Ecommerce Store

I am often asked what services I use to run my ecommerce store so I put together a quick list of my favorite tools for you today. First off, if you’ve followed my blog for any length of time, you are probably aware that I pride myself on coding many things myself. In fact, I’ll often go out of my way to AVOID paying for any apps at all if I can come up with a poor mans solution that doesn’t carry a recurring cost. As a result, you can rest assured that every tool mentioned in...

Common Mistakes With Amazon Sponsored Product PPC Ads That Will Kill Your Profits

As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon Sponsored Product Ads. Steve, my ads aren’t converting very well. What should I do? Steve, my ACOS is out of control. What should my sales targets be? Steve, I’m not getting any traffic to my products. What’s going on? Here’s the thing. After looking at over a hundred campaigns from students in my class, I’ve discovered that most of them make similar mistakes. So the other day, I conducted a joint webinar with my friend Jeff Cohen and Edward Ruffin of Seller Labs...

Klaviyo Vs Drip – Why I Use Different Email Providers For Ecommerce And Blogging

Recently, I wrote a comprehensive post that compared and contrasted the following 4 email services. Mailchimp – My first email provider ever AWeber – An email platform I was on for 6 years ConvertKit – The email provider I was using prior to my recent change Drip – What I’m using now for my blog And in that article, I revealed that I had recently switched over to Drip for MyWifeQuitHerJob.com. But no sooner than 10 minutes after I hit “publish”, I became inundated with emails from my readers. Steve, I thought you used Klaviyo. When did you switch? Steve, isn’t Klaviyo your sponsor? ...

Drip Vs ConvertKit Vs AWeber Vs MailChimp – A Comparison Of Email Providers From A 7 Figure Blogger

Recently, I switched email marketing providers for the 3rd time in 7 years. The evaluation process took several months to complete and I looked at every possible alternative in order to avoid making the change. But ultimately, I bit the bullet because email generates 90% of the revenue for my blog and my old service wasn’t cutting it. In 2016, MyWifeQuitHerJob.com made over a million dollars and in 2017, my blog will grow another 35% largely on the backbone of email. Because there is so much money on the line, I’m extremely picky about my email marketing provider. ...

What Successful Entrepreneurs Do Differently And Why Beginners Fail

In the past 6 years, well over 2700 students have joined my Create A Profitable Online Store course. But I want to be straight up with you. Not every one who has signed up has been successful with their ecommerce business. When it comes to the success of any online business, the biggest variable in the equation is always YOU. Do you have the necessary motivation and drive to succeed? Do you have the persistence to push through the initial learning curve? Do you have an open mind for learning? After teaching my...

Outsourcing Pros And Cons – How To Decide When To Hire Or DIY As A Small Business Owner

After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me? I want to start making sales right away.” “Steve, how do you feel about buying a pre-fab ecommerce store? I don’t want to deal with finding a niche or negotiating with vendors” “Steve, I don’t have any...

Is The Customer Always Right Just BS? How Would You Handle These Customer Service Dilemmas?

If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer. Well what happens when there’s a breakdown with your shipper? When something doesn’t get delivered, is it the shipper’s fault or yours? When a customer makes a complaint, do you trust that...
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