Outsourcing Pros And Cons – How To Decide When To Hire Or DIY As A Small Business Owner

After blogging about ecommerce and helping others with their online businesses for the past several years, I’ve noticed a disturbing trend among new entrepreneurs in the small business community. These days, everyone wants someone else to do the hard work for them. “Steve, I don’t know anything about websites. Can you recommend someone to design and implement my entire site for me? I want to start making sales right away.” “Steve, how do you feel about buying a pre-fab ecommerce store? I don’t want to deal with finding a niche or negotiating with vendors” “Steve, I don’t have any...

Is The Customer Always Right Just BS? How Would You Handle These Customer Service Dilemmas?

If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer. Well what happens when there’s a breakdown with your shipper? When something doesn’t get delivered, is it the shipper’s fault or yours? When a customer makes a complaint, do you trust that...

Facebook Ads Vs Google Adwords – Which Ad Platform Is Right For Your Ecommerce Business?

The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own customers. If you’ve only ever sold on a marketplace like Amazon, you probably have no idea how to launch a store because you don’t have the skills to advertise. After all, Amazon does most of the work for you and leaves you highly dependent on THEIR traffic. To create a strong ecommerce brand in the long run, you NEED to have your own web presence. ...

The Top 9 Mistakes Of Ecommerce Store Site Design (And How To Fix Them)

Designing a high converting website is one of the hardest aspects of selling online. Not only do you have to step inside your customer’s brain and speak his or her language but you also have to guide them to the right product and close the sale. After critiquing almost a hundred websites over the course of running my online store course, I’ve discovered that most people make the same fundamental mistakes with their site design. Here are the most common problems and how to fix them. Mistake #1: No One Can Tell What You Sell You should always design...

A Simple Trick To Get 10X More Facebook Shares And Likes For Your Posts

Unless you are an incredibly talented writer or you write about mainstream topics with broad based appeal, only a small percentage of people will ever share your content. Even with my most popular posts, visitors click on my Facebook share buttons less than 1 percent of the time. And this is the case even on my highest CTR articles. In the past, I’ve had several posts gain social traction but in general, the content that I write for my blog rarely goes “viral”. The same is true for my ecommerce store. In fact, customers hardly ever share products from our...

2017 Mid Year Income Report: How Much I Made Blogging In The Past 6 Months

My wife just closed the books on MyWifeQuitHerJob.com for the first half of the year and the results are better than I anticipated. To be honest, I was expecting the numbers to be flat because MyWifeQuitHerJob.com hasn’t been my focus for the first half of 2017. If you recall, last year I finally hit the million dollar mark with my blog and after hitting that milestone, I decided to switch gears a bit to spend more time on Bumblebee Linens and to start a brand new project instead. I also made a conscious effort to spend more time with...

2017 Mid Year Income Report: How Our Online Store Performed In The First Half Of The Year

First off, I know this income report is almost a month late. My wife actually closed the half year books on Bumblebee Linens weeks ago but I couldn’t find the time to write this up because we’ve been traveling so much. In fact every single weekend in July, I’ve been out of town and my wife and I have made it a point to go on more vacations with the family. But traveling more doesn’t mean that our store has been stagnant. In fact, I’m happy to announce that we are on track for another double digit growth...

Dealing With FOMO (Fear Of Missing Out) And How To Find Work Life Balance

I have a love hate relationship with Facebook. On one hand, Facebook allows me to keep in touch with and keep track of what my friends are up to. But on the other hand, I often leave Facebook with a healthy dose of jealousy and feelings of inadequacy. For example… One of my Stanford classmates just sold his company for over 500 million dollars. (Me: I feel like a slacker) Another friend is living it up by taking time off and travelling the world. (Me: Why am I working so hard?) My buddy J is doing all this cool...
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