3 Ways To Use Dynamic Push Notifications To Increase Sales For Your Online Store

Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. But used correctly, push notifications can boost your sales and traffic on autopilot and bring your customers back to your store over and over again until they are ready to buy. To whet your appetite, here are some actual numbers regarding how push notifications convert on my ecommerce store. Broadcast Ecommerce Conversion Rate: 3.02% Abandoned Cart Ecommerce Conversion Rate: 14.28% Revenue Per Visitor: $5.83 CTR For Abandoned Cart Notifications: 18.4% CTR For Broadcast Notifications: 4.9% Compared to other marketing channels such as email and Facebook Messenger,...

How To Start An Online Store Or Boutique & The Best Shopping Cart For Your Money

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website? Which free solution is the best? There are literally hundreds of different options to choose from in terms of website builders, shopping carts, services etc… And it’s...

How To Create A Strong Brand, Beat Chinese Sellers On Amazon And Future Proof Your Business

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the masses always jump in and flood the market. At some point, you have to know what you are doing in order to be successful and we’re pretty close to that point now. For example, several years ago you could just throw something up on Amazon and it would sell. But today, Chinese sellers are undercutting the market and you really need to focus on establishing a strong brand...

How To Do SEO For An Ecommerce Store And Rank In Search – The Definitive Guide

The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales. And best of all, it’s free! Unfortunately, doing SEO is a long term process and you won’t see results overnight. In fact, you often won’t see changes for months...

How To Take Product Photos That Convert – 8 Product Photography Tips For Amazon Sellers

Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is, if you’ve been struggling to take good product images and haven’t been happy with your results, it’s not necessarily because you’re a bad photographer, it’s just that it’s not the easiest thing to master. That being said, there are a number of things you can do to improve your product photography (and before you start worrying you’ll need to invest in new camera equipment, rest assured that these tips don’t...

How To Use Facebook Messenger To Sell Online – A Guide To Building Chatbots For Ecommerce

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right? These ridiculous results remind me of how email marketing used to be 10 years ago before EVERYONE started sending emails and saturating people’s inboxes. Over time, I fully...

The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews. Amazon is seriously that powerful. But with any business with low barriers to entry, there’s always going to be a ton of competition. Right now, with all of...

How To Use Google Analytics – An Easy To Follow Guide For Ecommerce Store Owners

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data. In addition, many of the options are not well explained. Now as an engineer, I can appreciate having all of the extra control and the expanded feature set. But after teaching my ecommerce...
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