Today I have my friend Chris Mercer on the show. Chris is the founder of MeasurementMarketing.io and he specializes in website analytics.
Analytics may not sound like the sexiest of topics but most people are doing it wrong. Most people don’t know how to use Google Analytics and most shop owners have no idea what metrics to focus on.
In this episode, Chris teaches us the right way to gather and analyze your data for an e-commerce store.
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What You’ll Learn
- Chris’s backstory and why he decided to specialize in analytics
- The right way to setup Google Analytics for your store
- How to analyze and draw conclusions from your data for an e-commerce store
Other Resources And Books
Postscript.io – Postscript.io is the SMS marketing platform that I personally use for my ecommerce store. Postscript specializes in ecommerce and is by far the simplest and easiest text message marketing platform that I’ve used and it’s reasonably priced. Click here and try Postscript for FREE.
Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date. Click here and try Klaviyo for FREE.
EmergeCounsel.com – EmergeCounsel is the service I use for trademarks and to get advice on any issue related to intellectual property protection. Click here and get $100 OFF by mentioning the My Wife Quit Her Job podcast.