Ecommerce
655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money
Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books.
Category: Ecommerce
Ecommerce
654: AI Does 80% Of My Job Now, But Here’s What It Sucks At
What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off.
Ecommerce
653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?
43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers.
Ecommerce
652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler
A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them.
Ecommerce
651: How YouTube Is Quietly Becoming An E-Commerce Platform
YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook.
Ecommerce
650: How To Build An AI Content System That Sounds Like You, Not A Robot
Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop.
Ecommerce
649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.
Ecommerce
648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)
The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni…
Ecommerce
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without…
Ecommerce
646: How We’re Using Claude Code To Get Back 30 Hours A Week
Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.
Ecommerce
645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by…
Ecommerce
644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build…
Ecommerce
643: We’re Ditching WordPress After 12 Years. Here’s Why
After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped.
Ecommerce
642: Why Everything You Know About Ecommerce Is About To Break
AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, and the four things to invest in…
Ecommerce
641: The Reddit Strategy That Gets AI to Recommend Your Brand
Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and Perplexity.
Ecommerce
640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now
Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search.
