http://traffic.libsyn.com/mywifequitherjob/MWQHJ285LindaBustos.mp3Podcast: Download (Duration: 48:21 — 55.6MB)
Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business.
She runs the Get Elastic Ecommerce blog which is recognized as one of the top 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150.
She has an incredible breadth of knowledge in ecommerce and I’m excited to have her!
What You’ll LearnThe primary source of growth for her clients in the past year
...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ284Switchpod.mp3Podcast: Download (Duration: 50:55 — 58.7MB)
Today, I’m really happy to have my friends Pat Flynn and Caleb Wojcik on the show.
The reason why I’m having both of these 2 on today is to talk about their incredibly awesome invention, the Switchpod. In fact, I have one on my desk right now and it’s the main handheld tripod that I use for all of my videos.
In today’s episode, we’re going to break down every aspect of their invention from how they got the idea, how they manufactured it and how they managed to exceed their Kickstarter campaign in just a day.
What...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ283AlexandraEdelstein.mp3Podcast: Download (Duration: 52:22 — 60.2MB)
Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit.
At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.
What You’ll LearnWhy blasting your entire list is bad
Basic ways to segment your list
How to maximize repeat purchases
The main parameters used for segmentationOther Resources And BooksKlaviyo...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ279EzraFirestone.mp3Podcast: Download (Duration: 55:30 — 63.8MB)
Today, I’m thrilled to have my buddy Ezra Firestone back on the show. Ezra runs a number of 7 and 8 figure e-commerce stores, a Shopify SaaS company called Zipify and an e-commerce education company over at SmartMarketer.
Ezra also recently spoke at my conference over at SellerSummit.com about Facebook Chatbots and as expected, his talk was very well received.
Today, Ezra and I are going to discuss the challenges he has faced this past year with Boom and how he overcame them.
What You’ll LearnWhat recently happened at Boom that caused Ezra a lot of...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ278PatFLynn.mp3Podcast: Download (Duration: 50:57 — 58.6MB)
Today I have my buddy Pat Flynn back on the show. And this particular interview is special to me because it’s about a topic that I’ve been personally working on in the past year and it’s one of the reasons why I’m opening my life up more on Instagram. If you aren’t following me yet on IG, I can be found at @mywifequit
In this episode, we’ll talk about how to apply some of the concepts of Pat’s new book in helping you build superfans for your physical products business.
What You’ll LearnWhat...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ277DaveManley.mp3Podcast: Download (Duration: 49:18 — 56.7MB)
Today I’m thrilled to have Dave Manley on the show. Dave was a finalist for the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash.
Dave runs MMA Bobblehead which is an ecommerce business selling bobbleheads of UFC fighters.
Dave was one of my favorite contestants on the 5 Minute Pitch and I wanted to a deep dive into his story today and how he makes sales. Enjoy!
What You’ll LearnDave’s motivations for starting his business
How Dave validated his niche
The bold...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ276ToniKurtAndrewPatrick.mp3Podcast: Download (Duration: 32:55 — 38.0MB)
I have an all star ecommerce cast for today’s episode. I’m with my partner Toni Anderson, Kurt Elster of the Unofficial Shopify Podcast, Andrew Youderian of Ecommerce Fuel and Padriac Ryan. And we’re reporting live at day 2 of the Klaviyo conference in Boston.
In this episode, we share our key takeaways from Klaviyo Boston Day 2 and I get roasted on my own podcast.
What You’ll LearnWhy you shouldn’t go to the restroom prior to recording a podcast with friends you can’t trust
Key takeaways from Klaviyo con day 2
How Chubbies sends emails
New email features...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ273KevinRutherford.mp3Podcast: Download (Duration: 49:26 — 56.9MB)
Today I’m thrilled to have Kevin Rutherford on the show. Kevin is the CEO of Nuun life, a company that sells hydration tablets that turn water into a Gatorade like drink with very few carbs.
Nuun is a product that I personally use every single day to stay hydrated and feel productive. And today, we’ll learn how Kevin has grown Nuun into a behemoth of a company.
Enjoy the show!
What You’ll LearnHow Nuun got started
How Nuun grew to an 8 figure company
What were the primary strategies to grow the business
How does Nuun generate its salesOther...
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