Ecommerce
659: The #1 App In America Just Became Amazon’s Worst Nightmare
Amazon blocks AI shopping agents like Meta's Muse to protect a $68 billion ad business. Here is why that move hurts Amazon sellers and what to do about it.
Category: Ecommerce
Ecommerce
658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips
How to sell clothing on Amazon when Chinese sellers own the low end: Sharona Ozeri built a 7-figure resort wear brand from $5K in bartending tips. Here is her playbook.
Ecommerce
657: Can Ecommerce Brands Still Grow Without Social Media in 2026?
Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality.
Ecommerce
656: The Reddit AI SEO Playbook Just Stopped Working
Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over.
Ecommerce
655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money
Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books.
Ecommerce
654: AI Does 80% Of My Job Now, But Here’s What It Sucks At
What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off.
Ecommerce
653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?
43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers.
Ecommerce
652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler
A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them.
Ecommerce
651: How YouTube Is Quietly Becoming An E-Commerce Platform
YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook.
Ecommerce
650: How To Build An AI Content System That Sounds Like You, Not A Robot
Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop.
Ecommerce
649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.
Ecommerce
648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)
The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni…
Ecommerce
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without…
Ecommerce
646: How We’re Using Claude Code To Get Back 30 Hours A Week
Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.
Ecommerce
645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by…
Ecommerce
644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build…
