All posts by Jen

Pinterest Marketing For Ecommerce And Online Stores – The Ultimate Guide

This is a guest post from my wife, Jennifer. Technically, she’s not a guest since she owns 50% of all of my assets including this blog. But because she doesn’t post regularly, I thought that I’d give her a brief introduction. She’s a little shy about her writing skills so please cheer her on. As Steve mentioned in his previous article on How Pinterest Has Increased Sales For Our Online Store Along With Some Real Numbers To Back It Up, Pinterest is now one of our top 6 referral traffic sources for our wedding linens store. ...

How We Used Ebay To Assess The Viability Of Our Business

I just wanted to take the time to introduce my wife Jennifer who will be guest posting for today. Jennifer is the heart and soul of our online business. She basically manages 90% of the operations on a day to day basis in addition to taking care of our daughter. She is the brains behind all of our products and the buying choices we make. Technically, she’s not a guest poster since she does own half of everything I do including this blog, but I think it’s only appropriate since this site is called “My Wife...

How We Found Our Niche For Our Online Store

People often ask how we decided to sell wedding handkerchiefs and linens on the Internet. While my husband might have a different opinion, in my mind we fell into the idea with a bit of luck and good timing. When we were brainstorming ideas on businesses to start, I was infatuated with my latest hobby, embroidery. I really wanted to incorporate my hobby with our future business because I figured that there would be a high demand for personalized embroidered items and it was something I could relate to. As I started thinking about what kind of things I could...