Student Story: How Carmen Went From Zero To 6 Figures Selling Resort Wear In Australia

This post was written by Carmen, a student in my Create A Profitable Online Store Course.

As part of running my blog and course, I often get questions about whether it’s possible to start a successful online store outside of the United States.

So today, I’m happy to share Carmen’s store Vizcosa, a business based in Australia that sells kaftans and resort wear.

Now what’s cool about Carmen’s story is that she validated her niche on Facebook before investing a lot of money into her business and got immediate results.

She ended up doing 4 figures in her first month and today, she makes 4 figures per week 6 figures per year and consistently sells out her inventory!

Read about Carmen’s story below.

Student Story: How Carmen Went From Zero To 4 Figures Per Week Selling Resort Wear In Australia

Get My Free Mini Course On How To Start A Successful Ecommerce Store

If you are interested in starting an ecommerce business, I put together a comprehensive package of resources that will help you launch your own online store from complete scratch. Be sure to grab it before you leave!

The Inspiration Behind My Shop

An entrepreneur at heart, I have always dreamed of having the freedom of being my own boss, the freedom of making my own decisions and the chance to have a positive impact on other people’s lives in some kind of way.

If you are reading this post on Steves’s blog, I know you can relate to the feeling of being trapped in an environment where you are not happy purely because you need permission to be yourself and that can be very frustrating.

I started my online store while still working full time with the aim of retiring one day and being able to grow my business into my full time occupation, and I must say that I am well on track to reaching that goal.

I have always loved listening to business podcasts and one lucky day I came across and fell in love with it immediately. From the name of the blog to the content, Steve is truly one of the best business coaches out there. I got a lot of tips and inspiration from the experiences shared by his podcast guests.

But enough about me, here is a little more about the process of finding my niche and the results I achieved so far with my shop in just 4 months!

How I Found My Niche

I am based in Australia and currently run an online store called Vizcosa, where I sell kaftans and beach cover ups. If you’ve never heard of them, kaftans are loose fitting women’s (or men’s) dresses made on light color fabrics ideal to wear at the beach, but glamorous and exotic enough to wear to a wedding or special event.

Living in Australia, I am a big lover of summer and resort wear. I wear maxi dresses 90% of the time and I wanted to find a product to sell that I resonated with and loved.

My friends would often compliment me on my dresses but I noted that they would always finish the sentence with “that would never look good on me” or “it’s lovely but not my style”.

These comments made me want to sell a product that not only I would wear, but styles that other women would also like as well. So I decided to investigate and do a bit of research before diving into buying stock or creating my website.

I knew my first step would be to find out exactly what type of dresses women would be comfortable wearing.

Editors Note: It is extremely important to validate your products BEFORE you invest any significant money into your business.

Taking Action


Originally I decided to put together a survey on Survey Monkey and send it to my friends asking about their favorite types of holiday dresses and clothing.

But after careful consideration, I decided to skip my friends and family and approach total strangers for their opinion instead.

The survey consisted of 10 questions which were focused on the types of dresses to wear for what occasion and why they would choose a particular one.

I was blown away with the results as I discovered that there were specific styles of dresses that appealed to specific age groups. This information gave me the confidence to go ahead and start testing my product.

Editor’s Note: When you get a chance Carmen, would you mind explaining who you ended up sending the survey out to and how you found these people?

After the survey, I did further research on Amazon and Ebay using Terapeak. These are tools Steve teaches you about on his online course (check out his interview with Nemo Chu).

Once I felt that there was a market for the product, I went ahead and created an online community in order to validate the concept.

How I Got My First Sale


I remember listening to an interview on Steve’s blog with Ryan Moran, and I decided to apply the same principles he used to launch his yoga mat business.

I created a facebook page were I posted tips and useful content about resort wear, and to my surprise people started to message me asking where could they buy my products.

Editor’s Note: You can check out Carmen’s Facebook page by clicking here

So I rushed to put the online store together and purchased my first few pieces to sell.

Once the store was ready, I messaged my prospects back with prices and benefits as to why they should shop with us and to my surprise, I got my first sale immediately after I launched.

I was over the moon!

I continued to be responsive to my customers’ requests on my Facebook page and sales continued to come in at a slow pace, but well beyond my expectation.

I made 4 figures in profit in my first month, and I did not even plan to have a store during my first month at all, so I was very happy with the outcome.

Fast forward 4 months later, I have continued to invest in Facebook ads and to grow my traffic, which has resulted in my business now making 4 figures per week and sold out inventory.

Looking Towards The Future

I am very excited for what the future holds. I have barely explored any other forms of marketing other than Facebook so I cannot wait to start doing Google AdWords, and other marketing tools Steve had featured on his blog and podcast.

I have just started to source my products from Asia after a lot of research on Alibaba. This has not being an easy task, but I’m lucky that I have come across honest suppliers with amazing product quality.

This is just the start, but I am confident there is more to learn and implement. I am a student on Steve’s course and I will be going back to all the AdWords tutorials to start my AdWords campaigns.

Key Takeaways

  1. Implement the things you learn: If you listen to a podcast or read a blog post or watch a video that teaches you different ways you can start or grow your business, go ahead and implement at least one of the learnings. I did and have gotten great results so far.
  2. Do your research: There are tools such Terapeak that can help you figure out the potential of your product. Even if you don’t have money to invest in tools, take advantage of the free trials to start with.
  3. Be open minded: Sometimes you set your mind on a specific product you like, but if you ask other people’s opinion, you will find the perfect combination between what you love and what others would buy.
  4. Stay away from family and friends: Out of love and concern, they may tell you what you want to hear instead of what they really think. Do your research outside your circle to get cleaner and better insights
  5. Be responsive: My Facebook fans started to ask questions and I made sure to respond fast even when I did not have a product to sell. I made sure I showed interest in their questions and I left no comments unanswered ever!
  6. Ask for opinions and feedback: Your customers will tell you what they want. And by listening to them, you can make your buying decisions based on real information.

I look forward to check back in a few months and let you all know how things are going!

Editor’s Note: If you are interested in starting your own online store, then click here to check out my class

Ready To Get Serious About Starting An Online Business?

If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps.

In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. Best of all, it's free and you'll receive weekly ecommerce tips and strategies!

Note: This post above may contain affiliate links, which means that I may receive a commission if you make a purchase when clicking a link. Please consult our privacy policy for more information.

Related Posts In Student Shops

About Steve Chou

Steve Chou is a highly recognized influencer in the ecommerce space and has taught thousands of students how to effectively sell physical products online over at

His blog,, has been featured in Forbes, Inc, The New York Times,  Entrepreneur and MSNBC.  

He's also a contributing author for BigCommerce, Klaviyo, ManyChat, Printful, Privy, CXL, Ecommerce Fuel, GlockApps, Privy, Social Media Examiner, Web Designer Depot, Sumo and other leading business publications.

In addition, he runs a popular ecommerce podcast, My Wife Quit Her Job, which is a top 25 marketing show on all of Apple Podcasts

To stay up to date with all of the latest ecommerce trends, Steve runs a 7 figure ecommerce store,, with his wife and puts on an annual ecommerce conference called The Sellers Summit.  

Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses. 

12 thoughts on “Student Story: How Carmen Went From Zero To 6 Figures Selling Resort Wear In Australia”

  1. Lisa Jordie @TheDriftingDesk says:

    The color on these are so vibrant and gorgeous! No wonder Carmen is doing so well!

    1. Carmen says:

      Thank you so much Lisa, I have a color obsession and my customers seem to have it too xx

  2. Kate says:

    Great store. Just wondering how you get the models in the photos.. Are they professionals? Thanks!

    1. Carmen says:

      Dear Kate,
      Yes my models are professional.. x

  3. Sam says:

    Hi Carmen,

    Thanks for the post! Just wondering, how did you source your products before looking to Asia?

  4. Dan Ramsey says:

    Carmen, do you use Facebook’s E-commerce product, Shopify for Facebook, or another package?

    1. Carmen says:

      Hi Dan,
      I use shopify for Facebook, very easy to install 🙂


  5. Carmen says:

    Thank you so much for giving me the opportunity to share my history Steve!
    You are a rock star and I look forward to continue learning from you, and use your teachings to grow by business.
    I cannot wait to check back in with great news soon


  6. Travis says:


    Can you provide more details on the survey itself? Specifically, who you sent the survey to and how you found the people to take the survey? Was it via an email list or were you running ads to a survey? Please explain.



    1. martin haus says:

      the question that never will get an answer ’cause thats the secret to be kept.

  7. photo-gallery says:

    What was interesting
    It was very good thank you

  8. Brian says:

    Carmen –

    Congrats on your success and thank you for sharing your story. If I could make one suggestion it would be to thoroughly edit your text for correct grammar, spelling and punctuation.


Comments are closed.