Category: Case Studies

I run two 7 figure businesses. One business is an ecommerce store that sells handkerchiefs online and the other is a content based site that makes money through online courses, affiliate marketing and advertising.

I treat both businesses like my own personal laboratory where I try new tactics and strategies. This page contains all of the case studies that I’ve run for my sites with real data and numbers to back it up.

Enjoy!

A Windows Keyboard Macro Program That Will Save You Time And Money

Running any business always requires some amount of tedious, repetitive work. For example with my online wedding linens store, we need people to… Pick and pack orders Answer phone calls Run the…

How Heat Maps And Scroll Maps Boosted Conversions For Our Online Store By 9.3%

When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google Analytics, to…

How To Increase Your Amazon Sales Rank By 209% With A Simple Photo Tweak

As you probably know, the photo you choose for your Amazon listing can mean the difference between losing a customer vs making a sale. And more importantly, the quality of your photo…

Hiring An Accountant To Do Your Taxes Vs Using Turbo Tax Or Tax Cut

Do you really need an accountant to file your taxes? And will an accountant actually save you money versus using an off the shelf tax program like Turbo Tax? In this post,…

Crazy Customer Service Stories – Lessons Learned Answering Calls For Our Wedding Shop

I’ve been hung up on. I’ve been cursed out. I’ve been been treated like a minimum wage worker. But I’ve always sucked it up because that’s what it takes to run a…

Customer Service Skills: How Would You Handle These Awkward Situations?

If you’ve been selling physical products online for any length of time, chances are you’ve hit a few snafus along the way that where good customer service skills have come in handy.…

The Results Of My Influencer Marketing Experiment With Real Data From My Shop

A while back I interviewed my friend Emmanuel Eleyae, who managed to make over $65,000 in 4 months without Amazon by leveraging You Tube influencers. And over the past few years, he’s…

How A Spin To Win Popup Increased Email Signups 131% For My Shop

When it comes to email marketing, your revenue potential is directly proportional to the number of people on your list. Size matters! And for my online store, the more emails I collect,…

Web Design And Development – 7 Tweaks That Drastically Increased Our Online Store Sales

Sometimes a seemingly insignificant change to your web design and development and/or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to…

The Abandoned Cart Email Sequence That Recovers 19% Of My Sales (Without A Coupon)

People are constantly interrupted when they shop online and the majority of consumers never finish checkout on their first try. In fact, statistics show that over 76% of shoppers abandon their cart…

A Sneak Peek Inside Our New Warehouse And The Story How We Got Here

As part of running my blog and my podcast, I often get questions from readers who want to know more about the early years of our business and how it has evolved…

How To Build A Search Engine For Your Online Store

A lot of online business owners focus so much on getting traffic from the search engines and optimizing for Google that they completely neglect the search bar for their own website!. And…

PayPal One Touch – How This One Feature Increased Mobile Conversion Rates By 31%

A while back, I posted the results of my most recent website redesign. And while I managed to increase the desktop conversion rate by over 42%, the gains for mobile and tablet…

My Low Cost Website Redesign That Increased Conversion Rates 42% In 7 Weeks

Doing a complete website redesign of my online store has been on my “to do” list for a very long time, but I could not get myself to pull the trigger because…

5 Common Small Business Mistakes We Made Early On With Our Online Store

It’s really tough to go against your own nature and I full on admit it. When it comes to running a small business, I’m pretty frugal and picky about the way things…

How Adding A Payment Plan Can Affect Your Sales – The Good, The Bad And The Ugly

Are you considering adding a payment plan for your digital product or service? Then you must consider these pros and cons before you pull the trigger. When I first launched my Create…