Audio Archives - MyWifeQuitHerJob.com

658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips

How to sell clothing on Amazon when Chinese sellers own the low end: Sharona Ozeri built a 7-figure resort wear brand from $5K in bartending tips. Here is her playbook.

Ecommerce

657: Can Ecommerce Brands Still Grow Without Social Media in 2026?

Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality.

Ecommerce

656: The Reddit AI SEO Playbook Just Stopped Working

Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over.

Ecommerce

655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money

Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books.

Ecommerce

654: AI Does 80% Of My Job Now, But Here’s What It Sucks At

What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off.

Ecommerce

653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?

43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers.

Ecommerce

652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler

A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them.

Ecommerce

651: How YouTube Is Quietly Becoming An E-Commerce Platform

YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook.

Ecommerce

650: How To Build An AI Content System That Sounds Like You, Not A Robot

Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop.

Ecommerce

649: She Makes 6 Figures Selling Knitting Kits With Kari Capone

Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.

Ecommerce

648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni…

Ecommerce

647: How To Make $2M Selling Creativity In a Box With Miroki Tong

Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without…

Ecommerce

646: How We’re Using Claude Code To Get Back 30 Hours A Week

Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.

Ecommerce

645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian

Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by…

Ecommerce

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build…

Ecommerce

643: We’re Ditching WordPress After 12 Years. Here’s Why

After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped.