635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose

00:00
Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, my good friend Jeff Rose and I talk about how we built a $40,000 a month business doing something most people do every single day without ever getting paid for it. We walk through exactly how posting on Facebook became a full-time income and how you can get started even if you have no experience and no following. If you’ve ever wondered whether you can actually get paid to be on social media, this episode is gonna open your eyes.

00:29
But before we begin, want to let you know that tickets for Seller Summit 2026 are now on sale over at sellersummit.com. And if you sell physical products online, this is the event that you should be at. Unlike most events that are filled with high level fluff and inspirational stories, Seller Summit is all about tactical step-by-step strategies you can actually use in your business right away. Every speaker I invite is in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate execs and no consultants.

00:58
Also, I hate large events, so I intentionally keep it small and intimate. We cap attendance at around 200 people, so you can actually have real conversations and connect with everyone in the room. We’ve sold out every single year for the past nine years, and I expect this year to be no different. It’s happening April 21st to 23rd in Fort Lauderdale, Florida, and if you’re doing over 250K or $1 million in revenue, we also offer a private mastermind for high-level sellers. Right now, tickets are the cheapest they’re ever gonna be.

01:26
So if you want in, go over to SellersSummit.com and grab your ticket. Now on to the show.

01:37
Welcome to the MyWifeQuarterJob podcast. Today, I’m thrilled to have my good friend, Jeff Rose, back on the show. And if you do not remember him, he is the founder of Good Financial Sense and probably one of the earliest personal finance bloggers to turn content into a seven-figure business. He spent over a decade as a certified financial planner, built a massive blog back a decade ago, I’m gonna say, and eventually walked away from his wealth management firm.

02:05
when his online business was kicking bucket and making way more than what he was doing with his practice. Now, on paper, he did everything right, and then the internet changed. AI happened, it happened to me too, and the business that he thought was gonna go forever all of a sudden stopped working, similar to my wife, Quitterjob.com, but Jeff’s superpower is his ability to adapt.

02:31
I want to say is the last couple years he discovered Facebook monetization. And we’re not talking about like long form videos here. We’re talking about just posts and what started out as an experiment now makes him tens of thousands of dollars per month, reaching hundreds of millions of views while just spending a couple hours a day creating very simple content. And I am very curious today, Jeff is going to teach us how he doesn’t. What’s up, man? Good to have you. What is going on?

03:01
So catch us up real quick. just you just brought up some stuff about AI and SEO and ah just brought up a lot of PTSD. Well, I have it too. I spent like, man, I spent like 15 years on that blog hard work writing the posts and everything. And then one technology comes out and it just goes down the drain. Yeah, that forever business dried up pretty quick. Yeah.

03:29
But we’ve got other stuff going on. mean, I’ve got YouTube, you’ve got this Facebook thing and catch us up. What’s been going on? Because we haven’t chatted in, I want to say a couple of years. We used to see each other like every year at least minimum. And then, you know, we’d be we were in the same mastermind group and that sort of thing. What’s been going on? Yeah, no, mean, on the business front, man, like you just said, the blog just got decimated and

03:55
tried several different things to try to revive it. Just updating content, content strategy. I went on a, um I guess it’s called a marketing spree, but basically like using Quoted to get Jeff Rose, Good Financial Sense in the media. I forgot the number, but I think it was one month. I was able to get quoted like, I’m gonna make up a number here. was 100 or 200 times or something. Something ridiculous. I I went all in thinking like, okay, what can I do?

04:24
to get good financial sense relevant in the search. And basically, long story short, everything that I did did not work. It just flopped. I’m like, gosh, like this thing is just done. And it’s funny, because I still have monetization on the blog. I think it was last month. You know, this is a website that used to make several hundred thousand dollars a month. I think last month maybe $180. No, you’re talking about just like display ads? Display ads, yeah. Passive income, baby.

04:53
I turned that off a long time ago. So yeah, man. So that just began this journey of like, man, what am I going to do now? You know, I was a financial planner for 16 years, like you said, sold that business, had the blog, you know, Griefly sold a minority stake, so he was able to take that and invest it. So, you know, there was investments, were savings that were there. But, you know, I’m in my mid 40s. I’m like, I’m not done yet. You what am I going to do? And started doing, trying to grow like a coaching business, specifically growing a business coaching.

05:21
trying to find entrepreneurs that are making like 250 plus, but just struggling finding purpose, something that I could relate to a lot. And so I’m growing that, we’re trying to grow that. And then I’m posting on Facebook, not really for anything. I actually was growing my wife, she started a Instagram business, trying to teach businesses how to grow an Instagram and…

05:46
I’m like, I really have nothing else going on. So maybe I’ll use Instagram to grow my coaching business or something. I don’t know. So I just start posting over there doing one or two reels per day with really no clear strategy, right? Like there’s no, mean, it’s just, posting to post uh as I’m doing that, you know, it asks me like, Oh, do you want to cross post over to Facebook? Which Instagram is J Jeff Rose. So more of like a personal.

06:14
but not branded to Good Financial Sense. But then I have my Good Financial Sense Facebook page synced to it or linked to it. So I’m like, do you want to cross post to Facebook? I’m like, okay, sure, why not? I’ve already created mine as well. And once again, no clear strategy. And then after doing that for a while, I had one reel that did okay on Instagram, but it got like several hundred thousand views on Facebook. ah But because I was using copyrighted music, I didn’t make any money from it.

06:43
But still I’m like, well, that’s funny. Like I’m not even trying to grow Facebook. I didn’t think people even were over there still, you know. At that point in time, it’s my least favorite social media platform. So it’s just like interesting. Like, wow, I posted over there, I get several hundred thousand views. Like I haven’t got several hundred thousand views on anything, you know, in a while. So I’m like, oh, that’s curious. And then it wasn’t until, I think this was last, was it May?

07:10
There was a tweet, I’m still gonna call it a tweet, that I thought was funny. And I took a screenshot of it and I shared it on my Facebook page. And once again, there was nothing finance, I guess kind of finance related, it was a screenshot of somebody ordering something off DoorDash. But you know, I wasn’t trying to teach a financial lesson, it wasn’t like talking about wealth building. I just thought it was funny. Posted on my Facebook page and then…

07:35
Like I said, I don’t even remember this. I don’t know like when I got approved for at that time, it would have been a performance bonus. I don’t know if I was grandfathered in, since I had the page for so long. But next thing I know, I see I have some earnings that I’m gonna get paid on. And I’m like, wait, get paid on what? You what am I gonna get paid on? And it was this post and another post, where I guess I had some views and like Facebook was going to pay me $137 for two screenshots, essentially.

08:05
And I’m like, what, what? What do you mean? Like, you know, at that point in time, like, yes, I’ve got paid on YouTube, never been paid for a podcast other than sponsorships. But other than like creating the blog for the AdSense, you know, I’ve never created anything on social where I got paid that wasn’t a video. So I’m like, well, this is interesting, you fascinating. So then the next month, I knew that there was a post that I had posted.

08:33
I think earlier that year, was a Taylor Swift post. I’m like, all right, I’m going to post this because I knew it went viral before. Let me see what I can do. So I posted on my Facebook page and that post made me like 500 bucks. And I’m like, what the heck, right? So I think I got it all figured out. I got the strategy next month, I made $180. Like, okay, maybe I don’t have it figured out. And I wish I could tell you that I…

09:02
I ran with it. I saw the writing on the wall. This is an amazing opportunity. It still was like this side thing, right? I still didn’t take it seriously. I’m still trying to grow this coaching business. So I’m still going to post because I’m like, hey, if it makes me a couple hundred bucks a month, whatever, just for a little extra time. And I think it was finally that December I had my first five figure month. just barely, I think it was like 10 grand I made doing reels and essentially screenshots or image posts.

09:33
Once again, I wish I could tell you that I took it seriously, but I think it was like that spring, I posted something. It was a parody post. You probably saw it. It was like a picture of a Tmoo factory. I might be mispronouncing that. Tmoo, Tmoo. know, a factory burning. And it said, know,

09:53
Breaking, Tmoo Factory on fire, know, they lost $19 of total inventory or something like that, you know. It was meant to be funny, right? It’s like my total sense of humor, dry sense of humor, posted that and it got fact checked on Facebook, which basically meant at that time I got dinged and it basically said that my distribution had been decreased because I’m sharing false information. uh

10:20
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10:48
And here’s the thing, I wasn’t even ready to sell yet, but knowing what I needed to fix meant that I could actually start preparing and I now had a roadmap. Everyone at Quietlight has built or sold businesses themselves. So my advisor told me what needed to change, it was actually coming from real experience sitting across from buyers. And by the time I was ready, everything was positioned right and we attracted serious buyers. So if you’ve been thinking about selling someday, even if that day feels way far off, just getting a free valuation from Quietlight

11:18
will make a huge difference. You’ll learn what you need to fix right now so you’re not scrambling later. And if you’re interested, go over to quietlight.com. And I’m like, really for real? And that was super triggering for me being a former financial planner and dealing with compliance. I just saw that. I’m like, screw this. This is stupid. You know, like, yeah, I’ll continue to post, but I really don’t care. So I just kind of wrote it off and then.

11:46
I don’t know, a few months went by and there was a guy that I follow on Facebook and he posts like 25 to 50 times per day. And I noticed that, you know, I’m like, gosh, that just seemed insane to me. I found this guy on YouTube that talked about Facebook monetization and he basically confirmed like, you know, if you have a page that has a decent following, you have to assume that like less than 5 % of your following actually are going to see anything that you post.

12:15
So that’s why you post as much as you do. And at that point in time, I’m like, okay, I’ve never really taken this seriously. What would it look like if I actually had a clear strategy of posting, being intentional what I post, how much I post? What would that look like? And I think that was in the, I think it was April or May of this past year. So almost a year later, a year after the first $137 that I made, I go quote unquote all in.

12:44
And that first month, I think I made like 10 or 15,000. And then I’m maybe missing a month. I think the next month it was 20,000. Then I hit 30, 30, 30. I’m like, what is going on? You know, like what is going on? So, um, so it’s just, it’s been fun. It feels like, as we were talking before this, like it feels a lot like blogging back in the day, you know, when you could write anything, almost anything, you know, it would rank, you make some money.

13:12
You know, that’s what it feels like. So it’s been a little bit of finding a lot of screenshots either on X or threads or Reddit. I want to do a little bit more branding. there is like, you know, creating some images in Canva that has like a template that feels like it’s a part of like the good micro sense, Jeff Rose brand, some quote style images, you know, like just invoking some thought leadership. And yeah, man, it’s just been fun to kind of discover this and also just seeing

13:41
so many other pages in so many other niches that are crushing it. um It’s been fun to see. And just to be clear, this is Facebook, Not Instagram, we’re talking Facebook. No, yeah, like Instagram, least for me right now, I would get paid to post uh images on Instagram. uh They took away their Reels bonus. That’d be cool if they brought it back. um But yeah, as of right now, this is all strictly,

14:10
up until September the first, had Facebook had ads on reels. had breakthrough bonuses. had a performance bonuses that all of that has been rolled up into their content monetization program. So right now that that is what it’s called. So in that you get paid for images, text posts, reels, long form videos, stories. They also have subscriptions, which I really don’t do. You can send stars, which I really

14:40
don’t track. And within that, they’ll also give you performance bonuses, which is stupid to me. You know, like you’re going to pay me a bonus on top of paying me to post content. Like, okay. All right. So I have a page. I think it has a hundred thousand. I actually, don’t even check. I don’t even go on Facebook anymore, but how do I have this? How do I turn this on? Like, is it on by default or?

15:09
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15:39
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show. So for what I’ve seen for like legacy pages, kind of like yours, I don’t know if I just got grandfathered in. I’ve talked to lot of people that have had a page that it’s like say five years or older, 10 pages or older. It seems like, and they have like a, I’ll say a decent following. It seems like it’s easier.

16:07
for them to get accepted because it is an invite only. You may actually have access to it. You just haven’t said, yes, I wanna be in. That’s what I’ve seen with several people. It’s just clicking a button. For others- So it’s invite only. It is invite only, correct. All right. Yeah. For others, it’s weird, man. I’ve seen people like-

16:31
Newer pages get accepted pretty quickly. I’ve seen pages that have 20,000 followers and they’re posting and they still haven’t been invited yet. There really isn’t a method to the madness, but uh generally what we’ve seen, at least what I’ve seen is uh Facebook finally released something like their monetization policies where if you’re a new page, you have to post for at least 30 days before they’ll even consider you.

16:56
And, um, and you also, you want to demonstrate, you know, I think of it kind of like an audition, right? It’s like, what, why would Facebook want to invite you if you’re not posting consistently, if you’re not posting content that people are engaging with, you know, if you’re just posting a bunch of crap that just, just for the sake of posting, most likely you won’t get accepted. Um, maybe you will, I don’t know, you know, um, but generally like it’s all about engagement. Um, which the thing for me that I’m most fascinated by is.

17:26
I think what you experienced on YouTube, like with your ad revenue, I’ve always assumed that if you’re in the investing space or business space, your RPMs or CPMs are gonna be much higher just because of the advertisers. And initially, that’s what I just assumed with my Facebook page because being in the finance space. And then when I started doing a lot of research and… uh

17:51
a lot of pages, not all pages do this, but like they’ll actually post their earnings, you So anytime I came across a page that shared their earnings, I would always save it in book market, just like, I’m just curious, right? So just started building this like library. And it is so fascinating to see pages that, for example, like mom blogs, right? You know, like the mom blogs are now on Facebook, you know, posting long-form content, like with an image.

18:17
And, you know, mom bloggers making, you know, 10,000, 15,000, sometimes 20,000 a month. And they’re just writing long form blog posts with an image. And they’re in there and they’re posting quite a bit as well. You know, they’re not just doing one and done like a day, but still like, I’m like, wow, like it has nothing to do with the niche. It has every everything to do with, you getting engagement? You know, are people commenting? Are they liking? Are they sharing?

18:46
That’s replace the blog then is that what you’re saying? Yeah, that’s what it yeah, like that’s what I’ve seen, you know, um because I came across another page that is in the thrifting space, right? You know, so they’re going to thrift stores, going to flea markets, reselling the stuff like I wouldn’t think that a thrifting page would have a high RPM, you know, and but this page, I think they have around 300,000 followers, I think when I when they shared this, but they

19:14
they made like 22 or $24,000 in one month from Facebook, just from Facebook. That’s not core sales, that’s not sponsorships or brand deals, like that’s strictly from Facebook monetization. And like, to me it’s like, gosh, that doesn’t even make sense to me that a page that’s talking about saving money, which you wouldn’t think that that type of advertiser would be there, but.

19:40
Nonetheless, as of right now, like it is. So I’ve seen political pages making, you five figures, um motivational, you know, mom, like dad, like dad motivation, how to be a better father, that type of stuff, right? Like it’s all about engagement, man. Huh? So Facebook can’t be making money off of this, right? There’s, they subsidizing this or? Oh, I mean, I’m assuming, right? If they’re paying all this money to creators, mean, yeah.

20:09
I’m sure it’s just like essence, right? I don’t know if it’s 50%, probably, we’re probably getting a third, you know? And you also have to think, right? If I’m gonna make, as an example, like I posted a, it was like a stat that talked about the percentage of people that drinking alcohol or like, I forgot what it was, right? 54 % people are drinking less alcohol. It was a text post, right? It is one sentence that I wrote, that I hit publish on.

20:36
And that one sentence, I think it may be like 250 or $300. That’s amazing, right? Yes. It doesn’t even make sense. But like, I’ve also seen people say like, oh, I only made $30, you know, from a text or I made $5, you know, from and I had this many views. I’m like, it’s a sentence, you know, like if they’re paying you based off retention, like, yeah, somebody read it. They engage with they liked it, but they’re not going to spend a lot of time on that post. Right. Like, they’re going to move on.

21:06
versus like somebody watching one of your YouTube videos, right? Like it makes sense that they’re gonna pay you more. Cause I’ve had certain reels that will get like a million views and maybe pay me $30. like, could be frustrating, but also it’s a six second reel. You know, like people didn’t spend a lot of time there. So like, it makes sense to me why they wouldn’t pay me as much. But if I got, you know, if I got somebody, a million people to watch a…

21:32
an eight minute video like yeah, that makes a lot more sense that the payouts would be more. um So you’ve got me intrigued now. OK, so let’s talk about like the guts here. OK, so what type of content works? How often do I need to post? Let’s start with like the ones that have gone viral for you. What are they? Just give the audience an idea of what types of post these do. It’s a variety of things I’ve had. I’ll take the easy form for me is I will go to X.

22:02
or Facebook or threads or Reddit. X is the easy one for me. Gosh, I hate calling it X, man. just don’t know what it is, man. I know. Yeah. I just, I say it out loud. I’m like, don’t even, I don’t, you’re, you don’t even believe yourself. Just say Twitter. um I’ll go to Twitter and I’m, you know, I’m scrolling, finding stuff and like, I’ll see something either it has engagement or it’s something that is personal finance related some way, somehow, which is pretty easy. And I’m like, oh, that’s, that’s a good one, right? Take a screenshot.

22:31
and then upload it to chat GBT and say, give me a caption on this. And I’ve had enough conversations with chat GBT where it knows, and usually it’s either satire, parody, unless it’s something where I want to invoke either thought leadership or a personal story. In that case, I’ll upload a chat GBT and I’ll just hit the record button and start talking. Hey, this one I want you to share a story and here’s the story.

23:00
And I do that maybe like once a day, but for most parts, like here, give me five different captions, give me five different first comments to go with it. And that’s the process, you know, that I use a scheduling tool. Used to use buffer. But now I use, it’s called post planner, which allows me to create different buckets of content. And that way I’ve kind of have like, all right, here’s the different time blocks. Everything is going out. And I just upload that post, whatever bucket it fits into. And I hit schedule, man. And that is.

23:31
probably 70 % of the content that I’m producing is just finding other people’s content that either has gone, I don’t wanna say viral, but it’s gotten decent engagement where I think it’s going to resonate with my audience. And that’s a big part of it. Okay, so that post that you’ve clipped off of Twitter, are you posting the same thing with just different captions? Does that count as a post or? Oh, so like I’ll take a screenshot of somebody’s post.

24:00
You know, so that’s the image, right? And then with that I’ll create my own caption to give commentary on that image, right? It does. Yeah, but are you doing variations of that like same image like to speed things up, right? You mentioned you’re posting like 20 times a day, right? Yeah, well, so em so that one image. So I mean, I’m finding a lot right and the cool thing with uploading it. It’s not as easy to do this if you don’t use like a scheduling tool, but like.

24:29
using post planner with buffer, like all those things are, they’re in there now. Right. And so I can go back. I also should say this out loud. I don’t have a VA at the moment. So this is a hundred percent all me. um Yes, there’s some stupidity in that. And also for me, it was a lot of me wanting to truly understand what’s working and why it’s working. also like with chat GBT, you know, the caption that I choose,

24:58
You know, there’s a method of the madness, right? Like there’s a reason I choose it, right? And right or wrong or indifferent, you know, and it’s, could I outsource some of that? Yes, I could. But you know, that would be that missing 20%. And eventually I will. But right now, it’s just kind of a lot of fun figuring it out. But yeah, so these are all individual screenshots, images that I’m finding. Once they’re in post planner, I will reschedule, republish them. I’ll usually wait.

25:28
uh You can’t do stuff like if it’s a newsworthy type stuff, obviously doesn’t make sense to republish that. like a lot of stuff I find is somewhat evergreen. So yeah, I’ll definitely recycle content. And it’s basically just for the most part, just republishing the exact same thing as is, you know, I could tweak, but that’s the funny thing, man. Like with Facebook, especially at least with YouTube, right? Like that video, you know, a video can provide

25:57
your views will continue to increase, know, until it just doesn’t make any sense. But like with Facebook, man, the shelf life of 95 % of your content is done after 48 hours. I mean, it’s just done. Oh yeah, there are some stuff, like if it’s something goes viral or there’s a story driven, like yeah, there’s some stuff that will get served, but the majority of it is done. And you also have to assume that your audience, a fraction of your audience actually even saw that. So, you know, my biggest fear initially was like, gosh, I don’t.

26:26
You know, at the time I think I had 25,000 when I started this and the thought of like publishing more than six times a day was just like, what are people going to think? Are they going to? It’s just so funny, right? And now I’m publishing like 24 times a day. You know, it’s like, so you’re finding 24 unique pieces of content intermixed with republished stuff a day and percentage wise, is it mostly new stuff or is it mostly republished stuff?

26:55
I would say at this point in time, 90 % new. Wow. Okay. Does that take a lot of time or are you just, are you on Twitter all the time? Just in general? I feel like, yeah. You know, like I definitely been monitoring my screen time, know, where, you know, I try to like guard that time. And it’s like, it’s funny. It’s like, I’ll, I go to pick up my daughter.

27:20
from school, it’s cold outside, I get there early just so can get a close spot. So I’m in the car for like 20 minutes and I will find on average like eight to 12 pieces of content, right? Like in that setting, right? Cause I’m just like, oh, oops, screenshot, boom, good, good, good, good. And I mean, if you went through my phone right now, I just have so much content, you know? And it’s actually kind of a hoarding concern.

27:50
Cause it’s like, there’s just so much content, you know? It’s like, okay, at some point I’m like, hey, I got enough. Like I can, don’t, I don’t really need anymore. But, can you do all this from your phone? Like you have a setup now where you can do all this from your phone or I, can obviously it’s just easier to do from a desktop, you know? Um, but yeah, like take a screenshot, upload a chat to BT, give me the caption, take the screenshot, upload to post planner. be all automated though. That’s what’s that. That’s what’s like.

28:19
ringing the bells for me. Oh, yeah. Eventually, 100 percent. Right. Like the only thing that I still like where I need to do some more training is, you know, when you get a capture of chat, you’ll be like, OK, this is screams AI and maybe that’s just having a better prompt, you know, like the two sentence trio of sentence in a row, you know, just like, OK, stop, stop.

28:46
And also like sometimes it would just say stuff. like, Oh no, that’s not me. Right. Like I don’t, that’s not the direction I wanted you to go. Um, and maybe it’d be fine. Right. And maybe if somebody else ran with that, like who cares? You know, like at the end of the day, but, um, yes, a hundred percent. I definitely think it could be automated. Um, and eventually I will a hundred percent get there. Here’s what I’m thinking, Jeff. And you tell me if this isn’t that I might, I might try this, which is why I’m asking.

29:14
You just, you have all these screenshots, right? You throw them in like a bucket on like your Google Drive or Dropbox, whatever. You click a button, it grabs all those images and based on a prompt that you specify, it puts everything on like a spreadsheet, like the image plus, you know, the caption. You manually review all the captions on this spreadsheet and you just click go, go, go, go, go, go, go, and they just schedule them out. I can see that being super fast.

29:44
Super fast, 100%. Like we’re talking maybe like half an hour or an hour of work. Yeah. All right. So can you just give me an example of a piece of content that went viral with your caption? Um, that just strikes your mind. Yeah. Um, one came to mind, but it’s a little bit different. And actually I want to bring this example up because I think it would be really good for you as a type of content that you could create, you know, for, for your own Facebook page. Um,

30:13
I did a, found somebody else that did it, right? So it wasn’t my idea, but it basically was like a long, think of it a blog, as like a long form blog post. And it was talking about the, gas station Buc-E’s, which I don’t know you have those in California. um Big, big in our neck of the way, like Texas Midwest, right? Like these ginormous gas stations. I have a huge following. So I found a Facebook page that I think he does like business write-ups, right?

30:39
And it went viral. I’m like, oh, I love Bucky’s. Okay. Let me, let me do my, my version of it. And, know, had Chad’s TBD create an image with David looked like the owner, but it was close. You know, had it rewrite the content and do it. went viral. You know, I think that one post I made like over $3,000 off this one post. And I shared that because I found a guy who, um, he does something similar. Um, I forgot the.

31:06
the guy who actually got the idea from, I need to go back to his page, but a newer guy, right? And I think he’s grown to, I think he’s almost at 50,000 followers on Facebook, but basically he just finds an image of an entrepreneur, a business owner or investor, and he does like long form written content, just about their story. And people love stories, like the story aspect. And he’s not posting as much as me, and maybe he posts them where he grew, but to go from-

31:35
I want to he’s almost brand new to 40,000. um That could be something that you could do just as a highlighting different entrepreneurs, different, especially the story. Think of it like the CNBC make it, you know, but you’re doing it on, on your page. What is considered long form? Are we talking like a blog post, like a couple of thousand words long form? Anywhere from like 500 to a thousand. Wow. Okay. But you know, once again, you’re using chat GPT, right? So it’s not like it’s. Yeah, no, no, I’m just.

32:05
thinking like how sustainable can this possibly be? mean, especially since you can just repurpose stuff, Meaning uh republish, sorry. And let’s say you took that guy’s post verbatim and posted it on your page. Is that like a copyright violation or? As of right now, mean, yes, but Facebook would not do anything about it as of right now. Right. Which sucks. You know, you

32:35
Right now they’ve cracked down on like reels, right? So if you actually downloaded somebody else’s reel and published as your own, that would get you flagged. But that being said, I found somebody that was doing that with my content, right? Like, and they actually took my picture of my wife and I, Mandy and I, like sitting by our pool with our two kids, like two of our kids. And so it’s a picture of us and my caption and published it as their own. And

33:03
Only reason I knew is because Facebook served me the posts on my algorithm. And I’m like, so you could do that, but you know, the karma or the Facebook gods, like the algorithm is going to root you out, whatever, right? Like you’ll get found out and then that creator can report you. And then that’s, that ain’t good. So not, not recommendable.

33:32
But if you want to try it, could. And as of right now, you wouldn’t get flagged by Facebook, but you get flagged by somebody else, most likely. So a lot of people listening to this podcast either sell in e-commerce or they’re trying to sell a course or a coaching program. Yeah. I assume you’re not linking anywhere out, right? On any of these posts. Yeah. So that’s it. So I have not. OK, that’s actually a great question and a segue into like kind of part of the strategy going forward.

34:03
is I found a few guys on, I think it was actually on Twitter, saying Twitter here, and they are driving traffic from their Facebook page to their blog, their website. And for them, you know, they’re taking advantage of the ad revenue. Like that’s, that’s what they’re trying to do. Right? Right. And I had a call with a guy who basically runs a, he runs a Facebook page agency. That’s what I’m gonna call it.

34:31
And on the call, the first call we had, he said, he’s like, you should be making as much on your website as you are on from Facebook monetization. And I’m like, really? so I’m like, you know, thinking that my website is dead, you know, that there’s no way I’m going to meet me making money from it ever again. But, um, that is part of what they do and how they do it. And so when you look at a

34:59
like a Fox News or an independent, you know, one of the ways they do it is like, they’ll have a really good graphic, you know, to get your attention. And most of the time, I don’t know they do it actually in the caption. I think they usually do it in the first comment. Right. To help, guess that way it doesn’t decrease your reach, so to speak. I’ve seen, I’m not, I don’t have anything personal to report on this, but knowing what I’ve heard and seeing other people and how they do it, there is a way that, yeah, you can,

35:29
drop a link in, it’s usually suggestible or recommendable is that you don’t want more than like 30 % of your content. I’m just regurgitating what I’ve heard. uh 30 % of your content to outgoing links, I think 70 % keep it in the ecosystem. Then occasionally Facebook is cool with you doing that. Okay, so I assume you don’t use links though, right? I mean, you’re going for like the pure Facebook revenue right now.

35:58
Yeah, the only thing that I do is, uh and I got that from Instagram, I use a many chat, is, know, so where people will comment, you whatever the keyword is, mine stack or FMC to get my Facebook monetization checklist. um But yeah, it’s interesting because like I’ve. that’s actually why I reached out to you, because I came across a. There’s nothing to do with e-commerce, but.

36:27
It’s a, she’s a, like she makes cookies, right? um They’re political cookies. um Pretty controversial, but it’s still fascinating to see the engagement that she was getting on her Facebook page. And what was intriguing to me was she posted, don’t think she doesn’t do it anymore, but she posted her revenue. And I think like one month she made like two or $3,000 from Facebook. And in addition to that, she was selling out of her cookies. And

36:56
It was just so fascinating, right? mean, like, yes, you experienced it with YouTube, right? Like you’re, you’re getting paid from YouTube to advertise your business. Like that’s pretty cool, right? But like you’re doing videos like, which take a lot of time, you know, and it’s not something that you can do 10, 20 times a day, you know, it’s not sustainable, but if you could actually create pictures or images of your product or behind the scenes of whatever your service is.

37:26
And you’re like, if I was still a financial advisor, like it just blows my mind that I could be creating content, getting paid to create that content to then drive leads to my business as well. You know, from Facebook. I mean, this is essentially YouTube, but it’s meta. Yeah. And it doesn’t have to be videos. Like it can be you taking a screen like a selfie. So this is type of post.

37:52
Facebook that gets me to click every time and every time I do it pisses me off, but I still do it so I follow the Warriors and In the picture it’ll say like crazy trade rumors Right. Yeah, and then I’ll have a picture of like Steph or Jonathan comingo whoever is on the trade block and Then you actually have to click on the first comment to get the article Yeah, and then you click on the article and then it’s this page with a ton of ads, you know

38:20
And it’s a rumor that’s not even true, but I click on it every time. I’ve clicked on that so many damn times. No exactly. talking about. now I realize they’re probably making money because these posts have tons of engagement. The way they’ve done it. So they’re probably making money off of the Facebook post in addition to the ads on their site. Just like what you said. Yeah. I never understood how they made money. That’s what that’s how, so they’re getting, like you said, they’re getting paid for the engagement from Facebook. Right.

38:48
uh And also too when people click over the ads and get served like 37 ads before they even scroll um That’s how they’re also making money nuts. Okay, let’s uh I’m pretty sure the audience is very intrigued by this and it sounds very straightforward and it’s Automatable or semi-automated well, I think pretty easily um How sustainable do you think this is how long has this been going on for I mean that that always it was the fear for me It’s like man. I don’t want to I don’t want to go all in on this, you know, and it be um

39:17
All of nonexistent. talking to this guy who runs the agency, they’ve been doing this for… I’m going to make up a number here, I forgot. But it’s been seven years or longer. Okay, so Facebook has been paying people to post for that long? Dude, that… So I had a call with a guy. um So he’s a political podcaster. And he found me, we ended up talking, and he’s been getting paid from Facebook since 2019.

39:46
And even with him, he’s like, you know, when I started my podcast, like I thought my podcast would be the main revenue driver, you know, with brand deals, whatever, sponsors, whatever that was. And it has, it’s been Facebook. And I’m like, dude, that’s crazy to me, right? I mean, 2019, like, was he not on the radar, you know? So I mean, he’s been making money all this time. um What is, like I said, I don’t know. All I know is that

40:13
them rolling everything up into this now monetization, uh content monetization program. You know, when you log in the professional dashboard and you see the earnings and you see how they’re doing it, I see other people that have been making money on TikTok. You know, that’s kind of a fear because I TikTok at one point in time was like paying creators like crazy. They were, yes. Right. You know, and and then also, you know, there there was a time where threads when that first launched.

40:42
they were paying people like I was getting paid like $500 if I had so many posts hit like so many views and do that. I could, I could hit that bonus in the first like three days. Like it was so easy. Uh, and now they don’t pay you anything. Right. Um, so there, there is that fear, but it feels like, man, they’re making a big push to get people on, on here and knowing like that’s what they have to do to compete with like the Tik TOKs and the YouTube’s and snap chats or whatever X. Um,

41:11
So yeah, I don’t know. I think like anything, I think it’s gonna be good for a while. Eventually then maybe like decrease the earnings possibly, maybe. But it’s so fascinating for me like right now for the month of December, um not only do they have the content that I’m getting paid for, the content monetization, but they threw on three different bonuses. um And one…

41:38
One was like 20 % on top of whatever I make for the month. Wow. That’s probably like a December, it’s called a holiday bonus. They probably won’t do that again until next year if they ever do it again, right? um The other one was if you hit so many earnings, we’ll give you a bonus. Like probably not going to get that one. You know, so I don’t know if that’s a, we’re going to tease you, you know, and get you to post a lot and then you’re going to get so damn close and not get it. Yeah. But, but also too, like it does give you the incentive, like, Hey, I’m going to try to hit it.

42:08
And if I don’t get this, I don’t get the bonus, but I do get paid for because I was creating more content. But then the third bonus was if I get like two posts that hit like so much reach, you know, and this one was like 480 bucks. I got that one a week ago, hit it, it renewed again for this week. I already hit it. You know, so that’s like a thousand dollars in bonuses just from that one, not including the 20 % one. um

42:38
Yeah, you know, it’s just, I don’t know. So many things are flying through my mind. Cause we both have kids. Like our kids are not on Facebook. maybe, and I know when I run ads, worked. Facebook is my top platform because of the demographic. So I’m wondering, like anyone who has money is probably on Facebook cause we’re older, right? Yeah. And maybe that’s why they’re not doing the same thing on Instagram, which is a lot of kids.

43:07
And so maybe this does have lasting power because Facebook is their platform of old people like us. It’s what it feels like, man. Like if seeing once again, like seeing how everything was kind of disconjointed, like the different performance bonus and ads on real, like it was all kind of like, yeah, but now like it feels more legit, right? I mean, like you say, like every, every single day I can see like how much I made on my stories, how much I made on reels, how much I made on images, how much I’m going to stay on text posts. um

43:36
You can click on any single post and see how many views did it get? How much, how many followers did you get from that one post? I mean, the reporting is, is legit, you know, and it’s real time. Um, like I said, I never had that on YouTube. Oh, well, I guess I, guess you could, mean, I feel like you had to like really click around and dig, right? Like this is literally like a few clicks and you have access to a lot of data. Why stop at 20? Um, I think there is some audience fatigue.

44:07
But then again, like, but the guy that I’m the guy referenced earlier, so I’m assuming he started like the during COVID, you know, he blew up on TikTok and he has almost 4 million followers on Facebook. Good Lord. OK, so I went back when I first started following him. I think it was like 25 a day and then. And the only way to know is like I literally have to scroll and count right? I’m like. And I think he’s posting anywhere from like.

44:35
50 to 70 times a day now. I’m assuming he has somebody helping him obviously. And what I noticed like he is republishing almost the exact same posts like every other day sometimes, right? I think he’ll go like through a cycle. So yeah, I mean, if you have a team trained well enough to be able to schedule that stuff out and republish like, yeah, think you definitely could do it. But as of right now, since it’s me and me, myself and I, that is like,

45:04
I tried getting it up to 30 a day and it was a lot to manage. Even republishing stuff, was a lot for me just by myself. So 24 right now is kind of that sweet spot where I can do it and feel sustainable as of right now. So given that it’s 24, does that imply that you’re posting once an hour? Yes, but like I only post like at 3, do I still do 3 a.m.?

45:34
three and six AM. So like I’m not anything where 12 to three, there’s nothing going live and three to six, I only got one. So for the most part, and then there’s occasionally I’ll throw a text post in like every half hour. I see. Dude, Jeff, I’m pretty sure there’s a lot of people listening here. I want to get started. I know you have something that you’ve whipped up. And I’m going to sign up right after this actually. You want to share it? Yeah, no, it’s like, it’s one of those where you start doing something.

46:02
uh And actually a good friend of ours, Bob, Bob Lodick reached out to me and he had no idea that I was making money from Facebook. He just saw that. So when I started this, I had 25,000, around 25,000 followers as of right now, like I’m almost at 400,000. It’s weird to say, but just this week, my Facebook follower account passed my YouTube subscribers. Crazy.

46:30
It’s just like, it’s weird. like, I don’t know. It’s weird. think it’s also kind of sad, right? Because YouTube was the thing, you know? And I guess Facebook is the thing, but still, like, I was so proud of like the YouTube subscribers, you so it feels weird. And I know it’s two totally different platforms, but anyway, um he had reached out to me and he just saw like how much my following had grown, you know? So I like, man, what are you doing? And…

46:57
So we were just like texting and then like, then I mentioned them again, and by the way, like I’m also like, you know, I’m getting paid, you know? And he’s like, what you, what, what do mean? What do mean you’re getting paid? And I sent him a screenshot and he’s like, wait, what? That’s, that’s from Facebook? Like Facebook pays you? And, and I had several of those conversations of like, okay, I know there’s people out there like me that have no idea that this even exists. So let me, let me put together a course.

47:23
This shows not only how to do it, but also kind of the method behind the madness, you know, how I’m doing it, how I’m scheduling things out, how I’m using chat GPT. um So yeah, create the course, get paid to post and uh put on a whopping price tag of $97 just because I want to create something where I’m like, Hey, lower barrier entry for people that want to get in just and just go through it and then start taking action. What’s the URL? actually Googled it. I couldn’t find it. What’s up?

47:53
What’s the URL? um It is under Jeff and Mandy Rose dot com slash. OK, OK. So you can tell this isn’t planned. This is not a promotional podcast, by the way. Jeff doesn’t even know the freaking URL of his. uh I will post it. Jeff and Mandy Rose dot com. I don’t even know the URL. Actually, if I go to Jeff and Mandy Rose, it’s Mandy’s uh class, not yours. Well, she has hers.

48:23
But hers is the front. OK, hold on. You know what? OK, I will. is jeffandmandyrose.com for slash get dash pay dash to dash post. OK, got it. to drive so many sales. OK, I’m going to post this link uh in the show notes. uh

48:46
Trust me guys, if you’re listening to this, is not, like this was probably not even intentional. He probably didn’t even know I was gonna ask. I just knew about it cause I was interested in this. So I will post the link in the show notes. Cause clearly Jeff was not prepared to sell anything today. But Jeff, this is pretty amazing stuff, man. I’ve known you for a long time. We’ve been blogging buddies forever. I want to say since like 2013 maybe, 2012. When did you start your blog? Like when did you actually launch it? You remember? 2009.

49:15
Okay, yeah, it was like the same year. That’s funny. Yeah, I think. Yeah, but I didn’t meet you, I don’t think until FinCon maybe. It was several years after that. Yeah, something like that. And it’s, guess now it’s all coming full circle. We’re gonna be Facebook buddies now.

49:35
But if you guys are listening out there, I will post this in the show notes. this almost honestly, Jeff sounds a little too good to be true. So I’m probably going to dip my toes in the water, kind of like you did last year and just see where this goes. Dude, I’m the same way, man. Like I didn’t, I didn’t believe it. Sometimes I still don’t, um you know, like I just record a video pretty recently, you know, where I just, said, matter of fact, like this year,

50:02
I will make almost $200,000 just from Facebook monetization. that’s from me finally going all in like in April, May. So it’s like, okay, 2026, seems like it’s gonna be a fun year, especially with like the big strategy for me going into the new year is like, how do I actually drive traffic to the blog?

50:28
And then, you know, it could be affiliates as well. I actually don’t want to mess with affiliates. Just I might might change my mind on that. But if I can just drive traffic and just add revenue to this thing, like I’m it’s just so much easier to do, you know? So, yeah, like two thousand twenty six, man, like there’s like a lot of a lot of fun potential here to see what happens. And I want to do this for my e-commerce store. Like there’s so much room for funny captions for the stuff I sell because you can write whatever you want in a hanky. And

50:58
I can just write some weird stuff on the hanky and have interesting captions. And that would probably drive people to the stores. Like there’s a lot of possibilities here. Yeah. Like, especially like if you had hankies with like funny captions, you know, it’s like a meme, it’s like, it’s your product. You’re certain, know, people, people will share that. And the cool thing is like you do it once and maybe it doesn’t work or maybe it does, guess what? A month from now, whatever you can repost the same dang thing. And it continues to serve the same purpose.

51:26
I mean, this will be really easy. You know, what’s funny is I’ve been like, on the fence about launching a TikTok channel for my store because like it, it doesn’t make sense for a middle aged Chinese dude to be hocking like wedding stuff. It should be my wife, but she wants no part of it. I actually started a YouTube channel for Bumblebee linens and I recorded like 11 videos. I still haven’t launched it yet where I was going to talk about some of the love stories that the people who bought our stuff.

51:53
probably gonna go live with that next year, but this sounds just like 20 times easier. And my face doesn’t have to be on it. I’ve wanted to do like reaction style videos, like just because I’ve, you know, like I’ve got the setup, you know, it feels like I should be doing that. And I just tried one, you know, it was a clip that went viral, gave my reaction to it. And I think it got, and that actually just went live like last week, I think it got like 20,000 views. I’m like,

52:22
Dang, you know, like, gosh, I want to do that, but then again, I could find a screenshot on Twitter, you know, and I post that and it gets like a million views. like, okay, all right, Facebook, hear it. And there might be some transition to where they will start rewarding people doing longer form content, maybe, you know, like, maybe it still makes sense to do that for like, you know, having the YouTube channel, like thought leadership and just, you know, maybe that still makes sense. But as far as like what I’m getting paid for, like,

52:52
It just does not make good financial sense. uh And with that pun, will end this episode. Jeff, thanks a lot for coming back on the show, man. Appreciate it. Happy to be here. Hope you enjoyed this episode. I’m in the process of getting this up and running right now and we’ll report back in a couple of months. For more information and resources, go over to mywifecoderjob.com slash episode 635. And once again, virtual tickets to seller summit 2026 are now on sale over at seller summit.com.

53:20
If you want to the latest and greatest strategies in e-commerce, then grab the recordings. Go to seller-summit.com. And if you’re interested in starting your own e-commerce store, head on over to mywifequitterjob.com and sign up for my free six-day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.