Mike Epstein of PostPilot explains how postcard marketing beats iOS-crippled Facebook ads and email decay, with real ROI numbers (16X to 26X) and campaigns to run.
Visitor identification tools like GetEmails match anonymous website traffic to real email addresses at ~40% resolution for $0.05-$0.25 per lead. Here's exactly how it works and whether it's legal.
SMS subscribers generate roughly 10x the revenue per person as email subscribers. Postscript CEO Adam Turner breaks down frequency, welcome flows, and list building.
Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs.
Takeaways from Klaviyo Boston: how to branch abandoned cart flows by customer value, use predictive data, A/B test inside a flow, and why pre-headers lift open rates.
Sam Parr grew The Hustle to a million subscribers with 40% to 60% open rates. Here is how he started with 200 emails, funded it with conferences, and scaled.
Today I’m thrilled to have Navid Moazzez on the show. Navid is someone who randomly reached out to me to take part in one of his virtual summits. And because we have…
Today I’m excited to have Susan Su on the show. Susan has worked with a bunch of well known entrepreneurs including Ramit Sethi of I Will Teach You To Be Rich and…
Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I…
Today I’m thrilled to have Kyle Taylor on the show. Now Kyle is easily one of the most successful bloggers I know. He runs the popular website ThePennyHoarder.com which gets an insane…
Today I’m thrilled to have Nathan Barry on the show. If you’ve never heard of Nathan, he is the owner of NathanBarry.com. And he’s well known for many different accomplishments. First off,…