http://traffic.libsyn.com/mywifequitherjob/MWQHJ283AlexandraEdelstein.mp3Podcast: Download (Duration: 52:22 — 60.2MB)
Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit.
At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.
What You’ll LearnWhy blasting your entire list is bad
Basic ways to segment your list
How to maximize repeat purchases
The main parameters used for segmentationOther Resources And BooksKlaviyo...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ275ToniAnderson.mp3Podcast: Download (Duration: 42:17 — 48.7MB)
Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio.
At Klaviyo-con, there’s literally 1 employee to answer questions for every 2 attendees which is crazy. In this episode, Toni and I share our key email marketing takeaways from Klaviyo Boston Day 1.
What You’ll LearnAn overview of Klaviyo Boston
New flow features that you have to use now to improve your email conversions
Small tweaks you can make to...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ252DustinRobertson.mp3Podcast: Download (Duration: 44:37 — 51.3MB)
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.
Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands.
In today’s episode we will talk about what it takes to win in the age on Amazon.
What You’ll LearnThe largest contributor to BackCountry.com’s growth
The best way to build an email list for an ecommerce...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ228JakeCohen.mp3Podcast: Download (Duration: 28:31 — 39.4MB)
Recently, I attended Klaviyo’s first ever email marketing conference in Boston and while I was there, I recorded a bunch of podcasts. Today’s episode is with Jake Cohen who is the director product at Klaviyo and an expert on email deliverability.
In this episode, we discuss some of the awesome features Klaviyo just released but the best part are the nuggets that Jake provides on how to improve your email deliverability. These are strategies that I was not aware of and I’m definitely going to change things up.
What You’ll LearnKlaviyo’s new feature that will...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ227KlaviyoPart1.mp3Podcast: Download (Duration: 39:52 — 91.5MB)
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence.
What You’ll LearnHow to create optin forms to attract higher LTV customers
Is giving away coupon codes for an email a good idea any more?
Some overall statistics for email optin rates
Creative ways to gather email addresses
How to improve open rates and click through rates
How to improve email conversion rates
Do text based emails outperform html...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ183SamParr.mp3Podcast: Download (Duration: 47:13 — 54.3MB)
Today I’m thrilled to have Sam Parr on the show. Sam is the founder of TheHustle.co which is a media company that caters to entrepreneurs.
They have more than a million email subscribers and email is the backbone of their business. Every single day, they send out an awesome email that details the latest startup and tech news.
The also run an annual conference called HustleCon that I had the pleasure of attending as well. Anyway, what’s amazing is that Sam has managed to build this gigantic email list in a few years which is...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ169BryanHarris.mp3Podcast: Download (Duration: 58:05 — 66.8MB)
Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed.
Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business.
Specifically, Bryan is an expert at growing your email list and launching a product. So today we are going to cover how to quickly build an...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ138NavidMoazzez.mp3Podcast: Download (Duration: 51:44 — 59.5MB)
Today I’m thrilled to have Navid Moazzez on the show. Navid is someone who randomly reached out to me to take part in one of his virtual summits. And because we have a ton of mutual friends like Natalie Sisson, Grant Baldwin, Jd Roth among others, we started chatting.
That’s when I was introduced to the amazing world of virtual summits. Navid is a virtual summit expert and he makes a living putting on online conferences.
If you’ve been following me online, you probably know that I had my first live event in May...
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