How To Get More Facebook Fans With A Facebook Reveal Tab Or Fan Gate

To be honest, I’m a little bit late to the Facebook and Twitter game when it comes to using social media with my online store. And the reason I’ve waited such a long time before applying these services to my business is because I was never fully convinced that it was a good use of my time.

After all, I have many tasks on my plate and very limited resources so I have to prioritize my time accordingly. But lately, I’ve been hearing way too many success stories with Twitter and Facebook to ignore them any longer.

For example according to Search Engine Land, many ecommerce companies have seen huge increases in sales and traffic after implementing Facebook Likes for their websites. Here are a few examples.

  • Levi’s jeans found that referral traffic increased 40X after implementing the Like button
  • Giantnerd.com’s revenues increased over 100% after implementing the Like button
  • American Eagle implemented Like and found that Facebook visitors spent 57% more money than non-Facebook referred visitors.
  • Tea Collection has seen 10X daily revenues since implementing Like.
  • ShoeDazzle has found that Facebook users are 50% more likely to make repeat purchases every month than average shoppers.


As you can see, these numbers are astounding! So, I spent my Father’s Day weekend working on my Facebook strategy and I want to share with you what I came up with. While I’m still not on the Twitter bandwagon, having a Facebook presence for your online store makes good sense.

For example, whenever a user becomes a fan, everything you post on your fan page instantly becomes a part of their Facebook news feed. This is huge! Imagine running promotions or writing interesting content and having it instantly broadcast to thousands of people interested in your products!

The Problem

The only wrinkle in this plan is that you have to convince users to want to “Like” your online store fan page. Unlike a blog or informational site, it’s more difficult to get people to “Like” an online store fan page because most stores don’t post interesting content.

So the best way to get more Facebook fans for your store is to entice them to “Like” your page with some sort of offer. Give customers a reward or prize in return for a “like” for your Facebook Fan page.

A Quick Example

For a quick example, head on over to the Bumblebee Linens Fan Page


The Bumblebee Linens Facebook Fan Page.

As you can see, I’ve written the verbiage such that a customer is enticed to click on the “Like” button in return for a coupon code. Now go ahead and click on the “Like” button. As soon as you click “Like”, the screen refreshes and a coupon code magically appears.

Showing different content on your page for fans versus non-fans is called a Facebook Reveal Tab (or Facebook Fan Gate) and I’m going to teach you how to do this today with your own fan page and supply you with all of the necessary source code to do so.

Please note that there are other instructions out on the web on how to do this but they use FBML which Facebook has deprecated and is no longer supporting. This solution uses PHP code hosted on your own server.

What You Need

To implement a Facebook reveal tab on your Facebook fanpage, you need to do the following before you can begin

  • Go and create a Facebook fanpage. If you don’t know how to do this, Pat Flynn has an awesome tutorial that can be found here
  • Go to the MyWifeQuitHerJob Facebook Fan Page and grab the source code files for the Facebook Reveal Tab
  • Click on the “Like” button on my Facebook page and my daughter will give you a link to the files. If you are already a fan of my Facebook page, you can click on a link called “Facebook Tutorial” on the left hand column to grab the files.
  • Watch the video below which will walk you step by step through the entire process

Watch The Video – Updated February 2012!



Incidentally, the video above is a small taste of the content I teach in my course on how to create a profitable online store. Please check it out when you get a chance.

Conclusion

By enticing your visitors with a coupon or offer, you’ll amass new Facebook fans in no time! I just implemented the Facebook Reveal Tab a few days ago and I’m already starting to see the Likes trickle in and I haven’t even added a link to my Facebook page on my online store yet! Once I’ve amassed a critical mass of Facebook fans, I’ll keep you posted on the effect it has on my online business.

A quick question for all of you small business owners out there. Have you jumped on the Twitter and Facebook bandwagon yet? Have you seen good results from your efforts?

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54 thoughts on “How To Get More Facebook Fans With A Facebook Reveal Tab Or Fan Gate”

  1. Steve, I’m curious….I know some sites (particularly advertisers) discourage incentives to click and specify that in their terms of service. Are you aware of anything like this surrounding Facebook Likes? Or does Facebook really not care and is just happy getting more Likes no matter the reason?

    1. @Geoff
      That’s an interesting question because while the reveal tab may be a gray area, many large retail chains and small businesses are using this tactic. For example, if you go to Gap’s fanpage, they have a reveal tab implementation as well. So, I’m not too sure how strict Facebook is in this respect.

    2. FB Girrrrl says:

      This place will add 1,000 Facebook Likes to your account in less than 24 hours for $30 ★★no admin access needed just give Username ★★Reputable company: http://mohrpublicity.com

  2. Hi Steve, Awesome! I was going to make a fan gateway but then as you mention, the FBML is no longer supported. I did not know there was a new way to do this. I will try your suggested method. We are a few weeks away from opening up our first online store through Volusion, so I will probably wait til then. Keep up the great work on your blog! My sister and I read every anxiously awaited post. :)

    1. @Dawn
      Thanks! I’m not sure why Facebook deprecated FBML. Doing so has made it much more difficult to do things with the fanpage without having to understand a certain degree of programming.

  3. My problem with the Facebook fan page is that it is another thing to do. You then need to come up with the free offers and stuff on a regular basis.

    1. @Evan
      It’s not that big of a deal really. For an online store, all you have to do is publish a different promotion may be once a month or once a quarter. In terms of a blog, you can simply tie in your RSS feed and send out your posts to your fans. For blogs with a lot of FB fans, I’ve noticed that FB is a great place to hold a conversation with your readers.

  4. I’ve recently created a facebook page and a twitter account for my small biz. Things are slow moving. There are alot of social media specialists that offer “get 5000 likes in 5 days” or “1000 followers in 3 days” but I think its bogus. So, Im slowly but surely trying to build likes and followers but its slow moving and time consuming. Hopefully it pays off in a few months!

    1. @Rona
      Indeed it is bogus. There’s no point in getting 1000 likes or followers unless those people actually become your customers. However that being said, it does help to be able to instantly amass 1000 likes for social proof. The more likes you have, the more likely someone else will like your site as well.

  5. Steve, I’m literally shocked that you have just now gone the fan page route, especially with all the great content you publish. You will definitely see that’s it’s worth the while. I consider it more important than my website. For the non-coders, check out lujure.com, they have put together an amazing “drag and click” program for building fb pages. The founders are fellow classmates of mine at VT

    1. @Mark
      It was a question of priorities. I felt that my energies were better used to improve our search engine rankings and streamline our operations. As a result, we now rank #1 for 6 of our main key keyword terms on Google. Not sure whether the exact same effort with Facebook would have yielded the same revenue results.

      We’ll see how the fanpage goes for us. I believe in Facebook now, but I’m still not a believer in Twitter yet simply because people tend to have less engagement with their twitter stream.

      As for using someone else’s hosted version of a reveal tab, I’m not a big fan of hosting mission critical stuff with someone else when I can do it myself. That, and it’s far more flexible to use your own solution.

    2. @Mark
      One more thing. You mentioned you consider your fan page more important than your website. Does that mean that Facebook contributes more to your revenues than your regular site does to attract customers? Is it better than Google?

  6. Steve, that is definitely the case. I get more traffic from my Facebook page than anywhere. Also, most of my conversions seem to come from there as well. In my case, most of my customers are college students in fraternities, once they like my page their friends often end up doing so as well. Thats where Facebook is so much more powerful compares to google. With google, the news of someone finding my website will never be known unless that person tells someone. However, on Facebook if someone likes my Facebook page, that news is spread to the news feed of all their friends and they see it as well. And maybe even more importantly, as you mentioned in the article, it allows for steady contact with fans of your page. If I post a new product to our wall, I can feel pretty sure that someone will click on the post and buy it. Even if I post something more routine, the fact that it’s hard for them to miss anytime they log on to fb, keeps my brand on their mind on a daily basis. I don’t doubt the potential of google at all though, especially with the amazing SEO you have achieved. I admit I havent put enough effort into my own SEO yet, mainly because I haven’t learned all the tricks. I’ll be interested to see how Facebook pans out for you in comparison your very high search optimization. Either way, by combining the two, you should be deady

  7. Steve, that is definitely the case. I get more traffic from my Facebook page than anywhere. Also, most of my conversions seem to come from there as well. In my case, most of my customers are college students in fraternities, once they like my page their friends often end up doing so as well. Thats where Facebook is so much more powerful compares to google. With google, the news of someone finding my website will never be known unless that person tells someone. However, on Facebook if someone likes my Facebook page, that news is spread to the news feed of all their friends and they see it as well. And maybe even more importantly, as you mentioned in the article, it allows for steady contact with fans of your page. If I post a new product to our wall, I can feel pretty sure that someone will click on the post and buy it. Even if I post something more routine, the fact that it’s hard for them to miss anytime they log on to fb, keeps my brand on their mind on a daily basis. I don’t doubt the potential of google at all though, especially with the amazing SEO you have achieved. I admit I havent put enough effort into my own SEO yet, mainly because I haven’t learned all the tricks. I’ll be interested to see how Facebook pans out for you in comparison your very high search optimization. Either way, i think it will definitely increase your sales considerably.

    1. @Mark
      I can see why Facebook is great for your clothing shop and thanks for sharing. I hope that I have as much success with it as you have with your business.

  8. i hope so too. i really enjoy reading your content and know i would follow even more closely if I saw updates fb. I have viewed a lot of these type of sites and none have provided as good of quality as yours. I love the way you present your content in a very honest and realistic manner. I never find myself questioning the legitimacy of it. You only claim to know what you truly do know

  9. Amazing. Your post is very helpful considering that Facebook is the most popular social networking site not just for family but also for business, organizations and many others.

  10. Hi enjoyed your info on fan page like and why but on this page there is not a video..wonder where it went.

    * Watch the video below which will walk you step by step through the entire process

    Watch The Video there are no links!!

  11. Steve says:

    Wow great tutor. The only thing I can’t figure out is how you added the Like Button to your nonfan page. You have it worded:

    Click on the LIKE button and learn …

    Where LIKE is above you have the actual like button. I tried to create another like buttonat

    http://developers.facebook.com/docs/reference/plugins/like/

    but when I place the like button code it will not display on the same line with my other text.

    So may I ask what code you used to display your like button on your nonfan page so the like button displays on the same line with your other text.

    Thanks

  12. Cedric says:

    This is great…thanks so much…it works perfectly when i access facebook from my computer at home. However, when i try to like my page from my cell phone, it just shows as normal. It doesn’t take me to my welcome page and go to a different page depending on whether i have liked the page or not. Is there a way i can make this work on my cell phone?

  13. got a good information for page like , thanks 4 great useful info

  14. I am a total newbie when it comes to social media but i have done a lot of seo and want to expand my traffic sources. This looks like an excellent guide on how to do that and i’ll definitely follow your course.

  15. I want to check if a user liked my fan-page from my website and if he did i skip the step and if he didnt i want to suggest him to like my fan-page,its all on my website i dont want to put a landing page or something else on my fan-page.all of it is on my website,i don’t want to put a landing page or anything else on my fan-page.
    Thanks

  16. Robin says:

    Steve, I am super excited that I found your site! I just viewed your tutorial about “How to get more fb fans reveal tab”. It seems pretty simple, however I use Weebly for my webhosting. Do you happen to know how I can upload these files? I can embed HTML but in order to do that I will need to open the files in the zip folder…only I can’t. I’m not a coder but I have dabbled a bit:)

    Any suggestions would be greatly appreciated!

    1. Hi Robin,
      If you are on Weebly, you will not be able to implement the reveal tab. You need a linux host where you have control over the files.

  17. Celina Valtroni says:

    Im really happy to have discovered this website! I wanted to share a like exchange system that I came across, and have had a lot of luck with. It’s a website to add more Facebook likes called ‘Like Engine’ and is located at http://www.Facebook.com/engine

    I’ve been using Like Engine for a short period and have attained nearly 2500 fans on my page. What do you all think about such a “like exchange” ??

    1. Kind of defeats the purpose of getting Facebook fans. The point is not to amass as many as you can but to gain fans that will actually read or buy your stuff. This service is probably good for social proof but that’s about it.

  18. your tip is good for the FB fan pages who are doing some kind of business.What about some people like me who are have some personal blogs.I dont have anything to give like coupons are so. And also there is no way I can tell them be my fan I will give you something.can you please share your views on this.Let me know how some people with the personal blogs can get more Likes.

    1. You don’t have to give away a coupon. Why not put together a free ebook or some other giveaway?

  19. Great video tutorial. The only issue i have if you can help me is that when I paste the link to add the app i am able to select my page but then it redirects me to my hosting site. then i see it on my apps in FB. Now when i click on the tab on FB i still get the redirect error.

    Can anyone please help me? thank you

  20. Steve says:

    Any ideas on adding a subscription form on a reveal tab? I have tried Aweber, Constant contact and Mail Chimp. None of their form post code has SSL so browsers show warning message about unsecure data transmission.

    Would be great if someone had an answer.

    1. Hi All,
      Regarding the issue above adding a subscription to the reveal tab. I pulled out my hair on this same issue(very little left). I tried 8 different autoresponders and had exactly the same SSL waring problems. Finally figured a work around. I purchased my own PHP autoresponser software and installed on my server. Is a sharred server so even used the sharred SSL cert and it works well. Not all the bells and whistles of one of the major players but all the basics are covered.
      You can check it out here: https://www.facebook.com/PhilippineCoachTraining/app_128953167177144
      Hope this helps.
      Steve

  21. Thats an excellent way to get more fans for your lovely Facebook page.Besides this running a contest would be another useful way to receive thousands of fans in a short time.

  22. Tried it and it is not working for me. Wondering if there is a place to make sure that the call to the URL is the right domain. I’ve set everything to where its suppose to be in the FB App exactly how the video states and once i access it. – Its resolving my address as the full subdomain address. ex. http://subdomain.maindomain.com/fbreveal/tab.php

  23. The use of social bookmarking sites is definitely a must for businesses, be they on-line or bricks-and-mortar companies. Facebook, Twitter etc. is really the launchpad for business start-ups as well as established corporations looking into advertising their products and services to both existing and new customers.

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