Today I have my friend Michael Epstein on the show to talk about an old school marketing tactic that’s making a huge comeback. With the latest iOS updates limiting the performance of Facebook ads and email marketing, this strategy comes at a great time. In this episode, we discuss how to use postcard marketing to grow your sales. What You’ll Learn How Mike and Drew became business partners How postcard and direct mail marketing works How to grow your audience with postcard marketing Other Resources And Books Postpilot Sponsors Postscript.io – Postscript.io is the SMS marketing platform that I personally […]
I’m going to say this upfront. This episode may blow your mind. It’s about building an email list fast, but in a way that is slightly controversial. Your first reaction is probably gonna be “Oh my goodness, is this even legal? I would never do that.” But today, Adam Robinson is going to teach us the ins and outs of acquiring email addresses in this new and innovative way. What You’ll Learn A controversial strategy to build up your email list fast How you can apply this strategy to grow your e-commerce store Is this method even legal and how […]
Today I’m thrilled to have Adam Turner on the show. Adam is the CEO of Postscript, the text messaging provider I use for all of my businesses. When I first installed Postscript in my store, I was a little skeptical about sending texts to my customers. But since then, it’s become a top 5 revenue source for Bumblebee Linens. In this episode, we talk about the ins and outs of SMS marketing from someone who lives and breathes it. What You’ll Learn The intricacies of SMS marketing Why SMS marketing is more effective than email marketing How to create a […]
Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store. What You’ll Learn Why blasting your entire list is bad Basic ways to segment your list How to maximize repeat purchases The main parameters used for segmentation Other Resources And Books […]
Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio. At Klaviyo-con, there’s literally 1 employee to answer questions for every 2 attendees which is crazy. In this episode, Toni and I share our key email marketing takeaways from Klaviyo Boston Day 1. What You’ll Learn An overview of Klaviyo Boston New flow features that you have to use now to improve your email conversions Small tweaks you can make to drastically improve your […]
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue. Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands. In today’s episode we will talk about what it takes to win in the age on Amazon. What You’ll Learn The largest contributor to BackCountry.com’s growth The best way to build an email list for an ecommerce store […]
Recently, I attended Klaviyo’s first ever email marketing conference in Boston and while I was there, I recorded a bunch of podcasts. Today’s episode is with Jake Cohen who is the director product at Klaviyo and an expert on email deliverability. In this episode, we discuss some of the awesome features Klaviyo just released but the best part are the nuggets that Jake provides on how to improve your email deliverability. These are strategies that I was not aware of and I’m definitely going to change things up. What You’ll Learn Klaviyo’s new feature that will allow you to track […]
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence. What You’ll Learn How to create optin forms to attract higher LTV customers Is giving away coupon codes for an email a good idea any more? Some overall statistics for email optin rates Creative ways to gather email addresses How to improve open rates and click through rates How to improve email conversion rates Do text based emails […]
Today I’m thrilled to have Sam Parr on the show. Sam is the founder of TheHustle.co which is a media company that caters to entrepreneurs. They have more than a million email subscribers and email is the backbone of their business. Every single day, they send out an awesome email that details the latest startup and tech news. The also run an annual conference called HustleCon that I had the pleasure of attending as well. Anyway, what’s amazing is that Sam has managed to build this gigantic email list in a few years which is crazy. And today, we’re going […]
Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed. Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business. Specifically, Bryan is an expert at growing your email list and launching a product. So today we are going to cover how to quickly build an email list and how to […]
Today I’m thrilled to have Navid Moazzez on the show. Navid is someone who randomly reached out to me to take part in one of his virtual summits. And because we have a ton of mutual friends like Natalie Sisson, Grant Baldwin, Jd Roth among others, we started chatting. That’s when I was introduced to the amazing world of virtual summits. Navid is a virtual summit expert and he makes a living putting on online conferences. If you’ve been following me online, you probably know that I had my first live event in May called the Sellers Summit which was […]
Today I’m excited to have Susan Su on the show. Susan has worked with a bunch of well known entrepreneurs including Ramit Sethi of I Will Teach You To Be Rich and Noah Kagan of AppSumo. She has a ton of experience with email and content marketing specifically targeting small businesses and is a partner at 500 Startups today. Enjoy the interview! What You’ll Learn How to break through the noise given the average person gets 500 marketing emails per month Best practices for improving the open and click through rate Copywriting tips for maximum engagement How to improve the […]
Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I had to have him on the show. Mike runs a bunch of ecommerce websites which include Icewraps.com, CuttingBoard.com, ColorIt.com. And he also runs his own business blog at EcomCrew.com Anyway Mike is a gold mine of information and what I like about him is that he’s constantly trying new strategies to boost sales. For example, his most recent store ColorIt.com is only 4 months old and is on […]
Today I’m thrilled to have Kyle Taylor on the show. Now Kyle is easily one of the most successful bloggers I know. He runs the popular website ThePennyHoarder.com which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 2-3 million uniques per month range. He’s got 730,000 email subscribers and almost 2 million facebook fans for his page. The Penny Hoarder was on track to make 10 million dollars in 2015 and Kyle’s results have been nothing short of incredible. Enjoy the show! What You’ll Learn What gave […]
Today I’m thrilled to have Nathan Barry on the show. If you’ve never heard of Nathan, he is the owner of NathanBarry.com. And he’s well known for many different accomplishments. First off, Nathan is the author of The App Design Handbook, a book where he made $12K on his first day with an email list of under 1000 people. He’s created a bunch of iPhone apps which include OneVoice, Fluent and Commit. But the reason I have Nathan on the show is to talk about his latest project ConvertKit. ConvertKit is an email marketing platform designed specifically with bloggers in […]
Today I’m excited to have John McIntyre on the show. I was introduced to John by Laura of Ecommerce Fuel, checked out his site and became intrigued by his email skills. John runs the site TheMcMethod.com where he talks about how to automate sales via email autoresponders. Sound familiar? 90% of the sales of my blog and a good portion of my ecommerce store sales are through email so I knew I wanted John on the show to see how he does it. So today we are going to cover how to run email marketing campaigns to maximize sales. Enjoy! […]
Today I’ve my buddy Xiao Hui Wang on the show. I met Xiao Hui at the Ecommerce Fuel live event last year and he definitely made an impression on me with his email expertise. X runs the site EssenceOfEmail.com where he specializes in email marketing specifically for ecommerce. Unlike email marketing for blogging, sending out emails for an ecommerce store selling physical products is quite different and requires an alternate approach. X is an expert when it comes to email marketing for ecommerce so I invited him on to teach us a few lessons. Enjoy the interview! What You’ll Learn […]
Today, I’m thrilled to have Ed Hallen on the show. If you’ve never heard of Ed, he is the founder and CEO of Klaviyo, a very popular email marketing provider that specifically caters to ecommerce stores. Email has been a very central part of my marketing strategy for both my blog and my ecommerce store. And just recently, I’ve been cheating on my other email provider with Klaviyo and I’m thinking about getting a divorce. I’ve been very impressed with what I’ve seen so far even though I’ve really just scratched the surface and what’s so powerful about Klaviyo is […]
I am a huge fan of AWeber, one of the best email marketing providers around. And I can say with a straight face that AWeber is responsible for probably 90% of the income for my blog. No joke. If you aren’t doing email today, then you have to get your butt in gear. That’s why I’m thrilled to have AWeber’s founder and CEO, Tom Kulzer, on the podcast today. You’ll learn how he founded his company and the best practices for email marketing in this day and age. Enjoy! What You’ll Learn How Tom came up with the idea of […]
I met Austin Brawner and Chad Vanags at the Ecommerce Fuel conference and I was really impressed with their ecommerce knowledge. They have a lot of hands on experience with running email campaigns for medium to large shops and they are very open about sharing their knowledge. Austin and Chad also run an ecommerce blog at EcommerceInfluence.com and right now they are offering a free email autoresponder bootcamp which I highly recommend that you check out. Click here to check out Austin and Chad’s free email autoresponder bootcamp. Enjoy the show! What You’ll Learn The different types of autoresponders you […]
Drew Sanocki randomly reached out to me one day and I’m glad that he did. Drew is a seasoned veteran when it comes to ecommerce. He started and sold a successful dropship furniture company DesignPublic.com. And today, he blogs at DrewSanocki.com and offers ecommerce consulting at Mineral.io. What’s also cool about Drew is that we have a bunch of common friends that went to Stanford together. Enjoy the interview! What You’ll Learn How to find a profitable niche for your online store How to validate your niche before investing a large amount of money How Drew feels about dropshipping today […]
I learned so much from this interview that afterwards, I went and revamped my entire email marketing autoreponder sequence. The information from this interview with Dan Faggella is that good and I guarantee you’ll learn something from it. Dan runs the popular site ScienceOfSkill.com, where he sells Brazilian Jiu Jitsu training videos online. He also runs 2 other online businesses at TechEmergence LLC and CLVboost where he helps other businesses improve their email marketing. Click Here To Win A Free 1-On-1 Business Consulting Session What You’ll Learn How Dan has created such a large mindshare among Brazilian Jiu Jitsu fanatics […]
In today’s episode, I have the pleasure of interviewing Noah Kagan, a well known entrepreneur that has started many successful businesses. He’s also known for being employee number 30 at Facebook and a very early employee at Mint.com as well. Recently, he has shifted his focus towards starting lifestyle businesses and that is why I wanted to have him on the show so badly. Right now, he runs AppSumo.com, a daily deals site selling digital goods for entrepreneurs. And the nature of his business allows him to work wherever he wants and whenever he wants. You’re going to love this […]
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