609: Forget Apple Podcasts. This Is Where Listeners Really Are

00:00
Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, we’re cutting through the hype around Apple podcasts and Spotify to talk about where listeners really spend their time, which is YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead. But before we begin, I want to let you know that tickets for Seller Summit 2026 are now on sale over at sellersummit.com.

00:28
And if you sell physical products online, this is the event that you should be at. Unlike most e-commerce conferences that are filled with high-level fluff and inspirational stories, Seller Summit is all about tactical, step-by-step strategies you can actually use in your business right away. Every speaker I invite is deep in the trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses. No corporate execs and no consultants. Also, I hate big events, so I intentionally keep it small and intimate.

00:58
We cap attendance at around 200 people so you can actually have real conversations and connect with everyone in the room. We’ve sold out every single year for the past nine years and I expect this year to be no different. It’s happening April 21st to 23rd in Fort Lauderdale, Florida. And if you’re doing over 250K or $1 million in revenue, we also offer a private mastermind for high level sellers. Right now, tickets are the cheapest they’re ever gonna be. So if you want in, go over to sellersummit.com and grab your ticket. Now onto the show.

01:34
Welcome to the My Wife, Quit Her Job podcast. For the very first time, this podcast is now on YouTube after 11 years of podcasting. That’s a long time. It is. That’s what we’re talking about today, by the way. Yeah. Not just the why, but the how and uh how it’s going so far. We’re not going to focus on the fact that now I have to put clothes on for the podcast. Yes. That’s what I felt like we should talk about, the struggle.

02:02
The biggest hurdle was Tony was like, oh, it’s on video. OK, I got to get my hair done. I do my hair. Makeup. can’t roll in here in a ball cap and a sweatshirt, although I have watched a lot of podcasts lately and the ball cap hoodie is definitely the move for guys and girls and guys. Yeah. Yeah. A of the curled up on the couch, like in the sweats. It’s like very. Have you noticed that a lot of the podcasts that are video they’re in like.

02:29
obviously is some sort of studio, but it’s like a chair with like the mic is like on a, I don’t know what it’s called, like a podium or a stand or something like that. Yeah. Well, actually you used to roll in, I’d be like, dude, did you just roll out of bed? Cause I know it’s not the case cause it’s 11 for you. I’ve been up for hours, but yes, I look like I just rolled out of bed. Cause I usually see you at events where you’re always dressed up in a dress or whatever. And then when I see you in the podcast, I’m like, dude, Tony, come on.

02:55
I mean, it’s the same person. Are we we like that close that you can just roll out of bed? Unfortunately, we are that close. Sorry about that. I won’t even discuss our pre podcast recording commentary. So yeah. So I do want to say is like it makes total it made total sense to do this for the longest time, because YouTube is probably the second biggest platform for podcasts, if not the first now, actually. It’s the first according. Well, I asked for some stats.

03:24
And I asked Chad GPT to give me references. you know, we’ll see. But it says it’s the number one among weekly podcast listeners. So people that I would say are regulars, YouTube is now becoming the number one channel. Which I have never really consumed a podcast on YouTube before. Have you? I have. But what I also have noticed is that a lot of people that we’ve talked to, especially people in our courses, they consume podcasts on YouTube all the time.

03:53
Yeah, because most people watch YouTube on TV now. Yeah, which is also crazy to me. OK, it was crazy to me, too. And I didn’t get it until I just got a new TV after upgrading after 20 years. Like, finally after 20 years, my TV You got rid of the box TV, the one that sat on the floor? I got rid of the cathode ray tube TV in my… No, but everything is integrated nicely in all these new TVs. And this TV, it’s a 65 inch, but it costs like

04:22
400 bucks or 300 bucks actually, dirt cheap. And there’s like this nice button for YouTube and it provides all the suggestions. So I get it actually. And I think also another factor that’s helped the popularity is the fact that so many people have switched to YouTube TV instead of cable.

04:38
Right. Because YouTube and YouTube TV has worked out like they now have a deal with like the NFL and you know, they’ve they’ve run a lot of like promotions. So I think also people are consuming their actual TV watching on YouTube TV. And when you I don’t know if you’ve noticed this because I have YouTube TV. I don’t have like a cable service when you’re on YouTube TV. It’s it like promotes YouTube a lot. Right. Like you get and any time you have a commercial on YouTube TV now you can click and like

05:08
add it to your phone or your car. Like it’s like very seamless. So I think also like the advances in technology. Are you talking about shopping? Yes. Yeah. I have never shopped from the TV. So how does it work? Like there so there’ll be a commercial on right. And it’ll be on like YouTube TV. So like you’re watching uh Monday Night Football, right? So you’re on TV, you’re watching regular TV and a commercial will come on and it’ll have a little button that you would click with your remote and it’ll be like send to your phone.

05:34
Right, because when you’re on YouTube TV, you’re logged into your Gmail account, your Google account. so then it’s like, and I would say, I haven’t like actually studied this, but like I would say half of the commercials that I see have the ability to do that. I see. Then it goes to your phone and then you make the purchase? So it’s like, but I think all the integrations, right? So YouTube TV, YouTube, especially with the button. I have the button on my remote too that says YouTube.

06:01
Right? Like I think all of that technology and the advances and everything and how people stream stuff these days is just open as a door for people to watch you. It like doesn’t make sense why you wouldn’t at this point, because it’s like watching a regular TV show and there’s so many different options now, right? Because you’ve got cable, you’ve got YouTube TV, you’ve got Peacock, you’ve got Hulu, you’ve got Apple. It’s like YouTube is just another channel to watch. Right? So I think the technology has made it so that this is

06:31
sort of an inevitable situation. Yeah. all of that information, actually, I didn’t have all that information, but just the fact that most people watch on YouTube and the fact that it’s the number one driver of views. when people come to our class and they ask, do I start a podcast, it’s always been like kind of last on the list for me. Yeah. But now I think with YouTube, it’s kind of like starting a YouTube channel from scratch. Right. uh

06:59
Which it feels like right now, haven’t started a YouTube channel from scratch in a long time. And I forgot how painful it is. Yes, I’m launching mine next week, speaking of that. Oh, next week, wow. Yes, and I’m ready for the pain. I’m ready for the pain. I there won’t be any launch pain. When you’re launching, that’s fun. now that I’m in the grind, well, actually, we can talk about this.

07:25
I was debating at first whether to launch the podcast on the existing channel, which has over 450,000 subscribers. I’ve actually posted, I think, three podcast episodes on there, and they’ve all done reasonably well. Like one of them, I think the highest one got like 70,000 views. Whereas like the lowest one, I think, got 2,000 views, something like that. But what’s ironic about that is the one that did the worst was from the,

07:54
really popular YouTuber with like seven million subscribers. I would have thought his name alone would have driven that interview. Right, but did they promote it too or no? No, he didn’t promote it. I didn’t ask him to. Right, no, no, like not a dig on anybody. Just like I think that it’s helpful if that’s the case that they, you know, do some promotion. Of course, but his name alone, I think on YouTube, like it’s an Asian dude.

08:21
but he’s like really big in the Asian community and whatnot. Maybe I didn’t do a good job promoting it. I should have promoted it to the Asian community. Yeah, you didn’t promote to the right community. So there was a lot of back and forth. I remember talking to you about it. I have a YouTube rep from YouTube and I talked to her about it. And then I talked to my mastermind group about it. Your YouTube mastermind group or your regular? YouTube, YouTube mastermind group. And the YouTube rep was pushing me to put it on the same channel.

08:50
She was like, it would be a colossal waste for you to launch it on a completely different channel, because then you wouldn’t leverage the same viewers. And the viewers on your existing YouTube channel are the same people that would listen to the podcast. So what’s interesting about that statement is just because we do webinars pretty frequently. And oftentimes during the webinar, you ask the question, how did you hear about this webinar? Or how did you learn about My Wife Quit Her Job, or Profitable Audience, Profitable Online Story? We ask that question, right?

09:19
And five years ago, most people said the podcast. Yes. And today, almost every single person says YouTube. It literally is every single person. The last time I asked that question. Yeah, I would say there’s usually like one outlier that we’re like, oh, I’ve been a fan for 25 years, whatever. You you get the one outlier. But I would say in the past 18 to two year, 18 months to two years.

09:45
YouTube has been by far like overwhelmingly the number one answer so I can see why she would say that right because These people that find you on YouTube become invested enough to go to a webinar, right? So that’s like another level of commitment to the brand ah So it makes sense why she would say that but I know your YouTube mastermind said absolutely don’t do it. Correct Yeah, so what was their reasoning their reasoning is like, let’s say it goes wrong

10:13
And it could tank your channel because you might attract well one it probably won’t do as well because the people are used to watching You know your 10-minute videos right and they probably won’t want to watch like you know an hour-long podcast and then the flip side of that was you’ll attract people that eventually if you keep posting them that do like those hour-long ones which will make the Regular videos perform less. Well, and so they were like it’s just safer to separate it out completely

10:42
Well, and I will also say because your YouTube channel generates a significant amount of revenue, this might be a different conversation for someone who did not, wasn’t generating six plus figures, right? You know, I actually scoured the web for examples of people who combine their podcasts with their regular 10 to 15 minute videos. I could only find one person who is doing it reasonably well, but also

11:10
the 10 to 15 minute videos were just clips of his podcast. Yeah, because I would say most of the people that I see doing podcasts on YouTube or video podcasts, I guess we can just say, they don’t really have any other video content out there. Correct. Except for clips. they put, which I do think people do a really good job of taking the podcast clips and putting them on TikTok, putting them on short form. know, that’s I mean, that’s honestly

11:38
I think that’s, I don’t listen to Joe Rogan, but like every time I hear anything from his podcast, it’s always because I see it on TikTok or I see a short on you. Yeah. Yeah, exactly. So I couldn’t even think of any examples. Right. And so I challenged my YouTuber. was like, Hey, just give me one example of someone who’s doing it like that. And well, and the, she gave me three examples and I remember looking them up and they were all from people doing podcasts and clips. Yeah. And some of the clips were really well done though.

12:06
Like they look like regular YouTube videos because they edited it so carefully that it kind of looked like a regular long form video. so, yeah, that’s why. And I asked my mastermind group, they’re like, just the risks are too great. Sure, it might work. It might save you time. can monetize those episodes right away, but it’s just not worth it. And so that’s why I decided to start a channel from scratch. think it makes sense. But I think if someone is just starting out.

12:33
And I think there’s probably also very few people that are going to do what you’ve done, which is have a channel with content on it, not podcast content, and then add in the podcast content, right? Like that, I mean, as you said, your YouTube person only found three people and they didn’t even really have regular content and podcast content. So you’re kind of also a unique situation. um I think for people that are just starting a podcast, putting it on YouTube is sort of a no-brainer at this

13:00
And all of my friends and colleagues did it the same way. They just created a separate channel. It’s going to be a huge slog once again. But you don’t want to decimate all the work that you’ve done on a whim. if it’s making money. Especially if it’s making money. So I’m dying to know this and I’m probably jumping ahead, but I’m so curious. Is your watch time longer on the podcast? Oh, yeah, yeah, of course. Of course it is. Yeah, it’s more than double the watch time of my regular channel.

13:30
But it’s also like, you know, it gets no views. The four people are watching so much longer than the 100,000 people on the other channel. Yeah. And, know, I’ve been, I’ve been sending it out to the list gradually, but I’ve been told like not to send it out to my email list. Okay. Cause people will just click. Maybe they’re not ready to watch for an hour and then they’ll go away and that hurts it. So I always release it.

13:58
and then I’ll send it out to the list maybe like a week later. So it allows YouTube to get the people who, I mean, if you look at it now, like if you were to look at my stats, most of the people are brand new people who’ve never been to the channel. So they’re finding you on YouTube. So they’re finding me, yes, that’s correct. Or YouTube is suggesting. I mean, the flip side of that is we’re talking like a couple hundred views. So next question about that.

14:27
How does it feel to have a couple hundred views when you’re used to a couple hundred thousand? You know what’s funny about this? It’s my second channel. So I don’t even look at the views. It takes me three clicks just to get to the channel, right? I got to click switch account, whatever. And that’s like too much trouble for me. Yeah. Yeah. So and so I just post and then I send out a post. You know what I’m going to start doing is I’m going to start sending out community posts on my big channel to the podcast. OK. And that should.

14:57
That should help, I think. don’t know. I honestly have low expectations for the podcast, right? It’s just something I had to do. It’s a long-term play. I don’t expect to see any movement at all for at least a year. And so we can have this discussion again next year. And I’m sure it’ll be, you know, I’m hoping by next year, each episode will get at least a thousand views. If not more. So now are you trying the hack of releasing

15:26
clips in short. Okay, so here’s a good story about that. Okay. So for the longest time I was using uh Opus Clip to automate that process, right? And it does an okay job. And then I decided to go, okay, screw it. I’m just going to take good clips and just record them. And now that’s how I’m making my TikToks in short form. Now in regards to your podcast question, the content is just so long that it’s actually quite hard to make those clips. And

15:54
I guess I could still do my same method, which I might try of just having ChachiBT create like individual TikToks. But a friend of mine recently just had me on his podcast. And what he did is he generated 10 clips for me to post on my channel about his podcast. it was once a great tactic, but two, was skeptical because I was like, okay, well, I’m not going to post these because they’re probably crap, right? Because I’ve had not limited success doing it.

16:24
But when I opened his clips, they were really good. And it’s not because I said anything profound or it had like, it was just a free flowing conversation. So you would have thought that’d be hard to get clips out of it. But his editor did such a great job of literally cutting out everything except for like the guts of what’s interesting. And then he sent those to me and he captioned them. He put in B roll everything.

16:52
So I’m actually gonna post those on my channel now. Are you posting on the podcast channel or the regular channel? These are for TikTok. TikTok, YouTube Shorts. Actually, you know what? That’s a good point. I should post those as Shorts on my podcast channel. Yeah, that’s what I’m wondering. I was gonna post them as uh Shorts on my main channel, because I know they’re gonna do much better. Yeah. Yeah. Because I’m wondering if…

17:17
Because I totally understand the whole don’t email your list because they could click over and watch for 20 seconds. And that makes a lot of sense. Yeah. But I think posting. mean, obviously this guy has a great editor. And I think if you can get some of those types of clips, posting them on your main channel to get people to the podcast channel might. It might work. So my key takeaway from that is like I can make it completely hands off.

17:46
I just need to find the right editor, because I know it’s painful. Like literally, they took, so let’s say it was like a one minute clip, or no, let’s say it was like a three minute clip. The person painstakingly took out like each individual words or like groups of three words and pieced them together to make it interesting. It looks a teeny bit choppy, but it looks good. But it took out all the filler. And I can’t even imagine how much, like it’s much faster for me to just record an entire clip.

18:16
than for an editor to create what they created. But again, it’s hands off if you can find the right person to do that. It also takes talent, I think, to do that. Yes, I don’t think you can just get anybody off fiber and have them do that for you, which I know a lot of people want to do. So I agree with you on that, for sure. I mean, they have to be able to spot the thing that’s interesting and then cut it in a way that’s concise and add B-roll and all that stuff. I mean, it would take me forever. I’d rather just record something from scratch.

18:46
No, Well, no, I totally understand. And I think this is where we see this a lot in the course is people who hire overseas editors sometimes do not have the ability to get those nuances, right? To find the best clips. It’s rare. Very rare. um And so I do think and that’s why also if you hire a stateside video editor, um they’re going to be able to get that for you. Right. Like they probably have a much greater understanding of what to

19:15
to slice and dice. uh But then you’re also paying five times more. I just wanted to take a moment to tell you about a free resource that I offer on my website that you may not be aware of. If you are interested in starting your own online store, I put together a comprehensive 6-day mini course on how to get started in ecommerce that you should all check out. It contains both video and text-based tutorials that go over the entire process of finding products to sell

19:43
all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free. Just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show. Exactly, so the question is do you pay or do you literally just take these clips, throw it on a teleprompter, just read them off and throw it overboard the editor?

20:11
Yeah, but if it’s a podcast with someone else in it, that’s where it gets tough. Oh, no, no. What I mean is you take the guts of the podcast. Oh, and just create interesting clips and yeah, remake it completely. That’s what that’s what I’m doing now. Yeah. I had this flow. Yes. Yeah. It’s like you can’t really do that. Well, so again, you don’t take the guests at all. It’s just you. Yeah. Kind of summarizing every like the best parts of what that person said. Yeah. In your own clip. Yeah.

20:41
But I do think, like I actually, it was, uh I think you posted this, I’m positive you did, it was the podcast with Brett Curry. Yes. And I wanna say your opening hook was Brett talking. Oh yeah, I always use the opening hook of the person talking, not me obviously. Yeah, but that was really, like that got me to watch more of it, right? Like seeing Brett and like, first of all, Brett’s got like a great, he’s got like the radio voice, so obviously there’s a whole. Exactly.

21:10
other components there as well. And he’s always like, whoa, whoa, whoa. You know, you’re just like, oh, you’re reading a bedtime story, you know? But I do think like having those clips of other people on the podcast is because I’m sure like when you had Shalina on the podcast, there’s probably some really great clips. There were. Yeah. Yeah. You know, I had to dig that up to see if I have video for that. I didn’t even start recording video for a while. Right. Right.

21:38
It is a hassle. Like sometimes the person that you’re interviewing does not have a video set up like right. They’ll be recording from their phone like all of a sudden, you know. Yes. Yeah. So it’s yeah. It makes sense to why um people like Brandon Turner like they you have to come to the studio. Right. Obviously, you’re not going to do that anytime soon. But when I watch like it’s like Joe Rogan, right, like he’s not going to have you on the podcast unless you come to his.

22:07
or he’ll come to you too, but like, you you have to be in this recording facility. I don’t think he ever goes to anybody actually. Well, I heard he offered for some political stuff to go. Sure. Like neutral location kind of thing. However, like you see Brandon Turner doing it. You see a lot of like the big time video podcasters. They’re all in a studio space and the a what’s his name? Mary DeKristin Bell, DAC something like they all have the people coming into their studio space to do the recording, which

22:36
You know, that’s a whole nother level of podcasting, but it does ensure consistency. uh Quality video, quality audio. I’m to talk talking about it today at office hours. Right. Like I recorded in a studio for my video content. And ah there is something to be said about like just going into a space and knowing everything works. Everything’s going to be consistent. uh And, you know, you’re not dealing with we had uh Mike.

23:04
from our course tell us that one of the issues he’s having is people don’t, or maybe it David Crabill, like one of them said they didn’t, people they’re interviewing don’t even have like, they’re talking on AirPods, right? Which obviously if you’re talking to someone who’s not a content creator, the chances of them having like a microphone is probably pretty low, right? If they’re not making video content or audio content, then you’re gonna have to deal with what you get. I think most of the people that you interview at this point,

23:33
are already are making some kind of content, so they probably have a decent setup. But if you’re talking to sellers, right, if you’re that’s what I’m to a lot. Yes. The seller success stories, there’s a high probability they don’t. They’re talking from their phone, which would make sense. I mean, I just interviewed a student in my class who started a successful skincare company. She didn’t have anything like literally nothing. I had to ask her to even put on like uh one of those crappy mics that plug into your phone.

24:03
And I told her it was going to be video. I mean, it’ll be fine. Yeah. but you’re right. Getting a studio, that’s really hardcore. I mean, that would have to be like the core of my business. Yeah. In order to do that. So but now that I’ve now that I’ve done it, I’m like, oh, this makes so much sense why people do this, especially like if that is their main. Well, I think for you and your other partner.

24:30
You know for this pot it makes sense because you guys can coordinate but imagine doing that for every random person on their schedule Yeah, where you would have to travel. That’s Huge expense actually. I haven’t talked to Brandon a while. I have to ask him how his podcast is doing well. I also think too you You have to be I don’t want to this. I don’t have to say this You have to be famous enough that people are gonna want to travel to you. Oh, yeah for sure No, but if you travel to them, which is what Brandon did actually he travels to them

25:00
Yeah. Right. But like another big podcasters, they’re traveling. They’re coming to the location of the podcaster. Right. Well, even Jordan Harbinger, who runs a top 50, I think, overall podcast in the world, he travels to people with his mobile crew. Well, yeah. But when you’re having like Barack Obama on your podcast, you’re going to. Yeah, exactly. I mean, I went to his place to record my episode, but yeah.

25:26
So you don’t don’t rain. don’t call him. He also lives right down the street from me. You travel to Bill Gates. Bill Gates doesn’t travel to you. That’s how this works. So, yeah, so that’s that kind of leads into how are you mitigating that for the video podcast? And because people that are just starting out, we’ve had this question multiple times in office hours in the past month. What are you doing to help the guests? Because a lot of your podcasts have guests. How how how are you helping them?

25:54
create a better experience for the final user, the watcher of the podcast. So my attitude whenever I launch something is just get it out there and then refine over time. So now I just kind of tell them it’s going to be a video podcast and just be prepared with earphones. And if they don’t have a mic, just, you know, the audio is actually the easiest part to fix because there’s these AI tools now, you know, whatever, just so sit in a well-lit area.

26:22
And you can use your phone at a bare minimum, but if you have a webcam, even a webcam is better. Yeah. That’s the most part. That hasn’t been a problem. And honestly, I don’t think people really care that much about quality. Of course, I don’t have enough experience to say that yet, but I will say just looking at my YouTube channel and how far it’s come, my main YouTube channel, in the beginning, the quality sucked. And a lot of those videos still have like 2 million views on them.

26:52
You know, so people want the content and I’m not even sure if people are just watching the podcast straight through to be honest with you. I think they just come have them in the background, right? So that’s that’s what I’m curious about because we heard from someone in profitable audience that they actually watch podcasts at night like instead of Netflix. Yes, which I I think is actually probably going to get more and more popular. More people are going to do that, especially as podcasters continue to become celebrities.

27:22
Right. In some internet celebrity level. um But for me, like how I do it is I have two computers at my desk. Right. So like I worked on Saturday, I had football going on the other computer all all day. Right. During the week, sometimes I’ll have a podcast or I’ll have a webinar going on one computer and I’m working on the other. I’m never turning my head to look at or rarely. Right. Yeah. To look at stuff. So I do wonder, you know,

27:50
how important that is, are people actually watching it? And then, especially for you, are you publishing, because I’ve only seen like three or four of your podcasts, I don’t think you have much more than that up right now, but. Correct, yeah. Are you doing any singletons, like where it’s just you? No. For video? No, singletons are for the main channel, right? Well, no, but like you do podcasts where it’s just you. No, I’m telling you, I stopped doing that. Okay, you’re not doing that at Those episodes go on the main.

28:18
YouTube channel and with a whole bunch of animation b-roll and whatnot. Actually one thing I did start doing for the podcast is I think the first minute is very important. So during the intro, like where I’m introducing the people and whatnot and like, you know, their credentials and whatnot, I do a lot of b-roll and animation on that point. Because I figure if you get someone excited about wanting to know more of what that person is going to say, they’re probably going to stick around a little bit longer.

28:46
But for the most part, it’s just way too long to ask someone to edit and put all that B-roll. I don’t even know if it matters that much. In preparation for this, I actually watched a lot of video podcasts. Like I watched Rogan’s, I watched My First Million. It’s just not, to me, it’s not interesting to watch. Like you get sick of it, but then you just leave in the background, you just kind of listen to it and maybe glance over. Sometimes on a video podcast, they’ll refer to like a webpage.

29:17
or they’ll play a clip of another video and that’s when I glance over. But for the most part, it’s just switching cameras, right? Right. There’s only so much you can do. So the only I was trying to think about any podcast I actually watch and the only one I do watch and I’m not like a regular is the is the New Heights podcast, the Kelseys. Oh, I don’t watch that one. But yeah, it’s It’s hard. Yeah. It’s hard not to watch, though, because like just watch the intro.

29:45
Right? It’s like Jason Kelsey as a soccer announcer, right? He’s just like, and now blah, blah. Like he’s just like so animated and he’s got such an animated, both of them have such animated personalities that um I don’t know, they’re watchable to me, right? Because you kind of want to see the facial expressions. They’re never together. record separately because they don’t live in the same place. um

30:11
But that’s one of the few podcasts I do watch because I find them so entertaining. um And they always have like a really famous guest, right? Like they’ve either got like a professional athlete like Hall of Famer, obviously Taylor Swift. But that’s not it. That’s not their normal guest. But they’re one of the few that I will sit and watch for 10 plus 15 minutes. I mean, I get it. If you have a famous guest that changes everything. Yeah. Right. Yeah.

30:38
But for just like a regular middle-aged Chinese dude, I don’t think the video is I think you should change your intros. You gotta be like, in this corner, five foot eight. Hey, don’t take inches off of me. I’m not saying for you. I’m saying your guest is five. You have Pat Flynn on five seven. I don’t know. uh But yeah, I think I agree with you. But I do think as time goes on, more people are going to be watching. I think this is I think this is a trend, right? I think.

31:07
people will be consuming it by watching and listening the further along we get. I’m just wondering whether, like I’d rather put more effort to a regular long form video and make that really watchable than to spend that same amount of effort, maybe times three on a podcast editing. You know, the other reason why I waited so long to do the YouTube podcast was because editing is a major pain. You have two streams.

31:36
And then in order to edit it out of the box, you gotta switch the heads, uh do a little camera work, and sometimes B-roll. That is all taken care of now by a plugin. The plugin I use is Firecut, and they actually have a DaVinci Resolve version coming out soon, but literally you give it two streams, it automatically switches the camera angles. It does zoom cuts.

32:03
It takes out all ums and ahs and everything, and it even inserts B-roll. You can hook up your Storyblocks account. I’m not using that feature just yet, but everything else has been perfect. So to first order, you can get the podcast already presentable. Arguably, you could just publish it after Firecut almost immediately, but I take the time to, you know, that first minute to make it more interesting.

32:28
So one of the things that I think is interesting about putting the podcast on YouTube is that, and I’m still like an old school Apple iTunes, like I listen to my podcast on the podcast app with Apple, right, like if I’m on my phone. But one, the search is terrible. You can’t ever find anything. There’s no ability to like really get more information. So if you reference things on the podcast, um

32:53
Like I like I listen to Shalina a lot and you know, she references like a product or a supplement or something and I want to like learn more about it. I’ve got to go to her website. I’ve got to click on the podcast and I’ve got to find the podcast. It’s like a pain with YouTube. You have the description. So do you think that’s an advantage as far as like getting more information to people? I know it’s probably too soon to tell with your channel because it’s new. But that to me seems like a pretty big advantage. I mean, I tag all of my links.

33:22
to my email signups and there have been clicks over. The volume is just too low, know, right? There’s not enough views to really determine that. But I would imagine that’s a biggest advantage. How does that work on a television set though? I’m not sure actually. Can you look at the description? Because I’ve actually never looked at a description before. I mean, I don’t have a TV in here, but I can later. No, I can’t. I’m just saying, like, if you didn’t notice off the top of your head, that means it’s not.

33:48
very obvious that you can’t. I’ve never watched a podcast on my TV. I’ve only watched it on my computer. Well, no, any YouTube video. Oh. Right? I think it is. I think you can see it. I’m not sure, though. can see it, but I’ve never noticed it. Yeah. I’ve never looked at comments on my TV. I’ve never looked at the description on my TV either. Well, now I know what I’m doing tonight. Yeah, but my point is, if I can’t remember doing it, it can’t be that obvious.

34:15
I don’t know, though. Yeah, I don’t know. I don’t know if we’re the best. Yeah. Because also, I feel like for people that do this for a living, you don’t notice a lot of like unless you’re looking specifically for things, you don’t always notice things because it’s like, well, yeah, like a site has ads. Sure. Every site has ads. Right. Like it just sometimes stuff just kind of feels the norm. Yeah. Like I all like we hear this all the time from people. I hate pop ups. They’re terrible. Like, oh, I can’t stand them.

34:44
I never hear that from like a regular person, right? Like a person that doesn’t work on the internet. I’ve never, my mom has never said, I hate pop-ups. So it’s always from people who work online and they’re like, I hate pop-ups. Like, of course you do, cause this is your job, but like the regular person, they work. People still use them and sign up. So I wonder if we just don’t notice because we’re, we’re in it all the time. Well, I’m going to check tonight though. I am going too. My dinner plans.

35:11
I’ve been actually using my TV a lot because it’s so convenient. I have all those buttons on my remote now. I watch YouTube, I watch Netflix, and the picture quality is like a million times better than my old TV. That’s kind of concerning though because like do I want someone to watch me talk at 4K? Oh, that’s the other problem. my TV is 4K. inches. And I publish in 4K now.

35:38
pull up one of my own videos up, you can see every little wrinkle, every age spot. It’s, yeah. I stop watching myself basically. Yeah, so my TV has a function that, or maybe how it’s set up is that when it sits dormant, so like say you’re watching something and then you leave the room, you forget to turn off the TV, right? And then after a period of time, the TV defaults to my photos on my phone, like my Google photos or whatever.

36:05
And like, I’ll walk in the room and there I am, I’m like 60 some inches. I was like, turn it off! Like, no one needs to see that. So you’re telling me your entire Google feed is pictures of yourself? Yes, it’s just pictures, it’s just selfies. It’s two and a half hours of just selfies of me. No, but like, you you see yourself that big and you’re like, ugh, take it, take it down.

36:30
Like, this on, where’s the remote? Turn it off immediately. So that’s the part that I would say I don’t love about people watching the podcast, but what are you gonna do? So I know it’s gonna be good. It’s the same attitude you have to have with everything. Like, it sucks now. And I’m just gonna chug along. I was even thinking about doing two episodes a week to go through my entire backlog. Maybe I’ll do that. To kill your editor? Is that why you want me to? Well, for her to the podcast is actually super quick.

36:59
It’s way faster than editing because of the plugin. Because of plugin. So what’s the ultimate for you? What’s the ultimate goal with this? mean, the ultimate goal is to I’m actually everywhere now, right? It’s to be everywhere. Yeah. So I’m on YouTube. I’m on shorts, TikTok, LinkedIn now. I even have a presence on threads, Twitter. This is just going to be another thing. Podcasts, uh you know.

37:28
It’s going to be hard to avoid this middle-aged Chinese guy if you’re online somewhere. em for someone who is… uh Mike asked the question last week, right? Should I do a video podcast? For someone asking that question who’s not anywhere right now, right? Or not all over the place, would you say yes, go for it? Or would you say wait? No, I would definitely do it right away. mean, it takes a long time. Like I’m giving it a year. It could go quicker.

37:56
depending on how much I want to push it. But I’m just going to let it go because it takes time to do the video part. it takes another thought. Like even managing two YouTube channels, it takes its toll, even though literally all I’m doing is hitting, watching it, hitting publish, and then sending out a community post. I would assume thumbnails matter the same.

38:22
Thumbnails matter the same, but I’m not putting the same emphasis on the, because you saw me the other day. Yes, yes, you can all work video actually is doing really well, by the way. Which photo did you use, the toilet or the fire? Fire. I used the money up in flames. And you’ll have to go to the My Wife Quit Her Job channel to see what we’re talking about. So there’s a little teaser right there. But I made like 12 versions of thumbnails. I chose the four best ones, sent them to Tony and said, which one? But you should see the number of titles I had too.

38:51
I probably had like half a page of titles that I go through. And then I have this process now where I use vidIQ’s AI and I ask for all the opinions of all the AIs and then I decide which one. Thumbnails is a little harder because I feel like the human touch is better than what AI says. I’m not doing that with the podcast. But you are doing a thumbnail, just not the same level of Doing a thumbnail and it’s usually a picture of me and the picture of the guest.

39:21
and then just like a one-liner or something like that. Okay. Are you gonna test that at all? Once it gets on my radar, like if it gets enough views and it’s on my radar and it’s making serious money, then yes, I will start investing a lot more time into it. And the other question I have is one of the things that I have seen or found a lot of times with thumbnails is, I mean, I see your thumbnails on your other channel and you’re making like the most ridiculous faces, right? I stopped doing that, you know?

39:48
The ridiculous faces. Well, the ridiculous, but like you’re still like, you know, you’ve got all that stuff. So I’m curious because I feel like you probably have some guests that would not like such a unflattering picture of them. that, you don’t like photos care. You can put whatever you want on mine. don’t care. But like I could see someone, especially someone who doesn’t do this all the time and you like find a picture where they’re like, you know, doing this when they’re talking and

40:18
I don’t know, are you worried about that at all? I’m willing to change the thumbnail. Like if the guest doesn’t like their thumbnail picture, I mean, it’s just them, right? We’re just taking a clip out of the stream. I’m happy to change it. I don’t want to piss off the guest, right? Right. Well, I know when I started helping one of my clients with the thumbnails, I was getting like the most, not unflattering, but like some of the, and she was like, what are you doing to me? And I was like, trust me, just trust the process. uh

40:46
And now she takes the photos, you know, and does them herself. Like she realizes that it works, right? Like some of the crazier expressions are interesting to people. anyway. You know, it’s funny. There was a lesson we did in the class where you just take a whole bunch of your self in different poses. I found that like sometimes, well, most of the time, every thumbnail needs its own custom facial expression. Yes, yes. And it’s very little effort for me to just.

41:14
You know, I asked Chachi BT, what type of facial expression should I use? And then I actually have it put a photo of me with that facial expression. I just try to imitate what Chachi BT told me. Yeah, I’ve been doing something similar for the thumbnails for this new channel. And last night I got a you should be blindfolded with your hands tied. I was like, no, no chat like that’s. Dude, can’t to see that episode. What does that one about?

41:42
It’s about, you know, being tied to things and, you know, not kind of being stuck, right? Like, it made sense with the script, but I was like, yeah, we’re not going to put that photo up. I’m also not going to ask someone to take a photo of me blindfolded with my hands tied up. Like, my neighbors already think I’m crazy. Well, you can just use NaNaBanana now and tell it to do that. It works pretty well. Yeah. Does it? I haven’t tried it, but yeah, let’s keep that off the Internet. But regardless, if you guys are listening to this,

42:11
Go to YouTube, type in the My Wife Critter Job podcast and check it out. Subscribe and let me know what you think.

42:21
Hope you enjoyed this episode. If you’re thinking about doing a podcast, you definitely launch a video version as soon as you can. For more information and resources, go to mywifequithejobs.com slash episode 609. Once again, tickets to the Seller Summit 2026 are now on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.

42:51
And if you’re interested in starting your own e-commerce store, head on over to my wife, quitherjob.com and sign up for my free six day mini course. Just type in your email and I’ll send the course right away via email.