Category: Advertising

The Top 16 Shopify Affiliate Apps For Your Online Store

If you are currently selling online with Shopify, a great way to boost your sales is by launching a Shopify affiliate program. This post will walk you through the process of setting…

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The Best Way To Use Facebook Messenger Bots To Sell Online With ManyChat

For the past several years, I’ve implemented Facebook Messenger bots on both my blog and my ecommerce store and my results have been nothing short of incredible. And to this day, my…

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Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you…

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Postcard Marketing – Does Direct Mail Work And What’s The ROI?

Does postcard marketing work? Can direct mail generate sales at a positive ROI? I recently conducted a case study with my own ecommerce store that answers both of these questions. First off,…

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Adwords Express – Are Google Smart Campaigns A Waste Of Money?

Every other week, I get emails from readers complaining to me that Google Adwords is a huge waste of money. “Google Ads just don’t work. I blew through my free $100 in…

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Amazon PPC – A Simple Amazon Advertising Strategy That Works

Ever since Amazon banned incentivized reviews, running profitable Amazon advertising and Amazon sponsored product ads (Amazon PPC) has become a required skill. In this post, I’ve compared notes with other 6, 7…

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Facebook Retargeting – How To Use Dynamic Product Ads To Generate A 12x Return

A while back, I published an article entitled “A Facebook Advertising Strategy For Ecommerce Stores That Really Works”. And in that post, I outlined how I run profitable Facebook ads by sending…

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Google Search Ads Tutorial – How To Buy Cheap Targeted Traffic With Storeya

I don’t know why but Google seems to go out of its way to make sure that you lose money when advertising on their Adwords platform. Not only is the interface overly…

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How To Advertise On Facebook – Strategies The Pros Use To Generate Sales

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk…

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Facebook Vs Google – Which Ad Platform Is Right For Your Ecommerce Business?

The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own…

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Google Shopping Ads Explained In One Simple Step By Step Guide

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google…

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Bing Search Ads – How I Made An Extra $3253 Last Month With A Few Clicks Of The Mouse

Compared to the traffic that my online store gets from Google, Bing traffic is pretty much an afterthought. For example, last month my store got 18 times more organic traffic from Google…

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Best Comparison Shopping Sites – Google Shopping Vs Nextag Vs Bing Vs Shopping.com

Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices…

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Amazon PPC – Common Mistakes With Amazon Sponsored Products Ads That Will Kill Your Profits

As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon PPC. Steve, my ads aren’t converting very well. What should I do? Steve, my ACOS…

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The Right Way To Use Groupon And Living Social For Your Business

My wife and I don’t often buy Groupon/Living Social coupons, but recently we stumbled upon a few great deals that caught our attention so we decided to give them a shot. One…

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Should I Use Groupon? Don’t Be Tempted By The Dark Side

The other day, a friend and I were chatting about our wedding linens business and the topic of Groupon came up in our conversation. For all of you who are not familiar…