546: Google Pisses Off Sellers And The Latest Updates From TikTok

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You’re listening to the My Wife, Quit or Job podcast, the place where I cover the latest strategies to grow an online business. And today, Tony and I cover the latest news from TikTok, Wix, and the most recent thing that Google has done to piss sellers off. But before we begin, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death.

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Plus you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube and podcasting when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

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Welcome to the My Wife, Quit or Job podcast. Today we’re gonna talk about a lot of the new developments in TikTok, some things that Google’s doing, Wix, a whole bunch of things are changing, lightning fast, and we’re gonna try our best to cover them all today. In 40 minutes? In 40 minutes. How is that possible? Just the news. I mean, we’ll obviously go into more detail later, but the first thing that happened, I just wanted to just say this out loud, like Google has been pissing me off. This is the latest thing that they did.

01:19
They are no longer accepting credit cards for ad payments. Wait, what? Yes, they’re forcing you to do either ACH, wire transfer, or they even accept paper checks. Shut up. How do you send Google a paper check? I don’t know. It was in there, but I doubt anyone’s going to do that. The point is they’re trying to save on the credit card fees. I understand that. A lot of people, in fact,

01:45
I’m selling my house right now and I’ve had to pay a lot of inspections and things like that and everybody gives you a discount for not paying with a credit card I’ve noticed. Yes, the difference is Google is forcing everyone to do this. I think they’re hurting, When you try to eke out that last 1. whatever percent, something’s wrong.

02:06
And traditionally, I do not like giving any company access to my account because that means they can just withdraw money whenever they feel like it. And that’s the ACH option, correct? Correct. That’s the ACH option. So let’s talk about this just for a second because we had this come up earlier this month with something else. But a lot of companies do offer that. And with the ACH, once you send them your bank information, they can withdraw money basically any time they feel like it. You’ve basically given them

02:36
open access. I don’t even know what your recourse is if there’s a dispute when it comes to ACH. I’m sure there’s a way to dispute it, but the point is that you got to watch it like a hawk. It’s not like a credit card where it’s really easy to dispute. I’m sure it’s a little bit more involved with an ACH transfer. Plus, with a credit card, the money’s not technically out of your account.

02:59
But with an ACH, when the money gets transferred, it’s no longer in your bank account. Usually with a credit card, it’s like you have that 30 day grace period on the card. And then if you dispute it, it goes into pending status. So you actually aren’t, you know, if you pay your credit card off every month, which you should, that money doesn’t come out of your account yet because it’s a pending dispute. So I actually just switched plans for my Verizon and they’re doing the same thing. They offer you a $10 a month discount if you do ACH. Ooh.

03:28
or if you use a Verizon credit card. So I think this way they automatically make money no matter what, right? Yeah, I don’t even know what a Verizon credit card is. I don’t either. I’m not going to apply. I’m not going to do ACH. I ended up just paying the extra money. But the point is, I think this has broader implications for what Google is doing. If Google does this, and it’s already getting tons of backlash, Facebook might do it next.

03:57
TikTok might do it next, and then pretty soon, you can’t pay for any ads via credit card anymore. A lot of people that we know were making out on paying for their ads with a credit card because they were getting credit cards with certain points or bonuses. yes. We got millions of points because of that. They’re flying first class all over the world thanks to advertising dollars on their credit card. Now, my question is this, a company as big as Google or Facebook,

04:27
Why not just come up with your own payment processor? I mean, they have it, Google Payments, right? You mean like their own credit card? They should. They should have. Yes. Why not just come up with your own way to do this? To me, it’s like I can understand why the guy that did my roof inspection is not having their own payment option, but a company as big as Google or Facebook, this kind of seems like a no-brainer. Yes. mean, if they have their own credit card, I guess that would solve the problem. I guess that would force everyone to get the stupid Google credit card. Yes.

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But yeah, very annoying. topic, there’s this credit card named BILT. I don’t know if you’ve heard this. I’ve just heard of it the other day, actually. Yeah, so it’s a credit card basically that gives you whole bunch of perks if you pay your rent using it. And for most people, rent is like the largest portion of Europe. But apparently, it’s losing money hand over fist right now. And I think Wells Fargo is like renegotiating the agreement because the idea was they were going to make money by getting people in the door with that rent payment. then

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The anticipation was that they would use it just as a regular credit card. But it turns out that people are signing up just for the rent and that’s why they’re losing money hand over fist. Well, and if you think about just, mean, not to get so off topic, but like the entire strategy of that, like what do most people have to pay every month no matter what? Rent. Yeah. Like they’ll put their food on a credit card, they’ll put their clothes on a credit card, they’ll put other, you know, or they’ll go without, but most people have to have a house, you know, or roof over their head. So,

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that like the entire premise of it is probably a bad idea because the chances of people paying that off every month are probably significantly higher than people paying off their, you know, Olive Garden dinner. Yeah. Anyway, I don’t want to devote the whole episode of this. I just wanted to rant because Google literally pisses me off once every single week right now and they’re going down. Well, they want to keep be consistent. It’s a weekly. It’s a weekly anger. Yeah. And I know internally, because I still have a bunch of friends at work there. There’s like turmoil internally also.

06:24
So, stuff’s going on in there. And they’re doing all this stuff to make money, because their cash cow is going down. Speaking of just all the things that have angered you about Google, I saw something about Reddit, actually I think it was this morning, because as we know Reddit, although I’ve noticed Reddit is not coming up as high in the search results as frequently for me. Is it? Okay, for me it’s not. Maybe I’ve trained my algorithm by never clicking on it.

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But basically Reddit just introduced those in content ads. Did you see that? Oh no, I didn’t. Yeah, so they just announced that they are now gonna be running ads inside the threads and content. Oh God. Which, doesn’t that play into this whole thing though, right? Reddit now comes up number one in search very frequently. People are clicking because they don’t understand what they’re seeing and so they click through and then immediately being served an ad as they’re reading through the threads. Because I think before it used to be kind of like,

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the typical ad sidebar above the header type. Reddit’s always had advertising, if I remember correctly, but it’s never been in smack dab in the content in your face. So just another twist to the Google saga. Yeah, yeah. Well, let’s switch gears and talk about TikTok because I feel like out of all the companies, TikTok is innovating the most. Yes. So as of just a couple of days ago and

07:47
By the time you guys are hearing this, it’ll probably be a week old. But they just introduced avatars. So if you don’t want to be on video, they have a bunch of stock avatars that you can use where you plug in your voice or another voice. And it works really well. I mean, I haven’t tried it yet, but I just watched the demos. It really looks like a human. And so these stock avatars are licensable, or you can create your own based on your own likeness.

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But the point is, we always talk about this, right? The number one hurdle for people making video these days is they don’t want their face to be on there. They just want their content out there. And this opens up a whole new world of fake people influencers. Or you know, not fake, I shouldn’t say fake, virtual influencers. So this, we had this conversation on the podcast a couple weeks ago because it came up in my cellar somewhere at Mastermind where we were talking about the AI generated

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content, know, it looks like the person, but it’s actually not them going live for hours and hours on TikTok. So, and it was already available in Asia. So it sounds like now it’s moving forward and everyone will have access to that or something very similar. Yes. And there’s already a whole bunch of people doing these intricate flows using like Make or IntegraMAT. Okay. Where you plug in a script, it feeds it in

09:12
to 11 labs which generates the audio and then you feed that audio into this and it generates the custom video that’s more or less publishable. You don’t have to record anymore. You’re basically just pretty near to the scripts. The scripts get turned into audio that sounds like you and then an avatar is just basically you. The reality is you probably don’t even have to make a script because you can just have ChatGPT write your script. You can, but if you want it to sound like you, very closely.

09:42
The point is that these videos that we’re going to be seeing might look like you, but it’s not you, which makes content creation much easier. Okay, but what if someone steals you? Yes, I think you have to indicate to TikTok that it is an AI representation of you. I don’t know, I’m sure this is like the Wild Wild West, right? I’m sure there will be some protections.

10:10
Worst case scenario though, what if someone clones you and starts making content as you and then driving them to their crappy course that they probably also stole from you for $29.99? That’s already happened when my buddy Andrew Udarian comes to my voice and made me say some things that I would never say in my life. Made you say some nice kind words that you would normally never say.

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Yeah, something’s gonna happen to police this Here’s another piece of news that’s kind of related to this but not really the the Spotify CEO tweeted that with content creation costs going to zero You know blah blah blah, which infuriated a lot of content creators because there’s a lot of people especially musicians that spent a lot of time creating their content right and it’s just causing this huge divide between

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the artists and the people who are using AI to generate content. I mean, are the costs really zero though? I mean, don’t they have to pay for tools and things like that? He said approaching zero, which is kind of true. And especially with AI, mean, heck, we have a couple of students in our class that are that AI for lot of stuff.

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So the question is with all of this AI stuff, and we talked about this a long time ago, actually, probably last year.

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AI can’t generate something from nothing yet, correct? Yes. There has to be an original source. Yes. The original source is Taylor Swift. Taylor Swift wrote the song, wrote the music, performed it. AI steals, let’s just say, from Taylor Swift. At one point, do the actual creators and the creatives just shut down? Is there any way to just shut down access to

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your creative or your knowledge. I think that’ll have to happen. And some of these sites that are using training data, you’ll have to give consent or maybe even sell your stuff. Yeah. Right. Actually, did you hear about the Adobe scandal that happened a couple of weeks ago? No, tell me more. Adobe’s Terms of Service stated that they own whatever you create.

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using their tools, which it wasn’t exactly word that way. I don’t remember the exact words, but people read the terms of service apparently. Who are these people? It was implied that if you use Adobe, they’re going to use your data to train its AI as well as they get a license to do whatever they want with your content that you create using their tools. Interesting. Huge backlash.

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people, I guess, don’t trust Adobe into this huge backlash. Just recently, they retracted it and revised their terms of service. Yes, because how many people use Adobe? Was it Premiere? Everyone uses Photoshop, Premiere, all those tools. All your creative content is available. You who’s actually experiencing this right now is Tiffany Ivanovsky, our friend from Emmaloo’s Boutique. She’s having her content cloned and stolen on TikTok.

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Really? Yes. Her face too? Her face and everything. Then sent to a different store that’s selling not the same product. Wow. What can you do about that? I’m not sure. I think this has happened one other time, but she just brought it up two days ago. I think they’re still in the reporting phase of the process. The problem is that when that happens and they buy from you, they think they’re buying from MLU’s. Right.

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but they’re not, they think they’re getting a Judy Blue gene, they’re not, right? And then they file the complaint against M.L.U.S.E., not against Bob’s Denim World or whatever. So it has huge implications, especially once the AI gets better and better to steal the person’s likeness, voice, everything. I think it could be headed a little bit for disaster if they don’t put some precautions up.

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15:11
Well, these custom avatars is going to make that much worse. Yes, exactly. That’s exactly. I don’t know if I’ve been getting knocked off a lot recently. I don’t know. have. I’ve knocked off four or five Instagram profiles and four Facebook pages. They’ve literally cloned all of my posts and they’ve cloned all my photos, everything. Yes. They have a lot more followers than I do too. That’s annoying. They have 400K followers. It’s like, hey, can we?

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Exchange pages. Yeah, can you clone them? But it’s a pain in butt you would think that Someone suggested that I pay for the blue checkmark. Mm-hmm. It doesn’t happen. I Don’t want to pay money for something they can solve. You know, this is like a money grab It just pisses me off if I have to pay yeah, so that they’ll prevent cloning of my profile Yeah, see you’ve made a mistake. Have a life so chaotic

16:07
Everyone’s afraid to try to clone me because they don’t want any of this. They want to stay as far away as possible from anything that happens in my life. You made it too easy for them. Here’s the only benefit of this happening. What they do is they clone your profile and then they just DM everybody. Yes. I’ve had friends that I haven’t talked to for 20 years reach out. We’ve gotten back in touch. We’ve gotten back in touch. It’s the silver lining.

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It’s true though. I’ve gotten back in touch with at least a dozen people because of that. They’re like, I just got this. Is it fake? I’m like, oh, hey, what’s going on? We got back in touch. Yes, it is fake, but what’s up?

16:51
Yeah. So the other thing that’s going on TikTok is they have all these new AI features, uh, which are actually quite useful for content creation. I can’t really wait to dig deep into this, but for example, you can ask it, show me what’s trending on TikTok, or I want to create a video on TikTok. Teach me the best practices. Uh, show me how performing TikTok ads for what I’m trying to do. Give me ideas. Like if you run an e-commerce brand, you can say,

17:19
Give me an idea for Bumblebee Linens promoting handkerchiefs. And it’ll just give you these ideas. And there’s actually even this new video generation tool where if you just pass it a URL of a product page, it will create a video for you. And if you want it to say stuff, it’ll take one of the stock avatars and put words in its mouth about your products. this pretty scary, right? Yeah, this reminds me. Do you remember when the Memoji came out?

17:49
You could get the cartoon character to go when you texted somebody and it would be like whatever you… You could make it say whatever you wanted. Everyone thought that was so cool. You’re like, wow, we’ve come a long way in five years. We thought a cartoon with our voice was funny. Now it’s like you can actually clone your entire likeness. I know. You can ask it, write me a TikTok script for…

18:18
Linens bumblebee linens targeting women over the age of 45 and Then here are the benefits Mm-hmm, and then it’ll come up with something that you can refine. Yeah It’s just you know what I envision Everything that I see is gonna be fake. Yeah And I know anecdotally from some of the people who run Facebook ads They’ve been telling me that the user generated content ads are not performing as well anymore

18:47
as just image ads in a lot of different cases. yeah, because if you notice, and I think I told this at seller summit during my roundtable, people are asking me, you know, how do you get UGC content? Like, what’s the easiest way? And one person at the table was like, well, you can always just include a survey and pay them to pick up their phone and just say something about your product. And that sounds great. In in, you know, in theory.

19:15
But in practice people suck on camera They don’t know how to film themselves and you end up paying for a bunch of garbage where it’s maybe like one in ten is using Yeah, right and you’ll notice that all the UGC content that you see in ads. It looks perfect, right? The people are very eloquent. They’re attractive. Yes The camera angle is correct the the lighting it’s because there’s whole industries where you pay these people to do these things. Yeah

19:42
It’s all fake. You tell them what to say. You give them the product, you tell them what to say, and then they put it out. I think the world is starting to realize that it’s all fake. Yes, they’re not swayed by it anymore. Yes. You shop a lot more than I do. Oh, stop. You do. You bought from TikTok before. still have I have bought from TikTok, yes. What convinces you to do it? Do you trust those? Do you trust them when someone comes up and says, oh, I just love this?

20:11
I don’t know what you buy, eyeliner. You just said stop talking. What convinces me to buy? I’ve bought two things on TikTok shops, so that’s probably not the best example. Okay. What convinces me typically when I buy online is a video of the product in use, which is much harder to fake.

20:33
than someone just talking about the product. I admit I’ve made a couple late night TikTok purchases and there’s no logic behind that. That’s the QVC angle, right? It’s late, you’re tired, you’re like, I need that and immediately it arrives at your house three days later. especially for, mean, a lot of the things I buy online are like home products, right? Things that are either like home renovation, stuff like that. And so I wanna see the product in use. I wanna see someone

21:03
putting it together, using it, cleaning it, whatever the product is. So that’s usually what convinces me. So that’s why I think TikTok does do a good job is they do a lot of demonstrations of product use. I saw one the other day, actually I get this one ad all the time because I looked for a sink online, right, kitchen sink. And now every ad I get is for this one specific kitchen sink, which is like…

21:29
you don’t have to move your countertop to install it. So that’s a big thing, right? Cause most of the when you get a sink, you’ve got to like uninstall your countertops. If they’re a stone, you have to get someone to do it for you. This one just drops in. So there’s no installation issues. And then it has like a thing that washes like the bars where they put the glass on top and push it up and down. So it’s got that. It’s got…

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A dispenser, it’s got these sliding things and it’s basically someone from the very beginning. It’s a lady. So it’s obviously appealing to me, right? Like I don’t even need to get a man to help me with this, right? I dropped the sink in, I can clean glasses, I can cut vegetables. I have this little cutting thing. I have this strainer thing all comes with the sink. I’ve seen this ad probably 30 times in the past week. It’s very convincing. And if I liked a lot of like cluttery stuff on my kitchen counter, I probably would have bought the sink already. So

22:21
Those are the types of things that I think still work and will continue to work and are much harder to create with AI. Right. So someone just saying that they love the product because of X, Y, and Z, that’s not enough to convince you. You need to see a demo. I need to see a demo unless I know, like, and trust the person. I see. So if Tiffany Ivanovsky comes on and tells me how much she likes this ring that she has or this necklace or these jeans,

22:47
that’s gonna be enough for me to buy it, right? But if it’s just some random person that’s in my feed talking about a pair of jeans, probably not gonna buy it. What if it’s an avatar with like a bajillion followers that looks human? No. Okay. Cause I don’t know this, it’s kind of like, this is something that I always think is interesting. And I still do this myself, even though I think it’s really a bad idea. You go to a restaurant, I did this the other day and I was looking at the French dip or the chicken salad sandwich.

23:15
and I asked my server what she recommended. I know nothing about this person. They might be a vegetarian. I have no idea. They might not eat red meat. And I was like, which one do you like? Why do I care what she likes? I wanna know what I want, right? So it’s like, what do I care what some influencer likes or recommends? I don’t know anything about them. I can’t relate to them. But if my friend Andrea says, oh my gosh, this place has the best chicken salad. You’ll love it, because they do slivered almonds. Then I’m like, oh yeah, totally getting the chicken salad, right?

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So I feel like moving forward and for most consumers, like they have to have, you know, that know, like, and trust factor to make that decision. So the AI generated person, unless it’s, you know, you’re going to capture the late night purchases, you’re going to capture the impulse buyers, you’re going to capture the shopaholics for sure. But as a general like rule, I don’t think that’s going to be super effective in convincing people to make a purchase, convincing them to follow you, you know, maybe watch your content. Sure.

24:13
but to actually go from like consuming the content to creating that purchase decision, really tough. What if the avatar said, I have a PhD in makeup or whatever it is.

24:29
So what I do think is effective is all of the doctors and surgeons on TikTok, right? Or the, like, and the other thing that I always get in the algorithm is the auto repair guys. And it’s like, this is my dad, Bernie. He’s owned an auto repair shop for 30 years. It has the name of the shop. He’s clearly an auto repair guy, right? He’s in the shop. And they’re like, dad, give me the top five cars that you would never purchase because of how many times they’re repaired. And he’s like, let me pull up our spreadsheet. And he pulls up and he’s like, never buy an Audi, right?

24:58
Never buy a Volvo, all of our fun cars that we’ve had. But those types of things, yes, right? Because I’m like, well, this guy’s worked on cars for 30 years. He’s seen every car under the sun. He has detailed spreadsheets of what cars come in and out of his shop. That’s going to influence me. So you don’t think these custom avatars are going to be a big deal? I think they’re going to be a huge deal. And I think they’re going to get a lot of followers. But I think what we see with influencers today,

25:25
We had our friend in ECF who had Kim Kardashian mention his product and he got four sales. Right? Really? I missed that. What was the thread? I want to say it was like a baby blanket or something like that, but she was talking about how much she liked it and she had purchased it. It wasn’t like he had reached out to her or anything like she had purchased it organically, was using it and talked about it in one of her Instagram posts.

25:49
and he was like, someone’s emailed him or sent it to him immediately and was like, oh my God, Kim Kardashian, you know all this stuff, right? And they were like bracing for his avalanche of sales and basically nothing. Huh, that doesn’t sound right. But if it was like, hi, I’m Dr. Sharon Williams, board certified pediatrician. I found that this blanket helps your baby sleep.

26:13
five times longer when you wrap with this way. Like immediately like, oh, this is a pediatrician. They see babies all the time. They have millions of babies to compare things to, right? Like you just, it’s a different level. That’s interesting. Cause I’ve always had the impression that Kim can move like millions of dollars with the product, with the post. I think Kim can move probably makeup, right? Kim can move shapewear. Right. Right. She can move what she’s

26:41
what she’s known for, but she can’t move anything outside of that. I guess that makes sense.

26:49
You know, I’m just worried that everything, it’s gonna be really hard to figure out what’s fake and what’s not. Yes. I mean, it’s already kind of hard with testimonials. Whenever I see an ad now that just looks too well lit or too eloquent, I instantly think it’s a fake now. And I’m not a shopper, that’s the problem. I wish I was a shopper actually. I’m not a shopper, but I’m an ad consumer. I love watching ads. Right, but what would convince me to buy something? Yeah. The threshold is much higher. You wanna see it work.

27:20
Yes. You want to see it work. And that’s why I think that those types of content where you’re actually showing the product in a successful situation is going to be so much more valuable because you’re really just teaching people, hey, this is an awesome product. does exactly what it says it does. And then obviously there’s going to be the price point factor as well, right? Like depending on how it’s priced in the market. Speaking of which, I think over in China, like

27:49
They’re not that far behind in terms of AI. There was a demo that I just watched. They have this AI video generator and all the examples for some reason were kind of e-commerce related. Like it was this, it generated this guy eating ramen, another kid like enjoying something. It looked really good. Like I couldn’t tell it apart from like real video. And it really looked like they were enjoying whatever they’re eating. The examples I saw were just food.

28:18
But imagine having, you know, AI generate this video of something that looks delicious and then just posting a link to that product. You don’t have to do any work. You don’t have to hire any models. You don’t even really have to script that much. Just the visual of someone really enjoying what they’re eating is good enough for me to buy food usually. But it’s all fake. Yeah. mean, I definitely think this is going to

28:45
this is gonna change things significantly. But I also think the people that do a good job of explaining, and let’s just talk e-commerce, right? The people that do a good job of explaining their value prop for their product, like why you need this, like what pain point are you solving, how it works, why it will change your life, how if you don’t have it, you’re missing out. The people that do that the best will continue to have success because

29:12
AI can do all those things, but not as well as the person who created it or the person that has intimate knowledge with the product. And we were talking about, we’ve mentioned him too many times in the podcast in the last month, we’re talking about Jim Wang, Andrew and I this morning, and we were talking about why his videos are so successful, because he’s crushing it on TikTok right now. And as we were talking through some of the stuff, he has a very catchy intro line, so he has a great hook, but then,

29:42
It was Andrew and I were talking about this. was literally taking out my garbage cans and we had this like moment. The reason why I think Jim is so successful is one, he’s talking about personal finance, a super saturated market. But what is one thing about Jim’s videos? Have you noticed the one thing that he does in all of his videos? He says, I’ll help you sound smarter. Yes, that’s not it. No, no, that’s not it. He’s never, he’s not talking at you. He never is looking directly at the camera.

30:10
He’s always walking and it’s almost like a side profile shot of him, right? That’s correct, yes. Okay, so think about this. When you’re learning something and do you want to like talk to your friend, like just talking about the chicken salad sandwich, right? I want someone to come alongside me and like, oh my gosh, I got that chicken salad last week. It was so good, right? This casual conversation. They’re not staring at me going, order the chicken salad, right?

30:35
When Jim makes his videos, he’s coming alongside the person that he’s teaching. He’s not in their face. It’s not a lecture. It’s like, hey, we’re on a walk and you asked me a question about my bank account and I’m going to give you the answer. And it feels so casual, so non-threatening. And by the end of it, you’re like, oh, that was really great. I learned a lot, you know, and you don’t feel like you just sat through a personal finance lecture.

31:00
I think that’s one of the keys to his success is that he’s not talking at people, he’s talking with people. Interesting. I always thought he has something he’s reading, he’s got this- No, he’s not. He’s not reading anything. If you think about those types of things, and I actually read this in a parenting book a million years ago.

31:24
And it talked about, and everything with parenting is all marketing and advertising anyway, because you basically have to teach your kids to like you, because they don’t like you basically from the beginning, because you’re the annoying parent. But it said never try to have a conversation with your boys while you’re face to face, because they don’t like making eye contact. They’d feel uncomfortable. It feels like they’re in trouble, even if you’re just having a regular conversation. The best way to have a conversation with your sons is to be doing something else. Making Legos, watching a show on TV.

31:54
cooking dinner, grilling something, right? Because then the conversation doesn’t feel intimidating, it feels natural because you’re not giving direct eye contact staring face to face. So I started trying this with my boys maybe 15 years ago. Game changer. Like absolute game changer. Because I didn’t know how to talk to my boys. They were like, know, nine and 11 and 13, they were gross and you know, very, very much boy, right? And I was like, we don’t have anything to talk about. I don’t want to grab a lizard. I don’t want a frog in my pocket. Like, you know, all these things.

32:24
but I started only having conversations with them while we were doing other things and they talked my ears off, right? Because I took away that like intimidation factor. And so I think when you’re talking to your audience, right? When you’re talking to your potential customer, like not standing there and being like, you need to do X, Y, Z. It’s like, go to a furniture store, buy a couch. Do you want a furniture salesman to stand there and give you the five…

32:49
points of their stain free fabric or do you want them to sit on the couch with you and be like, oh my God, can you imagine sitting back here during the Superbowl and you’ve got these integrated cup holders and wifi and whatever, you know what I mean? It just creates a better experience. And I think that’s much harder for AI to replicate. I think regarding the gym thing, I think it just depends. He’s got a, like even if he was looking at you, just the way he talks.

33:15
in a very casual tone, I think that’s what does it. He could look at the camera and still get the same results. I don’t think so. I think not looking at the camera, I think it makes a difference. Next thing you know, you’ll see my videos. I’ll be walking outside. I’ll be like, you don’t really have a good profile. I never noticed. Just try it. Try it sometime. I’ll try it. I’m willing to try a whole bunch of things. The problem is I can’t read off the teleprompter while I’m not looking at it. I’m fairly certain you know the material well enough.

33:44
I do, but I don’t want to edit. Yeah, I’d have to stop every sentence, I guess, like Jim does. But yeah, I’ll try it. We’ll see. But I think those types of things, because I think people listen to our podcast lately and are like, the sky is falling, right? Like everything is terrible. We haven’t had anything positive in like months. Well, no, I mean, this is a kind of like the latest. Yeah. Yeah. But I think there’s still opportunities and there’s still ways to.

34:11
create content and not be sucked into the, like use AI as a tool. There’s a lot of really cool things that you can do with it. And there’s a lot of ways it can help you with your business, lessen some of your costs, things like that. However, I don’t think you have to be replaced by an AI bot. Yeah, I was just thinking about the implications of just mass content. Yeah. Right? If you don’t have to do the filming, all you have to do is like the scripting. Yeah.

34:39
I can script up like 20 TikToks in like 40 minutes or 30 minutes, right? Yeah. So I could pump out, like if I don’t have to worry about filming or editing or anything like that, I can pump out endless content. Yeah. Right. Let’s talk about the final thing. Yes. Which I thought was pretty huge. TikTok now gives you search metrics. Oh, yes. I did see that. So Google used to do this. They took that away from you. So you had no idea.

35:07
Yes. What’s searching for what to get on your, except for search console. But anyway, TikTok’s giving you all these metrics. And I think TikTok search is going to be the next search. You mentioned this in previous episodes. Yeah, we’ve talked about this, how my kids use TikTok to search for things. Yeah. And instead of getting like 10 blue links, which already sucks because AI does a lot better job. Yeah. Imagine getting a video. But you know, this is how we find restaurants these days. Did I tell you this? No. Jen.

35:35
looks at like Bay Area restaurants on TikTok. And then she sees one that looks good, we actually go there. Interesting. So if you just do a search for like Bay Area restaurants or something like that, you’ll get a whole bunch of people just reviewing the food. They show you the food, they show you them eating it, like pictures of the menu, everything. But think about it, what are you getting in that search result? The experience.

35:57
You’re not getting someone going, I went to McDonald’s and had a cheeseburger. It was awesome. It only cost me $14 because I’m in San Francisco. You’re getting pictures of the food, pictures of the menu, pictures of the atmosphere so you can look at that restaurant and go, ooh, I’m not taking my kids there, right? Or you’re getting all that information in the video. Way better than a couple of blue links. Way better than even text actually. Yeah.

36:25
So maybe TikTok is gonna take over. There’s so much pressure on Google right now. Like every tool has their own search. Yes. Right? Every tool has their own AI built in now. Yeah. Oh, here’s a funny story. Okay, so you know, my mom moved in our area. I was showing her a chat GBT because she had not used it yet. Really? Yeah, she had not used it yet. My mom’s not, she’s kind of technically literate.

36:53
And she’s like, wait, she cured a disease. Let’s just put that out there. Yes, she cured a disease. And she’s like, well, why would I want to use AI? I mean, I just Google everything, right? Yeah. And so I was like, OK, give me something. She’s like, OK, I want to know the stock price of such and such. I’m like, that’s too easy of a question. OK. And I was like, OK, how about how do you cure that? Like, you know, the disease that she cured. So I was like, OK, how do you cure GSD1? That’s her name was her.

37:22
her disease, glycogen storage disease. We entered that into Google, whole bunch of garbage came out. Yeah. And then I entered it into chat GPT because I have a widget on there now on my phone. And she was like, Oh my god, this is incredible. And then I asked it, who’s the foremost expert, you know, on this subject, and then her name popped up. Along with a link to her, you know, NIH profile and everything. Yeah. And she’s like, Oh my god, this is incredible. Yeah.

37:50
And she’s like, how do I use this, you know, whatever. And just like that, she’s a believer. No, I will say that is one area that I feel like chat GPT really excels in. have a family member that’s had some like pretty complicated medical stuff happening and they have been like threading their doctor’s reports and all this information into chat GPT and getting a lot of really great summaries about it and being able to really like.

38:17
take that what is an overwhelming amount of information and making it really, cause they’re basically giving prompts like, break this information down into, know, four manageable point, you know, things like that, like in an informational style, you know, all those different things. And it’s actually, and it’s really helpful for like the rest of us who are like, oh, well that makes a little more sense to us. It’s supposed to having to read a 15 page medical report. There was a story a long, long time ago where,

38:46
Some guy fed in his like radiology scans or doctors. And they found something that the doctors missed basically. I haven’t heard a story like that in a while, but. Doctors are up in their game. then the final thing I wanted to mention because people still ask me about Wix shopping. just addressed it. They just announced a new AI website generation tool. Okay. Tell her what you want to sell.

39:16
you know, how you want the website to look and it just kind of automatically generates an e-commerce type for you. Wow. Okay. Uh, the examples, I actually haven’t seen a live site. I just saw Wix’s examples when I went to go research this. And so people are always asking me, well, why wouldn’t I use Wix because of this? And no tool still supports Wix really. Right. I think even to get Klaviyo using it, I think you have to jump through some hoops.

39:43
Yeah, yeah. Anything where you have to use like a third party to integrate is a really bad idea. I’m having some issues with a client in Klaviyo right now because they have some third party integrations and Klaviyo’s retired APIs and you know, yeah, it seems easy initially, but then you end up in a big dumpster fire of problems down the road when you have this huge site created with all this content on it. Correct. Which is why I still will never recommend Wix unless

40:10
they have a much larger third party developer ecosystem, or if they convince all the big name tools to support it. Wix is just like a dead end platform. You’ll get a basic store up and it might look good based on AI, but really, designing the website is not the hardest part. Designing the website is arguably the easiest part of the whole process. You say that people are dying right now. Well, I mean, plus you only have to do it once. Yeah, for sure.

40:37
Yeah. The hardest part is getting people to come to your website. Exactly. You thought building the website was hard. Just wait till you don’t have any customers. Yeah. So that’s just happened. That’s what’s happened in just like one week. Yeah. Pretty crazy. Pretty crazy.

40:55
Hope you enjoyed this episode. I feel like 2024 is the year of change and everything’s happening all at once and many companies are getting disrupted and nothing is safe. For more information about this episode, go to mywebcoderjob.com slash episode 546. And if you’re interested in starting your own e-commerce store, head on over to mywebcoderjob.com and sign up for my free six day mini course. Just type in your email and are staying in the course right away. Thanks for listening.