Category: Conversion Optimization

When it comes to growing your ecommerce business, the most effective improvement that you can make is with your conversion rate.

In this section, you’ll learn how to extract the useful information out of your analytics reports and the best conversion optimization practices for your website.

Conversion Optimization

The New Ecommerce Playbook (What’s Actually Working)

The old ecommerce playbook is dead. Three shifts changed how customers find you, decide to buy, and whether you keep profit. Here's the new 4-play playbook: AI search, TikTok, margins, and AI…

Conversion Optimization

How To Write A Killer Product Description (Templates And Examples Included)

If I asked you what it would take to create a website that sells, what would you say? You’d probably talk about optimizing your landing pages and driving traffic to your website. You’d…

Case Studies

How Fake Coupon And Deal Sites Are Stealing Your Sales And What To Do About It

Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a…

Conversion Optimization

The Dangers Of Using Free WordPress Plugins And Javascript Code On Your Site

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of…

Amazon

How To 2X Amazon Sales By Using Viral Launch, Scope And Long Tail Pro To Target New Markets

When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options. You can increase the number of products you sell or increase the amount…

Amazon

Brand Positioning And The Best Way To Beat Chinese Sellers On Amazon

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the…

Amazon

8 Product Photography Lighting Tips To Take Amazing Photos

Let me just say it straight away: great product photography isn’t easy to achieve. But I’m not saying this to scare you. Rather, I’m saying this to comfort you. The thing is,…

Case Studies

How Heat Maps And Scroll Maps Boosted Conversions For Our Online Store By 9.3%

When it comes to running any online business, tracking visitor behavior and testing your conversion funnels are essential for improving your sales. Most webmasters rely on the free tool, Google Analytics, to…

Amazon

How To Increase Your Amazon Sales Rank By 209% With A Simple Photo Tweak

As you probably know, the photo you choose for your Amazon listing can mean the difference between losing a customer vs making a sale. And more importantly, the quality of your photo…

Conversion Optimization

Shopify Google Analytics – An Easy To Follow Guide For Ecommerce Store Owners

Shopify Google Analytics is an extremely powerful tool for visualizing how visitors interact with your ecommerce store. And with this data, you can make actionable changes to improve your sales and traffic.…

Conversion Optimization

Poorly Designed Websites: 9 Mistakes Ecommerce Store Owners Make (And How To Fix Them)

As part of running my online store course, I’ve seen more than my fair share of poorly designed websites. But here’s the thing. Designing a high converting website is one of the…

Case Studies

Web Design And Development – 7 Tweaks That Drastically Increased Our Online Store Sales

Sometimes a seemingly insignificant change to your web design and development and/or online strategy can pay huge dividends. And in many cases, the answer to improving sales requires very little effort to…

Case Studies

How To Build A Search Engine For Your Online Store

A lot of online business owners focus so much on getting traffic from the search engines and optimizing for Google that they completely neglect the search bar for their own website!. And…

Case Studies

PayPal One Touch – How This One Feature Increased Mobile Conversion Rates By 31%

A while back, I posted the results of my most recent website redesign. And while I managed to increase the desktop conversion rate by over 42%, the gains for mobile and tablet…

Case Studies

My Low Cost Website Redesign That Increased Conversion Rates 42% In 7 Weeks

Doing a complete website redesign of my online store has been on my “to do” list for a very long time, but I could not get myself to pull the trigger because…

Conversion Optimization

How To Build A Brand That People Trust And Differentiate Your Product

The biggest problem that I see with brand new ecommerce entrepreneurs is that they don’t spend enough time on product differentiation. They’ll use tools like Jungle Scout or Long Tail Pro to…