383: 19 Yr Old Makes 1 Million Per Year Selling Pup Rings On TikTok With Parth Kukreja

00:00
You’re listening to the My Wife Could Her Job podcast, the place where I bring on successful bootstrap business owners and dig deep into what strategies they use to grow their businesses. Today, I have a really special guest on the show, Parth Kukkereja. Now Parth is only 19, yet he’s managed to create a million dollar business selling pet jewelry online using TikTok. And if you aren’t on TikTok yet, this episode will convince you that you need to join to promote your e-commerce business. But before we begin, I want to thank Klaviyo for sponsoring this episode.

00:27
Always excited to talk about Klaviyo because they’re the email marketing platform that I personally use for my e-commerce store and it depend on them for over 30 % of my revenue. Now you’re probably wondering why Klaviyo and not another provider. Well, Klaviyo is the only email platform out there that is specifically built for e-commerce stores and here’s why it’s so powerful. Klaviyo can track every single customer who has shopped in your store and exactly what they bought. So let’s say I want to send out an email to everyone who purchased a red handkerchief in the last week, boom. Let’s say I want to set up a special autoresponder sequence to my customers depending on what they bought, piece of cake.

00:56
and there’s full revenue tracking on every single email sent. Now Klaviyo is the most powerful email platform that I’ve ever used, and you can try them for free over at klaviyo.com slash my wife. That’s K-L-A-V-I-Y-O dot com slash my wife. I also want to thank Postscript for sponsoring this episode. Now if you run an e-commerce business of any kind, you know how important it is to own your customer contact list. And this is why I’m focusing a significant amount of my efforts on SMS marketing.

01:22
SMS or text message marketing is already a top five revenue source for my e-commerce store, and I couldn’t have done it without Postscript, which is my text message provider. Now why Postscript? It’s because they specialize in e-commerce, and e-commerce is their primary focus. Not only is the tool easy to use, but you can quickly segment your audience based on your exact sales data and implement automated flows like an abandoned cart at the push of a button. Not only that, but it’s price-well too, and SMS is the perfect way to engage with your customers.

01:50
So head on over to postscript.io slash Steve and try it for free. That’s P-O-S-T-S-E-I-P-T dot I-O slash Steve. And then finally, I want to mention my other podcast that I released with my partner Tony. And unlike this podcast where I interview successful entrepreneurs in e-commerce, the Profitable Audience podcast covers all things related to content creation and building an audience. No topic is off the table and we tell it like how it is in a raw and entertaining way. So be sure to check out the Profitable Audience podcast on your favorite podcast app.

02:19
Now onto the show.

02:27
Welcome to the My Wife Could Her Job podcast. Today I’m really happy to have Parth Kukreja on the show. Now Parth is someone who I met at Nick Shackelford’s Geek Out event and he is literally the first person that I met at the event. I was sitting down alone answering emails on my phone and Parth sat down next to me and we just started chatting and I’m really glad that we did because this kid is a genius and I use the word kid because he’s 19 and he started a seven figure business selling pup rings online.

02:55
We’ll get into exactly what that is in just a sec. But Parth is open-minded, constantly learning, and most importantly, he’s willing to try any strategy and keep at it until he gets it working. Now, his success is not accidental, and today we’re going to talk about how he grew his jewelry business to seven figures while in college. And with that, Parth, welcome to the show. All right, thanks for having me, Steve. It’s a pleasure. So Parth, I actually want my kids to be just like you. I want to know how you got into entrepreneurship at such an early age.

03:24
and how you came up with the idea of Pup Rings. So I got into entrepreneurship just because I’m going to be 100 % blatantly honest with you, high school was not a walk in the park for me. I didn’t really have many friends. I went to a private high school with only like 30 people per grade. So I didn’t really have much to do. And I was like, you know what? Making money sounds like a cool thing. And like not only just that, but building. I love building things. And the other question that you asked was how to like

03:53
How do I get into Pup Ring? So explain what Pup Rings are first of all. sure. Yeah. So Pup Ring is this cute little dog company which I run where you get like your dog’s name engraved on a ring. It’s a super cute personalized product. And most of you are entrepreneurs or everyone who’s listening probably has a business. Personalized products 100 % is the way to go in 2021. So do you own a dog? Like how did you come up with this idea? I don’t. You don’t have a dog, right?

04:21
I run a dog company without a dog. It’s funny. Right. So how do you come up with this idea? So I’ll be honest, I working as a web developer at the time and this guy comes up to me, he’s like, hey, Parth, can you design a website for me? And I was like, all right, go for it. Design him a nice website, work on his store. And at the end of the day, guy’s like, oh, I can’t bring this product out of China. I don’t know what to do. Because he’s parent, he dropped shipping the product at time. And I was like, dude, this is winning. I looked at the store, I looked at the details. was like, dude, this is a winning product. You can’t pass this up. He’s like, no.

04:51
I pass it up. I’m going to go do other things. It’s a cool starting point. And I was like, you know what? I can’t allow this. I can’t allow this at all. So I was like, if you’re not going to continue with this product, I have to do it. And he’s like, go for it. So I got his data. I just launched the product myself. And the first thing I did after I could verify the product sold and everything, I moved it over to the US. And everything from there is history. Wait, so he just gave you the business? So it was an AliExpress product. So the listing was public at the time.

05:21
Now it’s not. Now I actually have like a private supplier and a patent pending. So, Oh, he was selling. He was a, he was a seller on AliExpress. Yeah. It was a drop shipping initially. And then I eventually ended up moving it to the U S got an engraving machine in my basement. Parents weren’t happy about that one and went from there. Okay. Wait, so before we get into the details of the business, I I’m just from my own knowledge. So the key to your success is like, you don’t have any friends. So I should restrict the amount of friends that my kids have.

05:50
Is that where I should make them bored? My inner workings honestly, I don’t know, man. I just tried a lot of things. Like I started seven businesses before pupperin. Like if you want one takeaway from this, I’d say be persistent because while the entire world tells you no, you have to know in your heart that this is what you want to do. But motivation wise, like what made you motivated at a young age to do these things? Was it just the fact that you had all this time on your hands?

06:20
So I have this really pure motivation that I think a lot of other entrepreneurs have. Okay. I like money. Was that something your parents instilled in you or is it just, do think you were just born with it? Uh, so the, the like of money is something that I’ve always had, but no. So my parents immigrated from India. I was trying to make a joke. Sorry about that. No, no, no, it’s fine. No, it’s cool. My parents immigrated from India and I’ll be honest, I was not a good student at all. think I told you this.

06:48
I didn’t do my homework at all. was not what you would think would be someone who’d be successful. I was just one of those people that was just like, oh, that kid, yeah, he’s not going to do anything with his life. but you’re my interest now, right? So yeah, I’m returning back. I’m taking two classes to see if I can handle the work life balance. I’ll be honest. It’s more for my parents than anything. OK. OK. All right. So back to pupperings. So you took

07:16
this guy’s business from AliExpress. Did you take his inventory or? No, no. So have you heard of like drop shipping before? Yes, of course. Yeah. Yeah. So this is is drop shipping at the moment. So the Chinese supplier was actually engraving the rings and all that stuff for us at the time. I only did like 100 or 100 orders and I had a joke I made with my my partner, Alex. I was like, our first our 500th order is going to arrive before our first order.

07:41
because our 500th order was when we had everything in the US and we moved our systems over. And our first order was back when we were doing it from China. The funniest part was it’s actually true. That person in the first order, that person did not like our company that they had like 40 days to the ring. However, the 500th order, that person, that’s when we had systems built out. That person got the ring within probably like two weeks. So you found a different manufacturer than the one that was dropshipping for you?

08:08
I know. here’s the exact thing that I did. I took the blueprint for the product. OK. I basically took the listing, got the design files from the AliExpress supplier. And I basically went up to our guy, just the guy who was also doing similar products. I like, hey, can you do this mold? They were like, yeah, we can make the mold for you, problem. So I made a few adjustments in the mold to make the ring easier to see, because engravings were small, especially the ones that they were drop shipping. Yeah. Very, very small.

08:34
Can you me an idea of what like the mold cost? You had to make a mold from scratch? Yeah, mold, overseas, the molds are a lot cheaper. I think it costs like 70 bucks. Oh, that’s it? Yeah. Yeah. It was like 70 bucks and it was like, we had what? Nine different sizes. So yeah, 70 divided by nine math is math is hard. That sounds really cheap. Cause like molds, at least for plastic are like in the tens of thousands of dollars depending on the size, right? Really? Yeah. What kind of molds are you doing?

09:04
Well, no, for plastic in general, Huh. So that’s why I’m curious that the metal molds are so much cheaper. So I’m not in no means like a mold expert, but what ended up what they told me about the molds, from my understanding, is there’s a few different types of molds. The one that they do is like a clay mold. Basically, put the liquid in there. problem with clay molds is they break and the rings aren’t always going to be 100 % accurate. So we like to use the term handmade with our rings because they are.

09:32
Each mold is poured individually and each ring is made by hand. That’s why the lead time from here, like from start to end of making the rings takes 30 days. We have to keep that in mind when ordering inventory, but you know, us engraving that only takes a few hours. So can you describe like the design process? Like you made modifications to the mold and were you making drawings or was it just kind of verbal? It was drawings, lots of drawings. Okay, so did you use like a…

10:00
Do you have any experience in this when you were doing this? No, so the only background I ever had was I networked with a few different entrepreneurs early on in my life. No one too crazy, no one too serious. Not like you, I’ve seen a lot of people on your podcast there, they’re crazy. Neil Patel, by the way, I love that guy. I was watching your podcast with him before. Yeah, he’s a great guy, really knowledgeable for sure. Yeah, honestly, I’d love to meet him eventually. Maybe later down the line when I become just as successful as you are, everyone else.

10:29
See, this is what I like about Parth. He’s so modest. I mean, you’ve accomplished more than a lot of people will ever accomplish in their lifetime. already, right? Stay, you usually talk too highly of me. I’m just a kid that got lucky. Well, see, I know you sandbagged because I remember one of our conversations was like, I’m just so uncomfortable approaching people, but you approached me at the event, right? Not the other way around. And you were approaching everyone and just making conversations. Well, I mean, I was learning from you.

10:59
Alright, so for context, I went to Nick’s event. I didn’t know where I was going, so I walked straight into the baseball park first. I was so lost, was like, oh, this is a very scenic area. I walked back around, go into the event, see everyone’s talking, everyone’s like, shit, who am supposed to talk to? Which is how everyone feels, by the way. Yeah, and I went to go get coffee. I don’t even drink coffee. I literally got coffee because I was like, oh, could be a social point. And eventually I was like, you know what, screw it, I’m just gonna go sit down.

11:29
And I happened to see Steve sitting by himself. was like, you know what? I’m going to talk to Steve. Steve seems like an interesting guy. So I talked to Steve. Turns out I was right. He is an interesting guy. And then from there, you know, they had lunch in the events for everyone who wasn’t there. And it was cool because, you got another opportunity to socialize and talk to people. I was just kind of following Steve talking to Steve and Steve did the school thing where he just walked up to this group of people standing at a table. just sits down. He just, he stands next to them. He’s like, Hey, do you mind if I join you?

11:58
and I kind of just joined there and didn’t really say anything. But it was cool because I was just taking notes mentally. All right, so back to Pup Ring. So we were talking about you already validated your product because you’d already had this dropshipping business. So you already knew it was going to sell at that point. I’m curious though, back when it was a dropshipping outlet, how did you actually get the sales? I think…

12:24
So the cool thing is, guy who was doing the product before, he gave me all of his data. So he had $30,000 worth of data that he gave to me because he was a really nice guy. Wacy was an amazing guy. I love that guy. I haven’t talked to him in a year, but if he ever talks to me again, I’d love to sit down with him. But Wacy, he spent like 10,000, got 30,000 in revenue off the product before I ended up saying that customers are too unhappy. I ended up using that data, put it into Facebook, made it look like audience based off of that, and then launched ads for maybe like a week.

12:54
And at this point I had no money to my name. I was broke as heck. Okay. So yeah, I’m just kind of curious. So he gave you his customer data, but how was he generating sales? Was he running ads? Yeah. He was also doing ads. was doing, um, he had one creative. tested one creative that lasted him a long time. Okay. And then, so he turned that over to you and then you ran ads can, and where those ads profitable wrath about when you started running them? Uh, yeah, because we’re looking, we’re using lookalikes. Um,

13:24
They were profitable straight off the bat. Actually, no, no, no. I’m trying to remember because this is about a year and a half ago. No, they were breaking even when we first started out. And you know how like ads are. Initially, you lose money. And eventually, once you refine your testing and figure out what happens, you eventually make money. For us, we had a very small learning curve since we already had a lot of data. So we were maybe red for maybe like one day, if even. But most of the time, it was just break even.

13:49
So I know we went to geek out just now and we learned a lot of principles about how to create high converting creative and that sort of thing. Can you kind of just describe the ads that work with you, that work with your company? That are converting ads? Right now, our biggest problem, funny enough, is creatives. And that’s something we’re actively working on fixing. Right now, we barely have any advertisements. We only had like a few handful of TikToks that we’re using. And by the way, we use TikTok as a main advertising platform. Yeah, we’re to talk about that in just a sec. Yeah, for sure. For the bulk of this interview.

14:17
But we’re getting there. want to talk about like the early stages first. So Facebook. Yeah, of course. Were they video creatives? Were they just image or? It was video. was a really, really stupid video creative where it was like some weird retro music and it had like the image of a ring zooming in and another image of a ring zooming in. And it would just, I don’t know how this creative worked. All right. Me and Alex, we were like, this creative is terrible, but we’ll test it anyways. Fun fact that creative we used for about eight months. I don’t know how it worked.

14:47
but apparently it resonated with the audience of 45 to 65. And now that’s what we thought our demographic was at first. And then eventually, know, in January when everything happened, like iOS changes, were at a terrible point in the business. I’ll talk more about that later. We decided to go on TikTok and hit the younger demographics. And that’s kind of what we’re targeting now, younger demographics. And that’s kind of where you need to have more creatives, more images, a lot more testing done there. Whereas older people, you can have an older style creative and it’ll work.

15:15
which I didn’t know at that time. At that time I just got lucky. Now I understand that because I’ve done a lot of learning. It’s funny, like for my Facebook ads, like we’re targeting 55 and above and that’s like the demographic that converts well for me on Facebook. Really? Yeah, I think just people on Facebook are older, right? Just like you said, it sounded like people over the age of 40, right? Where you saw your most success. Yeah, 45 and above because there’s a 45 and above.

15:44
So it sounds like you started out maybe for like the first six months or so you were on Facebook to get most of your sales, but then things started blowing up once you went to TikTok, which is mainly what I wanted to talk to you about today. Can you talk about your TikTok strategy? Let’s start with organic first and then go to ads. Sure. Let me talk to you about mindset first before we get into TikTok. Basically to set the stage right now, this was December of 2020. We just finished Black Friday heading into the first of 2021.

16:12
It was a crazy month because we did our most profitable quarter. We sold like 60K that month. Not profitable. We sold our most in that month. We only sold 60K. Well, after doing all the numbers and all the math, we realized we only made 5K profit from Facebook ads just because we weren’t profitably doing a lot of our ad stuff. There’s a lot of stuff we had to learn at that point. And that kind of broke me and Alex down. We were at a point where we were like, shoot, we don’t know what to do anymore. We were planning on selling the business for less than we paid the engraving machine.

16:41
Gary Meeseen, we paid like five grand for it. So we were planning on selling it for like four, just so someone could take it off our hands. And Alex decided, you know what, I’m going to do some TikToks. We went viral on TikTok initially. And this is the crazy part. Our fourth video, it went viral. We didn’t even have a link. We didn’t have an Instagram link. We didn’t have anything linked to it at all. People literally went onto their Google or their Chrome or whatever search engine they had. They just typed in Pup Ring. First thing that popped up was our brand and they went to go purchase the like that.

17:09
And within those first two days of going viral, we hit 50 grand revenue in two days and it was crazy. Just that one TikTok. Just that one TikTok. It got, I believe, a million views. Did you mention the word Pup Ring in the TikTok? No, I don’t think Pup Ring, the name was mentioned. think people just searched our name, like the TikTok name Pup Rings, Pup Ring. And then they eventually found the website like that.

17:38
So the key thing to realize here is that, and I think I mentioned this in a prior podcast episode, when it comes to social media, like they don’t want you posting your URL or even mentioning it or whatnot because they’re driving traffic away from their platform. But if you just create content that people want to see, if they’re interested in what you have to sell, they’ll just go out and find it, right? Yeah. or however. And that’s exactly the key point. The funniest thing about this video though, which actually made me and Alex laugh. Alex, my business partner, for those who don’t know that don’t know.

18:08
The funniest thing about this entire thing was the video was literally called, I’ve heard TikTok made businesses go viral. And basically he just shows like some product photography of the Pup Ring, you know, showing it around. Nothing too crazy. Like it wasn’t like a complicated, overly edited thing. It was just, oh, I’ve heard that TikTok makes small businesses go viral. And it did. And yeah, that’s where we’re at. That’s, that was literally the video. That’s why I laughed so hard looking back at that first TikTok video that he ever posted.

18:36
So is that like some sort of strategy by saying something like that? It’s like a self-fulfilling prophecy? Kind of funny enough. But here’s the thing, you don’t want to overdo it. We were doing this like a testing thing. From there, we learned a lot of lessons. It’s, the customers, don’t want to be feel like they’re selling, being sold something. You want to build a brand environment around it. So now our TikToks are more trendy, more following what people are doing. Initially, that was kind of like, we’re just testing things out, seeing what’s stuck. Now we’re focusing more on

19:05
branding the TikToks, looking towards following a lot of these trends, being like, oh, hey, what’s the latest trend? I’m not too much of a TikTok person, to be honest. I’ve been mainly focusing on the business side. I don’t use it as a consumer, funny enough. So let’s just walk through that. So number one, let’s say I have an e-commerce store and want to use TikTok. What are some things that you have done that have been successful? And what have you learned from doing this? Don’t be afraid to like…

19:33
put yourself out there. Because a lot of entrepreneurs like me, like we do our businesses online, right? And there’s no, there’s no reason to ever go out of your house. You can do everything from your basement or your college dorm or wherever you’re working from. one of the things you got to be a little bit more comfortable with is just putting yourself out there. Like TikTok is videos where you’re going to put yourself as the owner. You’re to have to let people know that, Hey, I am the owner of this business. This is kind of what I do. These are the products I’m selling. And if your idea and your prospect is unique enough, people will start gravitating towards you.

20:02
People will be like, wow, this is a cool idea. I either I resonated with it or I don’t. And that’s just kind of a risk or a chance you have to take. A lot of people like me aren’t really the most comfortable people. for me, it took a lot of energy to go to a geek out and all that stuff. Like when I was boarding the plane, I was like, oh, I don’t like this. Or I don’t know if I’ll be able to do it. Or I had lot of hundreds of things, hundreds of reasons of why I shouldn’t do it. I ended up doing anyways. And it’s kind of the thing, mentality you to have with TikTok. TikTok, you have to be prepared to put yourself out there.

20:29
show yourself, talk about your brand, explain what your business is to a lot of different people who don’t know or probably aren’t interested. But there are people that will be interested. Let’s talk about the nuts and bolts. Like how often are you posting? What types of content is working for you? Like what is your flow day to day with TikTok? So day to day with TikTok, ideally the goal is to post every day, but that doesn’t really happen. We try to post three times a week.

20:59
And there’s two different types of posts we go for. We have posts that are made especially to go viral. And here’s the thing, you can’t control virality. That’s just the number one thing we’ve learned. Because initially in our P &L spreadsheets, we tried factoring in virality as a metrics to keep our profit margin all that stuff. Doesn’t work, trust me. What’s sustainable is ads and running that kind of stuff. TikTok, if you go viral, it’s a good icing on the cake. You should definitely shoot for it, but you shouldn’t count on it to build the money for the business. That’s what we’ve learned. But nuts and bolts wise,

21:27
TikTok, do some viral videos. Ideally, we like to do like one or two viral videos in a month. is your definition of a viral video exactly? Basically, here’s what can do. Go follow some other businesses on TikTok. Follow business pages, see what they’re doing right now. And what you can do is you can see what posts of theirs are getting the most views. For example, I was actually watching this TikTok from a cookie company and they had this one creative that was awesome. I showed it to Alex. was like, dude, we need to create this. This is awesome. And one of what the creative was was,

21:56
They were basically showing off their different cookie lineups and like, Hey, we’re doing a cookie drop. not like, you know, they, they’re selling cookies normally, but they’re like, we’re doing a cookie drop. And I thought that it was so special. It’s like, how the hell are you going to mail out cookies to people?

22:11
If you sell on Amazon or run any online business for that matter, the most important aspect of your long-term success will be your brand. And this is why I work with Steven Weigler and his team from Emerge Council to protect my brand over at Bumblebee Linens. Now what’s unique about Emerge Council is that Steve focuses his legal practice on e-commerce and provides strategic and legal representation to entrepreneurs to protect their IP. So for example, if you’ve ever been ripped off or knocked off on Amazon, then Steve can help you fight back and protect yourself.

22:39
Now, first and foremost, protecting our IP starts with a solid trademark and Emerge Council provides attorney-advised strategic trademark prosecution, both in the United States and abroad for a very low price. And furthermore, the students in my course have used Steve for copyrighting their designs, policing against counterfeits and knockoffs, agreements with co-founders and employees, website and social media policies, privacy policies, vendor agreements, brand registry, you name it. So if you need IP protection services, go to EmergeCouncil.com and get a free consult.

23:09
And if you tell Steve that I sent you, you’ll get a hundred dollar discount. That’s E-M-E-R-G-E-C-O-U-N-S-E-L dot com. Now back to the show. Interesting. Okay. So is there any particular tick tock companies that you follow? I’m to be honest with you. I do not have any on the top of my head. Okay. I, if I remember that one, I, I, I’m trying to remember the name of that tick, that a cookie company, cause that one was really funny.

23:35
So I know for me, and I know you have your partner who actually does the organic TikTok stuff. Like for me, like I feel like you have to like consume TikTok content to really understand like what we’re even talking about here about going viral. For me personally, I’ve found very little, like the patterns are not very clear on when to, like what actually goes viral. Because I’ve had videos where people literally watched 50 % of it.

24:04
like all the way through and those did not go viral. And then I had ones where people watch like 20 % of it go completely viral. It’s almost like TikTok gives you a viral video every X number of videos, regardless of what the content is. I think in some way I agree with that because first off the content needs to be entertaining in some way, or form. But at the end of the day, it’s kind of like TikTok’s algorithm. The best way that I understood this is like it goes through different levels. Like first,

24:33
you it’s going to be shown to like maybe a hundred to a thousand people. And those people, they look at the engagement around that and then they show it to a bigger audience and then a bigger audience. And if the engagement rate stays true, then eventually it just goes viral. They put on the for you page for a lot of different people, which is great for organic reach, but it’s really hard for us to understand it. So the kind of what I’ve been realizing is think about it as Instagram. Like you guys, some of you guys might’ve known like Instagram or done some Instagram reposting for your own businesses.

24:59
If you go on Instagram, you know that there’s videos that go viral. You can literally look at them and you can see that they’re repost like 10 to 15 different times. The idea is to look at not that post and repost it, but figure out why that post went viral and, you know, put that element into your own videos. And that’s kind of what we’re focusing on right now. Okay. So I want you to share why have your posts gone viral? Like I know you’ve broken it down. I know your personality part just from hanging out with you that week. What have you learned? Why do they go viral?

25:28
Yeah, I mean, you just said like, you got to go and you got to look through which ones, like, can you see patterns with the ones that did go viral and have a hypothesis on why they went viral? So I’ll be honest, you know, we’re not, I’m not the biggest person that is TikTok space. My business partner, Alex is the guy who knows a lot more about TikTok. Okay. But for me, if I was to break it down to a science of why it goes viral, I would just say make it make the content interesting.

25:58
Like if people are interested in watching your video all throughout or it’s like grabbing their attention, like it’s the same thing as an ad, right? You have to have your hook. You have to have things that keep them interested. You have to have call to action at the end. It’s a very simple, straightforward, 10 second vertical video kind of ad. And the game plan is from what I’ve seen, my trends that I’ve looked at always, the ones that go viral, they always have a good hook. Like everything that I’ve seen has an insanely good hook. Just something to grab their attention and get them interested in the product. And then.

26:28
The next thing is then you explain the product. Doesn’t have to be like, oh, it’s shipped from, it’s made in Ohio and all that kind of stuff. It has to be something that explains the product or showcases the product in a cool and unique light. And lastly, the part that closes it is the call to action, of course. Tell them, hey, you want to get something, go to Puppering. Or sometimes you don’t even need to have a call to action. But if I was to break down to a thing that you need to look at, it’s follow trends and make sure your hook is good. The hook and the content.

26:56
Primarily the hook is the most important part. Getting people to watch the video altogether is what makes a good content. So I know Parth that you actually focus a lot of your time on the ads and I’ve actually never personally run any TikTok ads. Can you kind of describe the platform and how well it’s worked for you? Sure. So TikTok ads in itself, really cool idea, really great engagement. I’ve seen way better results in Facebook just on TikTok ads, which is crazy.

27:24
because everyone right now is thinking Facebook is the way Facebook you gotta do advertising on. Of course, we’re still doing Facebook ads, but TikTok, TikTok ads are completely different. I noticed that my CPCs, my cost per clicks on TikTok were literally half of what they are on Facebook right now, which I thought was hysterical. Can you just talk about what the differences are? Sure, sure. In terms of advertising, you get less metrics on TikTok just because it’s a newer platform, but it’s ideally a similar thing. Like it’s very similar to Facebook ads. If you can do Facebook ads, you can do a little,

27:54
Snapchat, can do Pinterest, you can do TikTok. It’s kind of the same thing. Ideally, you’re looking for the same metrics. You want a top of funnel, bottom of funnel, a middle of funnel kind of advertisements. Depending on your price range, you might not even want a middle of funnel. You might just want top and bottom. So for you, like what are some of the targeting options and how are they different from Facebook? Like are there lookalike audiences? Yeah, there’s still lookalike audiences. There still is retargeting ads. But primarily for us, it’s more of a creative game. Like we focus less on like the audiences, we focus more on the content because

28:24
What I’ve noticed in geek out and just in general is content is king right now. If you have better content, you’ll have better advertisement returns. are you implying that you just run your TikTok ads wide open? Not necessarily. There’s still some testing done into it. There’s still audiences. We still do lookalikes. There’s still a top of funnel and bottom of funnel. For those of you that don’t know top of funnel is basically just like prospecting bottom of funnels, more of like retargeting ads, getting people who’ve already viewed the content at all.

28:53
view the content, add to cart, initiate checkout, all that stuff, everything leading up to the purchase. How is your bottom of the funnel ads different than your top of funnel and TikTok? So we exclude people in our bottom of funnel ads. We exclude everyone that hasn’t viewed the product before. The only people that see the bottom of funnel are people that have clicked on the product, who viewed the product page, stayed on the page for a little bit longer. Then maybe we go more engaged and we get added to cart, we get initiated checkouts, everything up to the purchase.

29:21
And then sometimes bottom of funnel, you know, then not bottom of funnel, sorry. Sometimes you can also do like repurchase events. For us, we only have one product. So repurchase isn’t something we do on ads. We do that more in email. Right. But how does the creative different? Like you have these two segments, top and bottom. Like how are the creatives different for either? Oh, sure. Creatives. Creatives are different because like initially you have to have a lot more of a flashy. Well, first off, you think about for you guys, because everyone’s different.

29:49
You have to look at it as in why did this person not purchase? Sometimes you can survey your users after 15 seconds of them being on the site of what they’re looking for. Like what information did they not receive that would help them make that purchase? Ideally, what we can do is 15 seconds after them being on your site, have a little pop-up. You can do this in HotShark where it says, did you not, or what’s stopping you from purchasing today? And then have a few options of what you think it might be. If you have another option as well, just in case, because people might have a different reason, and look at that reason. Some people might say,

30:18
not sure about sizing. So what you do is then in your bottom of funnel ads, when you’re trying to retarget to these people, you want to have something that talks about the sizing. Shipping is another big one, because a lot of people are unsure about shipping. They don’t want to wait 30 days for their product. If you have faster shipping, then you can put that as a creative. It’s basically just like top of funnel ads are basically just getting their attention. And, you know, so some people they’ll convert, some people won’t. Ideally, you’ll have like what?

30:47
let’s just say 3 % conversion rate out of people that look on your ads. So people that click on your ads purchase all the way through, only 3 % of the people that clicked on your ads or clicked So I’m just asking you part of like, for your bottom-up funnel, are you just answering questions? Yeah, that’s ideally what it is. It’s basically the reason the consumer doesn’t purchase is because they don’t know something or they want clarification on something. And then eventually they’ll determine if the product’s good for them. So your bottom-up funnel TikTok ads don’t even look

31:15
Anything remotely like a regular TikTok then is what you’re saying. No, they still function as like a TikTok ad, but they’re very niche. Like they focus on different problems that we think the customer would be having. So give me an example. Like you said, sizing was a problem. What does your TikTok bottom of the funnel ad look like for that? Sure. So one of our videos that we have on our TikTok page is actually a sizing chart, how we explain to size the rings. What we do is we do something similar to that and the thing we’re like, oh, hey, here’s your pop ring.

31:43
And then we just talk about the sizing, and then we had the call to action at the end. We basically talk about how they can get their, how we have a warranty to make sure that even if it’s not accurate, they can make sure, they can send the ring back and we’ll get a resize for them. And just other stuff to make them more safe and secure with their purchase. We tell them, hey, you have a 60 day warranty when you purchase a ring. So if your engraving is bad or the ring sizing is not accurate, you can go ahead, you can send it back, we’ll replace it for free.

32:11
no problems, if you want a lifetime warranty, that’s also an option. We give them all these options of just explaining the product, explaining the benefits and just making it a customer focused business. So you said a couple of things just now. Does that imply that your bottom left funnel ad is actually a post on your organic TikTok account? No, no, no, sorry. I was using the post as an example for people to refer to. What you can do is people who are watching, you guys can go ahead, go to Pup Rings.

32:39
on TikTok, go ahead and go watch some of the videos. Those are great examples of what you can do to, you know, take your own business viral and look at what kind of things that we’re running. also said another thing that was very interesting. Are you running a pop-up that asks people why they’ve abandoned their cart? Yeah. So I’m not sure. I think it might be offline right now, but before we running a pop-up, just asking them 20 seconds after, you know, they’re on the site, they’re browsing. Maybe they scroll down. Maybe they didn’t, but 20 seconds.

33:06
on the right side, just a tiny little hot chart pop-up that says, hey, what’s stopping you from purchasing today? If nothing stops them, most of people just close out of it. But if something’s stopping them, yeah, so a lot of people, they look at this, they look at the… So is it kind of like a live chat? How intrusive is this pop-up? It’s just a simple pop-up. It just pops up on the right of the screen, just slides slowly in, just says, hey, what’s stopping you?

33:32
So it’s like a very interrupting one. Does it blank out the whole background and everything? No, no, no, no. It’s very small. So for example, if the page is 100%, this would only be taking maybe 20 to 30. It’s not too big. It’s very small. They can minimize it if they need to. I don’t believe in overlay pop-ups. The only time you have an overlay pop-up is to collect their email. And that’s the only time. I don’t like multiple overlays and all that kind of stuff. OK, so does this happen on mobile also? Yeah, it happens on mobile and desktop.

34:01
All right, so kind of walk me through how this works, because I’ve never used anything like this before. Walk me through it. So you’re asking, what are your main questions on this pop-up? Like, are there buttons, or is there like an open-ended so it’s buttons. So basically what we did was we set up with Hotjar. And Hotjar, if you guys aren’t using it, highly recommend you use it. You can watch what people are doing, fix bugs in your sites. Not sponsored, by the way. Just really love this app. OK. Hotjar basically gives you an option to enable a pop-up.

34:31
at whatever point you want. So for us, I believe we did it around like 20 seconds. Figure on Google Analytics, how long people are staying on your site for. For us, the average time for people to stay on our site, because we do have engaged traffic, I believe is like 30 to 40 seconds, because they’re reading through the product, they’re going through it. So kind of what we look at is we’re like, all right, on an average of like 20 to 30 seconds, we have that thing that says, what’s stopping them from purchasing today?

35:00
Because some people, they just want more information about the product, and your landing page might not have it, or it’s not too available at the top. And the pop-up itself is basically just, at the top, it’s just a small little what’s stopping from purchasing, and then there’s four bullet points with different options. So it’s like, oh, shipping too long. That could be the first one. Second one is engraving too small or something like that, just because our products are personally engraved, so sometimes engraving is too small.

35:29
It basically just asks some different questions. there another button? Yeah, and the fifth button is another button as well. So what happens when they click on one of these buttons? Let’s say shipping too long. Let’s say I click on that. Then what happens? It just says thank you for your feedback. And then we get to look at the person’s hot chart, what they were doing directly. So maybe you know.

35:53
you explain shipping, but it’s like at 75 % in the page. Like you scroll down 75 % and that’s where the shipping is. And maybe that person only scrolled to 50%. So their question wasn’t answered because they didn’t scroll far enough. That kind of lets you know, hey, maybe we should move this information up the page. So that way they see it when they first load it, or maybe we should do something else that makes this information more readily available. Because chances are somewhere on your page, you’re answering the question. It’s just people are impatient. They want to scroll through pages. They don’t really want to

36:23
take time to read unless they’re making a massive purchase, in which case you’ll have multiple retargeting pages and then they’ll have to get familiar with the product. Our goal as marketers is to basically convey the information as easily as possible to the people. And the people’s job is to, you know, purchase and make an informed purchase about the product. They don’t want to make a mistake and they don’t want to purchase a bad product. So it’s kind of like a balance where you’re trying to make sure they’re informed to see if they’re a good fit. Cause some people might love your product, but they might be out of market.

36:52
and some people might be in market but not love your product. Your goal is to try to find someone who’s both, someone who’s in market and likes your brand. Here’s what’s conflicting me about this pop-up. So do you have an email pop-up as well? Yeah, we have an email pop-up. So you run two pop-ups at the same time? Yeah, so the email pop-up shows up around, initially it was instantaneously, and then we had the second pop-up that collects the feedback at around the 20 second mark. Now we disabled the 20 second mark pop-up.

37:21
just because we don’t want to conflict with the email. So right now the pop-up’s not running, but normally we had an email collection that went within like the first three seconds of landing on the page, and then a second pop-up at 20 to 30 seconds that would say, oh, what’s stopping you from purchasing? Since we’ve already collected a lot of data and adjust our landing page, we don’t have that pop-up running anymore. But I highly recommend for people who haven’t done that, do that kind of pop-up. You don’t have to keep it there forever, but just a small time. Did you have a conversion problem that made you want to implement this pop-up?

37:49
Yeah, so we were focusing on all steps of the process. Ideally, from my knowledge, it’s like you’re supposed to get 10 % plus add to cart rate is good. Then in conversion rate, having ideally anything above a three is ideal. And obviously, industry standard is two, so even two is fine. Anything below is two, I would highly recommend. And at that point, we didn’t have a two. So that’s kind why we’re looking at this.

38:16
We’re trying to figure out what systems and what updates for landing page need to be pushed. That way get a conversion rate higher. Let me ask you this, Parth. When it comes to conversion rate, this is always a fuzzy number to me. Because I could have a ton of blog traffic come in. And I know that that conversion rate on that traffic is going to be crap in general. So which conversion rate were you looking at? Overall? Or were you looking at certain types of traffic? No, I was looking at overall conversion rate. Just because I like to look at it as in like,

38:47
Most of the traffic for the people that are interested in the product, they’re not interested in the product. The people that are interested are going to click on the Add to Cart page. And ideally, the point of the Add Cart pages is like the only reason they should be on the product page out of all the other pages is because they want to purchase the product. If they’re on the homepage, you know, they’re on the homepage just browsing, but the product page is just to inform about the product. So that’s kind of why I dive deep into those numbers because the product pages, only purpose is to sell. If they’re looking to learn more about a specific problem.

39:15
That’s not what the product page is for. It’s for- So you’re measuring the conversion rate after they’ve hit a product page then? Yes, after they So that’s a distinction. All right. So right, because there’s always purchase intent if they’re looking at a product page and then that’s when the pop-up only happens on the product page. Yes, correct. Okay. All right. So that’s important to know because you don’t want this thing flying on any page, right? Yeah, you only want it to be on like specific products and then making sure you get the information. How did you know which questions to ask? You don’t know what you don’t know, right?

39:45
Oh, no, to be honest, this isn’t like my strategy. This is like you said, you said I’m a genius before. I’m just a guy that likes to test things. I was actually told by one of the people that I’ve been learning from Deepish Mandela. He’s actually a really good advertiser. He’s the guy who actually he looked at pupper and he recommended this. I’m just sharing this with you guys because I thought this is very helpful for us. It actually increased our conversion rate significantly because understanding your customer is the best way to make ads. OK, wait. So from this survey.

40:14
What did you change exactly? We changed a number of things. We updated the customer photos. We made an engraving text above the product page. right above the product page is, sorry, not product page. What am I trying to say? Basically there’s a manual input where they can type their name in. And initially, they would type their name in. It wouldn’t show in the font that we’re engraving in. It would just show in a regular font. One of the things that a lot of customers were like was like, they want to see what the engraving looks like beforehand.

40:43
I don’t have crazy development tools. Now I do. Crazy development budgets. So I kind of don’t want to create an entirely new system. But I was like, all right, maybe what if we change in the font and they can adjust their name based on all that. So now what it is is it’s in the font that’s going to be engraved in. It’s accurate in terms of that. And eventually we’ll have it so it displays on top of a ring itself. And that way you get the most accurate depiction of what it would look like when they purchase a ring.

41:12
I just wanted to let you know that tickets for the 2022 Seller Summit are now on sale over at SellersSummit.com. Now, what is the Seller Summit? It is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. And in fact, every speaker that I invite

41:39
is deep in the trenches of their own e-commerce business. Entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet. The other thing I can assure you is that the seller summit will be small and intimate. Every year we cut out ticket sales at around 200 people, so tickets will sell out fast and in fact we sell out every single year many months in advance. Now if you’re an e-commerce entrepreneur making over 250k or $1 million per year in revenue,

42:07
We are also offering an exclusive mastermind experience with other top sellers. Now the Seller Summit is going to be held in Fort Lauderdale, Florida from May 4th to May 6th. And as of right now, we’re almost already sold out of mastermind tickets and we’ll be raising the price every month leading up to the event after Cyber Monday. For more information, go to sellerssummit.com. Once again, that’s sellerssummit.com or just Google it. Now back to the show.

42:32
I want to kind of turn back to something that you said earlier. When people buy your product and you just have like one basic product, they buy one and they’re done. So what is your like post purchase sequence look like? How do you get, do you have repeat business or what are your plans on that front? Yeah. So right now what we’re doing is we’re kind of just focusing on pushing the pupper ring. Just the one product right now. Cause ideally we’re barely hitting your potential.

42:59
Last month we did a lot of ads, the month before that we focused on going viral. Now this coming August, the game plan is to push virality and ads both at the same time and make a push like that. Because right now we’re kind of all over the place. Me and Alex are kind doing a lot of the jobs and we’re at the strange point of business because the business is making money, but not enough money to hire out people to do all the other jobs. So the game plan for us is to make a final push, put in the 50 to 60 hour work weeks.

43:29
break above this glass ceiling which we’re at and then try to get to a point where now we have a lot more income coming in, we figured out our traffic channels. And our biggest issue, like I said before, was creatives. So now that we have a lot of creatives we can test, it’s actually a lot easier to above this glass ceiling. How did you solve your creative problem? We were initially going to do photography ourselves, but our game plan is we want to be testing creatives every week. We want to be testing as many creatives as humanly possible. So we worked with a service called Influey. They kind of…

43:57
go ahead, they take the photos for us. We basically tell them what specifications, they reach out to content creators and get us photos and content. And what we do is we go ahead and we approve or disapprove the content and then use it for marketing because we have the licenses for all that after. Interesting, so just give them the product and they go out and they find influencers to create content around your product? Yeah. And then you use those for ads. I know running ads is almost like a full-time job. Do you guys have a dedicated person for that or are you doing most of that?

44:27
So we did have a guy, his name is Andre. He currently does a lot of the ad buying for us, but I decided, you know, with the coming push that we’re doing in August, our game plan is to push the heights we’ve never done before. Like we’re going to go very heavily in August. None of us are ever going to sleep. 20 % Heavy on what, like ads you mean? Just in general, like fixing, we fixed a lot of the problems. So last month, the issue, every month I have a goal. So last month we didn’t have much content.

44:55
So because of everything we on, my buddy was getting married. Alex, congratulations by the way to Alex, just putting it out there on the air. He got married literally a week ago and he was in Cancun. He was gone for the entire month and I was flying here and there. August, everyone just sitting down, everyone on our team is just sitting down hyper-focusing on getting everything ready for a push to new heights we’ve never done before. You keep mentioning the word virality.

45:23
What does that mean exactly? What are you doing to go viral? What is your definition? Basically, it’s just about putting content out there. Like I said, we can’t control what content goes viral and what doesn’t. There are specific ways that you can follow a formula. Look at what works in the past or look at what works for other creators and then try to repeat something. But here’s the thing, that doesn’t always work. We actually tried doing a test where we reposted one of our posts that got 4 million views.

45:52
It went crazy viral and amazing amazing performance on that one video. We tried reposting it didn’t go viral at all. It was actually very very funny You’re talking about on TikTok right? Yeah on TikTok. I found that to be the same case like that’s why I think there’s almost like a random number generator in there. Somehow. Where if you haven’t gone viral a long time like I literally had this video that sucked go viral and it was just like the other ones that around it but it just I think it was just it’s time.

46:21
It’s hard to say. It was the chosen one. It was the chosen one. Okay, so outside, so it sounds like you’re trying to adopt like a be everywhere strategy in August, right? Like just blitz it with content and then get online share for your business, right? I’m taking more of a, like I said, we actually can, we talked about emails like a week ago. I was building up a lot of email funnels that way I don’t have to focus in August. I’m getting all the email systems finished now so that way when August comes, I dedicate my full attention to.

46:49
being the guy who edits content, being the guy who produces content and then runs the ads with it. And then at the same time, we have our media buyer who’s now working more on the TikTok side. I’m going to help him out with the Facebook, just getting content there. Since TikTok is performing really good right now, Facebook is not. And I want to get back on Facebook. We actually haven’t even been running Facebook ads for the last like four or five months. We’ve been focusing mainly on TikTok ads just because the cost per clicks, the CPMs, insanely cheap compared to what Facebook’s offer, especially with these

47:19
the iOS 14 and everything going on, it’s a lot easier to push TikTok ads. Now the one thing that you need to note, and this is super important to take note of, is TikTok, if your ad account gets disabled and it’s linked with your regular account, you will not go viral at all. Your engagement will be, it’s like being shadow banned on Instagram. Your engagement will not go anywhere. Huh. So does that imply that you should do your ads on a separate account? Maybe.

47:48
Maybe you should, but the thing is, is then you won’t be able to push organic traffic. Like our ad buyer was actually talking about how he was running ads for this one account. He got an account from a hundred followers to 30K followers in a month. This is an hour account, by the way, this is someone else’s account. Just by doing different ads on TikTok, linking the account and the ad account has a lot of pros, but you do need to be careful if you’re relying on organic.

48:17
And we got banned four times on face on TikTok, not because we’re doing anything wrong. Okay. But we honestly didn’t even know like we would get banned. We’d submit an appeal. The person would just approve the appeal. Now that we have a dedicated TikTok rep, it’s a lot better because now we’re not getting banned at all. The person’s like overseeing it before they shut down the account and they realized, okay, there’s no wrongdoing. We just get flagged because it’s a personalized product and stuff. Interesting. Okay.

48:43
So I mean, I can’t imagine you doing anything that violates advertising policies. You’re just selling rings. Yeah, we’re not doing anything too crazy. That’s good to know. Are you doing anything else on the other content front, whether it be YouTube, blogging or anything else? So we learned a lot of helpful information at Geek Out. Guys, I highly recommend going to Geek Out. Not affiliated, by the way. Just really love the information that I got. And they kind of showed me a lot of potential with YouTube.

49:10
I really love the YouTube Avenue that they talked about at the event. And I 100 % wanted to do some influencer work, but just not yet. I want to get the ads and everything on a stable footing because the ads are going to, ads are what brings sustainability, right? Like you can predict your CPMs as long as you’re churning out creatives, you have a system built out. You can predict your CPMs, you can build stable and predictable revenue. And that’s kind of what we want. Virality is all over the place. That’s not something we can depend on. That’s kind of what we made a mistake in the past.

49:39
was depending on virality for revenue. Definitely brings in a lot of conversions, and especially since it’s organic, you don’t have to pay any advertising on it, but it’s not something you should be relying on. And that’s kind of what we want to do. We want to build out the systems that way we’re not relying on virality at all. Instead, we use virality to complement our existing system. Because when you go viral, all of your CPMs and everything are a lot cheaper, which is funny. But then at the same time, you’re also getting an influx of traffic because you’re going viral.

50:08
And then eventually once we have a system built out, you I feel a bit comfortable stepping away from the ads. Uh, that’s when I’ll try to focus on like YouTube and influencer reach and then build out our systems, build out our channels. So part for anyone out there who’s listening and I know you’re 19, like what advice would you give them if they’re just getting started? Don’t be afraid to fail. Failure was something that I took a lot of, like it got to the point where my parents literally

50:36
They were just like, Parth, it’s time. You have to stop. You’re going to college. You can’t do the business anymore because I failed seven different businesses before I got a pupper ring. And, you know, whether pupper ring was luck or whether it wasn’t, it only happened because I would continue to persevere. Like I continue pushing forward. So one thing I would recommend is just keep going. Doesn’t matter who’s telling you to stop. Doesn’t matter where you’re at in life. Doesn’t matter if you don’t, if you know, you don’t have the finance, whatever.

51:04
I literally took out a credit card loan. highly recommend no one does this. Do not do this with your own money. But when pupperings started, I maxed out my credit card because I didn’t have the money to pay for ads. was like $1,500 credit limit on my Discover card. I maxed out the card because I was like, I gotta go, I got to do this. You know, it’s funny is like, think having a child like you of my own would freak me out. But at the same time, it does take some amount of

51:33
risk and experimentation to get to where you were, right? Yeah, a decent amount of risk, to be honest. A lot of risks that a lot of people might not be comfortable with. So I highly recommend have a job, have some income. I didn’t. I had a job and my boss is great. It just became too discriminant. I ended up having to leave. right. Well, Parth, I feel like I grilled you for 50 minutes.

51:59
But I showed you no mercy. I treated you like any other seven figure entrepreneur that I on here. I know your personality. We hung out so much during Geek Out. And you just have this attitude where it’s not working now. You’re going to keep at it until it works. And I think that’s the main attitude. That’s how I knew you were going to be successful at anything that you do. You’ve had seven businesses already. I don’t even have seven businesses. And I’ve been doing this longer.

52:28
You know what I’m saying? I just love your attitude. And I want to instill that in my kids somehow. And maybe after we stop recording, I can get the details on what your parents did to get you to this point. Or whether it was just inborn. I’m hoping there’s a little bit of nurture in there. It’s not all nature. Yeah, my parents, I’m going to be honest and with you. If it wasn’t for them, none of this would be possible. I love my parents and I thank them so much for supporting me. Because they definitely push back.

52:57
They were the voice of reason when I definitely needed it. And sometimes I didn’t listen to them. They told me to stop a lot of the times I really didn’t listen, which I’m grateful for. But there are other times when they’ve definitely given me really good advice. Like they were the ones that helped me move the engraving machine into the basement. I joke about it a lot how I kind of just stole the basement from them. But it was moreover, kind of, they started to see the vision that I had. They started to realize, know, hey, let’s let them try it out. And they gave me the opportunity to flourish. So honestly,

53:25
From the bottom of my heart, really just want to say thank you to both my parents. Cool. Well, Parth, I really appreciate you coming on the show, man. Thanks for coming on. Yeah, I appreciate you having me. I realize I’m probably one of the younger people and this might be a little bit harder to listen to just because I was all over the place today. were not. You’re very eloquent, actually. Stop sandbagging yourself. Stop. I don’t know you’re talking about. I was all over the place today. All right, Parth. Thanks a lot, All right. Take care, Steve.

53:54
Hope you enjoyed that episode, and I believe I mentioned this before, but I want my kids to turn out like Parth. The guy is driven, resourceful, and always finds a way to solve every problem. For more information about this episode, go to mywifecoderjob.com slash episode 383. And once again, I want to thank Postscript, which is my SMS marketing platform of choice for e-commerce. With a few clicks of a button, you can easily segment and send targeted text messages to your client base. SMS is the next big own marketing platform, and you can sign up for free over at postscript.io slash Steve.

54:25
That’s P-O-S-T-S-E-R-I-P-T dot I-O slash Steve. I also want to thank Clibio, which is my email marketing platform of choice for eCommerce merchants. You can easily put together automated flows like an abandon card sequence, a post purchase flow, a win back campaign. Basically all these sequences that will make you money on autopilot. So head on over to mywifequitterjob.com slash K-L-A-V-I-Y-O. Once again, that’s mywifequitterjob.com slash K-L-A-V-I-Y-O. Now we talk about how I these tools on my blog. And if you are interested in starting your own eCommerce store,

54:55
Head on over to mywifecoderjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.