482: Need A Twin? How To Use AI To Clone Yourself With Jodie Cook

00:00
You’re listening to the My Wife Could Her Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not with their businesses. Today I’m thrilled to have Jody Cook back on the show. And this episode’s gonna be pretty cool because most of us would love to have some help with our everyday life. And in today’s podcast, Jody and I discuss ways to literally clone yourself using AI. But before we begin, I wanna give a quick shout out to Katita for sponsoring this episode.

00:28
Getita is a tool that basically gives you free money every single month when you sell on Amazon. I’m not even exaggerating. If you’ve been selling on Amazon for any length of time, you know that Amazon is horrible at managing your inventory and they lose or break your products all the time. In fact, I’m willing to bet that Amazon owes you money right now. But the problem is, is that in order to get your money back, you have to manually track your inventory and manually file for a reimbursement. Well, Getita handles all the paperwork for you and just takes a 25 % cut

00:56
of whatever you get back. So basically you only pay when Katita makes you money, which makes it a no brainer to sign up. Not only that, but Katita is giving away $400 in free reimbursements when you sign up over at mywifequitterjob.com slash Katita. That’s mywifequitterjob.com slash G-E-T-I-D-A. I also want to thank Quiet Light for sponsoring this episode. If you are looking to buy or sell your business, Quiet Light Brokerage is my go-to firm to help you get top dollar for your company.

01:25
I’ve known Joe Valley and the guys over at Quiet Light for over 10 years now, and I trust and highly recommend their services. So if you’re looking to buy or sell a business, head on over to mywifequieterjob.com slash Quiet Light and get a free valuation of your business. Someone from Quiet Light will speak to you for free. And once again, that’s mywifequieterjob.com slash Q-U-I-E-T-L-I-G-H-T. Now onto the show.

01:55
Welcome to the My Wife, Quote, or Job podcast. Today I’m thrilled to have Jodi Cook back on the show. Last time we had Jodi on, she had just sold her social media agency and published a book called The 10 Year Career. And the premise of that book was about how we can all retire within 10 years. let’s just say that I don’t think Jodi is gonna retire anytime soon because this woman is always up to something. This past year, she started a new company called CoachVox.ai.

02:21
which is a company that will allow you to clone yourself using AI. And in this episode, we’re talk about the power of AI, what AI tools that Jodi uses, and most importantly, how to make an AI copy of yourself. And with that, welcome back to the show, Jodi. How are you doing? Hello, thank you. I’m great, thank you. Jodi, catch me up. we didn’t talk that long ago. It was maybe five or six months ago or last year? Yes, we spoke. Yeah, five or six months ago.

02:49
and you had just finished your book or you had launched your book and I thought you were going to take it easy for a little bit. So tell me about how you came up with the idea and what happened. Like you were going to take it easy for a little bit but then you just had to start another company. Yeah so the actual length of time in between selling the old, selling the agency and starting this was two years which is quite a long time if you’re, if you just love running companies and so

03:19
Yeah, I spent that two years, I guess, running experiments, experiments in chilling out experiments in like teaching and writing and coaching and other little random things. And I did a bunch of powerlifting competitions and wrote a book and, and then I was like, I just really like owning a business and running a business. And so what I realized was the last business I was running wasn’t the one. And so I wanted to find the new one and the one that

03:45
You know what it’s like when you have one and you’re just like, oh my God, this is so much fun. And you just, you look forward to getting up each day. Like you’re so pumped to work on all of it. And I wanted to find that one to get that like passion for it again. So yeah, it started. No, I was just going to ask you, did you feel that way about your social media agency in the beginning? Yeah, yeah, for sure. In the, in the beginning. But when I started it, I was 22. And when I sold it, I was 32. And if you can imagine what a different person you are.

04:15
Yeah, between those two ages. It’s almost like I felt like I’d outgrown it. felt like it was a business of my former self. And the main question that lead to selling it actually was, if I was going to start a business from scratch today, would it be this one? And the answer was no. So that was partly how I knew it was time to sell that one. Okay. And then how did you come up with the idea for Coach Fox? So it was a summer of ideation where

04:45
my husband and I came up with a set of parameters for the business that we were going to start. And it was that it had to be location independent, it had to have the potential to be 100 million company, it had to be good for the world, it had to have an audience of entrepreneurs, and it had to there was a bunch of other different parameters, there’s about seven. And then we started thinking of ideas that had to fit those rules. And I’m so glad that we did that. Because if I didn’t have parameters, I think by now I would be a miserable gym owner.

05:14
because we would have just started a gym, not thought about it at all, not thought, hang on, is this really what we want? And that’s what we’d be doing right now. So we came up with, it was 30, it was 30 different ideas, because you know what it’s like, you think of an idea, and then you kind of, if you let yourself, you could buy the domain name, you could start it straight away, but we didn’t let ourselves do any of that. It was like, no domain names, nothing at all. Let’s only go ahead with the one when.

05:44
We just can’t stop thinking about it we’re absolutely sure it’s right. And we’ve talked to potential customers and we know that it could be the one. So Coachbox was actually idea 22 of 30. It wasn’t even like we kept going after we’d thought of it. Are you typically a husband wife team? Was your last business like that too or no? We didn’t start it together. He joined maybe three or four years in. Okay. And then you guys are in on this one together, right? Yes. Yeah. I’m like head of people. He’s head of product.

06:14
So we work in the same company, but we do very different roles. Nice. So walk me through this just in case people listening out there don’t really understand, you know, like the power AI. What does it really mean to clone yourself? Like, how does it work? So we were creating AI coaches. So a creator, so like it could be a coach, it could be an entrepreneur, it could be a content creator, someone who’s got content of some sort, whether that’s podcast episodes.

06:43
books, articles, know, anything. They can use that to make an AI version of them that’s formatted very much as a coach. So you might have seen things online where you can kind of Google someone’s content. So you could see what this podcast host has written about this subject and it would all come up. But this is more like an actual conversation with that person. And our creators are

07:12
training the AI version of them as a coach and then they’re seeing how it responds because they’re talking to it and they’re iterating it and they’re continuing to train it. So in theory, if you were to run a course for some reason, or could you train this AI to just literally answer the majority of the questions that your students have? Is that the idea? Pretty much, yeah.

07:42
one of the absolute enemies of all of this is just dusty content. So things that people have got that are hiding away on the computer, books that they’ve written that don’t get read, courses that they have produced that no one takes anymore. And it’s like, this is how you pretty much bring them to life. So one of the things that we found is really effective is when a coach has frameworks, or when they have these, the pillars of the things that they teach that fit into

08:13
like boxes or patterns or various different frameworks and they train their AI version with those and then they teach their AI version to walk their clients through that framework. So it’s very much like a coaching session. So I know when I work with my students, oftentimes what happens is I will ask them a series of questions before I can give an answer. Can you train the AI to

08:41
be like a human, not just be reactive, but proactive? Yeah, we how we created it is we’ve got different training rooms and there are seven of them. And in the first one, we’ve created some we’ve called them style sliders. And this is where someone gets their AI version to match their own style. And this has nothing to do with the content, just the style of them, like their tone, their voice. And there’s one slider that’s coach to mentor. And so if they are more like a coach, they’ll slide it up the coach end.

09:11
And this is how the AI will be asking questions and digging deeper and just digging, just asking a bit more to get to the root cause of something. Whereas if they are more on the mentor side, it’ll mean that it’s far less about, you know, tell me more about that or what do you think? And it’s more like, okay, here’s the answer. And so then they would, it would draw upon their content to then go and advise that person in the right way. so coaches can choose where they are on that scale.

09:39
And then there’s other things like formal to informal or serious to humorous or whether they want it to have quite short responses, so like more of a back and forth or whether it’s longer responses. So you can imagine some kind of creator who they have lots of information that they want to give people. And so they do want it to be big responses because they want it to be very considered and less of a back and forth. And so they can personalize it just absolutely loads with with training room one.

10:09
Interesting. Can you can you describe the training process? Let’s just take me for example, I’ve got maybe 400 lessons in my course, I’ve got 400 podcasts episodes, I got like a couple hundred YouTube videos. How does one train train the AI? So you would sign up login. Firstly, you would attack the style sliders. So you would really think, okay, who am I? How do I

10:36
how do I coach people, how do I mentor people and then match it up on those sliders, you would tell the training rooms about you. So you would give it an overview of you, who you are, your expertise, what lights you up, what makes you happy, what you’re motivated by. So it’s got this real nice kind of bio of you. And then after that, you would start to put in your language. So you will have your Steve-isms of how you say hi, how you say bye.

11:06
what you say before you’re going to ask a question, what you say before you’re going to make a statement. And we want the model to know that stuff because we want that to build familiarity straight away so that as soon as an audience member logs on, starts talking to you, they’re like, Whoa, this is Steve. That’s the idea behind that. then training room three is onboarding questions. So if you were going to coach anyone through to solving their business problems, you’ve probably got five.

11:36
five or more questions that you ask them first before you know if you can help. And so that’s where we do that. So one of our coaches is a relationship counselor. And so he’s got a bunch of different questions in about, you married? you like, how long have you been together? How did you meet? Like all that kind of stuff, because that’s the stuff that he would just ask clients before he started working with them. And then they can decide if that’s absolutely essential to know or if it’s okay that like if they if it can work around it. And then after that,

12:06
you decide how much you do want to dig deeper. So one of our creators is a recipe site and she’s got a bunch of different recipes that are all based on her grandma’s cooking. And if someone said to her AI version, can you give me a chicken recipe? She would give them a chicken recipe. She wouldn’t be like, chicken, you sure you want chicken? You had chicken last night.

12:34
And whereas someone who was like a leadership coach, they might dig deeper. And if someone said, okay, I’m struggling to show up in my role, they might be like, well, why is that like what’s happened before? Or what have we tried before? And they keep digging to trying it to the root cause. And then so that’s a lot of the configuration. And then after that, it’s all about the content. So in in training before we’ve made it so that you can upload stuff, and it will turn it into the format required to train your AI. So

13:02
that bit’s pretty exciting because it takes a lot of the hard work out of it. You don’t have to format it yourself. It figures it all out. And then Training Room 6 is the one that’s probably the most exciting because that’s where you have a live conversation with your AI version. So you’re kind of talking to yourself in a way. And you would ask it questions that your clients and your audience members are going to ask you and you would have a conversation and see what it comes back with. And it’s all going to be based on what you’ve trained it with so far.

13:32
but this is where you get to see what it comes back with, rate it on a scale of one to five. And then if it’s five, great, goes back into training the model, reinforcing what it’s already said. And if it’s not very good or if it’s just not what you would say, then you’d rank it like one to two stars and then edit it. And then that new edited version of what you wanted to say goes back and it just carries on improving and being more like you. And then final training room is just kind of setting up.

14:01
what information you want to collect before someone talks to it. So if you want to someone’s name, email address, and where you want to put it. So about a third of our creators are putting it in a membership site that they’ve already got to field questions and to talk to people about any, like they kind of bring the content to life that’s already in the membership site without spending any more of their time. Another third are using it on their website as like a

14:31
lead generation building their database. And then they teach their AI to send people to various different places to book a call or to buy something else or to buy a course or something. And then we’ve got, we’ve got some who are charging for access. So they are literally just charging for access to an AI version of them because they know how much value their, their AI can bring to people. So they’re making their brain available all the time for

15:00
a small monthly fee. Nice. On the training side, and I’ve had some experience with this. It seems like formatting everything in question and answer on a spreadsheet is how a lot of people are doing this. Does your tool just literally take videos, videos, podcasts and everything? Can you just throw it at throw all that stuff at you? for now, we still want text based information.

15:30
But yeah, in the future, we want someone to be able to throw absolutely anything at it and for it to turn into something. The problem that sometimes people face or the creators face with some of the information they upload is that like books have a lot of fluff and podcasts have a lot of fluff. So it’s getting it down to the absolute, what did they mean here?

15:55
And what’s the lesson and what’s the framework and what’s something that is replicable to then go and coach other people with? That’s the challenging side, but that all happens behind the scenes. So our creators don’t have to think about it. Yeah, I guess you could have the AI transform a podcast into, you know, question answer or whatever, or have it highlight the key points, right? There are length limits though. How do you get around the length limits for

16:22
Like if you feed in like a three hour podcast episode transcript, for example, it’s a ton of words. Can you feed in any length of text into your tool or? Yeah, we have ways. We’re working a lot on making it as user-friendly as possible. If we hit limits in the Coachbox AI side and the kind of backend side, then we figure out how to make it work so that it works for our creators.

16:50
Would you say the greatest hurdle in this is actually feeding the information into the tool or is it the training part or is it all kind of, that’s a lot of work. Like I’m just thinking to myself right now, like I’m transcribing the podcast, transcribing the videos and then organizing all this information. Is that the bulk of the work you think in getting set up? Yeah, I mean what I love about it is it’s very similar to writing a book. And I know that you’re familiar with this process of having just, just published yours and just hit the bestseller list.

17:20
It’s very front-end loaded. There’s a lot to do at the start. And then once that’s done, you’re doing the fun iteration stuff, but you’ve done the hard graft. So I feel like anything worthwhile has got that initial mountain at the start. then after that, as the technology builds, as our platform grows, it’s only going to get better. And everyone who’s been on board from now is going to just be able to benefit from that while they can put their feet up because they’ve already done the…

17:49
Yeah, just in your experience, how long has it taken for people to just kind of upload their stuff and train the AI? So we’ve been taking people through a six week program, week by week, showing them exactly how to do stuff. And they’re all, they’re all ready. Within that time, you could do it a lot faster, you could do a lot slower if you wanted to. And a lot of it depends on how much content someone has. But you don’t, someone doesn’t need

18:18
all their content, you don’t need to take everything that you’ve ever said and put it all in. We want someone to take the most relevant stuff and the stuff that you know, like they’re, they’re hard hitting frameworks, the information that they when they talk to people about, they’re like, Oh, my god, this is game changing. We want them to be we want them to almost do the editing beforehand before they put stuff in and just figure out what is actually relevant. Does the AI

18:46
grab knowledge outside of what you feed it. We have that as a setting. go back to the example of the lady who’s got the recipe site. She can decide whether someone asks a question about like a frog. I don’t know where frog popped into my head. So if someone asks for some certain beef recipe and she hasn’t got a certain beef recipe, she can decide whether she wants to say, no, I haven’t.

19:15
got that, but I can give you this one instead, but obviously in her very personable tone. Or she can decide whether she wants us to call upon the wider internet to provide a beef recipe. That’s everyone’s choice. And some of the people that we’ve got, they are using their AI as an internal tool for their team. So they’re, they’re the entrepreneur, they’ve got the knowledge, they know how their business works, and they know what decisions need to be made. So they give it to their team to make those decisions. But if there’s like a

19:44
fire in the building and their AI gets asked, okay, there’s the buildings on fire, what should we do? You don’t want them to make that up. You want it to come from the company handbook that they already uploaded. they can choose pretty much. Okay.

20:01
If you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, then now is the time. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. After all, most online business gurus constantly preach that you have to hustle, hustle, and hustle some more just to get ahead. Well guess what? It turns out that you can achieve financial success without being a stranger to your kids. You can make good money and have the freedom to enjoy it, and you don’t have to work 80 hours a week.

20:30
and be a slave to your business just to make it all work. I will teach you how to start a business from the perspective of a parent who makes both business and family work. Not only that, but I’ve made it a no brainer to grab the book because I’m still giving out $690 in free bonuses. And here’s what you get. You get instant access to my three day print on demand workshop. In this workshop, I’ll teach you exactly how to get started running a print on demand e-commerce store. And I provide you with a free website theme as well.

20:58
You also get access to my two day passive income workshop where I’ll teach you how to make money with blogging, podcasting, or YouTube. Go to mywifequitterjob.com slash book and I’ll send you the bonuses right away. Once again, that’s mywifequitterjob.com slash book. Now back to the show.

21:17
I guess just some other concerns that people listening might have also is you’re feeding the AI all this information. And recently there was an article where Samsung used OpenAI to write some source code and they accidentally passed on some of their proprietary code over to OpenAI. Are there any protections in place in regards to the IP that you’re feeding it? Yeah, this is a massive topic. And especially because Apple banned their employees from using ChatGPT, I think it was the weak.

21:46
that ChatGPT got released on iPhone. And I think that’s quite funny because you can almost imagine like a junior Apple in the PR department types into ChatGPT, hey, write me a press release to tell you what’s gonna be announced at our next annual conference and put it in this style. It’s crazy. I think that there’s probably quite a low awareness of how much is just

22:15
like public. But yeah, we think about this a lot. And we’re we are thinking about this a lot because we want to be very much on the side of creators because without something like this, creators don’t really have control over their own work. So I don’t know if you’ve tried this, but if anyone out there has ever written an article, get the article’s title, go to chat GPT, type into chat GPT, write me an article with this exact title.

22:42
and then put the subheadings in as well and say, I want to have these subheadings, see what it comes out with and chances are some of the words it says will be your words. Yes. And it’s so horrible to see that because then you’re like, oh man, like someone else took me ages to write that a long time ago. Someone else could just write that now. So I don’t like the idea that creators don’t automatically have control over their own work and don’t automatically see the benefits. So a big part of the

23:12
I guess ethos behind Coachworks AI is that we think creators who’ve created, who’ve slaved away over their computers for years and years, we want them to have the proceeds, whether that is that they are charging for their AI version or whether it’s that they’re collecting the email addresses of the people who sign up. So yeah, we think about this a lot and we are very carefully on the side of creators. I think it’s nothing on your part, right?

23:40
Presumably you’re built on top of open AI or some framework, right? It’s not you that I’m concerned about. It’s passing it to open AI in the larger database. And that’s something you can’t prevent, right? There’s ways of ring-fencing stuff in such a way that there’s separate databases going on at any different time. Some stuff goes through open AI, some stuff doesn’t go through open AI. And I think like, well,

24:08
We’ll know more about this as we do more with it. Yeah, there’s kind of clever ways of creating your own databases and creating the things that you draw on without necessarily sharing stuff back. Since we’re on this subject, I just want to know your opinion. Right now, there’s all these content sites that are putting out great articles that are very helpful. And we’re getting traffic. Like I have a blog about e-commerce and people. I get a lot of traffic from Google.

24:38
But if people are just getting the answer, does what is your what are your views on just kind of like the end of search or content sites? Like are all we are all of us going to go out of business is our business model dead? What do you think? How do think it’s going to play out? I just don’t know. It’s fascinating because the ownership of content is a really interesting side of it. Because if yeah, if you if you type into

25:08
to ITPT or Google or anything, and you want an answer, and that answer has pretty much just come as an amalgamation of all the sites that were previously ranking, and now it’s just pulling off the top sentence and giving you that as the answer, then is that okay? It’s probably not okay, but then regulation feels like it’s so far off that it’s not about regulation. It’s about how entrepreneurs and writers and content creators adapt to mean that they don’t get left behind in that.

25:37
I honestly don’t know what the future is, I think I almost feel like that’s why it’s like, don’t think about, don’t think about using AI in terms of the content you can create. Think about using AI in terms of the tools you can build or how you can use it to ultimately deliver the same outcome to your customers, but in a different way. So one of our mutual friends actually is a personal style coach, guide.

26:07
And I love the idea that what he helps do is he helps men dress better, look better, feel better. But if you go back to like the platonic ideal of how he delivers that, it doesn’t have to be via a YouTube channel. It doesn’t have to be via content. It could be something else. It could be some kind of AI version of him that’s on everyone’s wardrobe so that you’re the person, he’s the person that everyone’s talking to when they’re actually getting dressed in the morning.

26:36
I think it brings loads of opportunities to just completely rethink how you do stuff, especially if all our websites are about to get taken out under our feet. Yeah, I was just thinking to myself, like, if I’m not getting traffic anymore from the content, I’m just not going to be putting out any more content publicly. And then that means like the AI will be starved of content. And I know you’re on the cutting edge of this stuff right now, you know, with the tools. Just curious.

27:04
where you see all that stuff going. Cause I know there’s a bunch of content creators that are up in arms and the flip side, there’s business owners like me and you, we’re great, right? Cause we see this as an opportunity to leverage this technology, to get more customers and to be more helpful. But at some point there’s this divide because content creators who are upset, they might be like, Hey, I just don’t want to have anything to do with this because, and I don’t want them crawling my content. And AI relies on the content.

27:33
Where do you see this going? I’m curious. mean, I see private membership groups as being a way bigger thing. And especially if there are, like, hopefully someone’s building some kind of private membership site where anything that you put on it isn’t crawled by various different AI tools. And that means that people who already have an audience and can get members of their private membership site are probably pretty well positioned to do that. And maybe that does replace the income of the website that is now being crawled. So

28:03
Yeah, I mean, one example. So you see a future of like siloed content, because I know, like Reddit no longer allows any crawling. And I think Stack Overflow doesn’t either. There’s a lot of sites that are closing themselves off. Is that is that what you foresee? Like your content siloed off and you sell access to it is what you foresee kind of? Possibly. mean, lot of our creators, especially the ones who are charging for access to their

28:32
AI, that’s pretty much what they’re doing. They’re saying, this is my content. This is my expertise. This is what I’ve written. I’m now putting it into an AI version of me that people have to pay to access. So it’s already happening in various different guises. And maybe what will happen more is that everything’s in membership sites of sorts that are protected, separate, ring fenced, and that’s just what people want. But maybe that I don’t know what the default will be.

29:00
I don’t know if the default will be that you publish a blog on the internet and you just assume it’s going to be crawled by AI sites. Or if the default will be that you have to like opt in because maybe that’s the problem at the moment. We haven’t opted into anything. We have to opt out somehow. That’s true. That’s true. I’m also curious of the customers of Coach Vox. Are they primarily coaches and trainers? what is like, who is this for? Who are your main clientele?

29:30
We have a meditation coach, we have a marketing podcast host, we have a productivity coach. They’re very much coaches, speakers, trainers, a lot of them are authors, people who have written books, made content, but don’t necessarily coach, don’t necessarily kind of have their…

29:56
have their client base, but somehow they’re using their knowledge to reach people for sure. So I would call them creators as a broad kind of headline. Interesting. So what I’m working on right now is like we get these questions for our online store about our products. And this is a easier problem to solve than what you’re trying to solve. But basically you feed in the items and then you feed in all your store policies, return policies and whatnot. And then the AI just basically answers all your customer service emails.

30:26
Yeah, has access to your database. Yeah. So like, I think stuff like that, like a kind of a chatbot kind of thing is super, is super useful for that kind of question. And the, yeah, the main, the main difference is it’s a create, we’re creating, we’re creating coaches and mentors, but yeah, for customer service, like you don’t, you don’t need a customer service person to hold your hand and

30:50
have empathy and really like want to look after you and want to help you through a challenge. You just need to know if you ship to Germany. So yeah, exactly. Yeah, your your problem is much harder to solve because you’re trying to replicate the personality of the person as well. Yes. Yeah. And that’s a really interesting side of it as well around the like, we’re thinking a lot about the human psychology of it. So if you speak to an AI coach who is based on a real person,

31:18
do you release the same hormones as you would if you were speaking with a real person? And so for now, maybe not, but there’s probably stuff that will change in the future as they get more sentient. And I almost feel like we’re just on the edge of what is normal, like how we’re letting robots into our lives and what right now is like, what? I would never do that. But in the future, it’s like, this is normal. So in the future, people are gonna have

31:48
boards of, they’re to have boards of AI coaches, you’re to have one for your marketing, you’re have one for your sales, you’re to have one for your relationship, one for your health, one for your fitness, everything else. And it’ll be, it’ll be just normal because you can access all of them at any given time. And it’ll be magic and you won’t care that they’re not real because they’re helping you and they’re cheaper and they’re available at all times. And so we want to be the people who build them and we want them to be based on real people, not just

32:17
generic kind of sources of knowledge from the random internet. I am curious and I’m not sure if you’re at liberty to share this stuff, but I’m just curious what the business models and the use cases of some of your clients are and how they are monetizing it. You mentioned earlier, one of your clients was selling access to their bot. Do you know how much they’re charging? Like this is all kind of new. So yeah, they’re charging $10 a month and they’ve got quite a few clients on it. So yeah, could be extra income stream.

32:46
If not, it’s if they’re not charging for it, it’s to collect email addresses and it’s to build familiarity with more people because they’ve all got because all the creators have got such good stuff that they do want to share out. So they kind of see it like the twenty twenty three version of writing a book or writing articles or doing a podcast. It’s like this is content that talks back. And then the other ones are.

33:12
Just curious for the $10 a month, do you guys handle the subscription part or does someone else have to build around it and just wall it off? Yeah, okay. So for now he is it’s in his own subscription. okay, our clients putting on their own subscription, and maybe something that we we take care of in the future. But for now, we don’t. And then yes, the third use case is the is the membership site is the I’m spending 10 hours a week in my Facebook group answering questions.

33:40
Can you, like, can my AI answer them instead?

33:46
Yeah, actually, are there connections to social media where you can have CoachFox.ai automatically respond? Yes. So at the moment, there are ways of embedding it in various different places. And then after that, it’s using API keys to put them in various different places. So yeah, like Slack, social media, et cetera. Right. Yeah, right. Through some glue logic, right?

34:16
It can access the coach. Okay, that’s kind of cool. So you’re saying that if I were to implement this, I could just invite people to a slack group. And then the slack is actually just like the front end for the AI. Yeah, 100%. What we’re not doing is we’re not getting anyone’s AI to pretend to be a human. When like it’s very transparent, you will know that you are speaking to an AI at all times. We’re not we’re not going down the route of saying, Oh, this is actually this is actually me. It’s all like this is an AI version of that person.

34:46
But yeah, in a stack group for sure. I’m just curious, has AI ever gone off the deep end? Because you’ve seen the articles where ChatGPT started getting like manic and depressive. Are those like switches that you can turn off? Are there safeguards against that? There are switches that we can turn off, there are safeguards against it. We’ve got people who have been representing CoachBox who we’ve got to talk to our AI coaches.

35:14
and try and get them to say something terrible. Try really hard, ask them, we actually, what did we call it? Questions to get me canceled. And it was like, let’s ask them ridiculously bad questions and see what happens. And they deal with them very well. They’re very pragmatic, they’re very reasonable. They’ve got boundaries. We encourage our creators to teach their AI boundaries. So if someone says to,

35:42
I made Jodi AI, that was our first prototype. turned my content into an AI version of me. And even if you ask it what its favorite ice cream flavor is, it’s like, let’s just get back to business. I don’t want to talk about ice cream. So you can, there’s ways of doing it. There’s ways of training it so that you don’t have to talk about what your favorite film is, what you’re wearing, what you’re, if you believe in God, et cetera, et cetera. Like there’s, yeah, they’ve got boundaries. Is there any danger of the AI?

36:10
pulling from someone else’s content by accident and being accused of plagiarism? Not in our systems. Not in your system, right? Because it’s just trained on your content, right? Yes. Okay. Do you guys have any examples just lying around? Like I know people in the audience want to see Jodi.ai. Is that public or? Yeah, course. Yeah, coachbox.ai. can sign up. You can get coached by Jodi.ai. You can chat to her about any business challenges that you’ve got. And yeah.

36:39
see what happens. We’re starting a challenge right now at the moment where because Jodi AI has got like 1000 clients. I’m not a coach and I’ve got 1000 coaching clients. It’s like it’s cool how much you can share your knowledge and help other people with their problems when you’re just not even there. But we’re starting a bit of a challenge at the moment with some more people around. They’re checking in, they’re having regular sessions with their AI coach, they’re checking in, they’re recording their metrics, they’re seeing how they get on with everything.

37:09
And I’m quite excited about the potential of AI coaching just in general. Walk me through Jodi AI. So you’re not charging for this, right? This is like a proof of concept or not charging for it. on the website. Okay. And then people just ask Jodi just business questions. Yeah. You said you have like a thousand people interacting with, with you or your AI version.

37:33
So you just go and go and say, hey, introduce yourself, talk about the kind of challenges that you’re going through. Bring up problems, you’ll get talked through my framework. yeah, it’s got I mean, it’s got areas that it’s trained in more than others, because ultimately, it’s a business coach, it talks about entrepreneurship, it talks about productivity, it talks about, like, how to get a lot of stuff done, and how to do like a sport and a business and stuff like that. So if you’re asking it about

38:01
you know, marriage counseling, meditation, the other things that some of our other coaches are trained in, then it wouldn’t be, it would just be like, this isn’t my area. But yeah, for sure. You’d be very welcome to. Nice. Does Jodi8.ai say something like suck it up and just go lift weights? Yes, probably, probably does. Can get a little bit satiated at times. Yeah. But yeah, it’s a very nice, it’s a very nice AI. Well, let’s set some expectations, right?

38:30
So let’s say someone were to sign up for Coach Vox. You say there’s a six week program. Does that imply that after six weeks you’ll have like this proof of concept down and working essentially? Yeah, so the six week program was something we started initially and that was to take a whole bunch of creators through and then we are opening up in about two weeks for a hundred more creators and then we’ll do a hundred at a time. But that will be the do it yourself kind of version.

38:58
A creator can log in, have access to all the training rooms at the same time. I mean, if you really, really worked on this, you could get this out in a, you could get your AI live in a couple of days. But we walk through people, we walk through every training room and a lot of detail with everyone, but we have all of the guidance from that program also available if you did need the extra help. I mean, walk me through like the minimum time commitment required to train an AI that that’s, realistically usable.

39:28
So the first three training rooms could take you a few hours. And then after that, it depends what content you’ve got available, where it is, where it is on your computer or like with your VA or wherever. And then after that, it’s a case of uploading it and going through what it comes out with and kind of, I’d say like, I don’t want to call it cleaning the data because that sounds a bit too technical, but working out if what it’s coming out with is actually like.

39:56
the stuff that you want to coach your clients through. But once you’ve done all that, which could be, I don’t know, another couple of hours, then the main part that we want our creators to hang out in is training room six, which is the fine tuning. And that’s where you are having the conversation back and forth with your AI. And that’s where you’re deciding if what it’s coming back with is akin to what you would have said and what you want it to talk to your clients about. And then you iterate from there. So if someone could upload all their stuff,

40:25
and then hang out loads in training room six, amazing, that would be really good. And they’ll know at that point, what level it’s at, they get a little score to say how client ready is your coach box AI so that we kind of recommend as well. And then they go from there. So the bulk of the work is not in uploading the content. And do you get better results just throwing all the transcripts at it or being more strategic?

40:53
with training the AI question answer style? Yeah, we’ve got a fair bit of guidance on this and you get better results being more strategic because you don’t want to just feed it with the fluff that happens. want it to… If you have got question and answer style stuff, then amazing because that’s exactly right. One of our creators has been writing books for the last 10 years and each paragraph has a headline.

41:22
So it’s almost like she’s been writing for 10 years with a view to training an AI model. It’s absolutely magical. So you might find that some of your content is more akin to that. So FAQs, for example, or if you have got questions that you’ve answered in membership group before, some of it will be question answer style. But if it’s not, it doesn’t mean we can’t do it. It just means that you might need to get rid of a lot of the fluff first. Got it.

41:49
Got it. And that stuff is probably what takes the most amount of time, right? Yeah. Even more so than the training and the fine-tuning. That sounds like the fun part, actually. The training and the fine-tuning. much fun. Yeah, it’s so much fun. And I think we start to realize that all of our creators, they start to think in terms of training their AI. So some of them have said to us, OK, now I’ve got an email and I’m just seeing this is information that I can use to train the model. And then they’re getting really excited because

42:16
they answer that email, but now they know that they never have to answer that question ever again, because people are going to talk to their AI and they’re going to get that same thing over and over again. So yeah, it’s exciting. I think the training the models absolutely fascinating to have a conversation with the version of yourself that exists, that’s going to go help other people while you’re not even there. It’s like, what, what world is this? Yeah, this sounds really exciting, Jodi. So if anyone listening wants to try this out and maybe

42:46
talk to the cloned version of yourself, where can they go? Everything is at coachbox.ai. So it’s C-O-A-C-H-B-O-X dot AI. And then you sign up and then you’re greeted with with Jodie.ai. You are. And then you can just ask Jodie anything. Ask anything. Ask anything. Talk about challenges. That’s that’s a really big thing. So kind of on the subject of

43:12
is AI coaching a thing that’s going to be really big in the future and you’ve got pros and cons. But some of the pros are like, it’s available all the time. It doesn’t cost anything to talk to that version of it. You can say really stupid stuff. Like you can say stuff that you wouldn’t want to waste someone’s time with if you were paying for a real coaching session. You can just go crazy. You can find out anything. That’s amazing. I can’t wait to go try it. Yeah. Well, hey, Jodi, thank you so much for just introducing everyone to this concept.

43:42
I really see this taking off. Anyone who’s in the coaching space, I was thinking like at a base level e-commerce, like if someone wants product recommendations, that can probably be something easily done by an AI, right? Based on the product description and maybe what you feed it as what your best sellers are, for example, or your highest margin products. You can just have your AI automatically lead people over there. So I love it. Thank you so much for coming on the show, Jodi. Thank you so much for having me.

44:11
Hope you enjoyed that episode and I’m actually working on SteveBot as we speak. For more information about this episode, go to mywifequitterjob.com slash episode 42. And once again, I want to thank Katita for sponsoring this episode. Now, if you sell on Amazon FBA and you like free money, you can get over $400 in free reimbursements when you sign up for Katita over at mywifequitterjob.com slash Katita. That’s mywifequitterjob.com slash G-E-T-I-D-A.

44:38
I also want to thank Quiet Light Brokerage for sponsoring this episode. Quiet Light Brokerage is my go-to place when I want to buy or sell a business. And I’ve them for over 10 years, recently sold a company through them, and I trust them 100%. So if you want a free valuation for your business, or if you just want to get some free advice, head on over to mywifequietlight.com. That’s mywifequietlight.com. And if you are interested in starting your own e-commerce store,

45:06
head on over to mywifecoderjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.