Vivian Kaye built Kinky Curly Yaki to $6 million with no paid ads and no email list at first. Here is how community, micro influencers, and SEO did it instead.
Joe Valley of Quiet Light breaks down ecommerce valuation multiples, the add-backs most sellers miss, and why FBA aggregator offers are rarely the best deal.
Jeff Cohen of Seller Labs explains how successful Amazon sellers segment their catalog, set SKU-level goals, build an audit schedule, and avoid unintended consequences.
Natasha Takahashi shares real Instagram DM campaign structures for ecommerce, why DM calls to action beat swipe-up links, and how to capture emails inside chat.
Keenya Kelly grew to 450,000 TikTok followers and six figures in revenue. Here is her posting cadence, the business sandwich strategy, and how hashtags really work.
Claire Carpenter took orders before she owned any inventory and hit six figures in 10 months selling e-bike kits. Here is exactly how the preselling model worked.
Chase Dimond has driven over $50M in email revenue. Here is how to find your send frequency, segment properly, and use link tracking most stores never touch.
Financial freedom did not fix everything after I quit my job. Here are the four factors I score my life against, and why each one has diminishing returns.
Kurt Elster and I break down the mistakes we see most: obsessing over page speed, weak copy, app roulette, guessing at your customer, and chasing revenue over profit.
Corbett Barr compares blogging, YouTube, podcasting, and social for discoverability, and explains why friction determines which platform you should actually pick.
Ian Cleary audits websites for a living without fixing them. Here is his process for SEO, conversion, and branding audits, plus how much links still matter.
A scoring framework for deciding whether to shut down your business or leave your job. Answer eight questions, assign a number to each, and tally the result.
Chris Mercer explains why most stores use analytics wrong, the QIA framework for asking better questions, and why multi-touch attribution cannot be solved.
A 16-year-old makes over $1,000 a month selling enamel pins on Etsy. Here is the Facebook group strategy she used to presell her first batch with no audience.