531: A Proven Method To Grow Your Social Media Following In 30 Days

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You’re listening to the My Wife Could Her Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not with their businesses. Now for the past 10 days, we’ve been running a challenge in our profitable audience class that has dramatically increased the social media following for the students in the course in just a short period of time. So in this episode, Tony and I are going to talk about what we did and how you can grow your own social media accounts as well. But before we begin, I want to you know that tickets for the 2024 Seller Summit

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are almost sold out over at SellersSummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS, mine is a curriculum-based event where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their business, entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet.

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Now I personally hate large events, so the Seller Summit is always small and intimate. Every year we cut off ticket sales at around 200 people, so tickets sell out fast and we’ve sold out every single year for the past eight years. Now if you’re an entrepreneur making over $250k or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller Summit’s going to be held in Fort Lauderdale, Florida from May 14th May 16th, and right now this is your last chance to grab your ticket. Also, if you haven’t picked up my Wall Street Journal bestselling book,

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the family first entrepreneur yet, it’s actually available on Amazon at 50 % off right now. My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus, you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube, and podcasting when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form, and I’ll send you the bonuses right away. Now onto the show.

02:04
Welcome back to the My Wife Coder Job podcast. Today we’re going to talk about an event that we are running for one of our courses that’s been super fun and I can’t wait to see the results. You’ve actually had a lot more fun than I expected with the challenge. Why is that? Well, you messaged me yesterday and you said, I’m loving this challenge. I’m loving watching all the videos. Yes. You want to just describe what we’re doing right now first?

02:31
Yes, so in our Profitable Audience course, which is a content-based course, we have challenged our course members to create 30 videos in 30 days and publish those 30 videos in 30 days on whichever platform they choose, whether it be TikTok, Instagram, Facebook, YouTube, and we are allowing shorts. So we’re not expecting people to create 30 pieces of long-form content in 30 days. However, it needs to be 30 pieces of some kind of video content posted

03:01
in the 30 days of April. And the reason why I like this is I actually get to see people on camera. A lot of times when you’re teaching a class, don’t get you don’t get that interaction, although we do zoom calls. So I guess I guess we do get that interaction. But it’s nice to see someone on video produce something. So what I think is nice is when we I love the zoom calls for that reason is that we finally get to see people in the course. I feel like they only see us. However, with the video.

03:29
With the Zoom calls, we have a group of people on the calls and some people are more chatty than other people. Some people just like to listen. And so it’s been nice to me to get to see, like some of these people, I had no idea what they were doing because they don’t share a lot. So we have one course member who has a YouTube channel with like 60,000 subscribers. know, 65,000. Let’s not move that. Yeah. And did you have any idea? I feel like did we miss something in this? I don’t know.

03:59
I had no idea and I went on the channel, I was like, oh my God, she’s killing it. Yeah, and this is where I feel like people are like, oh, I can’t do video, everyone’s already done it or no one’s gonna listen to what I have to say. Everyone has all these excuses, right? Her channel is daily prayers and it’s very structured and I don’t know much about what she’s doing as far as like, I believe it’s like based in the Catholic faith and.

04:26
It’s a very structured prayer and your intentions that you set for the day. And first of all, these videos are, they’re interesting. I enjoyed watching, you know, they’re like 45 minutes long. So I watched several minutes of her videos. So they’re interesting, they’re well done. And you can tell by the interaction in the comments that people are actually very appreciative of this daily content being put out on YouTube. And I was like, where did you come from, right?

04:55
It just kind of came out of nowhere and it’s a very, very successful channel. So I think when people have this thought of, no one’s gonna be interested in this or no one cares what I have to say, that’s not true. You can truly make video content about anything. She’s making content about prayers, which I think is phenomenal and obviously is helping a lot of people around the internet.

05:21
Are you telling me my microprocessor design channel has a chance? You have a chance. You have a chance. So anyway, it’s been really interesting to see what people are doing. And what I really like is that there are some folks in the class who have never made a video before, are very new to the whole video content creation, and they’re putting themselves out there and they’re being, you know, I hate to, I think brave is kind of overused, but it is hard to get in front of a camera and make content or even film or have your voice recorded.

05:50
And so I’m really proud of these folks for just taking that risk and putting themselves out there. Uh, and huge shout out to Leon. I don’t know if you saw his video yesterday. Talk about the edits. I don’t want to say, I didn’t want to say this because like, I know he’s going to get stuck in the editing if I compliment his edits. However, first of all, he’s looking slim. So good job, Leon. And then second, his videos are great. And if you remember, like we’ve known Leon for several years, his improvement on video is like 10 out of 10.

06:20
100 % agree, he sounds very natural up there now. And the hardest part about creating content is consistency really. So I am really excited to see what happens at the end of 30 days. I remember it took me, I think 15 videos, short form, until one popped off. Interesting. So 30 days, think is, I think so everyone’s gonna have at least one video pop off in those 30 days. I’m sure. So I’m doing this too, although I’m not like publicizing it.

06:48
And it’s funny because my short form video from two days ago was it got like 1500 views and normally mine get 400. So I was like, okay, so that’s that’s good now. But like the topic was not one that I can like recreate. So why is that? What was the topic? It was how to get like evenly sized muffins when you’re baking. So they all bake to the same consistency. It’s just a hack, right? And I actually so this is this is what I’m doing is I’m taking my longer videos and I’m hacking up.

07:17
little tips inside the videos and making them into short form videos with voiceover, because I don’t have a lot of free time right now with seller summit right around the corner and losing my video editor. So I’ve been just hacking up my small videos. But what I’ve also realized for myself as someone who like used to do YouTube and then took a huge break and then is back, it’s fun, right? Like when I got the 1500 views, I was like, ooh. So now I’m like, let me make 25 more videos because.

07:45
It’s funny how quickly you see when you post that constant consistently, like my subscribers are going up every day, my watch time’s going up every day. And so I can see how this can become really addictive. You know, I just kind of publishing YouTube shorts because I was on the fence for a while. But now that I’ve been doing it consistently now for just about a month, like consistently, like every single day, including weekends, it’s actually contributing a significant amount of subscribers now also.

08:14
Yeah, so since I started doing the shorts, I think I’ve gained like 15 subscribers in three days, which is not like earth shattering. However, if you’re trying to build a channel, I think that that’s like 50, that’s five subscribers a day. So just with one short, it’s like, well, that’s 150 subscribers a month that gets you to the monetization level of subscribers pretty quickly. Yes, definitely. Now, the watch time part is a totally different story, right? You really need those long form videos to get your watch time up.

08:44
And I think with a 30 day challenge, those long form videos are a little bit more difficult, mainly due to the editing time, if you’re doing any significant amount of editing to the videos. So my goal is to do one long form a week and then the rest short form for the 30 days, but it’ll be interesting to see. I really wanna do this in a fair way. So I’m not telling my email list or my website that I’m doing this. Because.

09:13
Not that it would help anyway, I don’t think actually. I think it would because my people love video and whenever I used to send out like my Facebook lives, those videos would skyrocket when I would send them out in email. So I know that if I sent stuff out in email, I would get a lot of views on those videos because people do like to watch that stuff on in my demographic. So I’m waiting. I’m going to wait till May 1st.

09:37
to send people over because I’m like, want to be able to compare myself to the students, right? I want to show people that like, hey, and I’m doing very minimal editing since I lost my video editor. So I’m putting up like, I would say medium quality content. Like the information is good, the, you know, I did a short in my car today. Like that was my one that went up. Those work, it doesn’t matter. Right, but I want to be able to show people at the end or at least we can test it, right? Like, because we have one student in the class, Kevin, who is doing

10:06
awesome editing on his videos, right? Like I’m watching his videos and I feel like I’m watching like a produced show. They’re really good. And like I learned all about Bitcoin. I had no idea. Now I know. So his editing’s amazing. So it’s like, okay, well, Kevin’s gonna do this like high quality editing. I’m going to do really minimal editing and let’s see like, can we grow at the same rate? Is Kevin gonna like outgrow me, which is fine if he does. I would probably then start incorporating more editing down the road if that’s what’s necessary.

10:35
but I’d like to see like kind of testing between, it’s a great test between all of our accounts of, because we’re all starting out, right? Most of the people, except for the prayer girl who’s got 65,000 subscribers. Yeah, she’s got a little bit of an unfair advantage. She’s got an unfair advantage, you have an unfair advantage. So I don’t wanna give myself that unfair advantage. I really wanna be able to compare apples to apples at the end of the 30 days. It’ll be interesting too, because Kevin’s going all out with the editing. He’s even creating custom thumbnails for his shorts. Yes. Which is something that,

11:05
I don’t know if I could justify, because the thumbnail takes a long time. Yes, yes. So because I hate to only do one thing for one thing, this morning or last night or sometime in the middle of the night, I got my trusty little notebook out because I had all these ideas because I started thinking to myself, OK, I’m making these shorts. like they’re not my favorite. However, they’re good enough, right, to be published. And.

11:30
So what else am I gonna do with these things? So I’m thinking, okay, I don’t wanna put them on Instagram because that’s truly like a personal page for me. I don’t. I was say about that. No, no, no, I removed all them from my feed, but now I just have them published on the separate thing and it makes me feel so much better. So you can probably pull it off. But I thought, my TikTok account is like, it’s nothing, right? Like who cares? So I think I’m gonna now put all of them on TikTok.

11:56
because they’re not like, they don’t have music, they’re not watermarked, there’s nothing YouTube specific about them. So I thought, my TikTok account I don’t care about in that. My Instagram account is truly like, the other problem with my Instagram account is I have a lot of my kids’ friends following me. So I’m always really cautious about what I post on Instagram because my kids are now at the point where my youngest one is like, please don’t post me on Instagram, all my friends follow you. Like if the picture’s not good, like if I think the picture’s good but she doesn’t think the picture’s good, you know, all that stuff.

12:25
Anyway, I’ve realized that Instagram kind of just needs to stay like pictures of my dogs and, you know. OK, why are her friends following you? I have no idea. I guess I’m the cool mom and she’s it. I’m sure that’s causing cringe across the the Greater Orlando area when I say that. I don’t know why they follow me. I think my content’s boring. Maybe because of my traveling, I post a lot of my travel stuff. That’s that’s interesting. I’m just thinking I don’t think any of my kids friends follow me.

12:55
All my kids’ friends follow me and I do know that so I’ve always been cautious about what I’ve posted on Instagram. But TikTok, I don’t really care and if your kids are on TikTok following me, I’m not the worst person they’re following, I’m sure. So I think I’m gonna put it on TikTok but then this morning I was like, I think I can put these on Pinterest. Because you can put video content on Pinterest. Actually, I think Pinterest wants that type of content, right? Yes, they do. So I was like, huh.

13:24
And Pinterest really, really, really wants new content. They don’t really love, the new Pinterest doesn’t really love you pinning, they don’t even like you pinning the same thing to multiple boards. You can pin the same link, but they want different images on the multiple boards now, right? So was like, well, this is an easy way to come up with new content, right? Is just repurpose the…

13:48
YouTube shorts on Pinterest. Now it’s not gonna work with a long form video because of the sizing and I don’t think you can upload that long of information to Pinterest. I think it has to be under 60 seconds. But I was like, huh, okay, I’ll put it on Pinterest. Let’s see what happens. Debating on Facebook, because that’s mostly my friends and I was like, I don’t want my friends like me, like, oh, what is she doing? Actually, I feel like that on Instagram all the time. Yeah.

14:16
Like my friends are like, what is this guy doing? like business. My stuff’s like, here’s how you organize Tupperware. Like, I Well, no, that’s better. By the way, just as a quick aside, your last one was about how to make the same size muffins. Don’t you just put the same amount of batter in each little cup? But how do you do that? How do you do that quickly and easily? You just go up to like, say I’m going to fill half the cup, right, with the batter. And then you got to like scrape the batter out of the cup.

14:42
Okay, you’re doing it. Here’s what you’re doing wrong with my quick and easy muffin tip. So anyway, I think I’m going to put it on Pinterest just to test and see what happens. I have a big following there, so it’ll be it’ll be a good test, right? Because have a lot of I have a lot of people on there that follow me. So I just post to. I don’t know. I was wondering that, too. Actually, I was thinking about you. I was thinking about our friend Jim Wang because he’s talking to me about Pinterest stuff.

15:11
Um, yeah, I let me test it first because if it, if it doesn’t do well, then it’s fine, but I don’t want you to do it too. Well, no, no, no. So I’m using this, uh, tool called repurpose.io right now. And I wonder if it even connects to Pinterest. No, it doesn’t. It doesn’t. It only connects to TikTok, YouTube, Instagram, and snap. Should I post a Snapchat or is that just for kids? don’t even know how to snap anybody. Like one of my kids was like, snap me back. I was like, don’t even know Pinterest is one of the options of this tool.

15:39
So I’m just gonna auto, you know what, you should sign up for this tool, Tony. I know, I was actually thinking about it the last time you mentioned it in an office hours that I should sign up. It’s very good and it’s very robust. It’s a little clunky for the scheduling, but it makes my life so much easier. Say the name of it again so I can put it in my handy-dandy notebook. Repurpose.io. Repurpose.io. And you know how I am about spending money on tools, right? Got it in the notebook, that means it’s gonna happen. So anyway, that was my next thought was, okay.

16:09
Let me put it on Pinterest, let me put it on TikTok. I’m definitely not putting it on Instagram. Facebook’s out for judgment, I’m not sure yet. Probably when they get better. You have a lot of Facebook folks though. I do, I do. Now I could, oh, you know, I could put it on Happy Housewives Facebook. I was thinking of my personal Facebook. I definitely put it on Happy Housewives. Yeah, forgot about that. And then the other thing that I’ve been doing is, and I did this yesterday.

16:38
So as I’ve talked about before, I’m doing the Amazon Influencer program where I’m reviewing products and those videos live on Amazon listings and they pretty much stay on Amazon listings. I’ve published one to YouTube, it didn’t do very well so I’m not gonna put any more on YouTube. It felt relevant, it was about hamburger stuff so I was like, okay, I talk about food, this makes sense, but that video bombed. So I’m Yeah, but I mean, just one video bombed and you’re gonna stop? I’m gonna wait. Okay.

17:05
Cause like when all the other videos are helping my channel grow and that one’s not, I’m not gonna put more. But so I bought this rolling cart, this little small, it’s very narrow. And I bought it for my daughter’s birthday. And I was like, okay, well I’m gonna make the Amazon review video. So I made the review video. But then because I got it for her birthday, what I did was fill it with like, she has a very small bathroom that she shares with her sister. And so I got this cart so she could keep it in her room and then like roll it in and out of the bathroom.

17:35
So I went to Target and bought all these Toiletries Girls Like. I don’t know what else to say about it. And so I put together this super cute gift. So it was the cart, which was the Amazon product. And then I filled it with face masks and brushes and all these cute little things and these containers with cotton balls and whatever. And I made this whole gift about it. So I was like, wait a second. Now this is a perfect YouTube video, right? Like how to make a cute gift for a teen.

18:04
And the benefit of it is like every single product basically has an affiliate link either to Amazon or somewhere else on the web. So I filmed it basically three ways. So I filmed the Amazon review video of me like putting the cart together, showing how easy it was, the features, video one. Video two was a little bit of the cart and then mostly me like basically putting the cart together like everything that I put in it. And it’s all gonna be voiceover. So I didn’t talk.

18:33
during the video and then the third video I filmed as a short. So basically that was me talking like, do you need a fun gift idea for a teen? And then just talking about how I got the card on Amazon and the products that I filled it with. So I basically filmed it three times yesterday, but it didn’t take me that long because everything was already out. So it was just a matter of flipping the, and I filmed it with my phone. So it was a matter of flipping the phone angle and just making those three videos and.

19:02
I was like, those are going to do well. Yeah, I’m pretty sure. Yeah. And I’m going to write a blog post about it. So I was like, oh, this is money. Right. Like blog post is great because it totally fits in with what I talk about. It was a great frugal ish gift. Right. Because a lot of the things I gave her were stuff that she needs anyway. I’m, you know, toothpaste and face wash and, you know, cotton balls, all things that like I supply her on a regular basis from my own bank account. So I just made it a gift.

19:29
And she loved it, she thought it was super cool. yeah, so that will be, to me I’m like, oh, this will kill on Pinterest, right? Like awesome for Pinterest. So I’m like, this hits every single channel. And all I had to do was film it three different ways, which took maybe an extra 25 to 30 minutes total.

19:57
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20:28
This is doing the class that did crafting videos, right? And it’s just her hands. But for some reason, I just want to watch all the way to the end. Yes. Oh, the crochet? I was like, wait. crochet, yeah. I trying to think of what it was. Yeah, crochet. Because she’s like, stitch one, stitch two, stitch three, loop. And I was like, wait, do that again. And the other one was making a coca drink or something. It was preparing some food. Oh, the ASMR in that was 10 out of 10. Yeah.

20:57
So those work really well. I imagine most of it’s in the editing, but yeah. Yes, which I’m terrible at. And that was the one thing that I was thinking with this roller cart. It would have been cool to do just me placing everything on the cart with like the sound because I love the, know, when you rip open a bag of something or you put the measuring cup down and there’s like the clink. I actually think those videos are really engaging. But at that point I was like, I gotta get this gift together. She gets home from school in 25

21:27
So this is just an aside, but you know how I’ve been like switching up my short strategy lately? I think I’ve decided because I started posting my older TikToks and YouTube and they’re actually doing quite well. OK. And I think it’s because the ones that I kind of mass produce all in one take, it’s me in the same exact environment wearing the exact same shirt, same like cuts and everything. Whereas I remember like the older ones that used to make. I used to film wherever I was.

21:56
So the background would change, there’d be motion and everything. And I think that actually contributes to it working better. You know, that makes sense. I haven’t thought about that, but I have thought about switching up my background. For me, my best place to film is my kitchen. It’s got the best lighting. I don’t need any additional… And my kitchen’s also really nice.

22:19
So it just looks really nice for a backdrop. But I was thinking like when I did the one in my car, I was like, this is kind of nice mixing it up a little bit. But there’s this Asian dude, I don’t know if you follow him on TikTok. I think his name is Frank. All he does is it’s just his face filling out the entire screen and he just gives like some sort of bland tip or something like, no, actually what he says is interesting, but it’s the video itself is bland. Yeah. And follow him because he says he says some interesting things. No editing.

22:49
Nothing. He just posts it. He’s got millions of followers. Yeah, so I think if you are interesting enough, you don’t need to edit. This is his delivery. His delivery is like, you know, if you want to get a job in the high tech industry, I mean, that’s that’s the type of delivery it is. But he’s giving good information, right? He is. Yes, he is. Yeah. Yeah. So yeah, I mean, like I do like slick editing. Like I like to watch stuff with good editing.

23:16
but also if it’s like that crochet, had no editing, right? But I watched, I actually watched that video twice because I was like, wait, how did she do that one thing? And I went and watched it back. Not that I’m ever going to crochet, but I was like, now I know I’m never going to after I watched it. I was like, this is far too much counting and you gotta pay attention. Like this is definitely not for me. But it was just literally the phone or the camera above her hands. And it was just the perfect angle.

23:45
Right? Like you could just, I don’t know, I was really impressed by that video because it was just very clear and obvious what you needed to do to do this stitch. And so if I was wanting to learn how to crochet, I would watch that video. You know, I’ve been thinking a lot about shorts lately, mainly because we’re doing this challenge, but how it fits into the overall ecosystem of what I do. Because shorts by themselves don’t really make any money, right? Yeah.

24:12
But I think there’s something to be said about just top of funnel lead gen. I still remember when I, that one tick tock I had hit 1.2 million views. I was getting an enormous amount of email subs every single day. And that, that one tick tock, I remember lasted like over a week. So I was getting an abnormal. Yeah. Cause tick tocks last longer than like an Instagram post for some reason. And, uh, I,

24:40
It’s funny, I got hit by the Google update for my blog, but I think now that I’ve been doing shorts, I’m actually generating more email subs than prior to the update now. I wonder if that’s the reason why. Interesting. need to track. The problem is I don’t want to use this really long tracking link in TikTok. Oh, yes. I want to know which video and what’s doing it also. It’s hard to track all that stuff. Speaking of…

25:10
the shorts and strategy, the other question that we get all the time from people is that I wanna make video, but I don’t wanna show my face. I wanna be anonymous. And while I would say I am definitely of the opinion that it is better to show your face and be part of the video for the most part, we have a student in the class who is building a faceless channel and…

25:40
Secretly did not even tell us and is already to, started at the end of January, we talked about this in the last podcast, is already to like 1,500 subscribers. And I’ve watched a lot of their videos. I mean, it’s about cars, I’m not a car person, but they’re very interesting. And I can see how a faceless channel for certain topics would definitely work.

26:03
faceless and it’s not even her voice, right? Correct, yeah, it’s AI voice. And the voice actually is good. Yeah, I agree, the voice sounded really good. Because one of the things I don’t like about AI, because I’m on true crime TikTok, a lot of the true crime TikTok is AI generated voice, and it’s the same dude, right? And it’s like, on March 15th, blah, blah. Like it just feels like you’re listening to a robo call.

26:28
And it’s the one thing I don’t like. I’d much rather have people do the true crime where they like put their makeup on and tell you this whole true crime story. Even though I don’t care about the makeup, I’m like, you’re more interesting to listen to. But their voice on the videos sounds very human, right? It doesn’t sound to me like it’s AI at all, which I mean, that’s I think that’s another reason why the channel is doing well. So Pat, Pat Flynn just published this YouTube video where he took the time to train 11 labs, which is a company that specializes in this.

26:58
And he just wrote this paragraph and read it himself. And then he showed the AI version. The AI version was practically indistinguishable. It got his intonations and everything, but he’s been podcasting for years. And I think he uploaded tons and tons of training data, which gives me a whole bunch of ideas also. I think there’s another student in our class who doesn’t want to show her face.

27:25
But I had a one-on-one with her. She’s very intelligent. She’s very knowledgeable about this one topic that she’s gonna be talking about. But just doing voiceovers, I think, is good enough also. If you don’t wanna show your face, people aren’t gonna recognize you by your voice, right? Yeah. I think there’s a couple buckets where I think showing your face matters. I think if you’re talking about anything in finance or money, there’s a trust factor. Unless you’re talking about like,

27:56
Bitcoin or explain like some future not not the bitcoins futuristic, but if you’re talking about like Certain topics in finance. I think you can get away with it But if you’re giving people advice like our friend, what is his name financial tortoise? Is that him? Oh, yeah, Tate. Tate. Yeah Like the stuff that he’s giving information on I think he needs to show his face, right? There just needs to be that no like and trust factor for certain things, but you know

28:23
our student has really convinced me that you can definitely do a faceless channel if you get the topic right. And I do think having the voice not sound so robotic is helpful, but that’s probably just my own personal opinion. I think in the grand scheme of things, like monetizing shorts, like how I do it, because you’re not gonna make much money off of the actual content itself, right? The other stuff that you sell, like if it depends on trust heavily, I think you have to at least do a voiceover.

28:53
Yeah. Right. So in my research for all for this challenge, I it’s funny because everybody who’s done this either as an experiment or challenge for themselves that I found, they all had success. Like this is almost a guaranteed way to jumpstart your YouTube channel. But what I thought was interesting is I found some people that were very small creators, so 1500 subscribers or less, and they were talking about their journey to monetization.

29:22
And basically a lot of these people seem to just, I don’t know if it was coincidentally or if there’s some sort of like threshold, but like at the 1500 subscriber number, as well as like the number of videos they were creating, they hit the monetization. They could become, you know, they could put ads on their videos. And it was interesting to me because like they were sharing like, hey, this is what I made my first month. And, you know, a lot of them were making a couple hundred dollars a month.

29:50
from 1,500 subscribers. And I was like, know, 1,500 subscribers is not a lot. Like that How are they making their money? Through ads, like just through. Really? Yeah. And they were making between about 150 to $300 a month from 1,500 subscribers, putting out, you know, one to two pieces of long form content a week. And what I thought was fascinating, because I watched a couple of their.

30:19
It was funny too, because they’re such YouTube creators, right? Because their videos are all 12 minutes long. And I’m fast forwarding, I’m like, I just wanna know how much money you’re making every month. But it’s interesting to me, because I feel like if you compare that to blogging, right? When I had 1,500 readers a month, I was making zero dollars, right?

30:42
That’s a very, 1,500 readers a month, you’re not gonna make a lot of money on a website unless you’re so niche down that every single one of those 1,500 people is super into whatever you’re talking about. But I was like, 1,500 subscribers and you’re already making 300 bucks a month? That’s pretty good. I think if you had 1,500 subscribers, you could easily make a lot more than that, Absolutely. stuff, yeah.

31:08
Well no, but I’m thinking about if you have 1500 subscribers on YouTube versus 1500 visitors a month on a blog. Oh yeah, yeah, no question. I’m shocked that the number is that high. They must produce really good videos and their channel’s growing like gangbusters. Because the number of subs isn’t necessarily reflective of the number of views you’re gonna get. Correct, but so this video was eight months old, nine months old. She was at 1500 subscribers when she made that video. She’s now at 22,000. yeah.

31:37
But I also think that somehow there’s that tipping point, right? When you hit the monetization point, when you hit a certain number of subscribers, as you’ve talked about a lot, it just kind of grows exponentially. And so that’s why I think this challenge or something like this, and obviously if you’re not in the course, you can totally do this on your own. Just the course is nice because you get that accountability. But I think if you do this,

32:03
It’s almost like we never can guarantee anyone have success or make money, right? But I do feel like this is almost a sure thing as far as if you create the content, you publish the content, you improve the content, because as we know, the more content you create, the better you get with every video, you’re gonna be able to make money on anything, right? mean, crocheting, praying, cars, like.

32:30
Can you talk about a more diverse group of topics? Like it’s nuts that what people, you know, I just think the possibilities are endless. You know, I love this challenge because it’s really like how many one-on-ones have we had where people just struggle with consistency? Yeah. And so seeing a whole bunch of other people do it actually made me want to double my content effort actually. Oh, I just like literally I have a notebook and it’s filled with video ideas right now.

32:57
Video ideas and seller summit, that’s in the notebook. Yeah, and I’m just thinking to myself, we should do this like, well, every month might be a little stretch. single month. Well, no, because it motivates me too. Yeah, oh yeah, I’m so motivated. Like, it’s crazy. I would love to do one for long form also. Yes, Because I think the biggest gains would be long form. That one might be a little tougher, but you know, one a week, long form. So that’s what I was thinking, because I think the short form video is how you sort of like that. It’s the gateway drug. Yeah.

33:27
It’s also like the, what is it called when you have a heart attack and they shock you? It’s like the, it’s like the. paddles. The paddles, right? It shocks your count into being awake, right? So your videos are getting shown to people. People do subscribe off shorts. And so you’re getting all that traction and then you hit them with the long form video, right? You create these shorts and also the shorts are a really good way to practice being on video.

33:54
because you don’t have to talk for a long period of time. It’s much harder to talk for eight or nine minutes, even if you have a teleprompter, than to talk for 30 seconds to 60 seconds. But what I think is happening, and I’ve seen this with Charles and Kevin, who are two people in our course who have been creating video content for several months, their videos are progressively getting better and better, even in short form, right? Like I noticed, I’ve been watching Charles’s, Charles does primarily shorts.

34:22
and his videos are getting far more succinct in the more he does, right? His delivery is better and he’s very charismatic. So it’s not like he would even struggle to create that video content, but even someone like him who I think started off pretty good is getting better and better as he’s going along. And I think Kevin has made like huge improvements in his delivery on video. And that comes from, like 30, think about it, you make 30 videos in a month.

34:51
You’ve had a lot of practice delivering lines on camera. Kevin’s already had some shorts that have hit over 15,000 views, 20,000 I want to say now. And he’s had a couple long form that have hit as well. Exactly. You one thing I’ve noticed also is that I think the short form has added views to my long form also. It’s just weird. I was just looking at my stats the other day and I noticed this pop up and I’ve been publishing long form at the same rate. Yeah. But ever since I started doing the shorts every day,

35:22
There’s just this sudden rise, I would say in the last couple of weeks. So one thing that I noticed when I was publishing my short yesterday is that at the end of your short, you can have it recommend another video. Yeah. And so I always just click another short. But what I did was I actually clicked on one of my most popular long.

35:45
I’m gonna have popular long form videos from a long time ago, but like my most current popular long form video, and then I saw that video get bumped yesterday as well. So I do think there’s something to that, just in general, not necessarily even like clicking the recommend thing, but just in general, I think it does boost your overall views. Yeah, for a while I was always just linking to the long form because my shorts are usually just long form broken apart. Yeah.

36:12
and the shorter ones. So all those linked to the main video. Maybe that’s what’s contributing to it. I wish it was like more data on this. I know. So the other thing that I think that we should encourage our students to do at the end of this challenge is, so now you have 30 short form videos. Go back and look at the ones that have hit, right? The ones that were more popular and then create long form out of those short form videos. So it could be that, like for me, I’ll probably have four or five short form that can make one video. I mean, I’ll rerecord it.

36:41
But the topic’s already there, right? I’ve already said everything and it’s probably already written down. So I just need to record it again in long form horizontally. And I think for our students, know, basically, you know, which ones hit, which ones were popular and then go make a long form video, you know, by combining a couple of those short forms. So they’re not even going to have to really think about what they have to do for long form. So I think this is a good way to like ease into that long form video creation as well. Oh, and once you find out

37:11
which shorts are working well, just make more of them. There’s this one buddy I follow, he had this one video hit like over a million views, 1.5 million views. And he just kept making like almost the exact same content with that short. And each one of those subsequent ones were hitting like hundreds of thousands of views.

37:33
how many ways can you make even muffins? I don’t even I you’re just saying it in a different way, but presenting the same information and chances are people aren’t seeing the same thing. Well, yeah, I mean, if you think, let’s just think about this for a minute. So let’s just say you have a short pop off, right? And it gets 50,000 views. So how many people didn’t see that on YouTube? Millions and millions and millions of people did not see that on YouTube.

37:57
So I mean, yeah, even if you have a video that does amazing, it’s not being seen by the vast majority of people on the platform. And I remember when I hit 100,000 subs on YouTube, one of my videos on Alibaba just took off. And I think today it has like 2 million views or something crazy like that. Yeah. But every time I make an Alibaba video, it does well. So if I’m feeling down the dumps, like I just created an Alibaba video and a lot of times it’s

38:26
It’s the same overlapping content and it just for some reason always does well. Yeah. I mean, and I think that’s one of the tricks of YouTube, right? Is to continue to create the content that does well, as long as it’s in your niche. We know a of people who’ve had that backfire on them, but. I mean, I’ve been trying to break out of it because I don’t want to be the Alibaba guy. Like I’m no Amazin, but I don’t want to. Yeah. You’re the spokesperson for, well, even Alibaba.

38:52
contacted you after that. You are the Alibaba. Then I spoke at the Alibaba event, so maybe I am the Alibaba. I don’t want to be the muffin man, so I got to change my content before. My worst performing video to date is the one talking about my traditionally published book, like the process. So much to say. Nobody wants to know the process of writing a traditionally published book and all the finances and everything behind it. I thought it was interesting. I would think that’s an interesting video, but

39:22
Yeah, it’ll be also interesting to me to see, and this is one of the things that I’m most excited about it because we have such a diverse group of people in our class, is that just seeing the different niches in how they perform. know, because I don’t actually think there’s a ceiling for anybody. I think that, you know, you can have success no matter what you’re talking about. And I would love to be able to sort of have our own mini case study.

39:49
when this is over to show that to people because I think so many people, there’s so many hangups about video, which if we’re being honest, it’s good, right? Because the less competition we have, the better. That’s one of the reasons why we keep telling people to start doing this because so many people just won’t do video. But at the same time, I also feel like if you’re struggling or if you’re trying to get your website up or you’re just not seeing the success that you feel like you need to see, start making video content and

40:17
I think that’s gonna be a game changer for you. And let’s just talk about equipment real quick. You really just need your phone and this cheap lavalier mic that you can get online for like 10 bucks. Yeah, although I’ve filmed a couple without a mic. Don’t tell anybody. Well, I did too and no one… Okay, so one of the ones… I’ve been published my old ones, I told you lately, right? Yeah, yeah. A lot of those old ones, I didn’t use a mic at all. But ironically, those are doing better than the ones where I have my full setup.

40:44
because I think people somewhat sometimes just like the lack of polish. Yeah, and I will say with an and you have an Android phone. I have an iPhone. I filmed that one in my car and the audio quality is fine. Now, I’m sure my brother would probably have a few things to say, but it’s clear there’s not any background noise. You know, I’m in my car with the windows up, so you can’t hear anything. And like I wouldn’t recommend that be every video that you create. But to me,

41:13
As long as there’s not a lot of background noise where you are, I really think you can, if an idea comes to you and you’re at the grocery store, go to your car and film it. Because I do think that those videos will be just fine when it comes to audio and video quality. I 100 % agree. And it’s actually made me think, should I even bother using a mic? Because I’m much more impromptu if I don’t have it. Because I always make that excuse, ah, I don’t have my mic with me. So I’m not going to film now.

41:43
Well, that’s what happened. I was literally at at cheer in the parking lot waiting for my daughter and I was on Tik Tok and I saw a Tik Tok video about organizing and I was like, I have a better idea. I have a better idea than what she’s saying. And so I literally like propped my phone up on the air conditioner vent and took like three tries. It kept falling off and then just filmed these three things, filmed it in one take.

42:06
edited on CapCut on my phone and I had one of my kids, I was like, let’s just give me some quick B-roll. And of course they were like, what’s B-roll? And I was like, you know, it’s when like someone’s talking but there’s stuff happening. And I was doing a horrific job of explaining it to them because they thought it was come film me talking and doing something while I’m talking. And I was like, no, no, no. It’s like a voice overlay. My kids would be like B-roll, I only want A-roll. I thought you said B’s are bad. My kids would be like,

42:36
I made a bee. Yay. Give me my money. Anyway, I literally had the whole thing done and edited in probably under 10 minutes. I do think that people can take that mentality to it and just like, get it out there. Let’s get the bare minimum out there and you have time to improve. Even if you have 100 subscribers, your videos are only getting 1,000 views at most at this point.

43:04
Get the content out there and practice. I mean, for all of you guys who made it to the end of this episode, just take your phone and just commit to yourself producing one short form video per day. Doesn’t even matter what it is. And I guarantee you, you’ll have at least one or two videos that at least get a couple thousand views. And if you think about it, a couple thousand people is a lot. It’s a lot of people. So it’s rewarding. You’ll get comments. And I think once you have that one thousand view video,

43:35
you’ll get really excited about this and hopefully it’ll spark you to continue making them and then eventually move to long form, which is where the money is.

43:46
Hope you enjoyed this episode. Now the key to success on social media is consistency and it always helps to take part in a challenge to hold yourself accountable. For more information about this episode, go to mywebcoderjob.com slash episode 531. And once again, tickets to the Seller Summit 2024 are on sale over at sellersummit.com. If you want to hang out in person in a small intimate setting, develop real relationships with like-minded entrepreneurs and learn a ton, then come to my event. Go to sellersummit.com.

44:15
And if you are interested in starting your own eCommerce store, head on over to mywifequitterjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.