Category: Ecommerce

384: This Abusive Practice Is Killing Your Margins And How To Fight Back With Kathleen Booth

Coupon extensions like Honey leak your codes and claim affiliate credit for sales they never drove. Here is how the scheme works and how to shut it down.

Ecommerce

383: 19 Yr Old Makes 1 Million Per Year Selling Pup Rings On TikTok With Parth Kukreja

Parth Kukreja built a seven-figure jewelry brand at 19 using TikTok. Here is his organic strategy, ad funnel structure, and the survey that fixed conversions.

Ecommerce

382: Post-Pandemic Business Strategies To Focus On In 2022 With Andrew Youderian

Andrew Youderian and I break down which marketing channels we are investing in: SMS, TikTok, YouTube, Twitter threads, events, and owned marketing over rented reach.

Ecommerce

379: The Single Most Important Way To Improve Your Sales With Jon McDonald

Jon MacDonald of The Good explains why email popups and discounts hurt conversions, how to run customer research, and the homepage structure that converts.

Ecommerce

378: Follow This Strategy And Never Depend On Amazon Again With Shep Hyken

Shep Hyken explains why customer amazement comes from being 10% better consistently, the difference between loyal and repeat customers, and how to measure both.

Ecommerce

375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

Bernie Thompson built an 8-figure electronics brand on Amazon without buying reviews. Here is his launch strategy, plus the sales tax trap that blocks Shopify.

Ecommerce

374: Inside The Crazy World Of High Ticket Dropshipping With Earnest Epps

Earnest Epps sells $700 wine coolers by dropshipping from US manufacturers. Here is how to find suppliers, pick products, and win on Google Shopping.

Ecommerce

373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand

Dr. Robert Cialdini explains all 7 principles of persuasion including the new Unity principle, and how to apply each one to an ecommerce store.

Ecommerce

370: 6M Per Year Selling Hair Extensions Without Advertising With Vivian Kaye

Vivian Kaye built Kinky Curly Yaki to $6 million with no paid ads and no email list at first. Here is how community, micro influencers, and SEO did it instead.

Ecommerce

364: 6 Figures In 10 Months With No Money Selling Ebike Kits With Claire Carpenter

Claire Carpenter took orders before she owned any inventory and hit six figures in 10 months selling e-bike kits. Here is exactly how the preselling model worked.

Ecommerce

363: How To Make Email Your #1 Revenue Source With Chase Dimond

Chase Dimond has driven over $50M in email revenue. Here is how to find your send frequency, segment properly, and use link tracking most stores never touch.

Ecommerce

362: How To Grow A 7 Figure Dropshipping Business With Pat Haggerty

Pat Haggerty bought Right Channel Radios at a 3x multiple and grew it 47%. Here is how he did it with customer service, automation, and content.

Ecommerce

360: Idiotic Mistakes We’ve All Made As Ecommerce Entrepreneurs With Kurt Elster

Kurt Elster and I break down the mistakes we see most: obsessing over page speed, weak copy, app roulette, guessing at your customer, and chasing revenue over profit.

Ecommerce

356: The Right Way To Setup Your Website Analytics With Chris Mercer

Chris Mercer explains why most stores use analytics wrong, the QIA framework for asking better questions, and why multi-touch attribution cannot be solved.

Ecommerce

355: 16 Year Old Makes 1K/Month Selling Opossum Products With Erick Strider

A 16-year-old makes over $1,000 a month selling enamel pins on Etsy. Here is the Facebook group strategy she used to presell her first batch with no audience.

Ecommerce

354: 0 To 1 Million In 6 Months Selling Overlanding Gear With Andrew Youderian

Andrew Youderian built Overlander.com from a concept to a $1M run rate in six months. Here is how the influencer partnership, catalog, and launch actually worked.