Amazon
418: Unconventional Ways To Grow Your Amazon Sales With Norm Farrar
Norm Farrar reveals underused Amazon tactics: Amazon Posts for free impressions, nano-influencers at $50-$400, and packaging that took a $16 knife from $49 to $224.
Category: Ecommerce
Ecommerce
417: How To Make A Million Dollars Selling Bling With Natalie Mounter
Natalie Mounter built Totally Dazzled to 7 figures with a 20% commission affiliate program that brings in 6 figures a year. Here is her exact influencer outreach and management system.
Ecommerce
416: Bootstrapping A 2 Billion Dollar Company With Spencer Jan Of Solo Stove
Spencer Jan started Solo Stove with $15,000 and no outside funding, growing it to a $2 billion valuation. Here is the full story, including the brands he killed along the way.
Advertising
414: How To Get Into Oprah And Other Magazines For Free With Andreea Matei
Andreea Ayers got into 200+ magazines without a PR agency. Here is the exact pitch template, subject lines, timing calendar, and response rates for getting free press.
Amazon
413: The Harsh Reality Of Selling On Amazon Today With Liran Hirschkorn
Liran Hirschkorn breaks down the modern Amazon launch: how much you need to lose to break into competitive categories, TikTok influencer rates, and the PPC structure that feeds the algorithm.
Ecommerce
412: Student Story- From 0 To 6 Figures Selling Mosquito Nets With Maria Finch
Maria Finch built a six-figure mosquito net business with 3 SKUs by designing her own product instead of white labeling. Here is her research, supplier, and pricing playbook.
Ecommerce
411: From 0 To $140M Selling Boutique Clothing – The Story Of PinkLily With Tori Gerbig
Tori Gerbig bootstrapped Pink Lily from $10,000 to $100M in clothing sales. Here is the Facebook group strategy, sourcing path, and influencer model that got her there.
Ecommerce
410: How To Start A 7 Figure Clothing Brand From Scratch With Raphael Schneider
Raphael Schneider built Fort Belvedere to 7 figures with zero paid ads, using a YouTube funnel and SEO content. Here is the video strategy and why niche audiences pay off.
Ecommerce
407: Starting The World’s Fastest Growing Backyard Game With Greg Meade Of CrossNet
Greg Meade invented a new sport and built CrossNet into a nationally retailed product on $40K. Here is the prototyping, validation, and wholesale playbook he used.
Ecommerce
402: How To Stop The Counterfeiters And CopyCats In Their Tracks With Steven Weigler
IP attorney Steven Weigler breaks down low-cost brand protection: copyright grouping, China enforcement via door knocks, AI takedown services, and real costs.
Ecommerce
387: John Jantsch Reveals His Strategy For Ecommerce Marketing In 2022
John Jantsch of Duct Tape Marketing explains the 7-stage marketing hourglass, how to map content to each stage, and why hub pages beat scattered blog posts.
Ecommerce
386: What Sucked In 2021 What Went Well With Our Businesses With Steve Chou
A Google update cut a third of my organic traffic. Here is the exact SEO scoring formula and content strategy that recovered it and pushed traffic up 40%.
Ecommerce
384: This Abusive Practice Is Killing Your Margins And How To Fight Back With Kathleen Booth
Coupon extensions like Honey leak your codes and claim affiliate credit for sales they never drove. Here is how the scheme works and how to shut it down.
Ecommerce
383: 19 Yr Old Makes 1 Million Per Year Selling Pup Rings On TikTok With Parth Kukreja
Parth Kukreja built a seven-figure jewelry brand at 19 using TikTok. Here is his organic strategy, ad funnel structure, and the survey that fixed conversions.
Ecommerce
382: Post-Pandemic Business Strategies To Focus On In 2022 With Andrew Youderian
Andrew Youderian and I break down which marketing channels we are investing in: SMS, TikTok, YouTube, Twitter threads, events, and owned marketing over rented reach.
Ecommerce
379: The Single Most Important Way To Improve Your Sales With Jon McDonald
Jon MacDonald of The Good explains why email popups and discounts hurt conversions, how to run customer research, and the homepage structure that converts.
