https://traffic.libsyn.com/secure/mywifequitherjob/MWQHJ314DavidHerman.mp3Podcast: Download (Duration: 47:37 — 54.8MB)
Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads.
He has advertised on Facebook, Instagram, Snapchat, YouTube and TikTok and today, we are going to talk about the best way to scale an ecommerce brand with paid advertising.
What You’ll LearnWhy David focuses on ecommerce.
How to scale your ecommerce brand with ads.
David’s specialized approach to scaling an ecommerce brand with ads.Other Resources And BooksHermann Digital LLCSponsors
https://traffic.libsyn.com/secure/mywifequitherjob/MWQHJ312SellerLabs.mp3Podcast: Download (Duration: 51:54 — 59.7MB)
Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year.
In this episode, I provide a realistic account of my experiences having Sellers Labs run my Amazon Ads this past year.
What You’ll LearnWhen you should use an agency to run your Amazon ads
The pros and cons of outsourcing your ads
The process Seller Labs uses to...
https://traffic.libsyn.com/secure/mywifequitherjob/MWQHJ311NickShackelford.mp3Podcast: Download (Duration: 53:30 — 61.5MB)
Today I’m happy to have Nick Shackelford on the show. Nick runs Structured Social which is a company that specializes in the growth of ecommerce brands. He is a master of paid media, has spent over 85 million on Facebook and pioneered well-known products like the fidget spinner.
In this episode, we’re going to discuss how he scales ecommerce brands with paid advertising.
What You’ll LearnHow Nick got started with advertising
How to spend millions of dollars on Facebook ads
The difference between a good media buyer and a bad one
How to make ads to sell boring...
https://traffic.libsyn.com/secure/mywifequitherjob/MWQHJ308MoodyNashawaty.mp3Podcast: Download (Duration: 52:27 — 60.3MB)
Today I’m happy to have Moody Nashawaty on the show. Moody is someone who helped me with my Facebook ads for my ecommerce store a while back.
He is the chief strategy officer for MuteSix.com which is a firm that specializes in customer acquisition. They do Facebook ads, Google ads, email marketing, you name it. And they recently sold their company for a large sum of money.
Moody is an advertising master and today he’s going to teach us how to create ads that convert for physical products.
What You’ll LearnThe components of a high converting...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ293ArriBagah.mp3Podcast: Download (Duration: 44:36 — 51.3MB)
Today I’m thrilled to have Arri Bagah on the show. Arri and I both spoke at the Many Chat Conversations conference this past year.
He is the founder of Conversmart which is a company that helps direct to consumer brands generate 6 figures in revenue per month using SMS marketing.
In this episode, Arri and I go in depth on the best ways to implement SMS with an ecommerce store.
What You’ll LearnArri’s background story and how he got started with SMS marketing
The types of SMS messages that convert
The best way to acquire new SMS subscribers
http://traffic.libsyn.com/mywifequitherjob/MWQHJ270NatashaTakahashi.mp3Podcast: Download (Duration: 54:03 — 62.1MB)
Today I’m thrilled to have Natasha Takahashi on the show. Natasha is someone who I met at Social Media Marketing World and she’s an expert when it comes to Facebook Chatbots.
She is the chief marketing officer and founder of the School Of Bots and she’s spoken at many industry events like Social Media Marketing World and Traffic & Conversions.
In this episode, we’re going to talk about the best way to implement a chat bot on an ecommerce store that sells physical products.
What You’ll LearnThe best way to get new messenger subscribers
Some of the best chatbot...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ267BrettCurry.mp3Podcast: Download (Duration: 50:46 — 58.4MB)
Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego.
He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising.
In this episode, Brett and I talk about combining Amazon PPC with Amazon DSP to grow your Amazon business.
What You’ll LearnWhat is Amazon DSP?
What ads can be bought through Amazon...
http://traffic.libsyn.com/mywifequitherjob/MWQHJ252DustinRobertson.mp3Podcast: Download (Duration: 44:37 — 51.3MB)
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.
Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands.
In today’s episode we will talk about what it takes to win in the age on Amazon.
What You’ll LearnThe largest contributor to BackCountry.com’s growth
The best way to build an email list for an ecommerce...
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