Category: Advertising

493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry

Brett Curry of OMG Commerce runs $100M/year in ad spend. Here is his exact Google Performance Max playbook for ecommerce stores, from asset groups to product feeds to what to launch first.

Advertising

414: How To Get Into Oprah And Other Magazines For Free With Andreea Matei

Andreea Ayers got into 200+ magazines without a PR agency. Here is the exact pitch template, subject lines, timing calendar, and response rates for getting free press.

Advertising

409: A Template For Creating Powerful And Persuasive Ads With Cody Iverson

Cody Iverson breaks down the modular ad framework his agency uses to build hundreds of converting video ads: elements, segments, and multivariate testing explained.

Advertising

392: Screw Apple! Timeless Facebook Ad Strategies That Always Work With Jordan Menard

Jordan Menard has spent over $100M on ads. Here is his angle creation process, the word cloud research method, and why broad targeting beats lookalikes now.

Advertising

391: Apple Destroyed Facebook Ads. Now What? With Nick Shackleford

Nick Shackelford has spent $85M on Facebook ads. Here is how to measure performance when the reporting is broken, plus what targeting works now.

Advertising

324: Molly Pittman On Happiness, Relationships And Facebook Ads

Molly Pittman found 150+ new interests for Boom and helped scale ad spend to $30K a day. Here is why interest targeting beats relying on lookalikes alone.

Advertising

317: A Methodical Way To Advertise On Facebook And Google With Ilana Wechsler

Start with retargeting, not cold traffic. Ilana Wechsler explains the order to build paid campaigns, the Google default settings that waste money, and when to scale.

Advertising

314: David Herrmann On How To Scale Your Ecommerce Brand With Ads

David Herrmann has managed over $100M in ad spend. Here is how a single ad angle transformed a book brand, and the ROAS targets that actually work at scale.

Advertising

312: Should You Hire An Agency To Run Your Amazon PPC Ads With Edward Ruffin And Jeremy Crowe

I hired an Amazon PPC agency for a year. Here are the actual numbers, what they changed first, and the ad spend threshold below which an agency makes no sense.

Advertising

311: Nick Shackelford On How To Scale An Ecommerce Business With Ads

Nick Shackelford has spent over $85M on Facebook ads. Here is how he structures funnels, the margins a brand needs, and why he optimizes for conversions on day one.

Advertising

308: Moody Nashawaty On How To Make Facebook Ad Creatives That Convert

Facebook ad creative drives 60% of ad efficiency. MuteSix strategy chief Moody Nashawaty explains hooks, thumb stop rate, production costs, and creative fatigue.

Advertising

293: Arri Bagah On How To Do SMS Marketing The Right Way

Arri Bagah generates six figures a month for brands with SMS. Here is how to collect opt-ins compliantly, what to send, and why short codes beat 10-digit numbers.

Advertising

270: How To Build A Facebook Messenger Bot That Sells With Natasha Takahashi

Natasha Takahashi on building Messenger bots that sell: qualification flows, the subscription system that prevents bans, and why mobile opt-ins convert badly.

Advertising

267: The New Amazon Ads You Probably Aren’t Running Yet With Brett Curry

Brett Curry explains how Amazon DSP works, what it costs, and how to retarget shoppers who viewed your competitors' products and did not buy.

Advertising

252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip

Dustin Robertson built Backcountry.com past $350M. Here is the 90-day second purchase window and the email segments that create loyal customers.