Advertising

252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip

252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip
http://traffic.libsyn.com/mywifequitherjob/MWQHJ252DustinRobertson.mp3Podcast: Download (Duration: 44:37 — 51.3MB) I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue. Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands. In today’s episode we will talk about what it takes to win in the age on Amazon. What You’ll LearnThe largest contributor to BackCountry.com’s growth The best way to build an email list for an ecommerce...

237: How To Build A Personal Brand With Facebook Ads For Just 5 Bucks A Day With Dennis Yu

235: How To Build A Personal Brand With Facebook Ads For Just 5 Bucks A Day With Dennis Yu
http://traffic.libsyn.com/mywifequitherjob/MWQHJ237DennisYu.mp3Podcast: Download (Duration: 50:45 — 58.4MB) Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. Anyway Dennis is the CTO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, teaching them how to manage social campaigns for large enterprise clients. He’s been featured all over the place like The Wall Street Journal, The New York Times...

223: How To Scale An Ecommerce Business to 8 Figures In Just 2 Years With Kevin Chen

How To Scale An Ecommerce Business to 8 Figures In Just 2 Years With Kevin Chen
http://traffic.libsyn.com/mywifequitherjob/MWQHJ223KevinChen.mp3Podcast: Download (Duration: 47:25 — 86.8MB) Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss. Not only is the product cool but what’s even more cool is how he has successfully scaled to a 8 figure business in just 2 years. In this episode, we’re going to talk about his exact strategies. Enjoy! What You’ll LearnHow Kevin manufactures his hair loss...

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin
http://traffic.libsyn.com/mywifequitherjob/MWQHJ221EdRuffin.mp3Podcast: Download (Duration: 50:28 — 92.4MB) Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit. During the event, I really got to know Edward well and I discovered that the man is truly a sponsored products ads fanatic and he lives and breathes it 24/7. So today, I brought Edward on the show to talk about the latest and greatest with Amazon ads. Enjoy the show! What You’ll LearnHow to launch a product today with Sponsored...

216: Google Display Network – How To Run Profitable Ads With Ilana Wechsler

216: Google Display Network - How To Run Profitable Ads With Ilana Wechsler
http://traffic.libsyn.com/mywifequitherjob/MWQHJ216AlanaWechsler.mp3Podcast: Download (Duration: 57:41 — 66.3MB) Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable. So today we’re going to learn how to run profitable Google Display Network ads. What You’ll LearnIlana’s background and what led her to create Green...

214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell

214: How To Run Facebook Ads To Sell Physical Products In 2018 With Andrew Foxwell
http://traffic.libsyn.com/mywifequitherjob/MWQHJ214AndrewFoxwell.mp3Podcast: Download (Duration: 54:07 — 74.6MB) Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend. In short, Andrew is a Facebook and Instagram ads expert and we’re going...

206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace
http://traffic.libsyn.com/mywifequitherjob/MWQHJ206RezaKhadjavi.mp3Podcast: Download (Duration: 45:02 — 62.1MB) Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll LearnWhy Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AOV The...

201: Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss

Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss
http://traffic.libsyn.com/mywifequitherjob/MWQHJ201SteveWeiss.mp3Podcast: Download (Duration: 55:10 — 63.4MB) Today I’m happy to have Steve Weiss on the show.  Steve runs MuteSix.com which is a firm that specializes in customer acquisition. They consult with Facebook ads, Google ads, email marketing…you name it and they were ranked number 341 on the Inc 5000 for 2017. Anyway, Steve is a master of running Facebook ads in the context of ecommerce so today we’re going to pick his brain. Enjoy the episode! What You’ll LearnWhat your average order size needs to be to make Facebook ads work Guidelines for setting up a high converting ad campaign How...

179: How To Scale Your Facebook Ads To Sell Digital Products Online With Rick Mulready

How To Scale Your Facebook Ads To Sell Digital Products Online With Rick Mulready
http://traffic.libsyn.com/mywifequitherjob/MWQHJ179RickMulready.mp3Podcast: Download (Duration: 54:52 — 75.6MB) Today I’m lucky to have Rick Mulready on the show. Rick is someone who I met at Social Media Marketing World while waiting for a gigantic mob of people around Amy Porterfield to dissipate so we could say hello to her. He’s a Facebook ads specialist and helps small business run profitable Facebook campaigns. He’s also runs a popular podcast called the Art of Paid Traffic and a training class called The FB Advantage. Enjoy the show! What You’ll LearnWhere to begin when launching a Facebook ad Some guidelines for setting up a a high converting campaign How...

173: How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry

How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry
http://traffic.libsyn.com/mywifequitherjob/MWQHJ173BrettCurry.mp3Podcast: Download (Duration: 56:25 — 64.9MB) Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal. He’s also the author of the ultimate guide to Google Shopping...

171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson
http://traffic.libsyn.com/mywifequitherjob/MWQHJ171BrianJohnson.mp3Podcast: Download (Duration: 51:25 — 59.1MB) Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns. What You’ll LearnBrian’s process for launching an Amazon product. Outdated strategies that should be avoided...

168: How To Make 8 Figures Selling Boxed Software Using Google Shopping With Daniel Parker

168: How To Make 8 Figures Selling Boxed Software Using Google Shopping With Daniel Parker
http://traffic.libsyn.com/mywifequitherjob/MWQHJ168DanielParker.mp3Podcast: Download (Duration: 53:44 — 61.8MB) Today, I’m thrilled to have Daniel Parker on the show. Daniel is someone who I met at the Ecommerce Fuel Live conference in Savannah, Georgia and he actually taught me a few things that I was not doing with my Google Shopping ads that I promptly fixed as soon as I got home. Daniel runs MyChoiceSoftware.com which is an online store that sells boxed software online. Selling off the shelf software is an incredibly competitive niche but he does extremely well making well over 8 figures last year. Enjoy the show! What You’ll LearnHow...

165: How To Create A Sales And Email Funnel For Your Store With Austin Brawner

How To Create A Sales And Email Funnel For Your Store With Austin Brawner
http://traffic.libsyn.com/mywifequitherjob/MWQHJ165AustinBrawner.mp3Podcast: Download (Duration: 47:00 — 64.8MB) Today, I’m thrilled to have Austin Brawner back on the show. I met Austin at the Ecommerce Fuel conference 3 years ago and we’ve kept in touch since. In fact, I had Austin on back in episode 65 a long time ago. Austin runs the Ecommerce Influence Podcast and also helps ecommerce companies grow with his site Brand Growth Experts. He’s also the CMO of an ecommerce company called Boom Boom Energy. Austin is a popular speaker on marketing for ecommerce and helped scale a company from 0 – 11 million in 2.5 years...

163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

163: How To Successfully Sell Products In Saturated Niches With Grant Yuan
http://traffic.libsyn.com/mywifequitherjob/MWQHJ163GrantYuan.mp3Podcast: Download (Duration: 55:37 — 63.9MB) Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business. What You’ll LearnGrant’s strategy for SEO Why your domain is still important How Grant...

162: How To Leverage Influencer Marketing To Grow Your Brand With Jessica Thorpe Of Gen.Video

How To Leverage Influencer Marketing To Grow Your Brand With Jessica Thorpe Of Gen.Video
http://traffic.libsyn.com/mywifequitherjob/MWQHJ162JessicaThorpe.mp3Podcast: Download (Duration: 52:43 — 72.7MB) Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures. Anyway, Jessica’s company Gen.video is at the forefront of influencer marketing and we’re going to pick her brain today about the best ways to...

160: A Deep Dive Into Running Amazon Sponsored Ads With Jeff Cohen And Brandon Checketts

A Deep Dive Into Running Amazon Sponsored Ads With Jeff Cohen And Brandon Checketts
http://traffic.libsyn.com/mywifequitherjob/MWQHJ160JeffBrandon.mp3Podcast: Download (Duration: 56:20 — 77.6MB) Today I’m thrilled to have both Jeff Cohen and Brandon Checketts on the show. Now Jeff has already been on the podcast in episode 120 where we talked about reviews and how to get ranked in Amazon. But today we are blessed to have Brandon Checketts on the show as well. Brandon is actually the founder of Seller Labs and was the original programmer and developer of Feedback Genius and Ignite. What I like about Jeff and Brandon is that they are always on the ball when it comes to Amazon and I wanted them...

159: Larry Kim On How To Run Profitable Google Adwords Campaigns

Larry Kim On How To Run Profitable Google Adwords Campaigns
http://traffic.libsyn.com/mywifequitherjob/MWQHJ159LarryKim.mp3Podcast: Download (Duration: 48:09 — 66.4MB) Larry is the founder and CTO of Wordstream and Mobile Monkey which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way. What You’ll LearnHow Larry came up with the idea to start Wordstream How to run a brand new PPC...

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online
http://traffic.libsyn.com/mywifequitherjob/MWQHJ119MikeJackness.mp3Podcast: Download (Duration: 53:03 — 61.0MB) Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I had to have him on the show. Mike runs a bunch of ecommerce websites which include Icewraps.com, CuttingBoard.com, ColorIt.com. And he also runs his own business blog at EcomCrew.com Anyway Mike is a gold mine of information and what I like about him is that he’s constantly trying new strategies to boost sales. For example, his most recent store ColorIt.com is only 4...

105: How To Run Profitable Facebook Ads To Sell Physical Products Online With Miracle Wanzo

How To Run Profitable Facebook Ads To Sell Physical Products Online
http://traffic.libsyn.com/mywifequitherjob/MWQHJ105MiracleWanzo.mp3Podcast: Download (Duration: 52:32 — 60.4MB) Today I have Miracle Wanzo on the show. First off, isn’t that the coolest name ever? When I first met her, I had assumed that it was her pen name but nope, her name is really Miracle and she is one of the sweetest, most down to earth person you’ll ever meet. Anyway, I met Miracle at the Ecommerce Fuel Live event in Nashville a few months ago and I’m glad that I did. Miracle runs HipUndies.com where she sells women’s undergarments and lingerie. Now normally, I tend to think that selling clothing or anything that has to...

049: Adam Kreitman On How To Run Profitable Adwords Ads For Your Business

Adam Kreitman
http://traffic.libsyn.com/mywifequitherjob/MWQHJ049Adam.mp3Podcast: Download (Duration: 42:48 — 39.5MB) Adam Kreitman reached out to me randomly 3 years ago via the contact page on my blog and we’ve kept in touch ever since. Adam runs WordsThatClick.com which helps small business owners increase the visibility of their business on the web. What’s cool about Adam is that unlike most larger agencies, Adam focuses a lot of his efforts on small businesses which is directly applicable to the listeners of this podcast. In this episode, Adam will teach us how to run high converting Adwords campaigns for those on a budget. Enjoy! What You’ll LearnHow...