Ecommerce
304: Dropshipping – Everything You Need To Know With Steve Chou
Dropshipping margins run 10% to 30% versus 50% for a traditional store. Here are the real pros, cons, hidden costs, and the cases where dropshipping does make sense.
Category: Ecommerce
Amazon
303: How To Sell Oversized Goods And Manage Your Supply Chain With Liz Mercer
Liz Mercer sells ergonomic furniture on Amazon at 18% margins. Here is how she manages container loads, IPI scores, lead times, and oversized FBA fees.
Ecommerce
302: How Restaurants Can Survive During A Pandemic With Hanson Li
Hanson Li runs 14 restaurants including a Michelin three-star. Here is the full cost breakdown of a restaurant and how his group pivoted to takeout and delivery.
Ecommerce
301: How COVID-19 Has Affected Ecommerce Sales With Jake Cohen
Klaviyo tracked 32,600 stores through the 2020 demand shock. Jake Cohen breaks down which categories exploded, which collapsed, and the pivots that actually worked.
Ecommerce
298: How My Student Sally Makes 6 Figures Selling Cross Stitch Supplies Online
Sally Osborne built a six figure cross stitch business from under 1,000 pounds using a 5,000-member Facebook group, YouTube tutorials, and a 40% open rate email list.
Ecommerce
297: The Financial Repercussions Of Corona Virus On Our Businesses
We postponed our conference and refunded everyone. Here is the reasoning, plus the numbers showing how doubling down during the 2009 recession grew profits 147%.
Blogging
296: 6 Ways To Become A Millionaire In The Next 5 Years With Steve Chou
The six ways I personally made over a million dollars, from startup equity and long-held stocks to ecommerce, content, and real estate.
Ecommerce
291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy
Your internal site search is a goldmine most stores ignore. Luke Carthy explains how to find broken searches at scale, fix empty categories, and rank coupon pages.
Ecommerce
290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom
Chubbies sends three product emails plus a newsletter every week at a 16% open rate. Erich Hellstrom breaks down their subject lines, testing process, and copy rules.
Ecommerce
289: Nate Lipton On How To Sell Cannabis CBD Products Online
Nate Lipton runs an 8-figure cannabis equipment store and a CBD retailer. Here is how to handle banking, payment processing, and marketing when ads are off limits.
Ecommerce
288: This One Thing Is Killing Your Profits With Kevin Stecko
Kevin Stecko raised prices 80%, lost half his orders, and made more money. Here is the contribution margin math showing why a 20% discount cuts your profit in half.
Ecommerce
285: Linda Bustos On The Latest Trends In Ecommerce
Linda Bustos on chatbots replacing mobile navigation, free shipping threshold testing, why Apple Pay underdelivers, and how to stay nimble through the holiday season.
Ecommerce
284: The Story Behind The SwitchPod With Pat Flynn And Caleb Wojcik
Pat Flynn and Caleb Wojcik spent $30K and two years on 12 to 15 prototypes, then hit their $100K Kickstarter goal in 11 hours. Here is the full invention process.
Ecommerce
283: How To Segment Your Email List The Right Way With Alexandra Edelstein
Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs.
Ecommerce
279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business
Ezra Firestone lost the face of his 8-figure brand overnight. Here is how Boom recovered and grew, plus his permaculture business model and Facebook ad diversification.
Blogging
278: Pat Flynn On How To Create Superfans For Your Ecommerce Brand
Pat Flynn on turning customers into superfans: the pyramid that inverts the funnel, personal video messages, community naming, and spotlighting customers as heroes.
