Category: Ecommerce

306: How My Student Angela Li Makes 6 Figures Selling Jewelry Without Advertising

Angela Li built Azura Jewelry into a six figure business on organic Instagram alone, with 75% margins and under $1,000 in startup capital. Here is her exact playbook.

Ecommerce

305: A Recap Of Sellers Summit 2020 With Toni Anderson

A full recap of Sellers Summit 2020, the first year we ran it virtually, with the key takeaway from every talk on owned, earned, and paid ecommerce marketing.

Ecommerce

304: Dropshipping – Everything You Need To Know With Steve Chou

Dropshipping margins run 10% to 30% versus 50% for a traditional store. Here are the real pros, cons, hidden costs, and the cases where dropshipping does make sense.

Amazon

303: How To Sell Oversized Goods And Manage Your Supply Chain With Liz Mercer

Liz Mercer sells ergonomic furniture on Amazon at 18% margins. Here is how she manages container loads, IPI scores, lead times, and oversized FBA fees.

Ecommerce

302: How Restaurants Can Survive During A Pandemic With Hanson Li

Hanson Li runs 14 restaurants including a Michelin three-star. Here is the full cost breakdown of a restaurant and how his group pivoted to takeout and delivery.

Ecommerce

301: How COVID-19 Has Affected Ecommerce Sales With Jake Cohen

Klaviyo tracked 32,600 stores through the 2020 demand shock. Jake Cohen breaks down which categories exploded, which collapsed, and the pivots that actually worked.

Ecommerce

298: How My Student Sally Makes 6 Figures Selling Cross Stitch Supplies Online

Sally Osborne built a six figure cross stitch business from under 1,000 pounds using a 5,000-member Facebook group, YouTube tutorials, and a 40% open rate email list.

Ecommerce

297: The Financial Repercussions Of Corona Virus On Our Businesses

We postponed our conference and refunded everyone. Here is the reasoning, plus the numbers showing how doubling down during the 2009 recession grew profits 147%.

Blogging

296: 6 Ways To Become A Millionaire In The Next 5 Years With Steve Chou

The six ways I personally made over a million dollars, from startup equity and long-held stocks to ecommerce, content, and real estate.

Ecommerce

291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy

Your internal site search is a goldmine most stores ignore. Luke Carthy explains how to find broken searches at scale, fix empty categories, and rank coupon pages.

Ecommerce

290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom

Chubbies sends three product emails plus a newsletter every week at a 16% open rate. Erich Hellstrom breaks down their subject lines, testing process, and copy rules.

Ecommerce

289: Nate Lipton On How To Sell Cannabis CBD Products Online

Nate Lipton runs an 8-figure cannabis equipment store and a CBD retailer. Here is how to handle banking, payment processing, and marketing when ads are off limits.

Ecommerce

288: This One Thing Is Killing Your Profits With Kevin Stecko

Kevin Stecko raised prices 80%, lost half his orders, and made more money. Here is the contribution margin math showing why a 20% discount cuts your profit in half.

Ecommerce

285: Linda Bustos On The Latest Trends In Ecommerce

Linda Bustos on chatbots replacing mobile navigation, free shipping threshold testing, why Apple Pay underdelivers, and how to stay nimble through the holiday season.

Ecommerce

284: The Story Behind The SwitchPod With Pat Flynn And Caleb Wojcik

Pat Flynn and Caleb Wojcik spent $30K and two years on 12 to 15 prototypes, then hit their $100K Kickstarter goal in 11 hours. Here is the full invention process.

Ecommerce

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs.