Ecommerce
284: The Story Behind The SwitchPod With Pat Flynn And Caleb Wojcik
Pat Flynn and Caleb Wojcik spent $30K and two years on 12 to 15 prototypes, then hit their $100K Kickstarter goal in 11 hours. Here is the full invention process.
Category: Ecommerce
Ecommerce
283: How To Segment Your Email List The Right Way With Alexandra Edelstein
Klaviyo's Alexandra Edelstein explains RFM segmentation, why unengaged subscribers send your emails to spam, and the two-hour setup that fixes most email programs.
Ecommerce
279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business
Ezra Firestone lost the face of his 8-figure brand overnight. Here is how Boom recovered and grew, plus his permaculture business model and Facebook ad diversification.
Blogging
278: Pat Flynn On How To Create Superfans For Your Ecommerce Brand
Pat Flynn on turning customers into superfans: the pyramid that inverts the funnel, personal video messages, community naming, and spotlighting customers as heroes.
Ecommerce
277: An Interview With MMA Bobblehead Founder Dave Manley
Dave Manley built MMA Bobblehead by cold-approaching UFC fighters in autograph lines. Here is how he got signed athletes, and grew to $25K months on organic Instagram.
Ecommerce
276: How To Get Roasted On Your Own Podcast At Klaviyo Boston Day 2
Andrew Youderian, Kurt Elster, and Toni Anderson on owned marketing, why browse abandonment and welcome series matter most, smart send times, and SMS backlash risk.
Ecommerce
273: How Nuun Life Grew To An 8 Figure Business With CEO Kevin Rutherford
Nuun CEO Kevin Rutherford on reformulating a beloved product, why retail distribution is marketing, and how new need states unlocked entirely new markets.
Ecommerce
272: How To Get Free Press To Sell Your Products With Dawn LaFontaine
Dawn LaFontaine landed the Boston Globe and Product Hunt with no PR budget. Here is exactly what to put in a pitch email and why local papers outperform big ones.
Advertising
270: How To Build A Facebook Messenger Bot That Sells With Natasha Takahashi
Natasha Takahashi on building Messenger bots that sell: qualification flows, the subscription system that prevents bans, and why mobile opt-ins convert badly.
Ecommerce
269: How My Student Makes 90K/Month Selling Party Supplies With Amanda Wittenborn
How Amanda Wittenborn built a $60K/month party supplies business on Amazon after Etsy banned her store, from fill-in invitations to FBA.
Ecommerce
266: How To Invent A Product From Scratch And Sell Over 300K Units With Kim Meckwood
Kim Meckwood got Click and Carry onto QVC from a trade show pitch, sold out 13,600 units in 7 minutes, and has sold over 300,000 units since.
Ecommerce
258: A Recap Of Sellers Summit 2019 With Toni Anderson
A full recap of Sellers Summit 2019 with Toni Anderson, covering every session, the mastermind format, and why sellers are diversifying off Amazon.
Ecommerce
257: The Right Way To Outsource Your Business With Nathan Hirsch
Nathan Hirsch ran 500,000 products with VAs. Here are the three hiring levels, what each costs, and the three mistakes that ruin outsourcing.
Ecommerce
255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross
Tsippi Gross built a six-figure nursing apparel brand on $500. Here are the 30% return rates, sizing failures, and the $30K sourcing disaster.
Advertising
252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip
Dustin Robertson built Backcountry.com past $350M. Here is the 90-day second purchase window and the email segments that create loyal customers.
Ecommerce
249: How To Manage Cashflow Issues With Your Ecommerce Business With Victoria Sullivan Of Payability
Victoria Sullivan of Payability breaks down daily payouts, Amazon loans, bank loans, and credit cards for funding ecommerce inventory purchases.
