398: I Doubled My Social Media Following in 6 Months With This Strategy. Here’s How With JK Molina

00:00
You’re listening to the My Wife, Quit Her Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into the strategies they use to grow their businesses. Today, I my buddy, JK Molina on the show. And JK is a Twitter expert and also a part owner in the company Tweet Hunter, a tool that allows you to manage and grow your Twitter account. Now you’re probably thinking to yourself, is Twitter relevant for an online business? And the answer is a resounding yes. And in fact, Twitter is one of these social media platforms that I value the most. And in this interview, you’ll learn how JK helped me to double my Twitter following

00:30
to 15K followers in just six months and the practical applications of this platform. But before I begin, I wanna thank Postscript for sponsoring this episode. Postscript is my SMS or text messaging provider that I use for e-commerce and it’s crushing it for me. I never thought that people would want marketing text messages, but it works. In fact, my tiny SMS list is performing on par with my email list, which is easily 10X bigger. Anyway, Postscript specializes in text message marketing for e-commerce and you can segment your audience just like email. It’s an inexpensive solution, converts like crazy,

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and you can try it for free over at postscript.io slash Steve. That’s P-O-S-T-S-E-R-I-P-T dot I-O slash Steve. I also want to thank Klaviyo for sponsoring this episode. I’m always excited to talk about Klaviyo because they’re the email marketing platform that I personally use from my eCommerce store and I depend on them for over 30 % of my revenue. Now you’re probably wondering why Klaviyo and not another provider. Well Klaviyo is the only email platform out there that is specifically built for eCommerce stores and here’s why it’s so powerful. Klaviyo can track every single customer who has shopped in your store and exactly what they bought.

01:30
So let’s say want to send out an email to everyone who purchased a red hankie in the last week. Easy. Let’s say I want to set up a special autoresponder sequence to my customers depending on what they bought, piece of cake, and there’s full revenue tracking in every single email sent. Klaviyo is the most powerful email platform that I’ve ever used, and you can try them for free over at klaviyo.com slash my wife. That’s K-L-A-V-I-Y-O dot com slash my wife. And then finally, I want to mention my other podcast that I released with my partner Tony, and unlike this podcast where I interview successful entrepreneurs,

01:59
and e-commerce, the Profitable Audience Podcast covers all things related to content creation and building an audience. No topic is off the table and we tell it like how it is in a rather entertaining way. So be sure to check out the Profitable Audience Podcast on your favorite podcast app. Now onto the show.

02:21
Welcome to the My Wife Could Her Job podcast. Today I’m happy to have JK Molina on the show. Now, JK is someone who I met virtually through Chase Diamond, and he is 100 % responsible for helping me double my Twitter following to almost 15,000 subscribers in six months. Now, if you’re listening to this and wondering why Twitter is a valuable platform, trust me, I was skeptical as well until I met Chase and JK. And today, Twitter is actually the social following I value the most.

02:50
In this interview with JK today, you’ll actually learn why Twitter is so powerful and how you too can double your Twitter following in half a year. And with that, welcome to the show, JK. How are doing today, Appreciate you, bro. That’s an intro right there. Thank you for having me here. I’m happy. yeah, Twitter’s changed my life. It’s been great meeting you and Chase. I’m excited to get into this thing. So it’s funny, it’s like when I first met you, I think the first impression I had was, wow, this guy’s really young. So I’m really curious how…

03:19
you got into Twitter copywriting in the first place. Yeah. um, I was, you know, like COVID hit and everyone was just kind of like, okay, what’s going on? And I used to go out a lot, but then I was just in my bed, just scrolling and I was just scrolling, you know, among like the same three apps, you know, what you do when you’re bored. You just scroll, scroll on the three apps. Yep. So I’m just like Facebook, Instagram, Twitter, Facebook, Instagram, Twitter.

03:46
And then I saw a screenshot on Twitter, this guy, Chris Johnson, he was making like $250,000 a month. And I’m looking at it and I’m like, no way, there’s no way. Like, come on, like, no, there’s no way. Then I got into it and I got kind of down the rabbit hole. And it was true. Like he was making that kind of money, selling courses on Instagram and Twitter on how to invest in the stock market. And, you know, kind of one follow led to another.

04:12
I just started following everyone and discovering this thing called, we call it money Twitter, which it’s hard to explain like without it sounding, it’s sketchy, but it’s like a lot of people who are very good at business. just gather on Twitter and share their ideas for free. Right. So like every group, there’s like half that are trying to, you know, scam you or whatever half are actually really good and there can actually change your business. Right. They’re the, they’re the Steve’s or the chases. They’re the good people. Right.

04:43
And I was getting into that and then I was, I didn’t really have any skills at the moment. just like to tweet. Then I saw a tweet about Lawrence King. So his ad is Lawrence King. Yo, he tweeted something that says, look at Gillette Gillette has 130,000 followers at the time, right? The razor company. But they only had like with one 30 K followers. They only had three to four likes per tweet. And he said,

05:11
That’s a multi-billion dollar company. How much do you think they would pay someone just to help them go viral on Twitter? And then I’m looking at it and like, you know what? Yeah, that, that, makes sense. Okay. Let’s try it. So I just started doing outreach. I just started, you know, seeing who wanted some clients. Eventually I landed one ghost riding client, which is what I currently do. I take a personal brands and maybe they don’t have time or they don’t know how Twitter works. They don’t have access to that.

05:41
and then I write for them and I helped them grow their Twitter following. And that’s how I got into it. Like I would say I got lucky because I saw that tweet at the right time. I saw the 250k speech at the right time. So I really got lucky and here I am. You know what’s funny is, so when I first started, I think I started out with 6,000 Twitter followers and I was like Gillette on a much smaller scale. I would tweet something and it’d be crickets. Like I wouldn’t even get to 13 likes. So

06:11
I was hoping live on this podcast here, you can just kind of walk through the conversations that we had in the beginning on formulating a strategy for me to grow because, well, let me just tell the audience what I was doing before. All I did was I write one blog post a week and all I did was I had a tool where I just went through my entire library of posts and would just tweet them like once or twice a day. then I remember the first thing you told me was that’s like the worst thing that you can do.

06:40
So yeah, walk me through that first consultation call that we had where you just kind of walk me through the overall strategy for me, customized to me. Yeah, so that’s a big problem that I see sometimes written. If you go to like authors, right? You know the guy, what’s this book, The Seven Effective Habits? Seven Habits of Highly Effective People, that guy, right? Yep. So he’s on Twitter, he’s verified, he has a huge following.

07:10
Dude, like I have more likes per tweet than him, you know, and I didn’t write a bestseller, right? So it’s like something’s going on. And the reason why, like he is kind of killing it. Uh, and on the bad sense, like killing his account is cause he only tweets, he only tweets, uh, links and links and links and links and the Twitter algorithm doesn’t like that. Right. It kind of aggregates everything that you’ve done. And in the end, if you don’t have like really good just content and

07:39
that people like, it’ll just not push what you’re doing. So on the first goal, I was asking like, okay, what are your goals? People have different goals on Twitter. Some people just want followers, right? Most of my clients only want followers, because they’re like startup people or SaaS people. And they’re like, you know what, I have enough money already. I don’t want to do X and Y and Z. I just want followers. I just want influence. I’m like, okay, I’ll just get followers. Some other people want engagement. They’re like, you know, my account’s dead.

08:07
I need you to revive it. Okay, so that’s what you want. Some people like, I thought you told me, yo, I want email signups. I want email signups. I’m like, okay, so that’s the strategy. Some others want, what is it? Sales on their products. It’s usually low ticket. So it’s gonna be like info products, or maybe you can sell a higher ticket, but you have to do it in the DMs. And the other one, I’m forgetting.

08:36
Oh, that’s the actually the sickest one to write for people who want influence that just not not followers, but they want influence. One friend from Twitter actually told me his ad is Lobo, Lobo salvaje. He told me the real Twitter metric is not so much engagement. It’s how many people are talking about your ideas. And I like that a lot. So that’s my favorite type of clients write for. But anyway, you know what, let’s take a step back. J.K. Let’s let’s talk about why Twitter is important.

09:05
before we get into that, strategy that I have my answer. I’m just kind of curious what yours is first and then I’ll chime in. Yeah, cool. So I think Twitter is important because on Facebook and Instagram, you’re kind of nerfed and nerfed in the sense that it’s hard to grow organically, I think. And there’s no real sense of community. And it sounds woo woo, right? But still, it be firm if you’re listening to this. So

09:33
For example, let’s say somebody is super famous, right? And they like and comment your stuff, or they’re just coming at it. Every single one of your followers can, of their followers can see that he engaged with you. So in their mind, they’re like, oh, maybe these guys know each other. Right? Maybe I like a tweet from Steve, right? I like a tweet from Steve and I’ll retweet it. And that retweet button for me is the second most powerful Twitter tool. The most powerful is the DM feature.

10:00
But the second most powerful is the retweet button. I’m sure as well, because I can just retweet Steve and the retweet button is essentially, I like your stuff so much that for one day I’m going to let you have the audience that I built over months, years now. Right? Right. So it’s like, I’m just giving you that network effect. That’s the second reason. And the third reason I would say is there’s just so many high value people in there. Like, Oh, probably people are listening to this.

10:29
They’ll probably know who Taylor Welch is. So Taylor is there. Like, and he’s just like, Oh my God, this I’ve been on Facebook my whole life. And this is so much better. Like you can literally DM authors, like people who work in like huge tech companies, startup founders, SaaS people, come like moguls and you can just text them and be like, yo, what’s the font you used in your book or something? You can just connect with them like right there.

10:59
So it’s a more, more, it’s a much more better networking app, if you will. That’s why what I see Twitter as. There’s a good tweet by Matthew Kovach that describes this, which is LinkedIn is the networking event. Twitter is the bar after the networking event where you actually network. Okay. I a hundred percent agree. Like I’ve only been serious about Twitter for, I guess, since I’ve been working with you, which is like seven months now, but.

11:28
Man, you can get access to anyone on Twitter and for some reason people are much more likely to respond to you on Twitter than any other social platform that I’ve ever been on, including myself. Like if someone DMs me on Twitter, I’m much more likely to respond for some reason than getting a DM on Instagram. Maybe it’s just because that’s like the culture, but for me the power of Twitter has been people DMing me and if I have a conversation with someone on Twitter, the chances of them

11:56
buying something from me, whether it be a course or just following me or buying one of my affiliate offers is so high. And I haven’t experienced that in any other social platform. Yeah. And then there’s kind of the trade off, which is Twitter is not that big yet. So you can’t get more traffic from other sources, but Twitter is just higher quality traffic at a smaller scale. That’s correct. And actually, you what’s funny is I’ve gotten a lot of followers.

12:23
like joining my email list from Twitter, people asking me questions. For some reason, like I can tell when someone’s serious on Twitter because it just seems like it’s more, at least for my industry, which is the make money industry, it seems like there’s a huge audience on Twitter that is harder to find on the other platforms, at least for me, in my experience. Yeah, it’s hard. If you comment on Instagram, like they don’t, like if…

12:51
like a huge star comments on your stuff on Instagram. Nobody sees it. Do they? I don’t think so. It probably gets lost. Yeah. Yeah. Yeah. I mean, you can’t see it, but it’s just not evident when it comes to Twitter. Everyone sees it. Like, Oh my God. Like when I was just starting out, I had a tweet and like 100 followers. Right. And then Chris Johnson, this guy, the stock market guy, he just retweeted my stuff.

13:20
Like once, like it was a thread about human nature or psychology or something. And it, it like, tripled my following in a night. And I’m looking at it like, wow, like retweets can actually start businesses. And you’ve made friends with one big guy. You’re good forever. Yeah. I was, was just thinking to myself, as soon as you started working with me, I think the first three days I already got like 600 followers. It was nuts. It was nuts.

13:49
Yeah, I think you did something really, really right when it came to that. So I think I told you, we’re going to focus on followers, right? In the beginning, because we need to like, you were just starting out, maybe your account was a little dead from the… That was dead. Dead account, dead. Yeah, it was dead. But we’re just like, okay, we’re going to revive. We’re going to get you followers. So when you first start on Twitter, it’s super good to just comment.

14:18
come at it through the lens of everybody wants to be friends with the cool guy. So you want to be the cool guy, right? So then I, and I asked, okay, Steve, what are some things that you’ve done that people think are impressive? And I told you, don’t be humble. You told me everything you’ve done. And that was super good. Cause what you’re doing there is you’re telling me your headlines. You’re basically telling me what you want to write about. And I told, okay, what have you done? What have you done? What have you done? And then I asked you.

14:47
You’ll see what have been some of your lowest points and you told me and then you see what we were doing there. It’s like, okay, so this is the low point. This is the high point. And then you write threads and you don’t know what a thread is. It’s just a lot of tweets put in together and then you can craft the headlines. Like why are like the huge headlines always the same? The racks, the richest guy, the guy that came through with a, I know with the limitation, the guy that’s to the course and eventually won.

15:14
same thing here, you write a thread about your story, what have you done? So, so I always ask people this when they ask like, yo, I need help. I’m like, okay, so what impressive things have you done? And what are your lowest points? And when people reach out to you in the DMs, what do they ask you? That’s very important too, because it kind of tells you what your audience wants from you, right? For every guy that asks you, there are like hundred people that didn’t, but it’s something that’s in their minds. So if you write stuff,

15:43
about what people ask you already and stuff that makes you look like, I don’t know how to say this, like in a non flashy way, but that makes you look like the cool guy. You’re good because then people are flocking to you. They want to be your friend and you’re answering questions that are actually relevant, which is vastly different from the seven highly effective habits from highly effective people. That’s just tweeting out links, you know? I mean, that’s just ironic, isn’t it? Because that book is about

16:13
you know, being effective and engaging and then you’re just tweeting out links. Yeah, they should just hire me, bro. I’m just gonna, I’m just gonna go. All right. So yeah, I remember it starting out like that. And then I think you just told me to stop tweeting. I had that on an auto tweeter. You told me to stop that. And here’s one thing I remember you telling me. Don’t tweet out links. And you said, if someone wants to find you, they’ll find you either through your bio or through Googling.

16:44
Yeah, it’s, it’s patient, which is, which is why it’s a, it’s a hard like thing to grasp for people who are just starting out. It’s like, yeah, it’s got to make you a lot of money, but it’s going to take a year. But you got to, it’s, it is going to work. Right. And if you want to tweet out links and you’re like, Oh, I really want to push a link. There’s a way to it, which is tied to engagement. So remember how we, we covered that if you want followers, you want to be painted as the cool guy.

17:11
If you want engagement, you want to be very, very relatable and timely. Those are the two words. Cause you want to kind of see what’s going on in the world and talk about it. Cause Twitter is very, if you see the twitter.com actual landing page, it says, uh, see what’s going on. So that tells you it’s a news website, which we don’t really use that for, but it is, it is, it favors like relevant topics. Right. So the other day I was tweeting about, um,

17:41
Bitcoin just reached an all time high, but you can’t get a client for your Twitter services to pay you $2,500. And then it blew up because it was happening, right? At the time it was relevant, right? Or some other times, like I saw a tweet by Dan Goh, that was a really good tweet. Black Friday, and he tweeted that Black Friday 2020. Black Friday is the perfect excuse to unsubscribe from all the companies that have your emails.

18:09
I’m like, oh, okay, that’s good. And then that’s kind of how you get people to like your stuff. You are timely and the other one is being, what did I say? Relatable. So, relatable is kind of putting into words what everyone has in their heads. So for instance, like you had a good tweet, right? That says like, people are like willing to pay for a, what is it? 17.99 Netflix subscription, but they’re not really willing to pay that money for a course or whatever.

18:39
And it’s like, that doesn’t make sense, but we all know that that happened. So when you combine relatability and timeliness, you are entertaining. It’s like, Oh, I want to see what Steve tweeted because then it’s fun. It’s good. It’s, know, it’s relevant to what’s going on. And then if you really want to post the link, you want to do it sneaky. So you don’t really want to post like, yo, here it is. You want to say, okay, after a tweet performed well.

19:06
Let’s say you got 50 likes, 100 likes, a thousand likes, whatever well is good for you. You want to plug it in below because the tweet that was up has already guaranteed impressions. And then the second tweet will get guaranteed impressions and it won’t be nerfed by Twitter because it’s a below a viral tweet already. I don’t know if that makes sense.

19:30
If you sell on Amazon or run any online business for that matter, the most important aspect of your long-term success will be your brand. And this is why I work with Steven Weigler and his team from Emerge Council to protect my brand over at Bumblebee Linens. Now what’s unique about Emerge Council is that Steve focuses his legal practice on e-commerce and provides strategic and legal representation to entrepreneurs to protect their IP. So for example, if you’ve ever been ripped off or knocked off on Amazon, then Steve can help you fight back and protect yourself.

19:59
Now, first and foremost, protecting our IP starts with a solid trademark and Emerge Council provides attorney-advised strategic trademark prosecution, both in the United States and abroad for a very low price. And furthermore, the students in my course have used Steve for copyrighting their designs, policing against counterfeits and knockoffs, agreements with co-founders and employees, website and social media policies, privacy policies, vendor agreements, brand registry, you name it. So if you need IP protection services, go to EmergeCouncil.com and get a free consult.

20:28
And if you tell Steve that I sent you, you’ll get a hundred dollar discount. That’s E-M-E-R-G-E-C-O-U-N-S-E-L dot com. Now back to the show. Yeah, why don’t you elaborate that a little more. So let’s say you have a tweet. Let’s say it has like 500 likes on it. Do you, what do you do? Do you retweet it? Do you, like the link? How do you add the link? Explain to the listeners. You just add it as a comment. Cause when you add it as a comment and it’s your own account, it’ll appear as a thread. So it’ll be like linked.

20:58
If you, if it makes sense, So it appears that to tweet thread, right. So that’s how you plug in links. Yeah. And that’s the right way to insert a link because you already, you’re piggybacking off of something that’s already successful as opposed to just posting a link straight out on a tweet. Correct. Yeah. You want to talk about how, to like jumpstart your account if you’re at zero? Yeah, let’s, let’s do that because, uh, my account was literally dead. think for like, when we pulled up the analytics, I think for like the past

21:28
six to 12 months, I think I hadn’t grown a single follower. All So how do you jumpstart? There are three ways to jumpstart. It all depends on your budget. So the number one way to start is how I started Zero Budget, which is you got to look at other accounts in your niche and ask yourself, who has the audience that I would like to have? And for me, it was writing guys, copywriting, marketing guys. And I was like, okay.

21:56
You just put them all on a list and you engage with them. You like and comment. Like you really say something interesting. The mistake people make is they go on that list and they’ll say like, Oh, great tweet. Oh, fire. Oh, good stuff. And you know, nobody’s going to click on your profile. If you just, right. But what if, yeah. But what if you talk about like, Oh, this reminds me of that. Oh, I had a project that talked about this. Yo, check out this book.

22:22
Oh, here’s my highlights from my notes or whatever, right? You just make it more interesting. It’s like a combo. Like if I’m talking with you, Steve, like imagine how boring the combo would be. You just tweeted something like incredibly profound. And I’m like, Hmm, fire. Come on. Like, like use your social skills, right? Like, come on. Okay. So that’s the first one. The second one is the budget one. So remember how we talked about like story threads or really, really, really good.

22:52
So you think about again, which accounts have the audience that I would like to have. And then you write a killer story for it. A thread has three parts. Number one is the headline is the first week is where you get people read. You want to make it bait. Like look at thumbnails, study copy, look at headlines and be like, okay, how can I write one? That’s like, would actually make people click. Right? Like you had one that I really liked how I had two seven figure businesses and I was working a full-time job, a thread, something like that.

23:21
It’s like how you accomplish this with a certain limitation. Am I right? Yes, that’s correct. Okay, good. Well, and then you go to those accounts and you hit them up. Well, you make them friends for like a week or something. You like to comment, you play around, message them or whatever. And then when the time comes, you just ask them like, how much is it for retweet? And they’ll tell you, they’ll tell you like 40 bucks, 50 bucks. And people are saying like, yo, I’m paying 50 bucks for somebody to a button. And it’s like, no, no, no.

23:50
You’re paying 50 bucks to get access to someone’s audience that took them years to build and you’re getting access to that. Okay. Well, what if you’re selling like a service, right? You want to sell your 2k service and you pay 500 bucks in retweets. You just turn 500 bucks in 2k, right? So that’s the second way. And the third one is making friends with the big waves. And this is especially easy for high achievers, high performers, no high achievers. Yeah. So it goes.

24:18
You just go out there and people who are already big, you just tell them something like, yo, I’m new to Twitter, but I’m not new to business. I’m just here help. And maybe you can, I don’t know, maybe you can rewrite some of their copy. Maybe you can give them tips on the landing page, talk about what they’re doing, maybe edit some stuff, right? That’s where I played it. So I would look at accounts that are way bigger than me, but that didn’t write so much or just didn’t bother. And be like, yo, take this five tweets, just use them.

24:47
before I knew it, I befriended a lot of people and that’s how I started growing. So those are kind of the three ways, right? Number one is engage in common with other people. Second one is write a great thread, pay people to boost it. Number three is make friends with the big guys and eventually they’ll help you out. And I think the answer is somewhere in between all those three, you know? So yeah, you kind of have to think about it. Let me tell you,

25:16
a story from the opposite perspective. Like if someone’s trying to get my attention, like I notice if they always retweet my stuff or if they always comment on a particular thread, and it’s kind of like a long game. Like if you just do it once or twice and then you reach out to me, I’m not gonna remember who you are, but if you’ve been retweeting and commenting on my tweets for let’s say two months straight, then you DM me, I’ll know exactly who you are because I’m always looking at who’s retweeting my stuff and that opens up the conversation and greases the

25:46
And that’s kind of how I operate for anyone who I want to contact who’s big. And again, you’re right, you don’t reply with fire or whatever. You just make some sort of intelligent commentary. Actually, the best way is to comment on something where they’re not an expert at, but you kind of are. So for example, someone approached me the other day. They know I like playing tennis. So they started a conversation with me about tennis had nothing to do with e-commerce.

26:12
So we started talking about tennis and then when he messaged me something about e-commerce, I was much more likely to reply with an answer. So Twitter is just like a conversation really. It’s like interacting in real life except very concisely, which is why I like it. That’s exactly it. That’s the tweet I was having in my head but I couldn’t put outside. Okay, good. I saw this tweet by Oliver. Like, oh, maybe you’re yacko. If you tweet Twitter, like it’s a giant group chat, you’ll win. You’ll win.

26:39
And here’s what I’ve noticed just from what you taught me. Like I’ve got a blog with, man, it’s like probably 700 posts. Some of those posts like don’t get any love from Google or anything, but when you turn those posts into threads, like everyone on Twitter thinks you’re like a God because very few people tweet out these really long threads. But I already have all this info in the blog. It’s the hard part, I guess, is just shrinking it down into Twitter form.

27:08
Yeah, yeah, that’s, that’s actually, I’m glad that you pointed that out because it’s true form is not that hard as people think. It’s just breaking it down in less formats, right? So I’ll tell you, I’ll give you an example that I use for my clients. I’ll ask them like, so I got a client in SAS, right? And I won’t ask them, how do you grow a SAS? I would ask them, tell me the ways you

27:38
grown your SaaS in a list format. And that’s very, very important because when you split stuff in list format, it’s kind of bite-sized, it’s fast, it’s boom, boom, boom, boom, boom. So they’ll tell you, oh, okay, so you get traffic, you reduce showing you, ChrisLTV, whatever, and then you’ll have a list, right? So it’s just 10 things that they said. You just summarize it each on a tweet. Like that’s T-Form, that’s all it is.

28:05
Uh, if you really want to get fancy with it, you can do something like, okay, so there’s a tweet number two and there’s tweet number one above it. So then you kind of transition into it. So instead of just ending sentence number one, you say something like. Bought and then you’d like dot dot dot. It’s kind of like every tweet has a cliffhanger essentially is what you’re saying. Yeah, exactly. I, I too, that’s, um, how did, where did I get it from?

28:34
The ad we copyrighted in high book is the slippery slope principle, which is like, want to look at your thread. Like it’s a slippery slope, almost like a big sales letter. And then, yeah, it has a cliffhanger. just goes and threads have three parts. Actually. Number one is the head. Like you want to make it super baby. No, that’s the most important one because it gets people to read. The second most important one is the one that gets people to act. It’s the last tweet. It’s a CTA. And the third most important part is the body. Actually.

29:04
If you have a good headline and a good CTA, you can write whatever you want between it. That’s what I found. So basically just focus on your efforts and getting people to click in the end, getting people to act. What do want them to do? Right? So your thread goes viral. How are you going to use your fame? Are you going to get followers? Are you going to get email stuffs? Like that’s what you did. saw in the beginning you were asking like, Oh, if you want me follow me. Right. But then you switched. You were like, you know, if you want to get my free ebook, you can get it here.

29:31
And then you kind of use that fame to channel into whatever you want. You want DMs, ask for DMs. You want follows, you want ask for follows. I just noticed that the threads are the only thing that works super well, right? Like if you want email subs, just put that link to your signup form at the very end of that Twitter thread and it just works really well. Like the Twitter threads, like I was just looking at my analytics just before this call, the threads are always the best performing tweets out of all of them.

29:59
It’s rare to have just like a regular tweet do as well as a thread. And obviously the threads take a lot more work. let’s talk about, actually let’s switch gears a little bit and talk about tweet frequency. How often do you recommend someone tweet? Four times a day. That sounds like a lot, right? I mean, that’s something that was beyond like what I was willing to do. why would you, let me ask you this, why would you need to tweet that often versus, let’s say you could put out two threads a week.

30:28
Why not just put out two threads a week and not tweet the other times? can’t, you can’t do that. And the way, the reason I do it is because I don’t write a lot of friends. It’s a, I don’t know. I just don’t do it. But Twitter, because it’s a like a news oriented feed, you kind of want to be always on top of it. So three gives you good exposure. gives you like morning, second one in the morning, then one at noon, then one at night.

30:58
So you’re always top of mind from people. They always see your emoji. Oh, not emoji, but like profile picture, right? So I like that relevancy factor, but two threads a week, absolutely works. Like it’s really, really good. But I just like to do it because you can get away with like one thread every two weeks. They’re like stupidly good threads, like something that you actually research. And some guy, Trunk Van.

31:25
on Twitter does very well. he won’t tweet that much, but he’ll be very wary of what’s going on in the world. So right now, at the time of this, a couple of stuff has been going with like Amazon and Squid Game and Netflix. And then he’s talking about all the marketing factors about it. And then, you know, he’s going viral. So you can pull that off definitely like once every two weeks. But for us mere mortals,

31:55
I just do it every day just to be relevant because I don’t think I have like that good enough of a content to just put out every single like two weeks and still be relevant. think I, cause I just feed off the cuff. Like my content, if I just space it over two weeks, people just forget about me.

32:16
I just wanted to let you know that tickets for the 2022 Seller Summit are now on sale over at Sellersummit.com. Now, what is the Seller Summit? It is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. And in fact, every speaker that I invite

32:44
is deep in the trenches of their own e-commerce business. Entrepreneurs who are importing large quantities of physical goods and not some high-level guys who are overseeing their companies at 50,000 feet. The other thing I can assure you is that the seller summit will be small and intimate. Every year we cut out ticket sales at around 200 people, so tickets will sell out fast and in fact we sell out every single year many months in advance. Now if you’re an e-commerce entrepreneur making over 250k or $1 million per year in revenue,

33:11
We are also offering an exclusive Mastermind experience with other top sellers. Now the Seller Summit is going to be held in Fort Lauderdale, Florida from May 4th to May 6th. And as of right now, we’re almost already sold out of Mastermind tickets and we’ll be raising the price every month leading up to the event after Cyber Monday. For more information, go to sellerssummit.com. Once again, that’s sellerssummit.com or just Google it. Now back to the show.

33:37
Interesting. So the people listening and probably feel the same way I do in that tweeting four times a day sounds a little overwhelming, right? So that’s like 28 tweets a week. How do you, if you’re not really good at copywriting in this beginning, what can you use to help with that? Yeah, I’m glad you asked. So basically we recently launched this thing called Tweet Hunter, tweethunter.io and

34:06
I operate from the philosophy for Twitter, is Twitter is just saying one thing a thousand different ways. And here’s why I think that is. Cause every single viral thing that you’ve, that people have said come from the same like general idea. Here’s an example, right? So you’ve seen the tweet that says something like, I’d rather drive my Toyota to the beach than my Ferrari to my job.

34:35
or whatever, right? Or something like, the best thing that could ever happen to me, or I wish that one day I would have nothing on my calendar. That’s true wealth. And those two tweets went viral. And people see those tweets and they make the mistake of thinking, oh, it was because of the calendar picture or oh, it was because of the Ferrari image and it’s not. The reason why those tweets went viral was because it all comes down to the same idea, which is wealth is better than riches and time is better than money.

35:05
Right? Or you’ve seen some other stuff, like they’re criticizing the government or they’re saying how you should eat certain kind of foods. It’s not so much about the government and the foods. It’s about people being like relating to that thing. So Twitter really is saying one thing a thousand different ways. The real trick is figuring out what that thing is. So from that standpoint, if you see a lot of tweets and this is so easy to like,

35:34
I spent a year trying to teach people how to write tweets and the answer was simply just read more. So you see other good tweets, other people, like you see viral tweets from everyone and you’ll start to recognize patterns. You’ll start to see that everything is actually the same. So this guy’s reached out to me and they said, yo, we have this tool called Tweet Hunter. So what that does is you look up for a term, let’s say e-commerce or marketing.

36:02
and it’ll come up with tweets about e-commerce or marketing for you. So you can see those patterns. I call it the Twitter lingo. So once you read enough tweets, you’ll sort of see the Twitter lingo and think, wow, so this is, it’s really, it is that easy. You just got to say one thing a thousand different ways and give it a spin. So for instance, for you, Steve, like the wealth is better than money or wealth is better than riches thing. can instead of using the Ferrari example or whatever,

36:32
Like there’s no job that could pay me enough money for me to miss out my children’s basketball game or tennis game or whatever, right? So then it’s like, oh, it’s the same idea, but you’re giving it such a unique twist and you’re stemming from this like very primal thing that we’re all attracted to, which is wealth is better than riches. And it just blows up.

36:59
So once you see all these ideas in front of you, it’s just so easy. So that’s basically what Tweet Hunter does. It just puts all these ideas and all these patterns in front of you. And it’s so obvious once you see it, you’ll just start. That’s why I think for tweets today isn’t much. For tweets today is like two minutes. Well, it’s longer than two minutes. But let me tell you my experience. What’s funny about what you just said is I’m actually giving an ad creative workshop right now in my…

37:28
online store course. And what’s funny is, in order to know how to write a good ad, you have to watch a lot of ads. And you can just go on Facebook and watch everyone’s ads and get a good idea. The same thing, once you told me about Tweet Hunter, is true with Twitter. Tweet Hunter collates all the best tweets for you in whatever your niche is, and you can just look at them. And I think there was one tweet that I made where someone said, the top tools

37:57
for running a brick and mortar store or something like that. And I just turned that into like the top tools for running an e-commerce store. And then I put my own tools and my own opinions on there. So I’m not really copying the tweet per se. I’m just copying like the format and putting my own words into it to make it truly unique. And in that respect, I mean, it takes me longer than two minutes, but when I tweet three times a week, 21 tweets, I can probably pump that out in maybe 45 minutes or so.

38:24
So it’s just like one investment. usually do it on Fridays, just pump it all out, write all the copy, schedule all out, and then I’m done for the week. Correct. And like if you really want to just be like, but you know, I’m not sure if I’m going to get an ROI. I’m not sure if it’s going to work just writing 21 tweets, because 21 tweets is like at the beginning, it’s a lot to just like go out there and think who has the audience that I want to have paid them for retweets and everything you put out will have guaranteed impression.

38:54
It’ll be like 500 bucks a month. So it’s like you can do it if you really want to grow your business that way. It’s just an idea. Yeah, I’m just trying to think. people who are listening to this right now who aren’t on Twitter starting from complete scratch, how do you convince them how powerful it is and how would you start an account with zero followers? Yeah.

39:19
You got to first know what your goal is. Do you want to get influenced? Do you want to? So it’s five things, right? So it’s sales, engagement, followers, deals in the backend and newsletter signups. And I have clients in all five things. So someone engagement, someone followers, email signups, someone deals in the backend, someone sales, right? Or followers, right? But you got to think what, what that is. If you want to get engagement,

39:47
You talk about relatability and timeliness and becoming another people. If you want followers, you tell your story and impressive things that you’ve done. If you want deals in the backend, which is basically sales, but for high ticket, you think what have I accomplished for other people that other people might want? So for example, you, maybe you did something for an e-com store and you took it from zero to six figures. So you’re given, you write a thread on it. How did I took this store from zero to six figures?

40:17
Or maybe you’ve helped someone lose weight while still eating ice cream or whatever. So you write your strategy about steak and ice cream. And the last one was sales. Sales is proof of work. So for example, Steve, I’m sure you have a lot of testimonials from everything that your students have told you. All the stories that they’ve built, all the money they’ve made. Some people tell you about it, right? Twitter is already warm traffic. So everything, you don’t really need like incredible copy to convert it. What you really do need is

40:46
proof to show people that it actually works. So you want sales, you want to tweet proof of work and say that this guy took my course, there was the missing piece between A and point B and sell it. So those are kind of the five ways. And anything that you put out is going to be held by paying people to help. that’s just, it just, it just helps. And people are like, yo, did we really pay for retweets for you and friends and whatever? Like, yeah, of course it is.

41:14
because you’re getting access to other people’s accounts. But you don’t have to do that if you don’t want. Even if you don’t do that, just being on Twitter and following the great reputational accounts of Money Twitter are going to help you in your business just because there’s so much good info rolling around. So that’s literally what you do. What’s a good investment early on with Xero in terms of paying someone to tweet? Like, what’s the going rate? What’s the rate? Yeah, what’s the going rate? Yeah, so if somebody has like

41:44
30,000 followers, is, that’ll be substantial retweet, that’s actually really good. They’ll charge you like 500 bucks. For one tweet? For 30 retweets, I see. For 30. No, no, no, that’s like celebrity stuff, Dabra. Yeah, if it’s lower, they’ll charge you like 10 bucks a retweet and they have like 8,000 followers. So it’s not too bad. What is the effect of a retweet?

42:13
Like if they have 30,000 followers. It’s hard to measure. it all depends on the first tweet, the Beydie headline, right? Which is also, you’ll find in Twitter, if you’re looking for threat headlines, you’ll get like 200 that already went viral. So you can just kind of see what goes viral on Twitter, but it all depends on that. it’s, I’ve seen, oh, oh my God. Like I’ve seen retweets get 12 likes and I’ve seen retweets get 1.4 thousand.

42:43
And nothing changed. was literally the same thread, but someone just changed the headline to make it a little bit more enticing. So it depends on that really. it really is, it depends on how much you put in. When do you stop paying people? I think at 2000 followers, you’re really in a good position because you can kind of grow on your own. But I’ve seen people pay for it this time up until 20,000. The factor here is addiction.

43:11
Because you get addicted to the platform. It’s so fun. You want to keep playing the game. But I’d say that at 2,000 followers, which shouldn’t take you more than one or two months in group paying, it’ll get smoother. You see your tweets get traction on their own. As long as you don’t tweet links, you see your tweets get traction on their own. Right. Do you think Twitter purposely reduces the reach of tweets that have links in it? Or do you think it’s just like an engagement thing?

43:41
No, I know for a fact they do. Impressions are lower. And then what would you say is the minimum tweet frequency for someone new? If they find this all overwhelming. That’s why today, one in the morning, one at night. But tweets are easy. And let me challenge people with things that it’s not here. I think that if you can think, you can tweet. And we all have great thoughts going on around in our heads. For now, let me tell you stuff that’s

44:09
going out in my head right now. It’ll be like, I’m so glad this interview is just not like with camera, because I didn’t like brush my hair and I look like I’m at the beach, right? Or something. There’s a certain amount of joy in being able to take calls in a tag top, right? There’s a tweet. Maybe you could talk about another one about that moment when you feel like you maybe talk too much and the other guy has a talk that you feel a little guilty. Yeah.

44:39
Right. Or let’s come up with a third one. I’m a fighter, bro. So maybe another one. It’s incredible how the internet has allowed me, JK from Guatemala, to talk to Steve from California. And we’re still be friends. And I can try, we can trust each other to do business. If you’re not doing business in the internet, you’re falling behind. Boom. Three tweets, one minute. There you go. Everything you do, if you can think, you can tweet. So it’s not hard. You just have to like let yourself.

45:06
like implant a chip in your brain that it’s like, you know what, maybe I have something to say because you do. So JK makes it sound really easy to everyone who’s listening out there, but it takes practice. by practice, I mean, you just go on Twitter and look at all the popular tweets that you can find and then find and develop your style, pick and choose which styles that you like. And then obviously don’t use the styles that you don’t like. And it just comes with time. And then once

45:35
I mean, JK obviously lives and breathes his stuff, so he can come up with tweets like out of his butt. But most people, I think it’ll take some time and it’s just really seeing what’s working out there and then emulating it. Come up with your own strategy, make it your own. So JK, where can people find more about Tweet Hunter, which is a tool that I recommend. Like Tweet Hunter, the most useful feature about Tweet Hunter is the ability to gather all the most popular tweets in a given category so that you can study what’s working and what’s not. Where can people find more about it?

46:06
Yeah, it’s tweet hunter dot I oh or if it’s easier to remember a million tweets that come because our AI did collect a million tweets and I thought wow, that’s a fire selling point. So if you go to a million treats that come you’ll find it. And if anyone has any questions for you, what’s the best way to reach you personally? It’s on Twitter at one O and E one JK Molina. Cool. Yeah, if anyone out there has any questions about Twitter like

46:35
JK was instrumental in helping my account and I highly recommend him. mean, as you can see, he can pull words out of anywhere and he’s just really good at copywriting. But JK, hey, thanks a lot for coming on the show, man. Really appreciate it. Appreciate it, bro. Take care, man.

46:53
Hope you enjoyed that episode. Now if you’ve ignored Twitter up until now, you should reconsider. Due to the nature of it being so concise, you can reach some big name people and attract a loyal following with much less work than other social media platforms like IG or Facebook, so give it a shot. For more information about this episode, go to mywifequitterjob.com slash episode 398. And once again, I want to thank Klaviyo, which is my email marketing platform of choice for e-commerce merchants. You can easily put together automated flows like an abandoned card sequence, a post purchase flow, or win back campaign.

47:21
Basically all these sequences that will make you money on autopilot. So head on over to mywifequitterjob.com slash KLAVIO. Once again, that’s mywifequitterjob.com slash KLAVIO. I also want to thank Postscript, which is my SMS marketing platform of choice for e-commerce. With a few clicks of a button, you can easily segment and send targeted text messages to your client base. SMS is the next big own marketing platform and you can sign up for free over at postscript.io slash dv.

47:48
That’s P-O-S-T-S-E-I-P-T dot I-O slash Steve. Now we talk about how to these tools on my blog, and if you are interested in starting your own eCommerce store, head on over to mywhipedquitterjob.com and sign up for my free 6-day meeting course. Just type in your email and it’ll send the course right away. Thanks for listening.