415: My Wife Goes Back To Work! I Need A New Domain And Your Advice

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You’re listening to the My Wife Could Her Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into the strategies they use to grow their businesses. That today I have my lovely wife, Jennifer, on the show to discuss a potentially significant event in her life. She might be going back to work. And in doing so, my entire blog, my podcast name, and my domain would have to change to mywifewentbacktowork.com. But seriously, this episode is about my wife and I talking out the decision, and I would love to get your opinion as well.

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But before we begin, I want to thank Postscript for sponsoring this episode. Postscript is my SMS or text messaging provider that I use for ecommerce and it’s crushing it for me. I never thought that people would want marketing text messages, but it works. In fact, my tiny SMS list is performing on par with my email list, which is easily 10x bigger. Anyway, Postscript specializes in text message marketing for ecommerce and you can segment your audience just like email. It’s an inexpensive solution, converts like crazy, and you can try it for free over at postscript.io slash d.

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That’s P-O-S-T-S-E-R-I-P-T dot I-O slash Steve. I also want to thank Klaviyo for sponsoring this episode. Always excited to talk about Klaviyo because they’re the email marketing platform that I personally use for my e-commerce store and it depend on them for over 30 % of my revenue. Now you’re probably wondering why Klaviyo and not another provider. Well Klaviyo is the only email platform out there that is specifically built for e-commerce stores and here’s why it’s so powerful. Klaviyo can track every single customer who’s shopped in your store and exactly what they bought.

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So let’s say I want to send out an email to everyone who purchased a red handkerchief in the last week. Easy. Let’s say I want to set up a special autoresponder sequence to my customer depending on what they bought, piece of cake, and there’s full revenue tracking on every email sent. Klaviyo is the most powerful email platform that I’ve ever used, and you can try them for free over at klaviyo.com slash my wife. That’s K-L-A-V-I-Y-O dot com slash my wife. And then finally, I wanted to mention my other podcast that I released with my partner Tony.

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And unlike this podcast where I interview successful entrepreneurs in e-commerce, the Profitable Audience podcast covers all things related to content creation and building an audience. No topic is off the table and we tell it like how it is in a raw and entertaining way. So be sure to check out the Profitable Audience podcast on your favorite podcast app. Now on to the show.

02:20
Welcome to the My Wife Quit Her Job podcast. As you can see here, I have my wife with me on the show. And today what we’re gonna do is we’re gonna discuss her potentially unquitting her job. And the reason why we’re doing an episode on this is because I actually want your feedback on this. My wife and I, we’re gonna kind of discuss the situation here and see if we can come to some sort of conclusion on what the best course of action is for her. So real quick, do you wanna just describe

02:50
what this opportunity is that you have? Okay, so the opportunity is being a part-time teacher teaching at my daughter’s old school as their entrepreneurship teacher. I think I might have mentioned this before in a prior episode, but my wife, volunteers at my kid’s school a lot. And one of her favorite activities was volunteering at my daughter’s entrepreneurship fair. And she literally ran the whole thing last year.

03:19
Was it the past two years or? two years. Yeah, past two years. And she had a blast is very rewarding. Yeah, it’s more of an entrepreneurship program to be clear. So it just ends with a big bang at in a big fair. Right. And it just so happens that the current instructor is leaving, right? No, actually, she decided to take a different role within the school. Okay, but she’s no longer going to be teaching. Yeah, she’s no longer going to be teaching in the current position. She’s going to take a position in a different role.

03:48
but she’s been teaching the program for 13 years. And because my wife did such a good job running the fair last year, they actually offered her the position. Now there’s a couple of caveats and let’s go into detail here. Okay. Why didn’t you jump at this right away? Well, I was super, super excited about it when I first heard about it, but the program has shifted in the past two years because of the pandemic and I was super excited.

04:16
for where the program was going, where it is going. And they wanted to go back to their old format now that the pandemic hopefully is over. The other thing is, you know, do a lot of business. I still do a lot quite a bit at Bonneville-Linnon’s, though I don’t work full time there. I am there quite a bit, especially during the holidays. And so their big entrepreneurship night is in February with most of the work happening in January, February, but there is some work.

04:45
in November to summer, which is my busiest time at Bumblebee. So I was a little concerned that things would fall behind at that position. All right, so let me just add some more detail there because you left out a lot of details. Okay. All right. So before the pandemic, the way the entrepreneurship fair worked was that and you can correct me if I’m wrong, because because I don’t know all the details, but the girls would create something, something physical, they would literally make it themselves.

05:13
and then they would get up on stage and present it to a panel of VCs. Since we live in Silicon Valley, there’s lots of VCs. So these are like real VCs that would bid on their project and fund their project. And then they would physically create a whole bunch of these items. And then there’d be a fair where they would have booths and actually sell their products. Correct. So it’s more like a trade show. the students would potentially make a lot of product and they would sell.

05:42
many times until the fair. So at the actual fair night, they would actually present their sales, their current sales to the VCs and also try to get an investor for that product. So there was a lot of issues with that just because so much time was spent making the product. There is a lot of benefit of making the product because through the time period, they can actually iterate. So they’ll find out, oh, well, I can do this in a faster way. I can do

06:12
You know, I can make a tweak here. I can try to save money by doing it this way. So there’s a lot of learning process that they’re going to learn. But my biggest issue was the fact is leading up to the event, so much time was spent making the product and less time was used toward learning about marketing, doing computer websites or websites to sell the product. There was just a lot of difference. There was just a difference in priority. So let me finish the part because I…

06:39
before we get into the pros and cons of whatever. So during the pandemic, as you know, kids weren’t going to school, but they decided to still have the entrepreneurship program. And they turned it into more of a virtual thing where people had where the kids actually had websites they were selling online. And all that kind of fell into our wheelhouse and my wife’s wheelhouse because we run an e commerce store. And this is where the future is going, right? I think

07:07
E-commerce sales are still growing at an insane pace. I think due to the pandemic, it hit like 18 or 19 % of all retail sales. know, brick and mortar stores are still around, but as you can see during the pandemic, actually destroyed a lot of brick and mortar businesses. Anyway, the reason why when my wife ran the program was super exciting was because there was an e-commerce component. And then now that the pandemic is mostly over, when they presented her with the offer,

07:36
They wanted to go back to the old way, which I’m gonna- Had no e-commerce. Without the e-commerce component, which is still rewarding. mean, the kids make their product, they present it, and then they have like a trade show, like a physical trade show. But that made you less excited about it, right? Correct. Right. And I think it was more of, the reason I’m mentioning this is a lot about was making the product. So the students were so focused on making the product.

08:05
they weren’t learning all the other skills that makes a business successful, such as marketing. There was less focus on building a website. There was less focus on now they do pitch videos. So they’re doing more video, which I think was really exciting. You got the creative juices of the students really, really ramped up by doing all these more creative aspects versus just making a product. So my biggest complaint about the OL program was they wanted to make a lot of pro…

08:34
product to sell at this trade show. So all the focus was trying to make as much as they could because they could only sell what they made. But to be fair, like you still develop sales skills live at the trade show. But I think the difference between the online component is that you have to learn how to sell and outline your value propositions in video or just in copy. Right. Or in sales copy. Right. The written word. That’s correct.

09:02
So anyway, okay, so this is what ended up happening. Obviously we haven’t There’s a lot of different. There’s a lot of other things going on right now, but the person came back and said, hey, we’ll let you take it whatever direction that you want. Correct. Okay. All right, so let me throw the wrench now in. I was listening to all this stuff, and there’s a lot of details that were missing here, but during, while my wife was running the program last year,

09:31
there were all these issues with like accounting and certain restrictions that could be made because you you’re dealing with a school that has like a set infrastructure and a way of doing things. And so there was a lot of, I don’t wanna use the red tape, use the word red tape, because it’s a little extreme. But anyways, basically you just can’t do whatever the hell you want. Correct. So I thought about it and like within like a minute I was like, forget the school, why don’t we just launch our own entrepreneurship?

10:01
program for kids and we’ll just start as a summer program. We’ll first get our friends kids in there and test out the program, see if it works. And if it’s good, then we can bring it out to the masses. And this way we have full control over everything. We can do exactly what we want, run it like how we want and probably make a lot more money as well. Cause this part-time position wasn’t paying that well. And ironically, I think what my wife would have been paid and you can correct me if I’m wrong.

10:30
Was it going to be essentially the equivalent of hiring another employee at Bumblebee? Correct. So we wouldn’t be making We wouldn’t be making any money. It’s more… So I saw it more of an opportunity to give back and do something, following something I was passionate about versus making money. It was definitely not a moneymaker and it was not a factor in the decision process really. I mean, we’re not doing this for the money, but you don’t want to just like…

11:00
break even or potentially lose money, right? That was what I was thinking. Correct. I don’t think we would lose money, but we definitely wouldn’t be ahead. So of course, when you go out on your own, there’s other hurdles and there’s kids and whatnot. assuming that we could navigate all the red tape of running a summer program, what would you guys do if you guys are listening to this right now? So what we’re going to do now, I guess, is just kind of run through some of the, guess what’s going on in your mind, Jen, really.

11:29
Right. So what are some of your pros and cons between taking a job versus doing it on your own? Okay. So you want to start with the pros or I mean, what’s going on through your head right now, really? I don’t even know what’s going on through your head right now, actually. You know, I think, you know, as I mentioned, my biggest worry is whether or not right now they’re saying I can run at the program how I want it. Like originally they were leaning one way.

11:58
and I was basically meeting with them to try to convince them not to do it that way. I mean, the old program is very, very strong also. It’s been run that way for like decades, right? Right, correct. But it’s definitely more dated. I mean, you don’t need to get a VC to invest in your company, right? And so I think what was exciting about the new program is the idea that these students could go in and learn right away, hey, it’s not that difficult to

12:27
create your own website. It’s not that hard to be able to maybe crowdsource. There’s so many different ways to get funding nowadays. It doesn’t have to be through a formal process. And they used to have to write business plans. So there’s all these processes that think most people would not, or most students would not ever use in their future. I think what was more important was more of learning marketing, sales copy, the creative aspects, learning how to take pictures.

12:58
learning how to present themselves. Learning how to write copy. Correct. Emphasizing your value props and all that stuff. So, sorry. So the main thing was initially my concern was like, okay, I’m not going in to try to take this position. I really just want to convince them to go to toward the newer model because I like where it’s kind of gone. I think there’s benefits of maybe doing a hybrid model, but at the time I was just really focused on the fact that I wanted them to make product after the sale.

13:27
So after the websites were created, typically when something is made, you put it on your website, but this way you could take pre-orders basically, and then the students would then have a month to create the products after the sales night is over. So that was my big push. So my biggest worry was actually maybe they’re just telling me that they’re allowing me to have free reign. And once I’m in the position,

13:55
they’re gonna say, hey, actually we’re gonna go through the old process. I mean, I suspect, and again, this old program has been running for a long time. I suspect that, you know, there’s gonna be resistance to change and you’re probably gonna have to be political and getting what you want. That’s just my opinion. Right. Of having worked at a large company. Right. You know, it’s just the way things work. Here’s my thing. I think, cause I experienced the way the old program was run as well as the new program. And the old program…

14:23
I felt like there was much less emphasis on the marketing and more on the production. And in my opinion, running a business is less, I mean, the product is important, but it’s less about like hand making the product en masse because realistically, guess, unless you’re selling an Etsy or whatnot, that’s not really going to happen, right? Right. So I, for me, I was, you know, there was products that were being sold last year that I felt the students could have learned how to market better. Like, so

14:50
most of the items, most of the students were able to sell all their items. But there was this couple teams that did not sell all their product. And one of the things that could have been taught was how to market that product a little bit better. They were extremely niche products, extremely, extremely niche products. And then how they messaged it was that if you want to do something, you are going to buy this product. But they could have framed it as like, well, if you support

15:18
this community, example, that’s a, you know, you could definitely buy this product. So I think there’s learning. I think if I taught it last year, they could have framed a lot of things better. And given that feedback a little bit earlier than when the student made their website. It’s really funny when I was watching their presentations, there are certain kids who had products that weren’t, there’s nothing special about it, but they presented it so well that it sold out. Whereas there was other kids that had products which were pretty cool.

15:48
but they didn’t actually do a great job marketing it so it didn’t sell as well. Which says something, right? Like the product has to be decent, but it’s the marketing that matters. Anyway, that’s one of the reasons why you were debating whether to take this position or not. When I first presented, screw this, let’s just do our own thing, you weren’t all that excited. I’m just kind of wondering what your reservations are there.

16:17
I think for me… Actually, before you answer that question, let me just describe what my idea was to the audience. Okay. All right. So with the emphasis on product and creativity, I was thinking that the whole class for these kids would be a print-on-demand class. So the students would sign up and they would use their creativity to create these designs. They would put them on products. The way print-on-demand works is,

16:44
you don’t actually have to pay for the product until someone makes a purchase and it has your own design on it. And so this way you’re selling a physical product. We would base it off of a platform that is free, like ShiftWoreShop. So the kids, I don’t know how long this would take, maybe two, three weeks, they would end this program with a website, products, being able to take transactions, have a strong value prop for what they’re selling and learn how to market their site. There’d be a presentation at the end and whatnot. And then they could take real transaction in their store. It could become a real business.

17:14
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17:42
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18:12
And if you tell Steve that I sent you, you’ll get a hundred dollar discount. That’s E-M-E-R-G-E-C-O-U-N-S-E-L dot com. Now back to the show. All right. So with that in mind, you weren’t that excited about it. Well, what’s so funny about this is I suggested the print on demand for the school. Right. Yes. So I suggested that for the school this past year and

18:38
the school pretty much said no. I did not understand why. Yeah, it was actually had to do with them. Kids would make too much money, which is funny. Right. And that’s like another candle. This is just like an idea of what the red tape was like. Whereas I think it’s ideal. I mean, realistically, how many people are going to be physically hand making like 100 units of something? Right. Well, it’s your the print on demand is definitely more scalable. Right. Versus hand making all the products.

19:07
I think the school believes in a maker, in a maker environment for sure. And I do too. So they definitely want like a lot of the program is about prototyping and reiteration and making. And I totally, totally agree with that because I think there’s a lot to be learned about doing things faster and cheaper, right? Like over time. So you learn, you you learn that you can cut half the half that amount of time by doing it one way versus a different way.

19:36
Sometimes you need that realization when you’re making a lot of product. Yeah, so I guess that would be missing from print-on-demand. I guess if it was a longer program, you could literally manufacture something, but that sounds really complicated to me, at least for this first iteration. Correct. Anyway, you didn’t answer my question, so how come you were kind of lukewarm on it? So I was lukewarm on it because it’s a little intimidating creating a full program from scratch.

20:05
So this program that I’m considering has been around for decades. And so I would definitely make some iteration, but I have basically a foundation, a starting point that I can build off of. The old curriculum. curriculum. And then I would just make tweaks because I think the old program is very good. Don’t get me wrong. It is very good. It’s a good program. It’s the main reason why we decided to send our daughter to the school, you know, because it’s a great program. I think it just can be modernized quite a bit.

20:35
So the other big concern was I’ve never taught before. mean, that was my big thing. And that’s one of the cons of the current position is I’ve never taught before. So I think it’s a little intimidating. I know the students at the school. I’ve volunteered there for past two years. Some of these kids came from the local school that our daughter and son went to before. So I kind of feel I know the…

21:04
the population that is attending. So I feel like it’s a pretty safe way for me to learn how to teach. I mean, you’d have that same issue whether you’re teaching this way or not. I know, know. That’s true. Yeah. Yeah. But I think the biggest thing was the intimidation of, you know, starting something completely from scratch. Sure. And also, like you have me to do all the infrastructure stuff. All you would have to do is figure out the lesson plan, right? And in the teaching aspect. Right. And then my other concern

21:34
was more of, I guess, whether or not, you know, if I taught at the school for a couple years or, you know, because regardless of why decide, if I take this role, I don’t plan to do it for just one year. I would basically be kind of locked in. much committed for a little committed for a while because it’s not fair to the school to constantly have to find, you know, another teacher. Right. And I definitely have a passionate side to this kind of teaching entrepreneurship.

22:04
you know, two kids early. mean, in even in our kids elementary school, I started a fair there, you know, true. So there’s, I mean, I to mention that. Yeah. My wife ran the elementary school fair. Yeah. So I think, you know, I definitely have a passion for it. I just never physically taught, you know, my extensive teaching has been being a Girl Scout troop leader and it were volunteering in the classroom. think you’d be a great teacher. Yeah. So I, know, that was my concern, but I think, you know,

22:32
I kind of, you know, maybe I’m in that, what, the imposter syndrome. Like, I feel like I need to have experience teaching before I can start my own thing. So that could be part of it. You know what’s funny about this school that my daughter goes to, most of the teachers, am I correct? They don’t really have teaching credentials. They came from completely diverse backgrounds, right? I don’t know if that’s necessarily the case. Is that not true? Yeah, I don’t think that’s the case. Maybe I made that up. But I remember you telling me that- Well, this position. Not your position, but just the teachers there in general.

23:01
No, I think most of them have teaching credentials. It’s just this position in particular, because it’s entrepreneurship. It’s not necessarily a traditional. And maybe we should be clarified. My daughter was at a private school. So it’s not a public school. So maybe that gives you a little context. But a lot of the parents or a lot of the administration, they were.

23:31
old, you know, old former former parents that they hired. Yeah. But I think the actual teachers probably all have degrees. mean, either way, I don’t think you can go wrong with either decision. And here’s what I think you know which way I’m leaning. to have full freedom over the curriculum, and just do whatever you want without asking anyone and with the potential to make money just I’m thinking to myself that this works good.

24:00
live in a summer program, it would work even better virtual. Can you imagine anyone, and I already have the audience for that too. Kids could just send their kids for the summer and come out with an e-commerce store where we would, my wife would just help them out with their websites and come up with product, value props, copy and all that stuff. And then the kid would just come out with something to be really proud of. mean, our daughter has, this is her second store now. She now sells her own jewelry.

24:28
And she’s super excited. She’s like adding new products every day and she’s super excited about it. And that’s just really rewarding watching her do that. Well, it’s rewarding also because she’s more self-directed. Right. She’s totally into it. She’s managing her own website. It’s not us pushing her to do it, which is great. Exactly. All right. So where are you at then? yeah, where are you at? I don’t know. I still don’t know. mean, well, why don’t you know?

24:57
I think I, you know, I just, I don’t know, I wanna make a big impact, right? So it’s whether or not it’s my own thing or not. I think I had some conversations with some of my friends and my family. And so, like my sister, for example, and you know, my only concern about doing it during the summer is, you know, the kids are, we only have limited number of summers left with our This would be a two week program. I know, I know.

25:26
But that’s how I’m thinking of it. I do think about limited time left with our kids. They would be in the program. They’d be helping. Well, Okay, so here’s… I think you’re using this podcast just to tell you that. Well, I’m curious what the listeners are thinking too.

25:53
So I can let me just go over the pros of the school. Okay, the infrastructure is already there. No red tape there’s already a curriculum you wouldn’t be starting from scratch and Wait for the for the for there is red tape. No, no Sorry, there isn’t red tape in that you don’t have to like there’s no infrastructure stuff. You don’t to register the business and all that stuff, right? So there’s no red tape like, you you just go and you start teaching correct and there’s already a curriculum there and you can get up and running

26:23
quickly. Also, there’s also like the credentials of teaching at like a real school, right? Right. It’s almost like self publishing versus going with with a publisher. And just to be clear, it’s not it is a part time position. So our time position, it’s not full time, right? It’s like two days a week or something. Yeah. If it was full time, I would say no, for sure. Right. Because bumblebee still got a Yeah, still got to grow. Yeah. Right. So I can see the pros there. But in this day and age, I mean,

26:53
I don’t think you’re going to be like a full-time teacher. Maybe you will. Actually, I don’t even know. What are your future plans? Do you want to teach full-time at a school later on in life, maybe once kids are off to college? I don’t think so. You don’t think so? I think I would, if I took this position, I would just continue to do it. Okay, so having this on your resume doesn’t matter. It doesn’t matter. No. And it’s definitely not about the money, for sure.

27:20
Right. So, okay, so let’s go with what are the cons of doing going out on your own? I think it’s the intimidation of building a curriculum from scratch. Okay. Right. I mean, I just happen to have 500 lessons on this. I know. But that means I have to listen to your lessons. That’s true. You have to listen to lessons, although you know most of lessons are. Yeah. Yeah. I think it’s just, you know, it’s the unknown. That unknown is why I get a little more worried about. Right. Less.

27:50
It’s less structured and I don’t think it would fail. think it definitely wouldn’t fail. I don’t think it would fail. If we went virtual, it definitely would not fail. I think timing wise, summers might be a concern for me. I know it’s only two weeks, but you know, there is a lot of building in the next year if I do do it. What are the pros of taking the position?

28:19
of taking the position. Yeah. For you. I think it’s just feeding my passion, but both things would feed my passion. Right? So there’s really no true to pro. mean, right. Like there’s nothing. I mean, if it was so easy for me to decide, it’d be so Right. I would have made a decision. The reason why I haven’t is because I see both benefits of starting my own thing and also

28:49
teaching at the school. I can tell you my pros and cons. Just a pro right now of you going there is actually it’ll force us to take you outside of the business. So right now, Jen has all this knowledge in her head that hasn’t all been documented. And there’s also these processes at our company that aren’t fully automated. They could be, but we don’t, I mean, there’s no reason to automate them. Yeah. And we’ve already kind of started the process and it’s, it’s actually good.

29:19
for the business and it’s also fun for me. So that’s a pro. So that’s a pro. And then the con also is that, I guess it’s only two days a week. So it wouldn’t even really affect Bumblebee. I don’t think it would really affect Bumblebee that much. Cause it’s one or two days a week. It’s a weird teaching schedule. It’s basically a floating schedule. it…

29:44
It’s not like every Wednesday at this time, which would have made things much easier if they could just tell me exactly what day. I know ahead of time what the schedule is, but it’s not like the same time every week, which will make things much easier. You know what I forgot to mention on this podcast? What? I forgot to mention that you’ve been running Bumblebee for like 15 years and you’re getting a little sick of it. Right. And you want to do something different, which is completely normal.

30:12
And this has been rewarding for you and this is why you need a change. And I’m all for the change. Actually, it seems like you’re not all for the change. You’re not all for the drastic change. Correct. And then maybe teaching at the school is more of like a stepping stone, I guess, since all the infrastructure is already there. Am I just putting your words in your mouth? I’m just pulling this out of right Well, think I was really excited initially about the teaching position because it’s something that I’m passionate about.

30:40
And this seemed like a nice, easy transition in my mind. It seemed like a nice transition. Plus the kids are getting older. So there’s less volunteer opportunities at both schools. So I think this was more of a way for me to still help like kids and really, you know, have them make a meaningful impact to them growing up. Because I do think learning entrepreneurship when they’re young is

31:10
better than waiting until they’re older. There’s a lot more risk. They’re willing to take more risks now. And there’s something about energy about being around like younger, younger, guess, people. there is there’s just something about like, you know, feeling like you’re giving back. So, So I rarely do this on the podcast, but I actually want your opinion.

31:38
And feel free to email Steve at mywifequitterjob.com if you’re listening to this. What are your feelings? And if you have kids actually, would you send them to our print on demand summer course? And what do you think Jen should do? You think she should just go on our own or go with the school where everything’s set? Again, she’s never taught before, formally, I should say. Formally, correct.

32:06
regularly with kids in an informal setting. You ran a Girl Scout troop, you’ve volunteered in the school for as long as I can remember. One of the advantages of having our business was that my wife could take part in all the kids’ activities. And so in my mind, you actually have a ton of experience with kids already. So I don’t think that’s a factor. I don’t think teaching is gonna be a problem. So guess the real question is then is, do you wanna go with something?

32:32
that’s completely flexible where you have to define everything yourself or you start with something that’s already established. I think the problem in taking the position is that it’s a commitment. You can’t just go in there for a year and then leave. And you also can’t just go there for a year, take the curriculum that you developed there and create your own product out of it later on, right? I think that’d be unethical. Yeah. I think the program, if we did…

33:00
the summer program would be actually quite different than the program that I would do at the school. But how so? Okay, so a couple of things, right? So the website building would be very similar, right? So actually it’d be a lot better. Yeah, probably a lot better because there’s limitations, limitations at the school for sure. I think there will be a lot more focus on the build aspect.

33:28
at the current school, product building versus print on demand. I think the curriculum on marketing and sales copy would be very similar between the two. They would be similar. You think? Yeah. Okay. It’s messaging on… You know what’s funny is like most of the products are just kind of They’re generic. No, I mean, of the teams that I saw in the past, I would say like over 50 % of the products are kind of artistic in nature. Would you agree? Yes, it’s true. Sure.

33:58
Yeah, sure. So print on demand and art is the same thing, although some people do make pretty elaborate things. Well, I mean, I think it’s more maker. Sure. Yes. Versus. I think you’re getting also a little mixed up because our daughter last year, they were expanding it to more like a digital product. That’s true. So that they’ve never done that.

34:26
So the digital product is what I was pushing for the print on demand at the school and that didn’t fly. So that is definitely more artsy versus making. I mean, I think both decisions you can’t really go wrong. I don’t think I can go wrong. think partly I think, I don’t know, I feel like it’s more risky to do.

34:48
our own thing, but I know it’s not. know there’s no risk. That’s the why. cost us zero dollars. I know. I that’s why I think it’s like, it just feels like more risky. It would just be pride. Oh, if it fails, but I don’t think it would fail. It wouldn’t fail. I know it wouldn’t fail. I’m a hundred percent sure it wouldn’t fail. Yeah. Yeah. So I think it’s just, I don’t know. It’s maybe it’s ego. I don’t know. It’s not ego, right? Like to teach at a school. Oh, it looks better to teach at a formal school for all, for sure. Yeah.

35:16
Again, similar to ebook versus a top five publisher. I mean, I’m going the ego route. For my book that’s coming out, right, I got a real publisher, HarperCollins, as opposed to doing self-publishing, because I want it in the bookshelf. mean, that’s a pure ego thing for the most part. You don’t have an ego.

35:41
Anyway, I don’t want to belabor the point here. I am curious. Feel free to email me at Steve at MyWifeCoderJob.com and let me know what your opinion is on this. you know, any email that gets there, obviously Jen’s going to see and we’ll keep you posted on what happens. Hope you enjoy that episode. Now, even though my wife and I have both started several businesses, we still sometimes get cold feet, as you could kind of tell by my wife’s reactions. But what do you think?

36:11
Should she take the job or should we start an entrepreneurship program for kids? Let me know by emailing me at steve at mywifecoupterjob.com. For more information about this episode, go to mywifecoupterjob.com slash episode 415. And once again, I want to thank Postscript, which is my SMS marketing platform of choice for e-commerce. With a few clicks of a button, you can easily segment and send targeted text messages to your client base. SMS is the next big own marketing platform and you can sign up for free over at postscript.io slash Steve.

36:40
That’s P-O-S-T-S-U-I-P-T dot I-O slash Steve. I also want to thank Klaviyo, which is my email marketing platform of choice for eCommerce merchants. You can easily put together automated flows like an abandoned card sequence, a post purchase flow, a win back campaign. Basically all these sequences that will make you money on autopilot. So head on over to mywifequitterjob.com slash K-L-A-V-I-Y-O. Once again, that’s mywifequitterjob.com slash K-L-A-V-I-Y-O. Now we talk about how I use these tools on my blog.

37:08
And if you are interested in starting your own eCommerce store, head on over to mywifequitterjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.