484: Hacking The LinkedIn Algorithm: How Chase Dimond Grew His Following To 227K Subs In 11 Months

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You’re listening to the My Wife, Quit or Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not with their businesses. And today I’m thrilled to have my friend Chase Diamond back on the show. And last time he was on, we talked about how to run killer email marketing campaigns. But in this episode, we’re switching gears to talk about Chase’s recent success on LinkedIn. He basically went from 27K subs to over 220,000 subscribers in just 11 months.

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where his posts had an astounding 100 million impressions. And this allowed him to grow his email list quickly to 100K subs. You’re going to love this episode. But before we begin, I want to give a quick shout out to Getita for sponsoring this episode. Getita is a tool that basically gives you free money every month when you sell on Amazon, and I’m not even exaggerating. If you’ve been selling on Amazon FBA for any length of time, you know that Amazon is horrible at managing your inventory and they lose or break your products all the time.

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02:08
Welcome to the My Wife Quarter Job podcast. Today I have my buddy Chase Diamond back on the show for the second time. Chase is someone who I met through Nick Shackelford. I think it was at a Geek Out event a long time ago. He’s the co-founder of Boundless Labs, which is a top email marketing agency. In the past couple of years, would say, this guy’s everywhere, man. I see him on LinkedIn, I see him on all these social media platforms, Twitter. He’s actually the one who introduced me to Twitter. And today I have over 40K subs and it’s-

02:37
actually my number three email generator for my entire list. He’s killing it on LinkedIn. He’s quickly grown his account to six figures. I think it was what was it like 200,000 something like that. dude, it’s been a while. got from 27,000 to 220,000 in 11 months. That’s nuts. And you’re also doing like AI stuff, e commerce. There’s so much to talk about. I figure. I don’t think anyone’s really talked about LinkedIn on this podcast. So that’s what we’re going to talk about today. Welcome to show chase.

03:07
How doing, man? I’m great. Thanks. Thanks for having me. I’m pumped to be back. So I know that you’ve been popping out kids left and right. How is the work family balance going for you? So I have two kids now. My older one is three and my younger one six months. And I think having a family, obviously shout out to your book and a bunch of stuff that you talk about. think having a family has been the best thing for my career. I now I’m so hyper focused and I’m way more productive because I know that if I don’t get stuff done during the workday,

03:37
it’s just never gonna get done. So I’m actually working way less and I feel like I’m getting way more done now that I have kids. It’s very counterintuitive but it’s been so helpful for me. I can totally relate to that because I remember in the past, this is back when my kids were young like yours, I refused to work after a certain time. But once I had kids, I’m like, okay, it’s 2am, I got like 40 minutes not doing anything, it as pump something out.

04:04
Yeah, it’s so interesting. And like, I’ve been really strict with my schedule lately is like, I won’t take calls before 9am my time, and I won’t take calls after two or three. So I’m pretty much online working from like, let’s call it nine to three. And I went from having almost a call every hour to now, maybe one or two calls max per per day, because if I hear something in other room, I want to be able to go run over there and hear my daughter laugh for the first time. So it’s made me so productive and really work smart, not hard, I think for a long time in my 20s.

04:34
is all about the grind culture and how hard could you work and how much hours could you put in? And that was really the badge of honor. And now it’s like, how lazy can I be and how much money can I make and how much can I get done in as little time as possible? And dude, I went on vacation, I went to Europe for a week. I didn’t really touch a computer. I was at a bachelor party last weekend, didn’t touch a computer. You know, five years ago, that would have never ever been possible for me. I love it. We’re in the same mentality now. Like I work until about noon and then

05:02
the latter half of the day is me literally driving my kids to their volleyball activities and everything. So, so cool. All right, Chase, you got a ton of clients before we get into the guts of LinkedIn. I’m just curious what’s been moving the needle for some of your clients and ecom like what’s hot. Yeah. So my, my perspective and lens has really been from email and SMS. I know obviously things like paid social have been, you know, challenging over the past couple of years with iOS 14, 14.5. Um, but email and SMS, I feel like I’ve really been like the saving grace for a lot of these brands.

05:32
So I’d say a couple of things that are interesting is like, I feel like the frequency of emails has increased with a lot of our clients because other channels aren’t producing as much. You’re having to send more emails. That doesn’t necessarily mean that a single person on the list is going to receive five or six emails. If that’s how many campaigns are sending per week. We’re obviously really smart with segmentation around a whole bunch of different attributes and purchase behavior, website behavior, email engagement, you know, et cetera.

06:00
geography even, you know, depending on what someone sells the time of the year and the weather, we’re sending related emails out for apparel. So right now, let’s say, you know, if it was the winter, it might be warm where I live in Southern California, maybe where people live in the Bay, but on the East Coast, it might be cold. So we’re sending people on the West Coast where it’s warm, still like t shirts and flip flops and shorts. We’re on the East Coast and messaging more is about winter and jackets and stuff. I think like

06:28
hyper personalization and sending more campaigns. And I think that sounds intuitive, right? The more emails you send, the more money you’re going to make. I like that’s been a big drivers. Like every client we’ve been working with is probably sending in the ballpark of 25 to 40 % more emails this time than they were over the last one or two years. I can see that. So unfortunately, Chase, you couldn’t make it to seller summit out this year because you were busy, busy popping out another kid. But one of the themes at the seller summit actually was

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everyone wants to get into content, everyone wants to build an audience. Everyone wants to have the audience dictate what they sell. Because once you have that audience, you can pretty much do whatever you want. And so that’s why I wanted to talk to you about LinkedIn. LinkedIn is actually a platform that I’m not really on. Like I have my resume and all that stuff on there. And for the longest time, I thought it was just for like a job, really, if I want to find a job. But I went on not too long ago, and it looked just like Facebook. And

07:27
our conversation earlier before we got on, this is the social media platform that you value the most. So I just want you to talk about that real quick. Why is LinkedIn so good for you? Yes, I’ve been on LinkedIn for 12 years. And when I first joined, it was very much just you got jobs. It was a resume platform. It wasn’t very quote unquote social. I felt more transactional. And then over the past couple of years, I kind of posted here, posted there. Random posts would do well, but I could never find the recipe to have things consistently.

07:57
do well or go viral. And last year, almost about a year ago, 11, 11 months ago, I was like, I need to take this serious. I know I can do this. I’m doing Twitter. I’m doing all these other platforms. I’m going to figure out LinkedIn. And I just started asking people that were doing well questions. I started paying people for advice and just figuring it out. My hypothesis is that on every single platform, there’s 1 % of people that know something that the other 99 % don’t. And the way to fast track that and shortcut the learnings.

08:26
It’s to just ask and oftentimes you have to pay them or you have to befriend them. So just started hopping on calls, paying people, offering, you know, barters. Hey, I’ll teach you how to grow your newsletter. I’ll teach you how to grow your Twitter in exchange. And they taught me what it was. And, you know, in 11 months, it went from 27000 followers to 220,000 followers and about 100 million impressions on my content, all organic in that time frame. It’s been crazy.

08:51
That’s nuts. So it’s one thing to have impressions and that sort of thing. How has it actually affected like your email list or your businesses? Yes. My newsletter now is somewhere between like 80 to a hundred thousand people. And I’d say like 90 % of my growth has come from LinkedIn and Twitter alone. Some stuff comes from like referrals. Some stuff comes from it being shared and distributed and whatnot. But 90 % of my growth has come from two channels alone. Like literally on the back of my Twitter and LinkedIn, I’ve built my newsletter.

09:21
which is insane. That is insane. think the last time we spoke at seller summit, I think you were at 40,000 email subs. Yeah. Right. Yeah. So it’s, it’s about two to two and a half X in about 12 months. Oh, crazy. Okay. All right. So I’m sure people listening out there are like, Hey, I use LinkedIn to find a job. Start from the beginning. What should I do right off the bat? I have a LinkedIn profile. It basically has my resume on it. How do I start using it to get followers? Yeah. So

09:50
you know, outside of optimizing your profile and setting that up and whatnot, the best way to do that is go find people in your industry and in your niche and just go take like inspiration from them. Don’t, don’t copy them, but look at like three or five people in your space and jot down like, this person’s got a great title. This person’s got a great, you know, background or profile photo. This guy’s got a great, you know, summary section. Like go take inspiration from people that aside, there’s three things that you need to do well. And this I think is applicable to Twitter as well. But the first,

10:19
I’ll kind of name them and I’ll go through them. The first is good content, right? There’s no substitute for good content. The second part is lots of good content. You need the frequency. It’s a volume game, it’s numbers game. Some things hit, some things don’t. You need to throw as much out there. And then the last one that I think most people don’t understand and most people ignore is distribution. Most people I think post because they’re told to post or most people post because they think they’re supposed to. And then that’s all. It ends there.

10:45
I actually spend probably just as much time, if not more time on distribution than I actually do on the creation. So let’s start from the beginning. Good content, right? What’s good content? So it has to answer a few questions, you know, and it really is from the other person’s side, like what’s in it for me? You know, for every post I write, I’m thinking, you know, what’s in it for Steve? What’s in it for this person? What’s in it for that person? Are they going to find it funny? Are they going to learn something? Right? Is this something that they can be like,

11:13
Oh yeah, I totally feel that same way, right? So there’s certain emotions and there’s certain questions you have to evoke in each content piece. For me, I’m not very funny. You know, I don’t, I’m not great at a lot of things, but I’m really good at teaching tidbits that are really digestible and actionable that don’t take you too long to consume. So my whole MO is can I teach people with social content in a couple of minutes or less, something around email marketing, copywriting, or marketing that’s going to make them money.

11:41
impress their boss or do both, right? That’s kind of like my MO. So that’s one is good content. So it’s going on the content side. Every platform seems to have different things like Twitter, obviously, they limit you in the characters. if I were to repurpose my content, what is like the length? Like, could I literally take a blog post, shrink it down and post it on LinkedIn something that long? Or is it more like Twitter where it’s just kind of short and pithy?

12:09
Yeah, that’s a good question. On LinkedIn, I’d say there’s like three things that work for me. One is what’s called a carousel. So if you think about like your Twitter thread, you basically turn those into individual slides. So it almost ends up being like a PDF where it’s taking like a Twitter thread, let’s say like five or 10 or 15 related tweets and turning that into what LinkedIn calls a carousel. So LinkedIn’s threads are called carousels and it’s just a visual document. So what like to do- what people do on Instagram.

12:38
Exactly. Okay. That’s probably the best way to explain it is like when you do kind of that swipe thing. So what I basically do is there’s a free tool called tapleo.com backslash carousel. And what I basically do is I take my my Twitter thread, and you have to do this within seven days of the thread going live, you can go over to the tapleo, and it will basically turn your tweet thread into a PDF. And then I can go upload that same content into LinkedIn. So that’s that’s what that’s the first that does really, really well carousels. The second

13:06
is polls. If you have a decent sized audience running a poll, dude, it’s insane. Polls don’t get lots of like engagement, but they get lots of reach. So it’s not a lot of people liking commenting on them necessarily, but tons of people vote. And the more people that vote, the more it gets shown to some of my most popular posts or polls. I’ll literally ask things that are like HTML, right? Image based emails or plain text emails. And dude, these will get five to 10,000 votes because people are very passionate about it. Okay. And they’ll get

13:35
They’ll get 100,000 views on these simple polls. So for at one point in time, I was trying to do a daily poll and then I just got over it. It was just a lot of work, but these polls would just rack up tons of votes and tons of impressions. And then the last one is what I’ll literally do is I’ll take a screenshot of my tweet and then I’ll put the text of the tweet as the description of the post. So if you look at my thing, it’s literally a clone. The screenshot, the image is the tweet and then the text from the image is just the description.

14:05
That’s what I do. I found that LinkedIn favors text plus image. Text alone, I haven’t had a lot of success with. So that’s what I’m seeing. And I’m one of the few people that’s been making video work. Video for a long time on LinkedIn is very so-so, but I’ve had some videos on LinkedIn get 100,000, 500,000, a million views, whereas most people can’t get that kind of traction. What type of videos are we talking about here? Like TikTok type of videos or horizontal, vertical?

14:34
Yes, so the videos that I posted were, yeah, I guess it kind of like a Instagram real tick tock type thing. They’re about 20 to 40 seconds long and they had no no audio, just basically no audio, no captions. And it was basically just a screen hover of these different AI tools I was using. I didn’t even put the name of the AI tools. I basically just showed people the thing of like going on Nike dot com, go into a product image and using this AI tool to write a product description or to write certain things.

15:02
And everyone was like, Whoa, this is so cool. Like, what is this sorcery? What’s the name of the tool? So I was kind of making videos that I knew people would find interesting and I knew would drive a lot of engagement and questions and comments. And I purposely didn’t give out the tool because I wasn’t trying to promote the tool. I was just trying to promote something cool, but I knew that it would drive engagement. Interesting. So these are videos that you purposely filmed for LinkedIn. Correct. Yeah. Specifically for LinkedIn. I also threw them on Twitter and they did well on Twitter, but I didn’t use them on Tik Tok or anywhere else.

15:31
but I got inspiration from TikTok and Instagram. these horizontal or are they vertically shot or does it matter? Yeah, I don’t know that it matters. It was just a screen recording a tuck on my computer. Oh, OK. So it sounds like you’re repurposing a lot of your content that you’re getting from Twitter for this, right? Yes. So what I what I basically do is I post two to three times a day and this kind of gets to the second part of the equation. So the first part of the equation was good content. The second part of the equation is volume of content. So I typically post two to three times per day on LinkedIn.

16:00
uh, lunchtime and then like afternoon. And I’ve found to a lot of people that follow me from all over the world. So typically my first post in the morning typically does the best cause that’s where all the time zones are crossing. That’s when PST and EST and all the time zones in the U S and it’s early enough, but also kind of late in Europe and elsewhere where they probably engage before they sign up for the day. So I’d find like between, I don’t know, 7 a.m. to 9 a.m. PST, that first post I do.

16:30
has the most kind of reach and has the most amount of countries engaging. The middle of the day post, that’s typically like, you know, US, Canada, people kind of in North America. And then at the end of the day, depending on how a post does, it also extends into kind of some of the time zones that are now waking up like Australia and elsewhere. And with that, so one of the posts every day is something that’s repurposed, something that’s repurposed from my LinkedIn from six months ago, something that’s repurposed from my Twitter from six months ago.

17:00
And I basically go onto these tools and I’m able to go, let’s say back to the start of the year. And I’m able to say, Hey, in January, what were my popular posts? And I can sort it by views. I can sort it by likes. I can sort it by comments. And I’m able to say, okay, this posted well, then let me just reuse the same thing. I don’t even remember what I posted six months ago. No one’s going to remember. Right. So I repost it and it does really, really well because it’s proven to have worked in the past. So I’m taking things that were already popular. The second thing that I’ll do.

17:30
is I’ll take content that was a little bit more recent, let’s say the past three months, and I’ll do a new hook or a new spin, or I’ll do a similar type content, either rewriting it myself or leveraging AI. AI somehow knew who I was already, which was crazy. And then I started training the AI to really understand my voice. And I fed it different posts. said, hey, this post got this much engagement on LinkedIn. This post got this much engagement. My audience is marketers, founders, copywriters, freelancers.

17:59
And then I’ll basically just go through and say, you know, give me a pivot of this. want it to be similar sentiment, but give me a pivot on this and do this kind of content has been crushing it because it’s taking things I’ve already said. It’s just saying it a little bit differently. And then the last post of the day is something that I write kind of net new, something that’s in a conversation on a call, something that I think about, something that I read that I want to riff on a question that I get. So one is repurposed entirely.

18:28
something else is kind of partially repurposed and then something else is net new. So that’s been my strategy. What tool do you use to find your popular posts? So there’s three tools I use. One is literally Twitter advanced search. It’s free. And what you basically can do is you can put on any topic, any handle, any specific number of likes, any recency, and it will show you all of the posts. So what I basically do is I put in my Twitter handle and I’ll give it a timeframe and I’ll say,

18:55
I want the post to have a minimum of a hundred likes or something like that, right? Or a minimum of ten retweets. So Twitter advanced search is the free one. And then the other two that I use, one is called tweet hunter. It’s specifically for Twitter. And the other one’s called tap Leo. And that one specifically for LinkedIn. It’s made from the same owner. So depending on what platform I’m trying to repurpose for, I’ll go to the one that’s for that platform. Okay.

19:18
And then in terms of the content, are you the one physically posting or is there a tool that can where you can just schedule out like a month’s worth? Yeah, I don’t believe in scheduling. I know it’s kind of counterintuitive, but I don’t like scheduling. I go around like gut feeling of like when I’m online, when I’m active, when I’m seeing other posts kind of take off. That’s when I post. And what I noticed, too, when I wasn’t doing well in LinkedIn, I would post and bail when I was really bullish on Twitter and not so bullish on LinkedIn.

19:45
I would just post on LinkedIn and I’d be like, see you later. And I’d forget about it until I posted again. Now what I do is I stick around every time I post for about five to 10 minutes and I respond and engage with everyone that comments. I’ve noticed that when I didn’t do that, people would comment two or three times and then they’re like, chase is not active. He’s never going to engage. Why am I going to engage with him? And now when I do engage, I noticed the same people every single day engaging and commenting and just waiting for me to engage back.

20:13
And that people send me DMs. Thanks so much for responding to me. like people get really excited about like you responding and being engaged and being social. So it’s been a huge game changer actually replying to people. It’s changed the game.

20:28
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21:44
Interesting. So are you doing that same strategy on Twitter where you’re replying to people also? I’m trying. I’m more bullish on LinkedIn right now, so I’m definitely spending more time on LinkedIn doing that. I am doing some of it on Twitter. I probably could be doing more though. The only reason why I ask is, I mean, that’s a lot of time on an app, right? A lot of time. Replying to people and I would imagine with an account your size, you probably get a fair number of replies and you want to make sure you reply to everyone, right? When you can.

22:13
Yeah, I’d say like posts that don’t do as well. getting 30 to 50 comments and then posts that do well. I’m getting hundreds of comments like there’s some posts I’ll do like that have 300, 500, 700 comments. It’s insane. I can’t respond to all of them, obviously. Yeah, yeah. So I’m thinking if you don’t do that, then LinkedIn is not going to be as effective is basically what I hear you saying. Yeah, I think like all the algorithms, they have a couple things, right? Like

22:41
Um, on Twitter, on LinkedIn in particular, right? There’s different weights for likes, comments, and retweets or repost LinkedIn calls them reposts. Um, and then with that, right? Like when people engage, I’ve seen like Twitter’s algorithm, there’s something there where like, if you get a response and if you reply, it gives you this kind of a boost. And if they reply back, you get this kind of boost. So if you create almost mini dialogue and conversations within posts, it seems like the platforms rewards you because you are there, you are active and whatnot.

23:10
And also to like with a lot of this stuff, like just by me liking and commenting or applying, a lot of my activity has been shown on the feed because I’m just so active. A lot of my posts show up more often. My posts on LinkedIn, I’ve noticed show up for days now. Like, like I’ll have posts that people have said, like, I don’t know why I’ve seen your posts from a week ago on my timeline now. So I don’t know what or why, but it feels like the more that I engage, and this is just my hypothesis. I’m in the more engagement these things get the longer that they’re shown in the feed. Makes sense.

23:40
How is this different from Facebook? Are you doing the same thing on Facebook or Facebook platform where I post and I bail? It’s very captain limited, right? I’ve got 5000 friends. That’s it. People on Facebook, I think follow me elsewhere and probably engage with me elsewhere. So I post on Facebook, Facebook’s probably my least favorite least engaging platforms is because like, there’s no real chance of like, virality. There’s like no organic reach. LinkedIn’s got great reach.

24:10
Twitter’s kind of so so I feel like since Elon came on, it’s been like a hit or a miss. Instagram’s all right, it’s not great, not terrible, but I think like LinkedIn and Twitter are really interesting. And I’m trying to game the heck out of threads, the new app by Metta, but we’ll see. So how does that, so it’s one thing to get engagement and presumably you’re not posting links on your LinkedIn posts, right? Most of the time I’m not. I do do stuff where I’ll promote my…

24:37
courses, my agency, sponsored content, whatnot. What I typically do is I’ll post without the link. I’ll try to wait for engagement. I’ll make like the content, you know, educational or kind of informational. And then after about an hour, I’ll go update the post with a link. I found that that’s the best. If you post a link out the gate, Twitter, Instagram, LinkedIn, like wherever you’re you’re immediately pretty dinged. Whereas if you wait, get a little engagement, you wait till about an hour. I’ve noticed that like

25:06
you already are kind of carried enough in the feed where you can still go a little bit further. Interesting. So using that method, that’s how you’ve built up your email list. Like what’s the process for getting them onto your email list? Yeah, yeah, yeah. So there’s a couple of things like one is I just got a ton of traffic to my my my page on LinkedIn. So like my profile page. And I’ve almost optimized that as if it’s a landing page. Right. So my bio is like 10 billions of emails driven hundreds of millions of dollars in email revenue.

25:35
You something like subscribe for my newsletter and like I have a button or a link on my profile that’s pretty high up that says like you know visit newsletter visit subscription right that’s one. Two is like I have a linkedin newsletter that also is featured I’ve got like 90,000 people my linkedin newsletter so people like subscribe to that and then I’m pretty aggressive in my linkedin newsletter sending them stuff to subscribe but after posts go viral or I think they’re gonna go viral I’ll literally edit the post so on Twitter.

26:02
If you have Twitter blue, if you have the tick mark, you can update your post within 30 minutes of posting on LinkedIn. You can upload or kind of edit your posts at any point in time. So what I’ll typically do is I’ll wait for an hour or two. If the post is done well, I’ll literally update the description of the post and I’ll add a PS saying PS 75,000, 85,000 email marketers and copywriters subscribe to my newsletter. Click here to join for free and I’ll add a link. So if you look at my profile later, you’ll see a lot of the stuff that like all these posts I’ll do.

26:32
I’ll also post certain things that like, okay, this was crazy. So I did 25 chat GPT prompts, you know, the 25 X year marketing, whatever. And I did it as a carousel. I did it as a PDF. So people weren’t able to copy and paste the prompts. So what I basically, after I posted that, I started going viral. What I quickly did is I threw them into a Google document and I created a landing page that said, Hey, if you want this PDF in written form, enter your email here and I’ll send you the written form so you can copy and paste.

27:01
Dude, I think it drove like three or 4,000 email subs off one post. I like 500,000 views and I had like three to 4,000 people actually opt in. So I’m creating now like lead magnets that are tied to posts and just sending people there. I’m offering like a free email course. I’ve had 3,400 people download that since I’ve made the course and started promoting it on LinkedIn. So I’m now like thinking in terms of email subs, like what’s the content that I can reverse engineer to drive the sub? And I’m just giving away tons of

27:29
free shit that I’ve made or chat GBT is made and people are just eating it up. Walk me through this. So you said you were uploading a PDF to LinkedIn and for someone like me who doesn’t know what that means, you’re literally uploading a PDF, but does it turn into the carousel or what? Yes, exactly. The way that you do the carousel, it has to be a PDF format. So it does the formatting where like it’s almost like a slideshow. Just like you mentioned on Instagram, that format where you upload images, you do the exact same thing, but you just have to do it as a PDF.

27:58
and then it auto formats the slide. So on Instagram, if you have 10 images, you know, on LinkedIn, you have basically 10 pages within a PDF and that will show. Okay. So what I basically do is I have a team on Instagram that’s helping with some of the content and I’m just taking their stuff that’s images and I’m just converting into a PDF and I’ll post that type of content. Interesting. So unlike my brain is running here, cause I have for all these little mini courses, just like you do actually.

28:25
Yeah. So if I were to turn those into PDFs, they turn in, look like individual posts on LinkedIn. And could I just have an opt in for them to just get the PDF? Yeah, yeah. Dude, there’s crazy stuff that you could do. You like, yeah, within the so also to like what I do sometimes is like within the carousels, I’ll add a break. Like let’s say I’m doing a Twitter thread. I’ll add a break within the carousel. It’s after five slides. It says something like, if you’re enjoying this hit like and comment on this post right now to drive the engagement. And then at the end, it’s like

28:55
If you like this, go to this website and get this free guide or something. So I’m basically within the carousel itself. I’m having little plugs and mentions that try to get people to take action, but also to, I’ll just update the text of the post. I’ll basically say like, uh, chase or copywriting frameworks. it’s like 10 copywriting frameworks to 10 extra copywriting results, know, see the carousel below. And then what am I doing an hour later is like,

29:22
Hey, if you want this post in the text version, so you can copy and paste these prompts or these frameworks, hit this link below, enter your email, and I’ll send it to you via email. So I’m basically doing that type of thing. And then that link is something you add later or for those types of posts, you add them later. I wait an hour or two later so it gets traction. And then I add the link after it’s gotten engagement and it’s kind of being pushed to the feeds. Can we just talk about the viral nature?

29:50
Do you get reach beyond your subscribers on LinkedIn? Yeah, yeah, yeah. So, I mean, 200 something thousand subs or followers, and I’ve had 100 million impressions on my content. And I got to imagine most of those people are probably some obviously are within obviously the network, but a lot are outside of it. So see a lot of like second and third degree connections, engaging with stuff, liking stuff, resharing stuff and whatnot. However,

30:17
LinkedIn is going through some algorithm changes where I think they’re trying to show more of your content to first degree connections. And that really kind of be the curation of like the topic. So they are going through some algorithm stuff. So I don’t know where it’s going to land, but I do get a lot of people outside of the network opting in because I’ve probably gotten 30 to 50,000 subs specifically from LinkedIn. And I know those probably aren’t just all people that follow me. So it’s kind of like Twitter in that respect, right? There’s a chance to go viral. Unlike

30:47
Facebook or Instagram with an organic post, I guess it doesn’t count for reals, but organic on Facebook and Instagram is pretty weak compared to LinkedIn. Yeah, yeah, big time. Like I’m pulling up my feed right now. So like I a post yesterday from 14 hours ago. It has 1700 likes 114 comments and 85 reposts. let’s see. And then what kind of impressions is that? I’m just trying to pull the impressions. It’s like

31:15
I’m guessing, let me see, that’s probably 100,000 impressions. Yeah, so it’s 104,849 impressions. So that was one from yesterday. I I posted twice yesterday. A different one had 706 likes, 80 comments and 59 reposts. That had 43,000 impressions. So just on two posts yesterday, just around 150,000 impressions. And I noticed too that like, as I mentioned, posts living in the feed, I’m still getting a lot of impressions from the day before.

31:45
and things just kind of carry. So yeah, it’s kind of crazy to see like I don’t get this kind of engagement on Twitter anymore. I’ve got 120,000 on Twitter and my LinkedIn, it just blows it out of the water. It seems like just the half life of posts on LinkedIn is as much bigger than Twitter, Facebook and Instagram. Like I know on Facebook and Instagram, it dies after like a day. Yep. Amazing. One other interesting thing to talk about on LinkedIn, I’m building almost like a

32:14
Like a theme page network. if you think about like Jerry media and the pages they built on Instagram, let’s say five to seven years ago, I’m taking that same kind of approach on LinkedIn. I haven’t seen anyone really building out a network. So right now I own three big pages and three small pages. So the three big pages, I have an AI page, all about AI content with about 75,000 followers. I’ve got a copywriting page with about 60,000 followers. I’ve got a marketing page with about 35,000 followers. So those are my big pages.

32:42
So outside of my 220,000 followers, you know, that’s another 150, 175,000 followers, give or take that I have in this network. And now I’m building out a page for daily business tips and one for email marketing tips. So I’m building out like these pages because my goal is I want to have a million followers in my network in the next six to 12 months. I’m about halfway there. And I think with that, like you can control LinkedIn because there’s so much organic reach and because

33:10
someone liking and commenting and engaging with your stuff shows to their network. It’s really powerful. Can we talk about the type of people that are on LinkedIn? Yeah. Is it how does it compare to like the folks on Instagram, Twitter? Are they more? I don’t want to say advanced, but are they more like educated or can you get an idea? Yeah, it’s it’s interesting. Like speaking to my Twitter, so I take on my Twitter, there’s a really good.

33:38
to see crowd a lot of seven and eight figure founder brand owners kind of operators. I feel like that’s like my Twitter’s a lot of those people. Also a lot of people that want to learn copywriting and whatnot too that are more beginners. my Twitter’s kind of this interesting balance of like fairly advanced e-commerce owners and then kind of new email marketers, new copywriters. On LinkedIn, I would say there’s a lot of like more like mid level to senior type folks in kind of the marketing tech.

34:07
kind of space. I’ve got a lot of like marketing managers that follow me, lot of directors of marketing, a lot of freelancers, a lot of consultants, a lot of that type of stuff a bit more, I guess corporate type folks follow me on LinkedIn, like and it’s pretty cool on LinkedIn, you can actually go to your insights. I’m gonna try to up real quickly. And you can see like some insights on like who your followers are, where they’re based. So let’s see. So if I go to my followers, it will show my impressions.

34:36
So the last seven days, most of my views, so came from a founder, a co-founder, a marketing manager, a CEO or an owner. That was kind of the last, those are the job titles in the locations. So London, LA, New York, and then Delhi. in India, so three or two big places in the U S you know, big place in UK and then somewhere in India. And if I look at like industry seniorities, shows you everything like

35:06
Most people over the last week are from advertising services, IT services, consulting, or business services, right? So it’s just really interesting, like seniority. Senior is the highest one, and then director, and then entry owner and manager. So there’s a lot of insights you can see on like who’s engaging with specific posts, who’s following you, who’s senior stuff. It’s pretty cool to see. So I can see for someone like me and you, this would be very valuable. What about like an e-commerce brand? Would you recommend

35:36
LinkedIn as a social media platform for that? Yeah, it’s interesting. So I think in terms of like selling a physical product, probably not. But I think in terms of like recruiting talent and recruiting investors, advisors, I think absolutely. So I think like as a brand owner, brand founder, like if your goal is to eventually exit a business or to hire people above and beyond yourself, I think you have to be in the conversation on LinkedIn, Twitter, you know, pick your poison because that’s such a great recruiting tool.

36:03
For example, there’s this guy named Davey Fogarty. He runs like Coming Blankets and Ooty, very successful guy. I was wondering why he was going so hard on social. He went hard on YouTube, on Instagram, on Twitter. And he said it’s just such a great way to find businesses to buy, find investors to invest, find people to acquire it. People want to work with him because he’s got a personal brand. If you think about like the guys on Gymshark or him or other people, like if you’re on social media and you’re a little bit more accessible.

36:31
you’re going to have an influx of talent that wants to work with you. So I think it’s just a great recruiting networking tool. I can see that. And then what percentage of these people actually visit your profile? And you mentioned optimizing your profile. Can you just kind of elaborate what the different parts because the profile looks different, right? Than any other social media platform. You can put more stuff on it, basically. Yeah. So like, you know, just looking at the profile. So you’ve got like a profile photo and a background photo.

36:57
So my profile photo is just a photo for me at a wedding, right? It looks professional, but also looks kind of fun. My background image just kind of talks about like what I do. So it says like chase diamond, email marketing nerd driven 150 million plus an email revenue, right? So just something really quickly that establishes the credibility. And then I actually made my name on LinkedIn chase and then brackets e-commerce, email marketing nerd and bracket diamond. So instead of my actual middle name, I just did that for

37:27
what I think is probably search intent. I’m imagining people search email marketing or e-commerce and I’m hoping that at this point at rank and then in it, right? Like my disc basically like my tagline or my headline is top e-commerce email marketer sent over a billion emails resulting in 150 plus in email revenue, right? So something that just really clearly states that like most of the stuff that you’re gonna learn from me is related to email and some copywriting stuff and establishing that authority of the fact that like

37:56
I send over a billion emails, I’ve done this, and then you of go into a featured section. So in my featured section, I’ve got this article from Business Insider that they wrote on me about how I use AI tools and I’ve done, you know, seven figures a year and whatnot. So that’s kind of the thing where you have to do is like nice photo, the right banner, right tagline headline, and some social proof pretty quickly. then of course, there’s a link to some to join one of your email lists or something like that on there also, right? Exactly.

38:26
So doing what you do and knowing what you know, because I feel like you’re everywhere right now. How would you rank your different social media platforms today? Yes, newsletter aside, obviously, I love my newsletter. It’s direct access to the inbox. You can’t you can’t beat it, right? Yeah, you know, it’s crazy. Like I remember thinking like, oh, man, if I ever got a thousand people to open my emails, it’d be crazy. And it’s like, oh, if I could ever get ten thousand people now, I’m at about 30 to 40 thousand people actually like engaging and opening with emails.

38:55
Obviously maybe it’s some inflation because of iOS 15, more or less, right? email newsletter side, I’d say LinkedIn is number one, which it was not always the case. I never thought anything would dethrone Twitter. I’d say Twitter is number two, Instagram is three, and then Facebook is four, and then trying out threads, but it’s way too early. So I’d say those are top four. So LinkedIn, Twitter, Instagram, Facebook. I know threads is way too early. What are your just kind of initial views on it?

39:25
playing around with it so far. Yeah, I thought the first day I loaded it and the second day I got a lot of reach. My reach hasn’t been as great lately, I’ve got like three or four thousand followers there so far. So it’s a decent jump. Right now I’m kind of the point of just posting the post and seeing what happens. Maybe if things start to pan out, I start to reply and engage, but it’s just too early for me to bet a lot on. So it’s more just kind of aimlessly posting at this point. Okay. Are you using it?

39:53
I’m on it. I literally just got on it. I think I have maybe 1000 followers. I’ve just been kind of repurposing my Twitter feed on there. Essentially. Same. I don’t I don’t see anything happening just just yet. Can we just talk about logistics real quick. So you mentioned you got all these pages on LinkedIn now. And you’re posting three times a day and presumably you’re doing that for all the pages also. How how do you do that? Without your Yeah,

40:21
So every morning when I get online, I’ll basically do the rounds. I’ll basically hit my my own personal Twitter. I’ve got a copywriting page on Twitter. I’ll post there. I’ll basically take a screenshot of my tweet and I’ll throw that on Facebook and I’ll throw that on my Instagram story. And then I’ll go to LinkedIn. I’ll spend a little bit more time thinking about what to post. I’ll post there. And then with with the pages, I only typically post once, potentially twice a day. And I actually just recently hired someone to help me manage the pages just because like

40:50
It was getting ridiculous. And I also started this LinkedIn business too, where she’s helping me run that business. So she’s kind of helping run and do some of the stuff on like the LinkedIn pages now. But yeah, it was, was a while before, but I basically just the first 20, 30 minutes of the day, just knock out all the posts. And then the only posts that I would continue with throughout the rest of the day, another two times would be my own posts. So I would just knock everything out right away, get it over with, try to engage. then later in the day,

41:18
I’ll just go and retweet or repost the things that way it kind of has a second life. And that’s also actually one thing too is like, I found out recently that like reposting my stuff about five to 10 hours later gives it the second win, the second life, or I’ve always done that on Instagram or sorry on Twitter. I just never had done that before on LinkedIn. So I just post kind of blitz right away in the morning and now I have this girl helping, which has been huge.

41:42
But you don’t use any scheduling tools. you literally are, oh man, I don’t know if I could do that. So it’s just part of your routine basically. It’s yeah, it’s part of my routine. That was the only thing I’d kept up with on vacation was just posting two or three times a day my stuff and maybe tuck me 45 minutes to an hour all in. Okay. Is there a schedule? Like it seems like the only reason you don’t use a scheduling tool is because you want to be there to engage, but can you just.

42:09
have it auto schedule and you just kind of open the app? Yeah, I could. But then I’d have to think about like the scheduling and the posting and I have to know what to say. And a lot of the stuff like it’s just in the moment where I where I I’m looking at stuff from yesterday, like what hit what didn’t hit? What can I do today? So like a lot of it’s like decisions on the fly. I’m sure I could kind of like schedule and think those out. But I’ve just had a lot of luck with just being active and engaged and almost being like this science gut feeling that I’m like, that’s working.

42:39
Plus honestly, this is my job today. This is all I do. I run my newsletter, I do social media, I reply to emails, I make intros to my team. This is all I do. I own an agency, but I don’t spend much time on it. I’m kind of the face of it and the lead generator of it. The team there is fantastic. So I just think about new businesses, I engage with people on social media, I listen to podcasts. I don’t really do much work outside of this. I see, okay. And then you said you have a LinkedIn newsletter, right?

43:08
That’s a that’s an email newsletter or. Yeah, it’s interesting. So like it’s native to LinkedIn where I don’t own the emails of those people. So my newsletter that’s like 70,000, 80,000 people that’s separate. My LinkedIn newsletter. I basically just repurpose my email newsletter on there. And what happens is when I post there, it sends people an email and it sends them a notification. So basically it’s pretty cool. I’m kind of you get a double dip where I basically.

43:34
Some people are obviously gonna receive my email newsletter plus my LinkedIn newsletter and they’re probably annoyed and hate me, but that’s okay. But I just use it as a repurposing tool and I’m a little bit more aggressive with my LinkedIn newsletter because I don’t own their emails. So I’m just trying to always push people to my actual email. Interesting. So there’s no rules on that, right? With this email list? No, because I don’t own the emails. I could just post whatever I want, whenever I want, however I want. And one cool thing too is like after people connect or follow me,

44:03
I’ve noticed that LinkedIn sends them an automatic invitation to subscribe to my newsletter, which is really nice. That’s how it’s grown so much. It’s like every time someone follows me, it will go to you and say, Hey, Steve, do you want to subscribe to Chase Diamond’s email marketing tips newsletter? And all they have to do is click a checkbox or an X mark. yay or nay. you basically whenever you send out an email to your newsletter, you just kind of duplicate it for your LinkedIn newsletter? Yeah, pretty much. I don’t do it every time. I send my email newsletter three times a week. I probably am

44:32
I forget about LinkedIn. I probably do it once or twice a week. Are there any restrictions on this? Because I know all the other platforms are doing this now, right? You could subscribe on Instagram. You can subscribe on Facebook. This is something similar, right? Yeah. I don’t know. I was really excited about this in the beginning, kind of died off. And now I’m just like, hey, it’s just an extra distribution. It doesn’t give you great analytics. I can’t see the number of clicks. I can’t see like who opened it.

45:02
I can kind of just see like, for example, I think I did one yesterday. Basically like the metric it gives you is like article views. So you see like post impressions and then you see article views. So let’s see where this was. I mean, one sec. So like there’s two different metrics. Okay. So it was showing that there was about 6,000 impressions on my newsletter, uh, post, which isn’t great. Even though I had like a hundred likes, know, 23 comments. So the number of impressions on the post itself didn’t do great, but when I go into view, the analytics.

45:31
It’s saying it had 21,000 article views. So I think 6,000 people saw it in the feed and then 21,000 people actually opened it and read it or a portion of it. So from the email, basically the LinkedIn newsletter. Yeah. So they either viewed it within the email or they got the notification and they read into it. So I’ve got 89,600. So 21, 21 divided by that’s bad. 25%. Yeah. Yeah. 24, 25 % open rate.

46:01
technically. Right. Okay. So I mean, this is like an extension of email, right? Yeah, it’s just it’s no extra work. It’s just something that will keep growing. Like, you know, I imagine a year from now, it’ll be at 150 or 200,000 subs, right? So, you know, and hopefully then it’s like 40 or 50,000 people are reading it, right? So it’s just like an extra channel of distribution. I love it. Okay, you’ve gotten me excited. You got me excited about Twitter. What was it two years ago? Now, it’s got me excited about LinkedIn.

46:30
I know you offer some services and whatnot about this. Where can people find you if they need help on this on LinkedIn and that sort of thing? Yeah, and that comes to the third point. Like the way that you make LinkedIn work is distribution. And it’s literally as dead simple as getting friends, family, influencers, coworkers, whoever to like and comment with your posts. So a lot of people I would I talk about this very openly and freely. Like those are the three things you need. Good content.

46:57
lots of good content and getting people to engage. So I’ve talked about for so long and people were like, well, I don’t know how to get people to engage and can you make introductions and can you do it? I’m like, F it, I’m just gonna start offering it. So I have a package that’s $500 a month where I will engage with up to three posts per day, six days a week of your content from my own account plus my network of pages. So basically every day you’re getting potentially upwards of a couple hundred thousand followers seeing your content. Obviously not everyone sees it.

47:26
But I started this in April. The best person has five X’d their following. They went from like 4,000 to 20,000. And then the worst person has been growing at about 25 % month over month. So, you know, depending on where they’re at and everywhere, somewhere in between, most people aren’t gonna five X their stuff. Let’s be realistic. But a lot of people are up 30, 50, 100%, you know, month over month, like with this service. I love it. So I imagine you have to be selective, right? Yes.

47:55
Yeah, so I kind of cap at about 50 people and I’m right shy of it. I think about like 46 or 47 people. So taking on a couple new people a month, obviously some people turn it’s not for everyone. Sure. So far I’ve had about five to 10 percent of people turning each month. So I’ve had, you know, in the ballpark, like two to four people turn. It’s maybe not the right fit or they got what they needed out of it or they just didn’t have the right content or some people went on summer. They’re going to come back. So I’ve got a couple of spots that are open and.

48:23
Essentially, if your audience is marketers, founders, copywriters, freelancers, and consultants, it’s a good fit. For example, I sent an email to my newsletter, had like a lawyer reach out. like, well, I don’t really know if my following is interested in the law stuff. Or I had someone that was like an accountant reach out. So anyone that’s targeting audiences like mine is a good fit. If people like my content and your content is similar to mine, it’s a good fit. But if you’re talking about something like accounting or finance or legal or, you know, all these other topics.

48:52
it’s probably not a good fit. Where can people find you or with your service? also have to give a class. I can’t remember. You have a class. Not on LinkedIn. I’ve got like an e-commerce marketing course, e-commerce agency. So you can add me on Twitter, you come chase diamond, no way in diamond. Find me on LinkedIn. Just chase diamond, no way in diamond or bother Steven. Have introduced me. Yeah, I can do that. Or I’ll just post your cell phone number right beneath this episode and they can text you.

49:22
Yeah, great. Yeah, I know. So no, it was great. Cool. Well, hey, Chase, thanks a lot for coming on and making me excited on yet another social media platform that that I’m excited about now actually. Because I remember when you got me on Twitter, I was very doubtful. Yeah, very doubtful until I started seeing the email subs come in, then I got all excited. So I presumably this will be like the same thing. Do you crush that? mean, now up to 40,000 followers.

49:51
third most email subs from a platform. think LinkedIn could be just as good if not better for you. I really do. And then my job is to get you on YouTube, Chase, because you would crush it on there. And I think YouTube has been amazing. Yes, I need to I need to do that. I’ll have to start a podcast so could come on mine. I can ask you about YouTube. Yeah, absolutely. Well, hey, Chase, thanks a for coming back on, man. Appreciate you. Thanks for having me. Appreciate you.

50:19
Hope you enjoy that episode and thanks to Chase, I am now going to give LinkedIn a shot. For more information about this episode, go to mywifecluderjob.com slash episode 44. And once again, I want to thank Katita for sponsoring this episode. Now, if you sell on Amazon FBA and you like free money, you can get over $400 in free reimbursements when you sign up for Katita over at mywifecluderjob.com slash Katita. That’s mywifecluderjob.com slash G-E-T-I-D-A. I also want to thank Quiet Lake Brokerage.

50:48
Quiet Light brokerage is my go-to place when I want to buy or sell a business. I’ve known them for over 10 years, recently sold a company through them, and I trust them 100%. If you want a free valuation for your business or if you just want to get some free advice, head on over to mywifequietlight.com. That’s mywifequietlight.com. And if you are interested in starting your own e-commerce store, head on over to mywifequietlight.com and sign up for my free six-day mini course.

51:18
Just type in your email and I’ll send you the course right away. Thanks for listening.