504: Creative And Practical Applications Of AI That No One Is Talking About With Toni Herrbach

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You’re listening to the My Wife Could Her Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not with their businesses. Now, many of you listening to this podcast probably don’t know that I run a completely different podcast with my partner Tony called Profitable Audience. And unlike the My Wife Could Her Job podcast where I interview other successful entrepreneurs, the Profitable Audience podcast is just Tony and I riffing about what we’re up to with our own online businesses. So today,

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I decided to post an episode of Profitable Audience on the show to discuss how we are using AI for all of our businesses. And if you like it, make sure you subscribe to the Profitable Audience podcast. But before we begin, I wanted to let you know that tickets for the 2024 Seller Summit are now on sale over at sellersummit.com. The Seller Summit is the conference that I hold every year that specifically targets e-commerce entrepreneurs selling physical products online. And unlike other events that focus on inspirational stories and high-level BS,

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Mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business. Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are overseeing their companies at 50,000 feet. Now, I personally hate large events, so the Seller Summit is always small and intimate. Every year, we cut off ticket sales at around 200 people.

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So tickets sell out fast and we’ve sold out every single year for the past eight years. Now if you’re an e-commerce entrepreneur making over 250K or $1 million per year, we also offer an exclusive mastermind experience with other top sellers. The Seller Summit’s gonna be held in Fort Lauderdale, Florida from May 14th to May 16th and right now, this is the cheapest the tickets will ever be. Also, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon right now at

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02:25
Welcome to the Profitable Audience Podcast. In this episode, Tony and I are going to talk about some of the AI tools that we’re using and how we apply these tools to create content, repurpose content, and even write code. So one of the things that I thought was interesting is that I went to an AI panel at FinCon, which we talked about on a previous podcast, and it was really fun to hear how different people are using AI. And we talked about this a little on the last podcast, but I actually want to talk about it a little bit more.

02:54
on this one is that one of the things that Pete talked about was using AI to build a plugin or an app. And I know that I’ve heard you say in previous episodes and in conversations that you actually are using AI to code. So can you go in a little more depth because the big joke around here is that your comment to everything is, you just need a little bit of code.

03:19
But is AI now everyone’s little bit of code? Have we finally cracked the chew coding puzzle? I think the answer is yes and no. Okay. Because I think you need to know how to write code or read code, I should say. You know how to read code and you need to know how to debug code in order for this to work. Okay. Right. So like if I told you, Tony, Hey, write me a plugin that does this and that, I’m pretty sure that you wouldn’t be able to do it.

03:48
I mean, I could be wrong. Maybe you can figure it out. But it’s one thing because it spits. So I use it all the time for coding, but I know like how to phrase it. Right. And I know what’s efficient and what works. The problem with me coding is I don’t do it every day anymore. Right. So when I have to do it, I forget the syntax or I forget. I don’t know all the commands. I don’t know all the libraries that are out there. Whereas people who code all the time.

04:17
They know, hey, this has already been written. I don’t have to write this part. I can just piece things together. And that’s where AI can really help. So would it be possible to look at code on, because sometimes I’ll come across, I’ll Google like how to do this, right? How to change something in the Shopify theme or something like that. And I will come across, you know, very well written articles about how to create something or YouTube video.

04:43
would it be possible for me to like copy the code from somewhere else, put it into an AI tool and start from there? Like, is that a thing that would work or is it still because I don’t know what I’m really doing, it wouldn’t work for me? You know, what’s funny about this is one of our students, Charles, he wanted to write a little script for his Shopify store that did something simple. was, I believe it was like sort the products based on whether they’re in stock or not. Okay. And I don’t

05:12
remember the outcome of what happened, but he typed this into chat GPT, and it actually outputs some liquid code for Shopify. And I don’t remember whether he decided to use that or not, or try it or whether he just hired someone to do it. But for small things like that, it’s conceivable that you could just cut and paste that into your site, and it might work. problem is, is if it doesn’t work, then what do do?

05:38
Right. You’ve broken something probably. You haven’t broken anything because you can always just delete what you added, right? Yeah. But if it doesn’t work and you don’t know how to figure out what happened, that’s where the problem lies. So I didn’t go to this talk that you went to. So I was curious, does this guy must have some sort of coding background? Well, I don’t think he does, but he said it took him two months. And to me, that meant that he did spend some time learning about code.

06:04
right, learning the fundamentals so that he could do it, right? Because it wasn’t just copy and paste into chat GPT and create something. Like he actually dedicated two months of his life to figuring out if he could create an app using AI. So it was almost an experiment, right? And so I think he probably did get some education, whether it be through, you know, a traditional type of course or reading articles online, watching videos, things like that.

06:30
So obviously it was a bigger endeavor, but it got me thinking like, okay, what kind of doors is this gonna open for people that usually are handicapped by this? Is this going to be at some point something where anybody can just get a piece of code? Maybe eventually. I’m just curious, what did this app do? Like how complex was the app? I don’t remember what he, he might not have even said what it did. I don’t remember that part of it, but yeah. So anyway, I just thought that was really fascinating. Well, here’s an example.

06:59
You know this morning that I told you and the reason why I was late to this recording is because Bumblebee Linens has been getting attacked right now by malicious traffic. People, I don’t think they’re trying to take the site down per se, but someone sent 100,000 visits to Bumblebee Linens in the span of like a minute today, which took down the site. So what I need to do now, and this, we’ve been getting, I don’t want to use the word attacked, but there’s tons of crawlers that crawl our site and just kind of bog down the site. Hasn’t been a problem until this morning.

07:28
So now what I have to do this afternoon is I gotta go in and I’m gonna look at the logs, see if anyone’s hammering the site unusually and then ban those IPs automatically, programmatically. Okay, I was gonna say, because that’s, you can’t do that manually if it’s hundreds of thousands. No, no, no, it’s a hundred thousand of visits from the same IP address. Oh, gotcha, okay. You know, hammering different pages on the site. So all I have to do really is figure out who those malicious IPs are and ban them when it happens.

07:58
Okay, so that’s just like a little piece of code. I wouldn’t even call that an app. Yeah, a little piece of code, right. So that’s something that I’m going to use chat GPT for. So for example, I’ll ask it, hey, how do I what’s the command to, you know, figure out, you know, how many hits are coming from a specific IP address from the logs, and it’ll give me that piece. And then I’ll say, Okay, what is the command line to add someone to the to the firewall banlist? Right?

08:28
And then I’ll put all that stuff together and then I’ll make a cron job. A cron job is something that gets run like every five minutes or whatever, right? I’ll put all that together, the different pieces and that’ll be the code. could I potentially type all that in a chat GBT and tell it what I want and have it spit out something? Maybe, but the problem with code is there’s a 5 billion ways to do the same thing. Right. Right. And I want a specific way to have it done.

08:56
Yeah. So what I think is interesting is that last spring, so March of 2023, we were ECF live, which is the e-commerce conference. And then May, we were at Seller Summit, our e-commerce conference, and we both had AI talks. And one of the messages that I feel like was given over and over again was understanding what prompts to give.

09:23
an AI tool is actually the most valuable part of using the tool. And it sounds like what you’re saying goes right along with it because you have the knowledge of code. You can give chat GPT or another tool the right prompts to get what you need. Whereas someone who doesn’t understand anything about coding might not be able to ask the right questions to get what they want. The answer is yes, but it just depends on how complex the problem is. So let’s say for example,

09:53
that you want a way to add a new email address to Klaviyo just kind of automatically through your server. instead of, you know how we always have these talks where like Shopify is rigid in this way and you things were done a different way. Well, you could tell, you can have ChatGBT for example, say, hey, write a piece of code that allows me to add any arbitrary email address to Klaviyo on my server. And I’m pretty sure it would do that correctly.

10:24
But I do think knowing how to ask it is probably the key for almost anything with AI. Knowing what to ask it and understanding the output in the case of coding is… I’m just trying to think right now of my experiences using it. And it never spits out the thing that works out of the box. Right, exactly. It always is iterations. Okay, so… Even output stuff that’s wrong. I’m like…

10:52
sometimes I feel like it’s a human. I’m like, hey, what about this corner case that you didn’t think of? Right? I go type that in and he’s like, oh yes, the bottle go, oh yes, you’re correct. That case will not work. Well, like, why the hell did you? So my brother did a whole exercise with a chat GPT about feelings. And he basically started out with, hey, are you sad today?

11:18
And it responded with, I’m unable to be sad. I am, you know, whatever. And then he’s like, but blah, blah, blah. And he went on and he basically did like a 40 or 50, like paragraph exchange, trying to see where it would end up when you talked about something that obviously is impossible for a, you know, robot. Basically, it was really interesting. I think he posted it on Facebook or something like that. But yeah, I, don’t do enough of with AI to like get a wrong answer.

11:48
as far as usually I’m like, give me a better title or and sometimes the titles aren’t the titles I want, but they’re not necessarily wrong. You know, it’s just not exactly what I’m looking for. So I don’t I don’t get that as much. And then the other the other way that I always ask is to do the formulas for for Excel and Google Sheets, which I feel like I don’t really know if they’re wrong, because I didn’t know how to do them to begin with. Well, here’s something that a lot of people are using for that.

12:15
that works, like let’s say I want this object on my website to spin. Yeah. When like the cursor hover over it. That code you can probably just cut and paste straight from chat GBT. Yeah. So let’s, we’ve been talking a lot about chat GBT. That’s the tool that I use most often. I don’t use it nearly as much as you do, but I’ve just started using it more frequently based on a tip from you in one of our lessons a long time ago, probably a year ago.

12:43
is I’ve been using it to create scripts for YouTube videos. And I will say I’ve been very impressed with the speed as well as the quality. I was expecting the quality to be terrible, but I think because I’m actually using my own content and having it turned into a script, the content’s amazing, obviously, because I wrote it.

13:07
I can see yourself patting yourself on the back. Like, wow, who wrote that amazing stuff 10 and a half years ago? But I will say I’ve been impressed because I’m not, so I’ve used it occasionally for emails, right? Where I need a starting point. In fact, I was doing an email a while back and I wanted five tips for an amazing kid’s birthday. And obviously you could write a thousand tips to have an amazing kid’s birthday. So I wanted just like a resource of like, okay, give me an outline and I will write, I will fill in the blanks.

13:36
So when I put it into ChatGPT, it took three or four iterations to get more of what I wanted. However, then I could take that and actually build it out into content. But when I was importing my own content in there and then asking ChatGPT to turn it into a script, I was actually very, very impressed. And then I asked it to extend the word length, right? Because for a YouTube video, you want it to be a little bit longer, and my blog posts in general are not.

14:04
They’re not the three, four thousand word blog posts. They’re usually about a thousand words. I asked, I asked, I sounds like I’m asking a person. I asked you have GPT if I could go to the store. So then I asked it to extend the word count about 500 words. And you know, it’s probably a lot of filler words and things like that in there, but it did, it did the job. It got me to like 1750 words for a post that I think started out as a thousand. So I’ve actually been pretty impressed with using it to take my own content and turn it into a script.

14:34
Yeah, so I do that with my posts. I have the opposite problem with my post. You have to shorten them. Right, so they start out as 5,000 words or whatnot. And so if I just feed that as a script, oftentimes it’ll come out with something that’s the same length or sometimes even longer. I have the paid version. Are you using the paid version? No, I’m just using the free version. Okay, yeah. So the paid version has much longer…

15:01
Yeah, limitations, which, I think the unpaid version is perfect for you because you’re not trying to create something really long, right? So I have to go through that script and actually, I usually go through my blog post first. Okay. And I’ll truncate the stuff that I think doesn’t need to be in there because YouTube videos have to be more concise and compact. let’s talk about the paid version because I haven’t even researched that. How much is it and what are the benefits? And I know you were talking a while back.

15:29
about how you were actually willing to pay for this because you thought it was worth it. Yes. And you know how hard it is for me to pay for something. Yes. That’s why that’s why it’s like, let’s tell the people what you’re willing to pay for. Yeah. So it’s I think it’s 20 bucks a month still, to be honest with you. I don’t even check the bill, but it was 20 bucks when I signed up for it. OK. And I just find that Chad GPT-4 gives better content. And it’s hard to say and it’s subtle, but it also gives you access to all the plugins.

15:59
So with the plugins, you can actually have it browse the web or there’s a lot of built-in things in there. Talk more about the plugins if people aren’t familiar with it. Okay, so the main one that I use, which is the web browsing plugin, I can’t even remember what it’s called because they keep switching, but I have them all turned on. So if I say, hey, go to this URL, grab this and summarize it, that saves me the time from going out there and cutting and pasting something in there. Gotcha. Yeah.

16:29
We think we don’t know the exact price of that, but it’s about 20 bucks a month. other plugin that I sometimes use and I taught one of the lessons in profitable online store was there’s this Amazon plugin. Okay. We can go, you give it an ASIN and it’ll go and summarize all the reviews and tell you what people are complaining about. Saves you some time, right? That’s a really good one. Actually, if you’re an Amazon influencer and you’re working on scripting product reviews, that’s actually a really good tool. Yep.

16:56
Because one of the things that one of the tips that we give people for doing these product review videos is that you want to either look at the reviews or the questions and make sure you answer those in your product review, because that’s going to make people more likely to watch your whole video as well as click through and make a buying decision. Yeah, so it’s little things like that. And the plugin library is pretty big. I haven’t tried, you know, I’ve scratched the surface of the plugins.

17:25
But yeah, the web browsing one and I’d say the Amazon ones are the ones that I’ve used the most often. Okay, one of the questions I had for you because I know for a while you were really big on using mid journey to make images. Yes. Are you still doing that? I am not using mid journey as often because I so the real answer is, is because I just pay someone to make images for my blog now. Okay.

17:54
Before when I was doing it myself, I was like, oh, okay, great. I don’t have to use deposit photos or anything anymore and I can get an exact image. Now I just have my red or do it. So I don’t even have to touch it anymore. I think mid journey is fun to play around with, but it’s really tough to get it to output what you want. So this is where I feel like there’s a big disconnect.

18:19
between like images and text for AI. Because I remember when you talked about mid-journey in the course, I was like, I don’t have time to do 16 iterations of an image that I can just go get for 99 cents. Like to me, that didn’t seem like a good use of my time. Now, for some people, like if you’re really, if you’re like shoestringing it, then yeah, use a free tool or go take your own photos, whatever. But to me, the writing part, like for me to turn a post into a script would probably take me 30 to 45 minutes at least.

18:49
whereas using ChatGPT took me five. And then editing probably another five to seven minutes. So to me, the image part, I just felt like the images and they looked, it’s kind of funny. people will post on Facebook like photos and I’m like, you totally AI’d yourself, like admit it. You don’t look like that in real life. So I don’t know, I feel like the AI images have just an AI look about them. I don’t know what it is, you know.

19:17
And I feel like some of the images, like especially in mid journey, just like they generated some weird stuff. There’s other image generators that are supposedly as good or better than mid journey, which I haven’t experimented with. I do know that there’s there’s the reason why I was playing with it as much as I was was I wanted to create lifestyle images for my products. Yeah. And so you can actually have it create an image as a basis for an image that you give it. Yeah.

19:47
and have it, you know, use as a, create a background for it essentially. And it can work. just, it just takes a couple of iterations. Yeah. Actually, I think our friend Dale was trying to do this for his products. Do you remember his comment? I think a couple of weeks ago in the group. Yeah. He wasn’t real thrilled with sort of the end product. He was messing around with it, trying to put his spray bottles in different

20:15
But then he posted one where his bottle I think was floating in the middle of the ocean. I’m not sure what that was supposed to be. I think he said he was a little frustrated by it.

20:28
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20:58
just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

21:09
I don’t feel like I’m qualified to comment on it because I haven’t played around with it as much lately. Yeah, I played around with it a lot when it first came out and I thought it was super cool and fun. Yeah, there was something and you know what, come to think of it right now, a student asked me for this lesson, but I forgot to give it. But it’s really easy. Remember in the old days, like I used to superimpose someone’s face on someone else’s face. all that stuff is is pretty automated now. Yeah, if you want to do something like that. And

21:38
The reason why this came up in one of my office hours is because someone wanted to take photos with models of themselves, but they didn’t want to use the same model for every image. So it changes the face? So if you just change the face with the different poses. Make sure you airbrush that mom tattoo off your arm. So that was the theory, yeah. Yeah.

22:02
So yeah, I just feel like one of the things that I noticed when I was working in like Canvas AI and Mid Journey is that they can’t get the hands right. like I say lifestyle photos are probably gonna be much, quicker along than actual like full bodied humans. Now changing a face on something is probably a lot easier. In fact, I don’t know if you saw the ad for the new Google Pixel phone where it will let you take photos. then if you take, you know how when you take photos like in it you’re

22:32
you’re going to like your kids are dressed up for trick-or-treating, right? And you take like six photos, but like in one photo, one kid smiling in the next photo, the kids not smiling. You it’s like, you can’t get everybody looking at the camera at the same time. What appears from the commercial that I saw that like you can basically change faces from the different, like he looks good in this photo and she looks good in this photo. So we’re going to make the faces, you know, combine and it’s going to be a perfect photo based on a couple of photos. Oh, that’s interesting. Yeah.

22:58
What’s interesting also is I saw this commercial for DScript that I haven’t tried yet, but you know, and this is if you don’t want to buy a teleprompter. You can have it so that you’re looking at a script and just reading it from it with your eyes slanted. And then it makes it look like your eyes are looking at the camera. Really? Yeah. That’s weird. Like just your eyes change? works really well. So yeah. So you look at the camera like I’m looking at it right now.

23:27
But you have the script off to the side and you’re just reading it like this. But then in the AI, your eyes are normal. In the AI, it looks like you’re looking at the camera exactly. Like moves your eyeballs or something. I mean, that’s good tool for sure. that’s, although just by a teleprompter, they’re not that expensive. No, no, no. I was considering, you know, trying Descript just for that because sometimes a teleprompter is a pain in the butt.

23:55
Like I need this whole rig and setup, right? Whereas with this, all I need is a camera. Like I can do it just like here and just have it like this. Teleprompter is bulky. Like I bought a portable teleprompter just for that exact reason. But the portable teleprompter isn’t even that portable. You know what I mean? Yes, I think I’ve seen it. yeah. Okay, another tool that I have played with off and on and you and I disagree.

24:24
vehemently on this one is the Adobe Audio Enhancer AI tool. Yes, I love that tool. I hate it. So I don’t know what the deal is, but every time I try to use it, there is some in some point of the recording a 17 second garbled demonic voice that comes through in the editing. And I don’t know what it is because it’s not like there was something in the original recording.

24:52
But it’s happened like three times for me. So now I’ve given up, although I will say the rest of the recording without the demonic voices is very, very improved. Okay, so one thing you’re not telling the audience is that it only happens on your voice and the AI just brings out. Yes, it brings out. Your inner. The real me. Yeah, I think the quality of the audio once it’s run through there is awesome.

25:22
For sure. So I’ve used it three times in a published podcast. One time I used the wrong mic. I used my webcam mic and it sounded horrible and it made it sound great. Second time was for a guest that was taking it outside, like on the beach. I don’t know what they were thinking. There’s boats going by, planes, people like playing on the sand. Yeah, you’re like corn holes happening in the back.

25:50
Yeah, and it fixed it up and it sounded great. Okay. I can’t remember the third time it always happens when I Oh, I remember the third time was when I was interviewing a guy and there was like all this like mad echo where he was. He was like in a in a room where with no carpet or anything. Do you tell people go into a canyon when we do our podcast? Well, what happened was he was in the office. It was just kind of loud. So he’s like, Hey, let me just go to a quiet room. Okay.

26:19
So we went into a quiet room, which was like the size of a phone booth, I think. And there’s echoes all over the place. And it did a great job with that too. I have gotten the demonic stuff before. And I’m trying to think, I think if you feed it audio from like multiple people talking on the same channel, it will mess up more. But if you give it just one person’s audio, it works actually pretty, I haven’t really had a bad experience with it.

26:49
Okay. I take your word for it. So one tool that I have not played with, but I’m excited to mess with it is the Canva AI. It’s like Canva magic. I know Charles in our course has played around with it a little bit, but that’s one of the ones that I am excited about. Have you played with it yet? I haven’t. And mainly because I don’t do my own images anymore. So I’m only in Canva to download.

27:16
But I’m excited to look through it because I do want to talk about it with a course. I think it’ll be, mean, most people that we know use Canva already. It’s kind of their main design and editing tool at this point. And so I think that all the extra, I mean, Canva is such a cool tool in general. Like the more I learn about it, the more I’m impressed with just the platform in general. But yeah, that’s one that I haven’t tried, but I’m excited to try. So one thing that I’ve been looking into and haven’t put it into production yet,

27:46
is an AI tool that automatically generates B roll for your video. Oh, I haven’t heard about this. So one of the and this isn’t really a pain point for us because my video editor just grabs B roll from, you know, free sites. And then like I’ll I’ll film myself like typing or whatnot, you know, and give it to her. But what would be nice is if you just give it like a video and it just

28:14
I tried it. So the tool that I tried, I don’t know what it’s called now. It actually generates the whole video for you. You feed it a script and then it gives you images, B-roll and everything. And it just narrates and lays on top of it, your voice as well as like annotations. So what I was thinking to myself was, hey, this B-roll or the stuff that it chooses based on what you’re talking about is pretty good. So in theory, I could just download that clip and then just use those as B-roll in my YouTube videos.

28:45
So the tool to be explicit is not a B-roll generator. It is like a full YouTube video generator, which it doesn’t really do that great of a job, but it does pick pretty good scenes based on your script. So it’s good at matching what you’re saying with video. Correct. Yeah. That’s actually impressive because so much of, especially the English language is not real easy to do that with, right? Because we don’t speak correctly here.

29:11
Yeah, but to publish, mean, the goal of that tool is so you can publish faceless YouTube videos. I don’t think that’s there yet. Yeah, I don’t. I’m not a fan of the faceless YouTube videos, unless it’s a tutorial. either. There’s so much of that spam now on YouTube. Google must be having a problem taking it down. Yeah. So two AI tools that I have used and do not use anymore are the Clavio Subject Line Generator, as well as the Tailwind.

29:39
I don’t know what they call it, but they have an AI tool that helps you generate titles and descriptions. To me, it’s too much work. It’s easier to do it myself or use like ChatGPT than to do the 47 iterations. And for some reason, feel like Klaviyo’s subject line generator just gets it wrong. And it could just be the types of emails that I write and the clients that I have. But I feel like, especially if you’re an e-commerce, your brand is probably pretty nuanced.

30:08
Right? You have ways that you talk to your audience. And I feel like Klaviyo is not quite there as far as getting those nuances in subject lines. I’m pretty sure all those tools are just based on the same engine, right? So, you know, this is what I don’t like about AI. Like I was really into it for a little bit, but all of it just kind of goes into these large companies as engines, right? Everything that I feed it in ChatGPT,

30:38
is now chat GPT’s knowledge. It’s not like you can own the AI bot yourself. This is kind of why I put a halt on Stevebot because essentially I’d be sending all of my content that I’ve ever created, transcripts, everything over to Microsoft. It’s not like I own it anymore. So what about, we talked about the video tool that was doing the B-roll. You’ve experimented with, I think it’s called Opus.

31:07
where it turns your full length videos into shorts and you’ve been, they do a good job making the video, but the video does not perform well on YouTube. Okay, so Opus is something that if you feed in a video, it’ll take out clips that are interesting. I think it does a great job of that. Yeah. And I was thinking to myself, okay, great. I can just pump in one of my YouTube videos and it’ll automatically create me shorts for YouTube.

31:35
TikToks and reels for Instagram. And I tried this experiment for probably a full month and a half, two months maybe. And the videos, some did okay. And by okay, I mean like several thousand views, but most of them were like a thousand or less, I guess. And the reason why is because the tool can only do so much, right? It can pull out an interesting clip, but it doesn’t have a good hook.

32:03
Yeah. And if you do these short form videos, you know that the hook is everything. Yeah. So my new strategy now is to have the tool pull out interesting clips, which is the hard part, in my opinion. Right. And then I’ll just record like a two set at a five second hook for each one of those. Unfortunately, it means that I have to record something again, which is I haven’t gotten started with it yet. That’s going to go into effect this month.

32:29
So I guess the problem with that is, cause I was like, oh, we’ll just record your hook when you’re making the video, right? Just do the hook recording. However, the problem is if you don’t know exactly what they’re going to pull for the interesting clips, let’s just say your, your full length video is five ways not to get scammed on Alibaba, right? Like that’s your full length video. Well, if the clip pulls like all of point three,

32:57
and you make your hook on point one, then you can’t really pre-record the hook because you don’t know exactly what the tool is going to use. You know what? I was chatting with one of my YouTube buddies who was in my former mastermind group. And he was like, hey, you know what, Steve? Every section in theory of your YouTube video should have a hook to keep people watching. Oh, that’s true. So if you just adjust your script. So let’s say it’s five ways to whatever you just hit. Yeah, don’t get scammed on Alibaba. Right.

33:26
to not get scammed. So in front of each of those five ways, you have a hook into each of those sections. And that makes five clips. It takes more planning. I haven’t tried executing on that yet. But in theory, I think it would work. that’s true. Yeah, the rerecording part sounds like a drag for me. It is. So here’s what I’m. So right now I have my VA pull out all the opus clips in a transcript, throw it on a Google Doc.

33:56
And all I’m doing is I’m just adding a sentence hook to each one. And then I’m just going to batch record like 20 of them. You’re going to be like the radio, like, hi, I’m Taylor Swift and you’re listening to K92FM in Orlando, Florida. Exactly. But I think with planning, I could make my YouTube video more opusable. Yeah. Oh yeah. I think if you did it that way, I mean, it’s not hard to, you’re to quick change shirts.

34:24
Like, are you just going to wear the same shirt all time? I don’t care. I mean, this is why I dress the way I do, right? Same stuff. don’t have to think about it. You’ve given up on life. That’s why. I don’t know how you do it, Tony. Like, I rarely see you wear the same stuff twice. I know you just think that I have a plethora of clothing. Are you still doing Rent the Runway? I am. am. Although I think I’m going to pause it for a little bit because I don’t even wear to go. I don’t go anywhere. So it’s kind of silly. on camera though. you’re YouTube videos. Yeah, with the YouTube.

34:51
That actually that’s totally side note, but this is one of my dilemmas with starting up my YouTube for Happy Housewife is Rent the Runway is probably not the right clothes to wear on that channel. Why should you be wearing like beaten down clothes? Yes, yes. Can I have a prairie smock? And I just don’t think like designer dresses and shirts are probably the move with that audience. would personally it’s it’s like for me when I see someone

35:20
who’s like making a real or a TikTok who’s been married for like seven months and they’re giving marriage advice. It’s like stop talking or you have two toddlers and they’re like, here’s the parenting advice that changed my life. And I’m like, no, no, it hasn’t. You haven’t had a 14 year old girl. Like, so anyway, I’ve kind of feel like don’t, I’m not gonna listen to you when you’re wearing a thousand dollar shirt. Now, obviously it’s rented, right? It’s not mine. I didn’t pay a thousand dollars for it, but people don’t know that. So.

35:48
I feel like t-shirt and jeans is probably an appropriate… Well, I was thinking like your hair would be all disheveled. Right. I’m going to wear a bun, obviously. Just see if I can find a prairie hat. Glass is crooked. Yes. And then you come on. That’d be really entertaining. Anyway, that’s side note on that. But yeah. I like your idea. I think that’ll work. It takes planning. Yes.

36:11
I’ll try it for one of my next videos. Not all my videos are always like five ways to do this. Well, yes, I just was trying to think of one where you could potentially record the wrong way. Yeah. So any other tools for AI? You know, what’s interesting is that I, know, I never really thought of this as AI, but they brought it up in that session was like any to any time you’re using like many chat or the automated DMs. I mean, that’s truly like you’re using AI to communicate with your audience. I don’t consider that AI.

36:41
Really? And the reason why is it’s because you have to code in like the responses based on what how they respond, right? Yeah, that’s true. There is a way to combine many chat with real AI so they can have a real conversation. Interesting. This is kind of like way down on my priority list. Yeah, but you can have many chat, send an external request anywhere that you want, right? So you can have it send an external request.

37:07
through a little bit of glue code to open AI to chat GPT and have it respond it and then send that back to the person. Okay. In many chat. Interesting. Anything else you’re using? No, mainly for coding actually. Yeah. And then the scripting that we mentioned. Yeah. I use it for all subject lines and titles for my YouTube videos. So my go to prompt is write me 10 clickbait titles for this. Yeah.

37:37
and then I mash them all together. Here’s one thing that we’ve been using it for also, gift guides on Bumble Bee linens. Just having a VA go through Amazon pick out stuff that she likes and then just write descriptions for them. Interesting. Okay, I like it. Oh, that’s a really good idea actually. Now you got my… Well, I mean, it’s good for… Then you put the Amazon affiliate link in there. Right. Yeah, that’s a really good one.

38:07
So one of the ones that I told you earlier, I’d been using it to create formulas for Google Sheets, but there actually is a sheet GPT that I haven’t had a chance to, I started playing around with it the other day and then realized that it was definitely not high on my priority list. I was like, I can do that on a Saturday afternoon when I just want to like not get anything done. But yeah, I use it a lot for finding the formulas, which is nice because I basically just replaced Google.

38:32
Right? Like I, instead of Googling and waiting through it, the other thing is instead of waiting through 52 Google responses, right? And most of them are wrong or incorrect or not exactly what I need. Like chat GPT usually gives you the formula pretty quickly. I guess the last thing that I’ve been using or I shouldn’t say using I’ve been experimenting with is the Google search. Sorry. I can’t remember what it’s called. GSE. I can’t remember what generative search experience. Okay. You turn it on your browser.

39:02
And now the first entry in the search results is now an AI generated answer, along with links to posts where it actually grabbed that information from. I think the biggest problem with AI is you don’t even know if the answer is made up or not. Right. It still happens all the time. Even Bard, happens. I was surprised. Usually I use Bard if I want something that I know is factual, but Bard’s been spitting out all sorts of nonsense.

39:29
for some of the things, like provided I know a little bit about it. So with the Google search generative experience, it actually cites the sites. And maybe that’s a glimpse of what’s to come. Yeah. So one thing I thought was absolutely fascinating is I was talking to somebody the other day and they were telling me that they use ChatGPT for recipes. Like this is on a personal level. Like they say, give me a banana bread recipe, right, in ChatGPT. And to me it’s like,

39:59
What? Like I want a banana bread recipe from someone who’s made that exact recipe and it’s not going to be flat or taste like dirt or like that’s what surprised me. I can’t remember the conversation, but they weren’t alone in this. Like a lot of people are getting recipes from ChatGPT. And I’m thinking I would never get a recipe from ChatGPT because you don’t.

40:23
Like what are they doing? Just piecing together? Like, this is a basic bread recipe, so let’s add bananas. Like, I don’t know how they’re coming up with the information. Are they copying it directly off of a recipe site? Maybe. But that part I was like, no, I trust certain sites for recipes, like either because they, like on a recipe site, they have like ratings, right? Like 4,000 people have tried this recipe. And then there’s all these comments where like, well, I substituted this for that, or I added a half a teaspoon of salt or whatever. Like to me, that’s how you get a good recipe.

40:52
I can’t imagine just taking a straight AI answer for a recipe. See, that’s a great idea for a new YouTube channel, by the way. Oh, it is. I just had an amazing idea. I AI’d all these recipes, and you just try them on camera in front of everyone. talk about them. That’d be for a great channel. Yeah, OK, maybe I’ll do that instead. Well, that’s easy. You get endless content. Yeah, and maybe we’d have food that we can eat, and maybe we don’t. And then you make it really dramatic, like what?

41:22
They want to substitute applesauce for this. A bunch of faces like that on that. Yeah, that one surprised me because I feel like recipes are fluid, whereas a formula is factual, right? Or feeding in your own information and getting stuff back. A subject line is something that you can massage. And that’s what made me think of it is you said, you you take 10 subject lines and make one. I was, couldn’t think of an interesting subject line for the podcast yesterday about, um, we were talking about FinCon.

41:52
And I just was having like a blank moment and I couldn’t think of a good because we weren’t this. This isn’t the this is the episode we did before FinCon started. So we were basically talking about like why we attended this event and all the different like people we’ve met over the years and how it’s impacted our businesses and just nothing did it succinctly. You know, like I couldn’t get a succinct title. And when I started putting in prompts for the title, it was like, you know.

42:17
life changing, you know, what I was like, Okay, that’s what’s that’s too far. I love you PT. But that’s, you know, it’s you haven’t cured cancer for me. So yeah, I felt like I feel like, you know, you have to get 10 titles to come up with the one that you need. And so that’s why I feel like recipes is just crazy. mean, sometimes it takes me 30 or 40. And sometimes I got to switch it up. Yeah, but eventually I find something because it’s

42:45
It always comes up with language that I’ve forgotten that I should be using. Yes. Yeah. Like I used to have this cheat sheet, which I don’t use anymore. Yeah. Because chat GPT is now my cheat sheet. And I do like that it gives, because it did come up with some words that I was like, oh, that’s a really strong word. Like that’s a good word to use, but not the way they used it or it used it. I don’t know what, what, what’s chat GPT’s pronouns? Do you know? I do not know. I think what

43:15
You mentioned the experiment that Todd did. Yeah. I don’t know if it does that anymore. I think they took all that out of the he just I was going to he just it’s been the last month that he did it. Oh, really? OK. Yeah. Surprising. Yeah. It was it was interesting. I don’t know. I feel like, you know, we kind of started this year talking about AI and it was sort of this I think I think the title of the podcast is is AI coming for your job or something like that. And now that we’ve had a year basically of

43:45
using it, working with it, seeing how it works. I don’t know. don’t think for the people that were like, oh no, I don’t feel like it’s I think it’s going to affected people for sure. But it’s the same thing as like whenever, you know, they decided to figure out how to make a factory to fill a bottle of, you know, syrup versus people pouring it in with a funnel. Right. It’s just changes over time with new technology and inventions. I mean, we’re at one point right now. It’s just like dot com, right? The dot com bust.

44:13
All these companies went out of business in 2001 and then 2.0 came out and it was here to stay. think that’s where we’re at right now with AI.

44:24
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44:53
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