550: Why Content Creators Are Quitting: Is It Still Worth It?

00:00
You’re listening to the My Wife Could Her Job podcast, the show where I cover all the latest strategies and current events related to e-commerce and online businesses. Now today, my partner Tony and I are going to talk about whether starting a content creation business, whether it be a blog, YouTube channel or podcast, is worth it today given all the changes with Google and artificial intelligence. But before we begin, if you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur yet, it’s actually available on Amazon at 38 % off right now.

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My book will teach you how to achieve financial freedom by starting a business that doesn’t require you to work yourself to death. Plus you can still grab my free bonus workshop on how to sell print on demand and how to make passive income with blogging, YouTube and podcasting when you grab the book over at mywifequitterjob.com slash book. So go over to mywifequitterjob.com slash book, fill out the form and I’ll send you the bonuses right away. Now onto the show.

00:57
Welcome to the My Wife, Quitter, Job podcast. Today, Tony and I are going to talk about whether creating content for a living is still worth it. And this was triggered by a Wall Street Journal article that was entitled, Social Media Influencers Aren’t Getting Rich, They’re Actually Barely Getting By. And it’s so funny because our friend Lars posted about this in one of the forums and

01:21
Just so happens to coincide with this influencer that I follow on TikTok. And now that I’ve been, it’s funny, cause I was like off TikTok for a long time. I just wasn’t really engaging in the platform. And then now that I’m working on this house, like I go to bed and I’m like still wide awake. So I’ve been like scrolling TikTok a whole lot more in the past like six weeks. And so there’s this influencer, he’s in banking, right? Has a TikTok account. He’s kind of going through like, just as like a personal, right? Like talking about his dating life.

01:50
seems like a nice guy, 30s. Well, he just quit his job to do TikTok full time. And when he announced it, and he’s like a banking bank, like New York City banker, like, so he’s making a lot of money, right? And whenever he announced it, I was like fearful for him. I don’t even know this person, right? I just follow his account. Seems like a decent dude. And he’s like, I’m quitting my job. I put in my two weeks notice. I’m gonna do this full time. And I’m like, no, don’t do it.

02:19
But then I started thinking, and of course I just wanted to like help him, Which I’m not going to, but you know, I just had this like panic of like, is this the time to quit your day job and go content full time? The thing is, if he’s a banker, he’s probably working a hundred hours a week right now. Yes. And he’s probably making seven figures, I’m guessing. Yeah. So he probably has a huge nest egg. mean- That’s what he said. He’s got money saved up. And he talked about the opportunity cost of

02:49
not doing TikTok full time. So basically he’s been doing it part time for the past, I don’t know, eight or nine months. And he basically felt like it was that turning point. And you kind of came to this point too, right? Where your day job was costing you money because you couldn’t invest in the side hustles anymore. So you flipped. My story was a little different. My story was I dropped down to one day a week and then there a new were like, you’re not working.

03:17
And they’re like, what do you do here? And I said, actually, I’m to be honest with you, nothing much, but I am your insurance policy in case anything breaks. And that was the reason why I would actually, if they let me work one day a week indefinitely, I would have taken them up on it. Yeah. For sure. Yeah. But when you went, when you went down from the five days a week to, think you started at like three days, you went from like five to two or five to three and then one. But when you went from that first five to three,

03:46
you were realizing that the time you were spending in the office, you could have been making more money investing in my wife put her job in Bumblebee. So then that was his point, basically, that he’s losing the opportunity by working 70, 80 hours a week, who knows. But it was that feeling of panic. And then I was like, why am I panicking? We do this full time. Well, we don’t do TikTok full time, which is maybe why we were panicking. I think I looked at my total TikTok earnings for the past, since I started.

04:15
$82. close. It’s like $120. TikTok just canceled that original creator fund. I can’t remember when they took it away. I got my $120 payout and then there’s this new program now. Well, it’s not really new anymore, but it’s been around for a year. You get paid only for videos that are over one minute long. Do you not get paid for anything under a minute? That’s correct. You do not get paid for anything under a minute, but-

04:43
They’re introducing, and this hasn’t rolled out to everyone yet, but you can make up to 30 minute videos on TikTok. Interesting. So what I’m gonna do is I’m gonna put my entire YouTube portfolio in there, and I’m gonna start creating videos that are greater than one minute. Problem is, is though, the videos that are greater than one minute cannot be posted on YouTube Shorts. Correct. Because YouTube Shorts has that limit, but Instagram has a 90 second limit. So I’m gonna make my videos around 90 seconds.

05:12
The other hard part for you is that the dance routines are going to have to become longer. It’s true. It’s true. I got to get in better shape. Yeah. You’ve got to learn some new moves. Yeah. So yes. And that was probably my fear for this kid is that, you know, he’s like, he’s really a TikTok only creator. And so that’s where I got panicky. And it reminded me of how I felt when Liz and I were at Pet Summit in March, surrounded by these pet influencers who have built amazing social media.

05:41
clap, like millions of followers on, but usually only on one channel, like their Instagram only, TikTok only, that kind of thing. And when I talk, when Liz and I talked to them and we talked to it, as many people as we could while we were there, they lived and died by the brand deals. And so, you know, and here’s the thing, brand deals can be super lucrative, right? I mean, I’ve had five figure brand deals before, and when you’re in the zone, they’re coming at you fast and furious. And it’s basically like,

06:11
When you’re really at the sort of like riding that wave, you feel like you’re king of the world because you’re turning down. You know, you’re never doing outbound, right? Everything’s inbound for you. But then if something happens or if the brand, you know, finds their new favorite influencer, that can dry up very, very quickly. And so does your income stream, right? If you’re only doing brand deals, the other problem with the brand deals, and I’m not against them. I think if you get the brand deals and they match with what you’re doing, take all of them, make that money. But

06:41
you know, you can only do so many deals because it’s all your time, right? So you get paid for your time, which as we try to talk to people about, like there’s nothing wrong with that, but you want to get to a point where you’re also getting paid when you’re not working. I don’t like brand deals because there’s too much talking. Yeah. I’ve done a couple of them. I’m not sure how I feel. I mean, the money is great. It’s a one time payout. And if you find the right partner who gives you

07:10
full creative freedom, it’s actually not that bad. But on the flip side, I sometimes find myself wedging the brand into my content. And sometimes it doesn’t feel natural to me. No, and I agree with you. And I think that’s where you want to be really picky. But what I think the scary part is you can’t build a business based on brand deals. You can’t build a business based on… mean, you can do any of these things.

07:40
Yes. But I’m thinking to myself, like, let’s talk about all of our friends who have been completely decimated by all the Google updates. And we’ve done a million podcasts on this. And they basically their strategy was ranking Google, get your affiliate money. Right. So they built their entire business on that. Right. Now they’re in the same position as the people who got, you know, hit with an algorithm change on Instagram and now no one sees their content. They don’t get the brand deals. So it’s kind of like.

08:08
The stuff that we’ve been talking about for five or six years now of diversifying, like it’s not just about the brand deals, not just about the affiliate, it’s not just about the ad revenue. Because other people like the other people built their whole business on Google search ad rev, right? If you’re in the ad thrive group, people are literally walking away from their blogs that they’ve been, I mean, walking away, not even like trying to sell it. Part of me is like, who should we go in and like buy up? Just for the I wouldn’t do that right now.

08:35
No, not for the SEO play just to have the content like to me it’s like turn these into YouTube scripts like As long as they align with what you’re already talking about and you know I’m seeing people in all niches do this right just like I just am quitting You know, I’m getting my another job. Whatever I think anytime you’re relying on just that one one stream one platform We’re seeing it more and more your the people are just they’re just walking away

09:03
But on the flip side, these people that we’re talking about who are in my mastermind group, their revenue model has been rock steady for probably 15 years. I mean, everything changes in business. But yes, everyone is scrambling right now. you’re worried for this TikTok person. Does he have a strategy? Is he going to do brand deals? I I don’t really see a definitive path.

09:32
for TikTok as opposed to something like YouTube? I agree. I think TikTok is the riskiest of them all. his name is Garrett. we’ll just, he’s Garrett from Goldies if you wanna look him up. But so he posted it. So now I’m fully invested, right? Cause now that he’s quit his job, I’m like all in, right? And so he talked about on one of his TikToks other day, he’s like, should I go into email marketing? Like, should I start like an email list?

10:02
So immediate. you know, I don’t comment on TikToks. I don’t message people. I messaged him. You direct message him? Yes, I direct message him. And I was like, how do I direct message him in a way that doesn’t sound like I’m either a spammy like marketer or I’m interested in him to like date him? Like I was like, how do I write this message that’s really like, I feel like I’m your mom and I want to help you. Like that’s, that’s what I was trying to like. But I was just like, hey, I definitely think that’s a good idea for you.

10:31
Please don’t use MailChimp. I was like, it was like a two paragraph thing, but it was just like, hey, I think this is where you need to go, blah, blah, blah. Please don’t use MailChimp, da, da, da. Here’s my recommendations. Hope you’re doing well. Like, trying to keep it as very less spam. But every time I had to rewrite it like five times, because every time I wrote it, I was like, I helped so many people, blah, blah, blah. I was like, that sounds like I’m trying to sell to him, which I’m not. But I was like.

10:57
But I felt like I was talking to someone like a seller summit, right? Where they come to me and they’re like, I’m still on MailChimp. And I’m like, oh, good grief. Like I have, I hate moving people off MailChimp, you know, and you, talk about it as your own experience, but I’m not trying to sell myself to anybody. Anyway, so he’s, he’s talking about going into email and I’m like, yes, definitely. I know it’s really hard for you to get email addresses off of, especially like TikTok. Yeah. You know, I think you’ve had a lot more success grabbing them from YouTube.

11:26
Oh yeah, for sure. And due to the long form video content, right? Like short form video content, grabbing emails is really, really tough. And the reason why that’s the case is in my YouTube videos, so my average watch time is about five minutes at this point. And so at the five minute mark, I just say, Hey, if you’ve been enjoying this so far, you know, there’s a lot more in my free six day mini course, blah, blah. Sign up in the link below and in the link below in the description, you can put links.

11:52
And in the first comment, which is what shows up on mobile, you can put a link there too. Yeah. Now on TikTok, you don’t even have time to say any of that stuff. Right. And if you do, then, you know, someone’s probably going to just swipe away. The only thing you have on TikTok is your link in bio that someone actually has to click on your bio and physically see and click on it. Right. And so far, like TikTok email subs, at least for my TikTok account in the noise, like I don’t even notice it.

12:20
Most of my subs now, it used to be the blog. Now it’s almost all YouTube. Yeah. Yeah. So I think for people out there who have done well on TikTok, and there’s a lot of people who have like kudos to people who it’s hard to turn that into money outside of brand deals. So if you’re looking for other ways to turn it into money, and this is just goes into the content creation because when we got started, everyone got started with a blog.

12:47
There was no other thing to get started with. Now people are getting started creating content on different platforms. Like some people are solely Instagram. Some people only have YouTube channels. So wherever you got started, you obviously want to make sure that you have a way to grab that person and email is usually the easiest, not the easiest way to get it, but that’s the best way to get somebody. So if you’re a TikTok creator and you’ve been doing this and you’re like struggling, right? Because no one wants to buy your merch and you can’t get email signups.

13:16
I would say leverage your TikTok creation skills, right? You’re probably decent at editing. You’re probably more comfortable on camera, right? Because you’re probably way better than you were in get started. And then just like move that over to YouTube, right? So take those skills that you learned on TikTok and leverage them on YouTube where you can, I mean, now you can create longer videos on TikTok too, but…

13:41
You create those longer videos on YouTube. You work on a really powerful lead magnet or mini course series, whatever, and just take advantage of everything you’ve learned and just move it to another platform. You can still do the TikTok, right? You can still take that same content and put it a variety of places, but start focusing on going somewhere where it’s easier to get people on your list. So just even from monetization, the TikTok Creativity Fund, which I joined,

14:10
pays at about 50 cents to a buck RPM. But you compare that to my YouTube where I can get like up to a $50 RPM. Like in the height when everything’s really busy, sometimes I can get even like a $60 RPM. Yeah, which is, I don’t know infinitely more. Granted, it’s a lot more work to do long form, right? Yes. Right now we’re kind of doing this challenge in the class where we’re encouraging people to do one long form video a week.

14:37
And by long form, we mean over four minutes long. Yeah. And I think it’s a, it’s a pretty big shift, right? To go from short form to long form, but it’s, it’s well worth it. Yeah. So I, so I would say, yeah, you want to do the, I still think you can do well on TikTok. And I think you still start creating that content because you can get the brand deals, right? It’s easier to get them through TikTok. Uh, you can also do things like

15:05
I’m in the Amazon influencer group, right? And people, you create videos that live on Amazon listings and those people are, it’s prime day right now that we’re recording this. People are making, I mean, people are like, woohoo, I’m going to Cancun, right? Like they’re crushing it. And of course, when Q4 comes around, they’re gonna crush it again. And depending on what types of products that you focus on reviewing, like right now would be the great time to start reviewing back to school products, things like that. So there’s still a lot of benefits to TikTok and

15:33
benefits to growing your audience there, but I think if that’s your sole platform right now, I would consider starting to expand into some other platforms.

16:03
that go over the entire process of finding products to sell all the way to getting your first sales online. Now this course is free and can be attained at mywifequitterjob.com slash free. Just sign up right there on the front page via email and I’ll send you the course right away. Once again, that’s mywifequitterjob.com slash free. Now back to the show.

16:26
I mean, there are a whole bunch of other case studies with TikTok shop, right? Once you have, I’m gonna experiment with this. Like I don’t usually talk about products on my TikTok channel, but I was just kind of scrolling through the portfolio and you can actually just request samples of a whole bunch of stuff. it tells you exactly how much you make whenever you make a sale. So I can see myself maybe doing some content related content about like microphones or something like that and just using one of those products.

16:55
There have been case studies that I’ve seen where people are just making like $80,000 for one video, like one video that goes viral because of promoting an item. So I think TikTok is viable. It’s, it’s not what I consider just steady income, right? It’s, it’s, it’s thirsty. Whereas I feel like YouTube for me right now is almost like a day job. Meaning like it’s, it’s consistent. And this is what I’ve always liked about Google.

17:22
Like Google traffic, once you have it, it tends to be very consistent and sticky. Whereas with social media, it’s all about how good your next video is. But you were just right before we started recording, we were talking about how you had two YouTube videos hit in the last. And then you talked about sort of riding the wave of YouTube. Yeah. So these last two videos, so one I published last week, it has a hundred and almost 180 K views on it.

17:51
And that video alone, think so far has made me over a thousand dollars just on ads. And this one I just literally posted yesterday already has 15,000 views and it may surpass the other one in a week. I was complaining to Tony before this is like, I feel great now, but now like I’m under pressure like to keep this up, to be my new normal. I actually prefer slow and steady growth always.

18:18
Yes, which is kind of unusual. I think for most people like people want to see hockey stick anything That’s too high for me makes me feel uncomfortable Mm-hmm. So I just prefer like a slow progression up so I can like maintain my emotions So yeah, I think that’s an important point though for people is that With most of the especially initially in content creation. It is going to be a roller coaster. You’re going to have

18:44
Whether it is you do rank and search or you have a Pinterest pin, you know, get some traction or you have a video go viral, whatever it is, right? Everyone in our course has had this happen to them, right? When they’re creating content, they have the one post that starts to get all the traffic or they have the one video. Maybe they’re getting a hundred views of video, right? I think Charles just had this happen, right? And then he got like thousands and thousands of views and you get all excited and you’re like, I’ve made it time to buy the Rolls Royce.

19:13
Right. And then the next video is like, oh, there’s my 87 views again. Like you have to be OK with the ups and downs and realize that the ups just help grow your channel, your account overall. Right. So when you have the ups, be happy for the you get excited. Right. But don’t don’t have your expectation be that now you had, you know, 100 average average of 100 views per video. Now you had 10000. Ten thousand is the new normal. You’re going back to 100. And even big time creators have

19:43
flops, right, where Mr. Beast gets 30 million views on a video and then he might have a video that gets 100,000, 200,000 views, right? Like he’s probably crying. So I think that’s something that as a content creator, we’ve always had this, right? Since the beginning, you have ups, you have downs, you have to just ride them and be okay with understanding that this is just a business that fluctuates. Although I will say on YouTube, I still have probably like 25 videos or so that are rock solid, generating views every day.

20:12
And that’s like the foundation of my channel. Which is the blog too, right? Yeah, exactly like blogging. You have the, I mean, I think I still, it shifts every once in a while, but like it’s like this top 20 posts get all the, it’s so hard not to delete every other post, but they still get traffic, but it’s like, like, you know, the top 20 posts hold everything. But it’s not like that on TikTok and Instagram, right?

20:39
Correct. Because they come and go, which is why it’s been so hard for me to shift my mind around those platforms. Yeah. Because the work I’m doing is just temporary work, right? Yeah. might last, for TikTok it might last six months actually. I had one thing go viral and it had traffic for six months. But for Instagram, I don’t think I’ve ever had that happen to me. Instagram in the house life seems to be like three days. Yes, and I’ve noticed this as a consumer.

21:08
of TikTok and Instagram is that I will see very old TikToks, right? Where it’s like I’m watching one and then I’m like very interested in what happens. So I like click to see like the next video and it’s like 70 videos down in their feed. But on Instagram, I never see something more than two or three days old. Yeah. So to me in my mind, the way I think I’m like, okay, the work I’m doing is only gonna last three days. Whereas on YouTube, the mentality is different. I’m like, okay, this thing is gonna last and stay in there.

21:38
forever, pretty much. So as someone who’s spent a lot of time on YouTube this past week searching for how to’s, you know, some of these videos that I’m watching are four and five years old, right? Because as long as it’s relevant, I’m looking for all like home renovation stuff, right? So like how you build something is how you always build something. You know, there’s not a lot of changes. especially if you’re creating content that doesn’t change over time.

22:05
Um, where the principles stay the same. mean, those videos can live forever and ever. You know, what’s funny is I actually was just looking at my TikTok stats this morning and something like, I think almost 40 % of my TikTok views. And I took a huge time off of, TikTok is coming from TikTok search. Yes. My kids use TikTok to search for everything. Yeah. So I’m wondering maybe that’s why some of the content on TikTok seems to have a lot more staying power too.

22:36
that it’s so what? Yes. So what’s interesting is that we’ve been using YouTube a lot on how to fix and build certain things because there’s some great if you are in like if you want to learn how to DIY your house, there are some amazing content creators on YouTube who are like licensed contractors like and so we were talking about researching how to how to replace a cast iron vent pipe because you know that’s what we’re doing these days. And my 15 year old was like, well, just search on TikTok.

23:04
And Brian was like, absolutely not. I’m not searching on TikTok. Because in his mind, there’s not professionals on TikTok, right? It’s like people like me showing you how to do a cast iron vent pipe, even though I learned from somebody. Like I want to listen to a licensed plumber on YouTube to tell me how to do this thing, right? So I don’t poison my whole family. But I think the perception like from our age is like TikTok is still a bunch of kids creating content.

23:31
But for my kids, TikTok is where they get recipes, where they get how tos, like they’re using TikTok as a search engine now. Um, in fact, one of my kids said I only search on TikTok for things like that’s so I’m, it’ll be interesting to see where that goes because it’s definitely, and I read some, I read an article a couple of weeks ago that talked about the increase in the searches on TikTok as well. I think the reason why I hate YouTube a lot of times for searching for stuff is

23:59
Everyone has like their intro and blah, blah, blah. Like it’s hard to get into like the guts. Whereas on Tik Tok, I’ve done searches on Tik Tok. The videos are short, but at least they get right to the point. Like there’s no fluff. So that I can see that that’s why Tik Tok search is becoming more popular. Yeah. So it’ll be interesting because there are, there are some, like my brother gets a lot of information from Tik Tok, like especially like not medical advice, but just like he follows a lot of doctors. He follows a lot of

24:28
And their advice is legitimate, right? Like these are licensed medical professionals. So it’s interesting. I wonder if they will become more prevalent on the platform, right? Because I do think it’s much easier to watch a 60 second video than a five minute video where you’re listening to the history of cast iron for the first 35 seconds that you don’t care about. Yeah. But I think monetization wise, it seems like TikTok is doing a pretty good job. Like there’s a whole bunch of options in the app. have to meet certain requirements. So

24:58
I’m trying to rank them actually in my mind right now. Because I know, I know in e commerce, Instagram seems to be the moneymaker for most people there. I think because they’re not on TikTok shop though. I think TikTok shop is is more for a certain type of product where it seems like Instagram applies to everything. Yeah, I would agree with that.

25:23
But I think if I were to start and to answer the original question of this entire episode was is being a creator worth it? And maybe this is because I’m biased because my YouTube channel is doing doing really well for me right now. But I think YouTube is the way to go. Yeah. And in terms of the blog, I mean, Google is because of AI. Google is just in this crazy state of flux right now. I think our buddy Lars, who I think all he does all day is look for crazy articles.

25:52
Yes, he does. I agree. One of the other things he posted that was pretty interesting to me was Google now by default does not index a website. I think Google just has so much material now. And a lot of it’s AI generated that they’re very selective on what actually goes in. Whereas before they were trying to index the entire web. Yeah. Now this article

26:17
doesn’t really have like a whole lot of data on it, the one that he sent at least, it was just someone’s anecdotal observations, right? Based on a portfolio of websites that he owns. But yeah, I think just in terms of the blog, and a student asked me this question the other day, you my blog is down as almost everyone’s blog is down. think Google, there’s a stat, Google only sends like 36 % of the searches now to independent websites.

26:45
as opposed to Reddit, LinkedIn, Quora and all those other ones. So the student asked me, should I try to fix my blog and invest money in SEO consultants and more content? Or should I just let it just like, like you said, people were walking away from it on the ad thrive. And for me, at least what I told her was like my blog still gets traffic.

27:14
It’s just less than it was before. I wouldn’t abandon the blog altogether, but instead focus on other channels that you might have. My strategy has completely shifted actually since we’ve launched our class. Back in the day, I used to always originate with the blog post because that was what was getting me traffic and then turn that into a YouTube video in shorts. It’s the complete opposite now. I write my YouTube scripts first and then I turn those into blog posts now.

27:43
And ironically, I didn’t think those blog posts would do well at all because they don’t follow the traditional SEO principles that have worked for over a decade. But at least one, and I’ve only done this with like a handful of videos so far, like maybe like 10, one article that is completely not really, it’s not really SEO optimized, it’s actually getting some traffic. Yeah. So my way has always been good. Well, maybe there’s some truth to…

28:13
Maybe there’s some truth to what that article was saying. Google is just kind of selective. It knows which content creators it likes and maybe it doesn’t matter as much anymore, all those techniques. Too small of a sample size to determine, but. Yeah. So I see all these people crying about their businesses, legitimately. But then there’s people that I don’t see crying about their businesses.

28:42
Right. People who are just plugging away and all those people have one very interesting thing in common and it is that they sell a course. Or they sell something, right? They sell something, right. They sell a membership, a course, a product, and they sell it basically to their email list. Right. They, and through collabs with other creators. Right. So they’ve built a large network of creators and

29:10
a large email list or even a small but passionate email list. I’m reading, so I took Marie Forleo’s B school a million years ago, but once you take it and you pay, it’s expensive, like two grand, you like lifetime, right? You can always go through it again because it’s like a six-week boot camp sort of thing, but you always have access to the forums or Facebook group and the content and stuff like that.

29:38
The past couple of years, I’m like, huh, it’ll be interesting to see if people have the same success. Because when I took it, I feel like it was lot easier to be successful in some ways, right? Because it was less saturated. But I’m still seeing people launch, start from zero, in six and seven figures within the first 18 months, right? Because for a couple of reasons. One, they leverage their expertise, right? So they had a true

30:08
talent or knowledge, right, that they could share. And then they also really, they just doubled down on all of the things that I think really matter. So the networking, the email marketing, creating an amazing product, right, whether it’s a digital product or a physical product, and they’re having great success. And it’s funny because I have a real life friend who, someone I went to high school with, who is a

30:35
PhD pelvic therapist, right? I don’t even know what that is. But so, and she, you know, she’s worked as a pelvic therapist for years, you know, in like a private practice. And several years ago, we had coffee. Well, she had coffee, I had water. But, you know, she’s like, I really want to do like online trainings, you know, and train other therapists on, because it was kind of a, not a newer thing, but like, there’s a lot of new things that you can, people can do, I guess females that like will, non-surgically.

31:05
Right. And she has either pioneered some of these techniques or worked with other people to pioneer these techniques. So it was like five years ago, we had this, you know, coffee date and we talked all about it. And I was like, here’s what you need to do. Right. And I basically gave her my idea of how you leverage this, you know, as a secondary business, right. Cause she’s a super successful therapist. Right. So she, she got, she’s like, I don’t really understand the technology, but I think I can figure it out. like, you absolutely can figure it out. got a PhD. You’re fine.

31:35
So she started doing it just by doing webinars, right? Where she would invite, you know, other therapists onto the webinar. She is now only working like three days a month at the office. She travels the world. She is like the most sought after speaker. She holds probably webinars two to three times a week. She’s making so much more on the digital side of her business, but still helping people, still, you know, maintaining that same

32:05
reason why she got into the business, why she started doing this to begin with, is able to leverage the digital side of it to travel the world, have so much more freedom. And it’s like, it’s not too late for you. You’re not too late to get in the game. I see people like her all the time having success because they leveraged what they had and did it the right way. I mean, I’m agreeing with you. just, I’m.

32:32
I’m kind of playing devil’s advocate here. I mean, Not everybody’s a pelvic therapist, I know. You don’t need to be a pelvic therapist, but I’m just thinking of my own life. It’s given me a lot of freedom. Yeah. And it’s tough because it’s a skill that takes time to create. Was your friend just kind of naturally good at creating content or video content? She’s a natural teacher. Natural teacher, okay. Yeah.

33:00
Which, but I think that a lot of people that want to get into this, like I think about a lot of people in the course, they’re natural teachers. I think about Kristen, right? Pet living. She’s a natural teacher when it comes to working with animals, working with your pets. Like when she started making video content, it was amazing. Yeah. Right. Like, and so I think a lot of people who want to get into this business do have a bent for educating people, teaching people, or at least

33:28
doing a good job of sharing what they know. Here’s how I think about content creation just today. I actually feel like everyone should be doing it even if they don’t intend to make money with it. Because it’s something that makes you stand out. Like if you have a bunch of videos, people can really get to know you better and you create a name for yourself no matter what you talk about. And this is why I’m encouraging all my kids to do it. And I know there’s parents out there that don’t want their kids to.

33:57
be in the public eye and whatnot. But for example, my daughter’s creating a course right now and just the act of filming these videos, I mean, they haven’t been published yet and the course is gonna go live probably by the end of this year, but she’s gained so many skills just from doing this period. And then once these videos go out, it’s kind of like an online resume for what she’s all about. And I think just having anything out there with video,

34:27
will help you later on in life, no matter what you do, even if you decide to work a day job. Well, and that’s the thing too, like my friend, even if she would have just leveraged some of this to get speaking gigs around the world, right? Like, especially if you’re in a profession like doctor, attorney, know, finance, right? If you are now like the expert, like that’s gonna open so many doors for you, even if you want a day job, right? Even if you’re perfectly comfortable in your day job.

34:56
Like that opens, mean, the doors that have been open. I she’s speaking in Dubai, right? Like having her trips paid for. Like I think that people sort of underestimate how you can build your own credentials, right? I think people think like, oh, there’s just, you know, you have to just go and write a book and not that writing a book is a bad thing. Obviously you did it, but, um, you know, I think you can build your own, you’re just what you were saying. You build your own resume and it’s like, okay, so this is a good example. If you want to get on the today show.

35:26
and talk about anything. They’ll have you. They’re always looking for content. The easiest way to get on the Today Show, aside from having a book or something like that, is to have an entire vault of video content where they can see you on camera. If they’ve never seen you on camera, you’re not getting on a TV show. But if you want to build your resume and build your expertise, if you have a vault of YouTube videos that you can send to even your local news station, think about our friends Connie Albers and Leslie Samuel.

35:55
They’re in Orlando. I see them on the news all the time. Josh Elitch, right? Same thing. They’re doing the news all the time. Why? Because they had video content, the news station, they sent it to the news station. News station’s like, you’re amazing on camera. Let’s get you on. I mean, I think all three of them almost have like recurring local news segment role. know, once again, building their expertise, leveraging, you know, their personal assets, right? Their personality to help build their businesses.

36:24
I mean, here’s an interesting story. One of my buddies was hiring for a position at his company and it came down to three candidates. And so they actually went through and did like some due diligence on these people. One of the candidates had a whole portfolio website online, along with the YouTube channel where he described his products in depth and guess who they hired, right? The guy with the portfolio. Whereas the other people were just pretty much pieces of paper outside of the actual interview process.

36:54
Yeah. And I think in today’s world, although I don’t know, sometimes I encounter the younger generation now that I’m I’m so like, boomer. And I’m like, it doesn’t take much to get ahead these days. These people are doing the bare minimum, but I do think that it gives you a leg up in just about anything. Just like, I mean, I’ve hired some contractors, right? I’m literally wanting to see that they have video or some sort of content. Like, yes, the reviews are important, you know, reading that stuff about them.

37:24
I want to see pictures and videos of their work, right? I want to see that extra content. And most people aren’t doing that, right? The most people aren’t creating that content. And like, I’m thinking to myself, if I had a like a contracting company, I’d be videoing everything. I would have everything. It’s like our friend in our course, John, right? That has the landscaping business, right? Like he’s making all sorts of videos about landscaping. I would do the content’s endless. Like put a phone up on a tripod, just film yourself.

37:53
I keep telling you, film yourself embroidering hankies. We’re doing that now. Yeah. Yeah. That maybe that’s a topic for another another episode. What what our social media strategy is for Bumblebee. But yeah, totally. I agree with you 100%. So yeah, it’s creating content worth it. Honestly, today, if I were to start all over again, I’d be doing it no matter what about everything that I yeah, that I do. And there’s some things that you’re to have to get past.

38:20
like editing video, but you shouldn’t be a perfectionist in the very beginning. Things evolve. was, I was watching one of my earlier videos. You know, what’s really funny about this is whenever like kids come over to my house, they see my YouTube play button and then they get all excited. Apparently that’s like a thing now among kids. is, it is. And I didn’t realize. And so, uh, they were like, Oh no, how’d you do that? How’d you do that? And then I recently went back and watched some of my earliest videos.

38:50
and they were horrific. Yeah. So I started out being horrific and then just over time it gets better, but I still leave the old stuff on there and it actually still gets views. And so just go into this thinking that it’s going to take time and you’re refining your skills for speaking and presenting yourself, which are all valuable skills for anything in life.

39:16
Hope you enjoyed this episode. Even though a lot is changing, no business model is ever truly dead as long as you keep up with the changes. Hell, people have been calling email marketing dead for the last 10 years. For more information about this episode, go to mywebcoderjob.com slash episode 550. And if you’re interested in starting your own e-commerce store, head on over to mywebcoderjob.com and sign up for my free six day mini course. Just type in your email and I’ll send you the course right away. Thanks for listening.