Ecommerce
620: Our 2026 Business Plan With Toni Herrbach
The 2026 ecommerce business plan Toni Herrbach and I are running: fewer events, a paid community, AI-audited landing pages, YouTube long form, and paper-free ops.
Category: Ecommerce
Ecommerce
619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t
Robin Hall built Town Hall, a sustainable kids apparel brand, with $50K, zero paid ads, 84 event days a year, and grassroots wholesale hustle. Here is the full playbook.
Ecommerce
618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach
Steve Chou and Toni Herrbach break down the latest AI updates ecommerce sellers need to know: Gemini 3, ChatGPT shopping, AI avatars, and where the risks are.
Ecommerce
617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead
Charles Chakkalo runs an 8-figure Amazon resale business with two owned warehouses and 50/50 private label. Here is his exact retail arbitrage and wholesale playbook.
Ecommerce
616: The Black Friday Playbook We’re Using This Year
The Black Friday ecommerce playbook Toni and I are running this year: bundles, live selling, free gifts, flash shipping, and how to protect margins.
Ecommerce
615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon
How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy.
Blogging
614: The Hidden Rules of Brand Deals That Influencers Never Talk About
The real playbook for influencer brand deals: how to price, negotiate, protect your channel, avoid net-90 traps, and build a media kit that closes.
Ecommerce
613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand
Cristina Brooks Potts built skincare brand Authentic Ego from scratch on $80K, no ads, no social, Reddit-driven growth. Full playbook here.
Ecommerce
612: Lessons From the Smartest eCommerce Founders At ECF Live
The best lessons from eCommerce Fuel Live 2025 in Bozeman: AI automations, Nano Banana, Facebook ads, hiring in Kenya, and founder to CEO shifts.
Ecommerce
611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
Kurt Elster of EtherCycle breaks down the exact Shopify AI features big brands are using right now to lift conversions, AOV, and SEO traffic in 2026.
Ecommerce
610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java
Ritu Java of PPC Ninja breaks down the exact AI automations, tools, and workflows 7 and 8 figure ecommerce brands use to scale ads, listings, and creative in 2026.
Ecommerce
608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar
Norm Farrar breaks down the exact community, newsletter, and referral system winning Amazon and DTC brands use in 2026 to stand out, raise AOV, and stop competing on price.
Ecommerce
607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach
Vibe coding lets ecommerce sellers replace $50-$500 a month Shopify and WordPress apps with custom builds in a weekend. Here is how it works and where it breaks.
Ecommerce
606: Kevin King On The Future Of Ecommerce: Amazon vs DTC In 2025
Kevin King breaks down where Amazon, DTC, TikTok Shop, and agentic AI are actually headed for online sellers, and what to do about it in the next 24 months.
Ecommerce
605: Why 99% Of Ecommerce Content Fails (And What Actually Works) With Chris Shaffer
Chris Shaffer breaks down why most ecommerce brand content fails and the exact YouTube-first strategy that works: niche over product, story over specs, done over perfect.
Ecommerce
604: Amazon In 2025: What It Takes To Sell At Scale (And How Ai Changes The Game) With Bernie Thompson
Bernie Thompson runs Plugable at eight figures on Amazon. He breaks down the AI stack, tariff math, and LLM SEO changes that keep a scale Amazon business alive.
