My Guide To The Canton Fair And China’s Largest Wholesale Product Sourcing Trade Show

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It’s been a while since my wife and I attended our last Canton Fair. Ever since our second child was born and our daughter started elementary school, it hasn’t been convenient to travel anywhere far let alone a completely different country.

My Guide To The Canton Fair And China's Largest Wholesale Product Sourcing Trade Show

But this year, we were determined to go so I flew out my Mom and she watched our two kids for an entire week by herself while Jen and I made the trek to China. And the best part?

When we got home, I was pleasantly surprised that my Mom taught the kiddos their multiplication tables while we were gone:) There’s tiger parenting for you!

My Love Hate Relationship With China

Canton Fair Entrance

I actually get a lot of questions about the Canton Fair from this blog so I thought that I’d take some time and document my last trip. First off, I just wanted to say that I have this love hate relationship with China.

On one hand, the food is incredible and the prices are pretty inexpensive by American standards. But what I hate about China is that every time I go, I feel like everyone is out to cheat me and make an extra buck at my expense. For a communist country, China is one of the most cutthroat and capitalistic places that I’ve ever visited.

And in just 4 short days, I got ripped off many times while I was there.

The Taxi Incident

Chinese Taxi

On our first day out, we pretty much went straight to the Canton Fair after checking into our hotel. All was good. We took a taxi to the fair and visited a number of vendors that we had scheduled appointments with that day.

But on the way back home, I realized that I forgot to have the concierge write down the name and address of the hotel in Chinese for the taxi ride home. No big deal, I thought. After all, I can speak a little Chinese and I had the name and address of the hotel written down in English.

I couldn’t have been more wrong! The taxi driver could not read a lick of English and he had no clue where the heck our hotel was. So for the first 10 minutes, the taxi driver was literally driving aimlessly (even though we told him to pull over) as Jen and I frantically tried to look up our hotel on Google to get the Chinese address.

Bad idea! It turns out that Google doesn’t work that well in China! Even the most basic Google search takes like 15 minutes and I swear that each and every search query was being actively blocked by the great firewall of China. Google maps didn’t work either.

It also didn’t help that the taxi reminded me of the back seat of a police car, bars and all. (In case you are wondering, I’ve never been arrested before)

Chinese Taxi back seat

Meanwhile, I’m getting desperate so I start aimlessly yelling different versions of the street name in my poor mans Americanized Chinese. After a couple of iterations, I must have struck gold because the next thing I know the taxi driver stops the car right smack in the middle of the road in heavy traffic.

Because we’re essentially blocking the entire street, everyone starts honking at us from behind. Now the sound of 10 horns blasting all at once was loud and deafening but it did not bother the driver one bit.

Instead, as if there weren’t a dozen angry Chinese drivers behind us, the driver busts out his GPS and starts typing something in.

Seeing the GPS unit prompts me to start asking him in Chinese, “Do you know where to go? Do you know where the hotel is? Can you call the hotel?”

**Dead Silence**

After a couple more minutes of horn blastage, the driver starts driving again with his eyes glued to the GPS and NOT ON THE ROAD!!! And for the remainder of the trip, he does not say a single word to me even though I keep asking him where the hell he’s going. At this point, my wife and I contemplate getting out of the taxi, but we realize that we’d be stuck in the middle of nowhere.

Finally, after 30 minutes of driving (the fair is only 10 minutes away) he pulls up in front of our hotel. The meter is more than double the cost of what we paid to get to the fair but we didn’t care.

Clearly, he took a circuitous route home and scared the crap out of us at the same time.

Incidentally, this was not the only time we got jacked by a taxi driver. On a different occasion, we had a driver who started his meter at twice the amount it was supposed to be when he picked us up and we couldn’t really do anything about it.

The Counterfeit Money Scam

Chinese Money

The last time we came to the Canton Fair, we exchanged US dollars for Chinese cash BEFORE we got there. But this time, we decided to wing it and use the ATM machine once we got into China.

Now normally there are plenty of ATMs at the train station. But for some reason our ATM cards would not work at the train station ATMs so we were forced to use a foreign money exchange booth. Now you would think that a money exchange place in the middle of a busy train station would be legit.

But it turns out that these punks gave us a bunch of counterfeit Chinese bills without our knowledge. So for the remainder of our trip, restaurants and taxis kept looking suspiciously at the money we gave them and quite a few of them would not accept our money and asked us to use different bills to pay.

Meanwhile, the entire time we had no idea that the money was counterfeit and we couldn’t understand why people weren’t accepting our bills. It was only after trying to exchange our money back to US dollars at the airport did they tell us that our money was fake.

Incidentally, did you know that trying to exchange counterfeit money is illegal? When we tried to exchange the money for US dollars, the foreign exchange had to call the cops and we had to fill out a police report. It’s a good thing that we got to the airport early for our flight because otherwise we would have missed it.

A Tour Of The Canton Fair

Outside of getting accused of printing fake Chinese money and getting ripped off by multiple taxis, we had a very successful trip. We met with all of our existing vendors and found half a dozen new ones to source new products for our online store.

Here are some photos that we took at the fair along with a nice collection of tips if you plan on attending yourself.

Before they let you enter the fair, a bunch of Chinese people in Hazmat suits make sure that you are not sick. If you are from certain designated countries, they force you to show them proof that you’ve had your immunizations of polio and other diseases done before you can enter.

Canton Hazmat

Below is a picture of one of the Chinese soldiers manning the door. As much as I wanted to give the guy a hug and make him move, my wife didn’t want me to get arrested.

Chinese Soldier

Below is a picture of the super long corridor that connects all of the buildings of the fair. This hallway is so long that they have golf carts shuttling people back and forth. They also have escalators in the middle if you don’t want to wait in line.

Canton Corridor

Here’s a map of the entire Canton Fair for phase 3. Each one of the boxes on that map is probably equivalent to half a football field. In other words, there’s no way that you’ll be able to get through the entire thing.

Canton Fair Map

Here’s what one of the many buildings looks like on the inside.

Canton Booth

Getting To The Canton Fair

In order to attend the fair, you first have to register at this website. After you register, you will receive an invitation which you must use to get a visa into China.

Technically, you should get a business visa but you can also get a tourist visa which does not require that you show an invitation to the fair. Admission is free as a buyer.

In terms of flights, you should book early and fly into the Guangzhou International Airport. This year my wife and I booked too late and the airline tickets were ridiculously priced.

That is why we flew into Hong Kong instead and then took a train from Hung Hom Station To The East Guangzhou Railroad station. This saved us about $500 per person.

Here’s the hotel that we stayed at in Guangzhou.

Good Hotel

The hotel is located at 153 Tianhe Road. And in case you are curious, the street is pronounced, Tian huh like “sky river” in Chinese:)

What I like about this hotel is that it is right next to a high end shopping mall with an excellent food court and restaurants. So you can simply walk across the street and have access to shopping and good food. Plus, it’s very safe.

In addition, the hotel offers daily shuttles back and forth from the Canton Fair and it is very reasonably priced. The fairgrounds are 10 minutes away.

Tips On Navigating The Canton Fair And The Streets Of China

Do Not Use Private Drivers

When you get off at the airport or the train station, you will be accosted by very nice Chinese people offering to get you a taxi. But in reality, they are leading you to private drivers that will cost you 10 times as much to reach your destination.

Do not trust these people!

Do Not Trust Any Non-Branded Foreign Exchange

Even though you might be at the airport or a major train station, a lot of times the business establishments that you first see will be out to make a quick buck. This was the first time we used a random foreign exchange because we were exhausted and our atm cards didn’t work. Get money before you arrive!

Be Aggressive

I’ve been to China several times in the past decade and many people don’t have any manners. There is no real concept of lines and people will often butt in front of you at any time. While at the front of the taxi line at the train station, some random Chinese dude walked up out of nowhere and tried to steal my taxi.

At this point I was fed up with getting counterfeit bills and getting ripped off by taxi drivers that I gave the guy a shove, pushed him aside and told him to get in the back of the line. And I swear, the guy looked at me like I was crazy and that I was the one at fault.

Use Your Hotel Concierge

Always have your hotel concierge write down the address and the name of your hotel in Chinese on a card before you leave. Also have the concierge write down any nearby landmarks in case the taxi driver doesn’t know where to go.

Do You Need A Translator?

Various importing blogs often recommend going to the fair with a translator. But just for the record, my wife and I have never ever needed a translator and it has nothing to do with the fact that I’m Chinese.

In fact, I don’t even try to use my Chinese while I’m there for fear that people might actually try to respond to me in Chinese. One time, I tried to speak Chinese to a vendor and my accent was so bad that he replied in English. Every booth has someone that speaks English and I don’t think that a translator is necessary.

Having a translator is helpful but not required and if you insist on having one, there’s a booth in the lobby where you can get one.

Interpreter

Universal Terms That All Vendors Understand

In the event that you happen to get a vendor who can’t speak a lick of English (this is very rare), almost all of them understand the universal language of business. Here are 3 terms you need to know.

MOQ – This stands for minimum order quantity. Everyone will understand these 3 letters.

Price – When asking for a price, make sure it’s in your home currency and not in RMB

Lead Time – Always ask for the lead times when you are discussing products. Sometimes a vendor will have certain goods in stock. Other times, they will have to make things from scratch.

In general, the minimum order quantities for most vendors at the fair will be very high if you need to have custom products made. If you are just starting out, you might want to ask about their “stock items”. Stock items are goods that they have in stock or produce on a regular basis. The MOQ for stock items is usually much less.

Know Where You Are Going

The Canton Fair is enormous. Think of the largest trade show that you’ve ever been to and multiply that by 20X. It took my wife and I 3 full days to cover the textile portion of the fair alone. And there’s no way that we could have covered the entire show even if we wanted to.

If you do decide to attend, make sure you map out which areas that you want to hit ahead of time. Otherwise, you will wander aimlessly and become overwhelmed by the sheer size of the fairgrounds.

Samples

The great thing about attending the fair is that all of the vendors will have lots of samples for you to go through in their booth. And having all of the vendors congregated in a single location means that you can cover hundreds of vendors in a short period of time.

Compare that to going through Alibaba and having samples mailed internationally back and forth and you’ll soon realize that attending the Canton Fair will save you an enormous amount of time and headache.

I do have a couple of comments on samples that you should definitely be aware of. Sometimes, the samples that you see in the vendors booth may not be indicative of the final product you may receive. In fact, often times the samples are just surplus items from a prior run of orders.

For example, a student in my Create A Profitable Online Store Course asked me to visit a vendor at the fair to look at a product she was interested in selling. And when I sent her a picture, it was completely different than the product she was expecting.

The reason was because the vendor had a bunch of these products left over from a production run where his client passed away before delivery could be made. As a result, the vendor was selling these items for super cheap and in much lower quantities.

Some vendors have stock that is many years old and they just want to get rid of it. Just be aware.

What To Take Along

Make sure you carry business cards with you along with a digital camera and a notepad. Here’s how my wife and I keep track of the vendors we meet and the products we are interested in.

Canton Fair Notebook

Often times, we’ll go to a booth and take pictures of the products we want to source along with the vendors business card. Then we staple the business card to a little notebook and write down all of the MOQ and pricing information.

Afterwards, we email the vendor with all the products that we are interested in and get a formal quote.

Is It Worth Going?

If you value your time and you know that you want to source your goods from China, then going to the Canton Fair is a no brainer.

Now you might think that using Alibaba is good enough. But if you’ve ever done business via Alibaba before, you’ve probably noticed how time consuming and tedious the whole process can be.

First you’ve got to establish contact. Then you have to communicate. Then you have to have samples shipped across the world. Then you have to evaluate the samples and iterate. It’s a pain in the butt!

By going to the fair, you can bypass this stage altogether and have access to thousands of vendors who are all congregating at the same place.

Hopefully this post has dispelled some of the myths of traveling to China for the Canton Fair. Good luck with your product sourcing!

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28 thoughts on “My Guide To The Canton Fair And China’s Largest Wholesale Product Sourcing Trade Show”

  1. Wealth Builder says:

    Steve
    Great article.Just curious, why did you hire a cab if hotel had provided a shuttle at reasonable price.
    Also, which city (airport) did you land and was this trade fair in the same city.I am trying to visualize it in a way that you get off at Newark airport in NY and the action happens in Manhattan.How would you relate the city/airport/fair location in this sense?

    Thanks

    1. The shuttles are free, but they only come at certain times of the day. In general, we always take the shuttle in the morning to the fair but at night, we take a taxi home because it’s much more flexible.

      This year, we flew into Hong Kong and took a train into Guangzhou because the ticket prices were substantially cheaper. Ideally, we would fly directly into GuangZhou airport.

  2. Lorrie D says:

    excellent post. I would love to go to China but can’t afford it yet. Any fairs you like in the states?

    1. There are many fairs in the states but everything will be much more expensive.

  3. I am originally from Guangzhou but living in Australia now. Taxi drivers are always a pain. They rip off local people as well. Sometimes they just pretend they don’t know the way. Maybe worth to ask how much it costs to get to the destination before jumping into the taxi. They should know roughly how much it costs if they know the way.

    1. Matty says:

      They never answer that, they’ll just say the price is whatever the meter shows.

      I just tell them I wont pay any more than XX no matter what the meter says. They don’t reply but they seem to get the hint.

  4. Matty says:

    The guards are pretty harmless, they stand around everywhere looking intimidating and such, but if you ask them a simple question like “what time does this finish?” or “where is the bathroom?” you’ll see they’re more casual than they look.

    Well, usually anyway, they’re great for asking directions.

  5. asia says:

    Thanks steve, i was waiting for this post since your visit to canton fair. i have checked the canton fair website and there are alot of vendors for different products, can we ask them directly Instead of going to canton fair or asking on alibaba? They also mentioned some “hot products” of canton fair.
    Also i am curious if there is any way to get canton fair product list at once instead of searching one by one?

  6. Rachel says:

    A tip on counterfeit money, if you can’t find an ATM always to go a legitimate bank branch to exchange. Also, if you ever receive change, double check to make sure it’s not counterfeit. Usually the paper weight is slightly off, or the printing is a slightly different shade. I have had a large “established” restaurant hand me back counterfeit money as change. We had to sit there refusing to leave until they gave us legitimate bills, and even then it was hard because they couldn’t trace which employee gave us the fraud bills.

    For taxis, it’s also useful to have a map of the city, draw the exact route you want them to take, and basically tell them “I’m watching you and I know where I am going.” If they try to deviate, you whip out your phone (even if it’s an American phone) and pretend that you’re going to call the reporting number in their taxi. They are afraid of being reported because they will have their licenses taken away. If you don’t see a company number that you can report them at + their taxi ID number, then it’s probably not a legitimate taxi service.

    Steve, do you have any tips on dealing with vendors themselves? I have had trouble with vendors shipping low quality products, products that don’t match their samples, products that fail testing, etc. I’m wondering if you had any similar experiences.

    1. The only advice I have in that department is to become friends with your vendors and strike up a conversation. That in itself seems to solve most quality problems.

  7. Edison says:

    Being Chinese makes me proud and sad at the same time. Proud that the Chinese can accomplish and have accomplished so much – Gunpowder, paper, sending people to space, etc. All the great things – the culture, the food. Sad, because no manners, trying to rip your fellow man off. Is this the kind of society we want others to think of us and to live in? This is the worst – http://www.telegraph.co.uk/news/worldnews/asia/china/8830790/Chinese-toddler-run-over-twice-after-being-left-on-street.html

    Anyways, not all places with Chinese people are like that. Although there are crooks everywhere and in every country, I would ask you to visit Taiwan. Of course I have a bias since my parents are from there, but we are still all Han people. In general, you will find the people fair, kind, and willing to help. The taxis are on meters and entirelly trustworthy for the vast majority of them.

    Sorry you had the experience you had in China – this is the part that makes me sad to be Chinese.

    PS – See you at your son’s bday party =P.

  8. RONR says:

    Loved the article Steve..I hope to come on board soon.Got my toes wet selling used stuff on Amazon and E Bay.Hope to make it full time eventually. Thanks!

  9. Terry says:

    Thanks, this is like taking a trip without the hassle.

    I find it comical all the bad luck you had there, but it is not untypical in many parts of Asia (and I assume elsewhere).

    I’ve been to a couple of other Asian cities that were much worse. It’s like every corner I turned “Tricky Dick” was waiting for me. I don’t want to mention the countries because I have a lot of Filipino and Vietnamese frenz, haha.
    I found Japan and Cambodia to be low on the trickster list.

  10. Mark says:

    Great article…

    Do you have any suggestions for a group of 12 people, not staying at the same accommodation, to be able to communicate several times per day from their smart phones.

    I believe Facebook is a no go

    Thanks

    1. Mark says:

      I will answer my own question :)

      wechat is the most common app used in China.

      We also used a vpn to use FB

      Plus also Skype

  11. M says:

    Good post-
    I am planning attending the fair this October, but I am having a hard time registering. After you submit your registration how long was it before you received your invitation letter?
    Thanks

    1. Mark says:

      Hi m,

      Likewise it took me forever to register. I had trouble loading my image for the badge.
      I ended up having to phone customer support… that’s the easiest option.

    2. patrick says:

      Hi M,

      I have visited the canton fair last april. It is an awesome experience. I used canton fair service for my trip. They arranged everything for me, I advice you to take a quick look on their website http://cantonfair-service.com/english/. Good luck!

  12. Susan says:

    Hi Steve,

    This article, as well as all of the articles you write are fabulous! Always full of precise “step-by-step” how to. You and your wife are a great team. Cannot express my appreciation enough for sharing all your valuable info!!

    Thank you!!

  13. ricky says:

    it does not tell people. that canton fair management is greedy and just want money to give badge which you need to do on site. they just do not want to approve any one badge on website. you need whole day or night to sit front on computer and wait for their website link to be work. the only part people i hate is to get the badge. suppliers are awesome inside and get sources. personal i hate canton fair management. they also have people standing outside of convention center to sell badge. so beware of that and make sure you have extra money out of your budge. so you can pay for nonsense badge.ohhhhhhhhhhhhh

  14. Gary says:

    Great on the ground reporting.

    Dealing with taxi drivers can be a headache. Always have the name and address of your hotel written down and in chinese. If the driver doesn’t recognize it, change cabs or have him call the hotel to ask for directions.

    Nowadays you can even Uber it though many drivers are rookies and don’t know directions – again the GPS fiasco.

    Yeah the counterfeit stuff is everywhere. Next time I’d suggest first exchanging just enough money you need for taxi, food, contingency, etc and then exchanging the rest at a local bank. Be sure to bring your passport. The daily limit for foreigners is $500 USD (this can and will change). A way around this is to ask a Chinese person to help make the exchange.

  15. Amanjot Singh says:

    Thank you. It was really helpful.

  16. Wendy says:

    Hey Steve,
    How many days do you suggest at the Canton Fair?

    Cheers!

  17. Wonderful Post! I love your style of writing complete detailed information.

  18. Arsh Kazi says:

    Great to run into your article! I also visited Canton fair twice in 2016. Looking forward to making my next time again this April. I am currently in Digital Signage Solution business for 3 years. Looking to expand into more ideas along with building online stores. If you plan to go this April, please let me know would be great to meet in person and talk business over coffee or lunch :)

    1. Jack Cotton-Brown says:

      Hey Arsh, I’m planning to attend in April 2017 as well. We should connect. I’ve never been to the fair before and would love to get your professional advice on some things. Add me on FB – my name is Jack Cotton-Brown (I’m the only one). I would put my email here but I don’t want to get spammed.

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