How To Buy From Alibaba Safely (Complete Beginners Guide)

How To Buy From Alibaba

Alibaba is the world’s largest online marketplace and offers a rich variety of wholesale suppliers to source products to sell.

If you are unable to travel to a tradeshow like the Canton Fair in China, buying from Alibaba is the next best way to find reliable China wholesale suppliers for your online store.

Is Alibaba legit? This guide will answer that question as well as present the essential steps on how to buy from Alibaba with confidence, ensuring you secure the best deals while steering clear of fraudulent transactions.

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What is Alibaba?

Alibaba Logo

Alibaba is a wholesale marketplace where you can find manufacturers for your products, as well as already-made products.

In some circles, Alibaba is considered the largest ecommerce site in the world, rivaling Amazon.

Here are some common reasons why you should use Alibaba:

  • Buy Products At Wholesale Prices – One of the advantages of Alibaba is the ability to find products at affordable prices.
    Most people who use Alibaba for the first time are shocked to see how low the prices are compared to retail. You can easily obtain margins of 66% or higher.
  • Large Selection Of Products – You might be surprised at the large selection of products available through Alibaba, allowing you the chance to find what you need — and even explore different niches.
  • No Branded Products – You can create your own brand and logo and have it put on the products you get from Alibaba.
  • Create Custom Products – You can even use your own designs to create custom products that you can then sell.
  • Work With Manufacturers – On Alibaba, you actually find and work with manufacturers, so you have a chance to be involved in how your product is designed, built, and shipped.

When you find a supplier on Alibaba, it’s important to realize that you are working with a 3rd party factory that is not affiliated with Alibaba. After all, Alibaba is not a retail website.

Alibaba is a wholesale marketplace that doesn’t actually sell any products themselves. Instead, they connect you with the manufacturers and suppliers who are doing the selling.

How does Alibaba differ from other online marketplaces like Amazon or eBay? Unlike Amazon which is more of a storefront, Alibaba offers a wholesale directory with the ability to source your products directly from manufacturers. Feel free to read our Amazon vs Alibaba guide to learn more about the difference between Amazon and Alibaba.

While Alibaba is a B2B (business to business) platform for bulk sales, eBay, Amazon, and Etsy are B2C (business to consumer) or C2C (consumer to consumer) where businesses and individuals sell items either through direct sale or auction to individual consumers. eBay mostly targets individual consumers looking to purchase items for personal use.

Can Anyone Buy From Alibaba?

Anyone can use Alibaba for free. And you do not need to have a company, a sellers permit or any credentials whatsoever. A website is not necessary either.

The only thing that an Alibaba supplier cares about is that you can buy consistently in bulk.

How To Buy From Alibaba

Understanding how to buy from Alibaba can significantly streamline your procurement process, ensuring you get quality products in a timely manner.

Here are the steps to buy from Alibaba:

  • Know Your Niche
  • Go to
  • Fill in Your Information
  • Look for Suppliers
  • After Narrowing Down Your Suppliers, Make Contact
  • Negotiate Price
  • Check Your Order

Anyone can use Alibaba for free. And you do not need to have a company, a sellers permit or any credentials whatsoever. A website is not necessary either.

The only thing that an Alibaba supplier cares about is that you can buy from Alibaba consistently in bulk.

1. Know Your Niche

Ideally, you should already know your niche before you use Alibaba. After all, one of the first things to do when starting an online store is to have an idea of what you’re going to sell.

Editor’s Note: If you are still in the niche finding stage, make sure you read my post on How To Find The Best Products To Sell Online – The Ultimate Step By Step Guide

In fact, before you place a large order with a supplier you find on Alibaba, it’s important that you’ve validated what you plan to sell.

Make sure you’ve done the research and you know there’s a market or niche for the products you plan to use to stock your online store.

After all, Alibaba is way too large to haphazardly browse for product ideas so knowing what you want to sell is a must.

In addition, you should know roughly how much your product should cost in order to make an adequate profit selling online.

Take a look at pricing on Amazon and other marketplaces to see what your product sells for and work backwards to determine your breakeven point for sourcing costs.

Ideally, you want to have at least a 66% margin on your goods. So if the item is selling for $21 on Amazon, you want to be able to source it for less than $7.

2. Go to

If you know your niche, go to and click on the “Sign Up” button to create an account.

Join Alibaba

Note: It’s not explicitly necessary to join Alibaba in order to perform a supplier search. However if you plan on using some of Alibaba’s other services like trade assurance, you will need an account.

3. Fill In Your Information

One of the best things you can do before you head over to Alibaba is to set up a separate email account.

Once you’re active on Alibaba and looking for suppliers, you’ll get a ton of emails. A separate account can help you keep these emails from taking over your inbox.

Put your email in and then verify it.

Alibaba Email

Next, you’ll have to provide all your other information, including your location, your company name, and more. As soon as you confirm, you’re ready to go.

Alibaba signup

If you don’t have a company name just yet, simply add a placeholder for now.

4. Look for Suppliers

Alibaba search

At this point, you are ready to find suppliers in your niche. To effectively buy from Alibaba, familiarize yourself with the site’s search and filter functions to quickly find products that meet your business needs.

As an example, if I were looking for a supplier for my wedding handkerchief store, I’d type in “handkerchiefs” in the search box. Alternatively you can also search by manufacturers by changing the settings of the search bar from “Products” to “Manufacturers.”

Once you perform a search, Alibaba will output a bunch of suppliers for whatever it is you are selling.

You can see examples of what they offer, as well as how soon orders are ready, and whether customization is possible.

Price MOQ

Specifically, you should pay attention to the price and the minimum order quantity, the least amount of product that a manufacturer is willing to produce for you per production run..

Some manufacturers may require a larger upfront purchase so you’ll want to reach out to factories that are inline with your spending power.

In general, the more you can buy in bulk, the lower your prices will be. But please be aware that the prices on Alibaba are often wildly inaccurate.

In general, the prices listed on the Alibaba website tend to be much higher than what you can actually get when you start negotiating with your supplier.

Overall, you should reach out to multiple suppliers and get as many quotes as you can so you can get an idea of the range of prices for your product.

Sometimes, it also helps to check prices on to make sure that the quotes you are getting are in the right ballpark.

Note: is known as the Chinese version of Alibaba. Because this website caters to Chinese based sellers, the pricing on is often much lower than and will give you an idea of how low a supplier is willing to go.

Be careful however, as there could be quality differences between the 2 websites. The other disclaimer is that is completely in Chinese.

5. After Narrowing Down Your Suppliers, Make Contact

Alibaba Message

Once you’ve selected a product, contact the supplier to discuss your order. Product pages give you the option to contact the supplier, and some even have a chat function.

Doing your due diligence on a supplier is a must before moving forward with any order. Try to find out a little more about the product and obtain a sample.

How do you request samples before making a bulk order?

Most suppliers should be willing to send you a sample order. If a supplier is willing to send samples, you’ll sometimes find a “Get samples” link on the Alibaba product page.

All suppliers should be willing to send you a sample order. If they refuse, then do not work with them.

However, you may have to pay a high price for your sample because the supplier must create them by hand. But it’s better to pay for a few sample orders to compare than to place a large order and find yourself disappointed.

While the sample may be expensive, most vendors will allow you to apply the cost of your sample towards your first bulk order.

Here are some of the things you want to find out as you contact suppliers:

  • Minimum order requirements: How much you have to order, at minimum, in a full order
  • Sample pricing: In many cases, you will have to pay for samples. Alibaba should display the cost per unit for samples. Just make sure you also consider the cost of shipping.
  • Nail down production pricing:  It’s common to see a range for pricing, such $1 – $2 per unit. But you want to know the actual cost. Get them to verify whether it’s $1 or $2, realizing that it might be higher if you customize.
  • Production time: You have to know how long it will take to put together the order. And you also have to add in shipping time. Understand that overseas sourcing can take many weeks — or even months.
  • Payment requirements: Find out how you will be required to pay. Try to keep the transaction through Alibaba, especially if it is a large up front payment. Find out, too, if you can work out multiple payment methods later if you establish an on-going relationship.

With that in mind, here are some guidelines on how to contact a supplier on Alibaba.

After you click the “Contact Supplier” button, you need to realize that most good suppliers on Alibaba receive hundreds of inquiries per day. As a result, you need to project confidence and know exactly what you want to buy.

Here’s a sample script that I use when I reach out to a supplier for the first time.

Hi Alibaba Supplier Name,

My name is Steve and I’m a buyer for Bumblebee Linens and we specialize in selling handkerchiefs. In fact, we are the largest seller of handkerchiefs on the Internet. We are interested in carrying many of the items that you have to offer.

Specifically, I would like to get pricing and availability for the following items

“list the items…provide photos if you have them”

Please send pricing in 500,1000 and 5000 unit quantities. Also, if you could send us your product catalogs, lead times for manufacturing, and MOQ we would greatly appreciate it.

Thank you,

You’ll notice that my message above is concise, professional and to the point. In addition, I ask for multiple quotes depending on the size of the order.

Even if you don’t plan on buying in 5000 unit quantities, it helps to ask because it implies that you can and are willing to buy that many units.

6. Negotiate Price

Shake Hands

Once you’ve seen a sample and are satisfied, you should negotiate prices with the seller. In fact, nearly all suppliers in China expect to have some sort of negotiation. Engaging with multiple suppliers on Alibaba can give you leverage when negotiating prices.

However, your ability to negotiate largely depends on your order volume. If this is your first order and your order size is small, you will probably have limited negotiation power.

Realize, too, that your negotiated price might not include shipping costs. You’ll need to get the shipping costs separate and make sure that it doesn’t overwhelm your profits.

But overall, if you have solicited enough quotes from different vendors, you should have a pretty good idea of how much your product costs to source.

And as you negotiate with your supplier, please keep in mind that you should never negotiate the price of your sample.

This can make you come across as an amateur and leave a poor impression with your supplier.

7. Check Your Order

Asia iInspection

Before your order ships, you will want to hire an inspection company like Asia Inspection(QIMA) to examine your goods BEFORE they are sent to you.

After all, once your goods are sent, it’s extremely expensive to ship them back to China in the event of a problem.

Once your order arrives, it’s important to thoroughly check it. Count the items to ensure you have what you should. Also, examine each of the products. Are any of them damaged? Are they clean? Is the packaging acceptable?

Most inspection companies only have time to examine a statistically significant sample size so there could still be defects.

If there’s a problem with your order, especially damage, you can reach out to the supplier and even to Alibaba to see about getting a refund.

Technically, Alibaba Trade Assurance protects the buyer in the event that the supplier fails to ship on time or if the product quality varies greatly from what has been agreed upon.

How To Buy A Single Item From Alibaba

Alibaba Single Item

While Alibaba is mainly used for wholesale transactions, you can buy a single item from Alibaba using the following steps.

  • Set the minimum order filter to “1”. When shopping on Alibaba, you can filter the results to only show suppliers willing to sell in smaller quantities, including just one item. This filter refines your search results, showing you suppliers with flexible minimum order policies.
  • Check product details for ‘1 piece’ minimum order. Each product listing includes detailed information about the item, including minimum order quantity. This is the smallest number of units that a supplier is willing to sell in a single transaction. If a product has ‘1 piece’ listed as the minimum order quantity, it means the supplier is willing to sell one item.
  • Communicate directly with the supplier to confirm single-item sales. Since most suppliers in Alibaba are used to dealing with bulk orders, reach out directly and confirm if they’re willing to accommodate single-item sales.
  • Contact the supplier and politely express your interest in their product. Clearly state your intention to buy only one piece. Remember to ask any additional questions about the product, shipping cost, shipping method and payment method. Good communication can help avoid misunderstandings and ensure a successful transaction.
  • Purchase the single item from Alibaba. Once you’ve received confirmation you can purchase your one product, use Alibaba’s secure payment platform to complete the transaction.

It’s not ideal to purchase only one item from Alibaba. If you’re mostly doing personal shopping, consider AliExpress instead.

Is Alibaba Safe?

Is Alibaba Safe?

Buying from Alibaba is generally considered safe. But, it’s still important to review Alibaba’s terms of service as part of understanding how to buy from Alibaba safely.

As of the first quarter of 2022, Alibaba had over 903 million active buyers indicating the platform is reputable and trustworthy. Alibaba has also provided various security measures to ensure safety when you buy from Alibaba such as its Trade Assurance program.

Trade assurance is a service that allows you to protect your online orders when your payment is made through

Here’s how it works.

  • Look for the Trade Assurance symbol as you are browsing suppliers on Alibaba. If you work with only Trade Assurance suppliers, your order will be protected.
  • Make sure you pay for your order online via Alibaba’s secure payment platform. If you do not pay through Alibaba, you will not be protected.
  • If there’s an issue with your order, you can request a refund within 30 days of delivery.

There are no additional fees to use Trade Assurance but you may have to pay a payment processing fee depending on which payment method you select.

After you pay your supplier via, if the supplier fails to ship on time or if the product quality varies from the agreed terms, Alibaba will investigate and help resolve your claim.

In the event that no resolution can be achieved, Alibaba will simply refund you your money. As a result, it is completely safe to buy from Alibaba.

4 Tips For Buying Safely On Alibaba

Part of becoming an expert on how to buy from Alibaba is recognizing that not every supplier on the platform is as reputable as they should be. In fact, you might find that some suppliers end up selling low-quality products that can cause you problems with your customers.

Even though Trade Assurance protects you from monetary loss, it can take time to recover your funds and resolve supplier disputes. As a result, it’s always better to take precautions and avoid potential sourcing issues upfront.

If you want to increase the chances that you won’t end up with problematic merchandise, it’s vital that you observe the following safety tips.

1. Use Reputable Suppliers

Alibaba verified suppliers

There are different supplier types offered by Alibaba. Verified suppliers have to jump through additional hoops to be certified.

How do you know if you’re dealing with a reputable seller? There’s never a complete guarantee of total quality, but if you look for suppliers with ALL THREE of the following ratings, you’re more likely to find one that takes quality very seriously.

  • Gold Supplier: This supplier has paid a costly fee to be pre-qualified. In many cases, the fact that a fee is paid means that it’s less likely you’ll end up getting scammed.
  • Trade Assurance Supplier: With this designation, you can be reasonably sure that the products are checked before shipment and that they will arrive on time. Otherwise, you can get a refund from Alibaba.
  • Assessed Supplier: A third-party inspector has been to see this supplier, and you can even get a downloadable report of the results.

This is a good place to start when narrowing down your supplier possibilities. You can also use the filters on the Alibaba website to narrow down your search. Check off the “Trade Assurance” and “Verified Supplier” below the search bar.

Alibaba Verified Supplier

You also need to be wary of suppliers that ask for a full payment to be sent up front, and that you send it independent of Alibaba. This can be an indication that the supplier may not be legitimate and put the buyer at a higher risk of being scammed.

2. Check the Reviews and Ratings

Company Profile

Before you decide on a supplier, make sure you check the reviews and ratings associated with them. You can check reviews on Alibaba, of course, but it’s also a good idea to Google the supplier’s name for additional feedback and insights. Don’t be afraid of Googling the name alongside terms like “scam” to get a better idea.

There are also international supplier websites, like Supplier Blacklist, that provide reviews and warnings for certain suppliers. This can be a good way to do your homework.

As you look at forums and reviews, watch for these red flags:

  • Very low product prices in conjunction with complaints about low quality
  • Complaints about defective parts or broken products
  • Assertions that the first shipment was good, but the second shipment showed quality issues
  • Poor working conditions in factories

While you can’t completely avoid poor quality all the time, you can reduce the chances that you get stuck with low-quality products.

3. Avoid Brand Name Products

Illegal brand

Finally, when looking at suppliers and hoping to find a good one to work with, look out for those that purport to offer brand names.

For the most part, licensed products are not available on Alibaba. So, if you have a supplier claiming to offer low-cost products branded with Nike, Louis Vuitton, or Coach, there’s a good chance that they’re knock-offs.

If you sell these products in turn, you can be subject to legal action. So watch out for suppliers that claim to offer you access to hot brands at very low prices. Chances are that you could wind up in trouble.

4. Trust Your Gut


Don’t forget to trust your gut. If something seems too good to be true, it probably is.

Does something seem extra reasonable? Are you suspicious of how easy it all seems to be happening? Take a step back. You don’t want to end up scammed.

I am always extra careful when dealing with Chinese suppliers and I’m always overly paranoid. Be careful who you trust!

What Are The Common Pitfalls When Buying On Alibaba?

Here are some of the common pitfalls buyers should be aware of when looking for suppliers on Alibaba:

  • Unverified Suppliers: Only engage with suppliers that have been verified by Alibaba. While the “Gold Supplier” badge is a good indicator, do further due diligence by checking reviews, company profiles, and transaction histories.
  • Selling Cheap Brand Name Products: Counterfeit branded products are prevalent on Alibaba, and selling such items can lead to legal complications. Be cautious if a supplier offers branded items at suspiciously low prices.
  • Price Increase After Placing an Order: Some suppliers might increase the price after you’ve placed an order, citing various reasons. Always get a fixed quote and a formal agreement before proceeding.
  • High-Quality Sample, Low-Quality Products: As most buyers will ask for a sample before buying in bulk, some sellers might send a high-quality sample to convince you to go through with the order. It’s possible that they could then send products that do not match the quality of the sample they sent. Use Alibaba’s Trade Assurance and indicate the quality details in your agreement.
  • Fake Compliance Certificates: Some suppliers may present counterfeit certificates for product compliance, or they give excuses on why they haven’t given a certificate yet or show you an expired one. Ensure that any certificates are verifiable and legitimate.
  • Lack of Communication: A lack of timely and transparent communication from a supplier can be a warning sign.
  • Changing Bank Details: Be cautious if a supplier’s bank account details suddenly change at the time of payment.
  • Upfront Payment Demands: Watch out for suppliers demanding 100% payment upfront, especially if it’s outside the Alibaba platform.
  • Non-Delivery Scams: Be cautious of new suppliers in business for less than 1-2 years who could potentially take your money without delivering products
  • Fake Profiles: Some scammers use counterfeit profiles pretending to be reputable suppliers. Cross-verify the supplier’s credentials outside the platform if possible.

What Types Of Products Are Best To Buy On Alibaba

Generally, it’s better to purchase simpler products on Alibaba that have a reduced risk of defects. Also, having a deep understanding of the products you intend to buy reduces the likelihood of encountering quality issues. Try to stick to products that are straightforward and within your expertise.

That being said, here are some product categories that have shown success on Alibaba:

  • Home & Kitchen Appliances
  • Beauty & Personal Care products
  • Pet Supplies
  • Sports & Entertainment products
  • Toys
  • Fashion and Apparel

Common Terminology When Buying On Alibaba

As you look at product pages, there are some common terms you need to be aware of as you move forward.

Free On Board (FOB)


You might see that there’s a FOB unit price when you look at a product page.

What this means is that the manufacturer will pay the costs that come with getting the product to the port in China but you are responsible for getting the goods from the port to your warehouse.

Most suppliers will send their products using ocean freight which is the cheapest way to get items from Asia to the United States.

However, it’s important to realize that you, as the buyer, will be responsible for paying the cost associated with getting your products across the ocean and the final destination. Be prepared to pay those costs.

Note: I created a real landed cost of goods calculator that provides a reasonable estimation of your products costs including shipping. Click here to check it out

Ex Works (EXW)

Ex Works

If you notice that a supplier’s price is much lower than all of your other quotes, make sure that they are not quoting you Ex Works or EXW pricing.

EXW is an international trade term that essentially means that the buyer must cover all of the transport costs.

Unlike FOB where the supplier pays the cost of transport from the factory to the port of origin, suppliers are only responsible for the product with EXW.

As a result, EXW pricing is often substantially cheaper than FOB. Before you decide to go with a vendor based on price, make sure to have them clarify the shipping terms (FOB vs EXW).

Minimum Order Quantity (MOQ)


Realize, too, that many suppliers require a minimum order or MOQ. You might have to order at least 200, 500, or 1,000 units of a product in order to do business.

Because it’s wholesale, many suppliers expect that you will order in bulk. This bulk ordering is part of what keeps the price down when you order from Alibaba.

This is one reason that it’s so important to order samples. You might want to order a smaller sample set, for less, in order to see the general quality of the product. If you order a large minimum, and the product arrives and is of poor quality, you might be stuck.

How to Negotiate Low Minimum Order Quantities

To negotiate low minimum order quantities (MOQs) on Alibaba, try the following:

  1. Highlight long-term potential: Emphasize your interest in establishing a long-term business relationship. Suppliers may be more willing to lower their minimum order quantity for customers who show potential for repeat orders and increased business volume.
  2. Demonstrate market demand: Since you’ve done research on your niche, present these and other relevant market data to showcase the demand for the product. Highlighting the potential for higher sales volume can encourage suppliers to reconsider their MOQ requirements.
  3. Negotiate gradual scaling: Propose a gradual increase in order quantities over time.
  4. Offer incentives: Discuss offering incentives to suppliers, such as making prompt payments, providing positive reviews or testimonials, or promoting their products through your marketing channels.

Pros and Cons of Buying from Alibaba

Buying from Alibaba gives you access to a vast range of products at wholesale prices and options for customization. However, you run the risk of encountering scams, difficulty in resolving disputes, potential language barriers, and long shipping times.

Carefully weigh the pros and cons below before you move forward so you have an idea of what to expect.


Alibaba Pros

  • Low cost: Sourcing from Asia can offer you huge cost savings, and Alibaba offers you access to wholesale prices that are even lower than what you’d see in the U.S.
  • Wide variety of products: If you can imagine it, it’s probably available on Alibaba. There are millions of products inside of just about every niche. You can probably find a manufacturer offering what you want.
  • Ability to customize: Customize your product. Maybe you just want your branding added to a product. Or maybe you want something specific. You can customize your products without much trouble at all.
  • Product packaging: Just as you can customize your products, you can also customize your packaging. You have the ability to make sure everything is to your specifications
  • Monitor your products first: With drop shipping, you can’t actually see the product before it goes to your customers. You have no idea what the quality is. On the other hand, with Alibaba, the products come to you first, so you can inspect them.
  • Work with the suppliers: You can work directly with the manufacturers. Carefully monitor your suppliers to ensure you are working with middlemen. But, in the end, being able to directly work with manufacturers can be a huge deal.
  • Identify quality suppliers: Because of Alibaba’s increasingly rigorous methods, there’s a good chance that you can identify quality suppliers. You have less of a chance of running into problems later.


Alibaba Cons

  • It can take a long time to get your products: One of the biggest drawbacks is how long it can take to get your products. Most suppliers send on container boats which can a month. Plus, you have to wait for your order to actually be manufactured.
  • You have to be careful about your supply chain: Because of the length of time, you can’t start selling till you have the products in hand. Plus, you have to pay attention and order more before you exhaust your inventory.
  • Minimum orders can be high (and expensive): You might need to order a large amount in order to get started. As a result, it can be expensive, and if you’re wrong about your niche, you could be on the hook.
  • Asian products might be different: Consider, Asian sizing is different from American sizing, so you might run into problems when sourcing clothing from Alibaba. There are other differences that could lead to misunderstandings and not provide an optimal experience for your customers.
  • Quality might not be as promised: Watch out for photos. Sometimes what arrives doesn’t look as you thought. You might end up with items of lower quality than you anticipated. Also, it’s important to note that there are times that the second or third shipment might be of lower quality than the first shipment.
  • Products might be broken: After being shipped so far, some of the items might be broken. You might also find some faulty items.

How Does Alibaba’s Dispute Resolution Process Work?

Alibaba’s dispute process involves the following steps:

  • Negotiation between buyer and seller: Both parties have 3 to 30 days to settle the dispute without the need for Alibaba to mediate. If by the 4th day the seller hasn’t responded or offers an alternative solution, the buyer can escalate the dispute. If both parties do not respond within five days, the dispute might either be pushed for mediation or canceled.
  • Escalating to mediation: Once the dispute is escalated, Alibaba will step in as the mediator. Their decisions are based on the established Alibaba Transaction Dispute Rules. Alibaba may require both parties to provide evidence. Alibaba can choose to either demand the payment of liquidated damages or compensation for actual losses or give a full refund, a partial one, or a return and refund.
  • How Alibaba’s decisions are enforced: If both parties have accepted Alibaba’s Trade Assurance services, Alibaba can initiate an advance refund to the buyer if the seller breached the contract. However, this advance payment is limited to the amount set by the seller with Alibaba.

How Can I Use Alibaba’s RFQ Feature To Get The Best Deals?

The Request for Quotation (RFQ) feature on provides a platform where sellers proactively reach out to potential buyers. Buyers outline the products they’re interested in and sellers provide them with a price estimate. Buyers can use Alibaba’s RFQ feature to compare the prices from various suppliers and help find the best deals for the specific products.

Preparing your RFQ and getting quotes usually follow the process below:

  • Prepare your document: Make sure to include the description or specifications of the product, quantity you’ll need, quality, delivery requirements, and other value-added services.
  • Review vendor responses: Keep your shortlist of vendors to 5-10 so it’s not too overwhelming. Give the vendors enough time to reply. After their replies come in, see which offer matches what you need.
  • Choose your preferred quote: Pick the vendor that gives you the right price and quality. Keep a copy of their RFQ for any future agreements.
  • Close out the process: Make an official deal with your chosen vendor. Remember, the RFQ isn’t a contract. Politely tell other vendors who’ve responded to you of your decision.

How To Ship Your Products From China


Once you’ve settled on the products you want to be shipped, it’s easier to ask your supplier to arrange for the shipping and add the shipping charges to your invoice.

Products under 200 lbs. are usually shipped via air through popular international couriers like FedEx, UPS, etc.

If your products weigh more than 200 lbs, it’s recommended to utilize sea freight instead due to the significantly reduced shipping cost. However, utilizing sea freight will likely require the assistance of a freight forwarder.

The average air shipping cost from China to the USA is between $2.50 to $4 per pound. However, using sea freight to ship a container will cost between $2,000 and $3,000 per container.

For more information, please consult this guide on shipping from China

What Are The Importing Fees When Importing Goods Through Alibaba?

When importing goods from Alibaba (or any international platform), you need to be aware of the following costs:

1. Customs Duties: For purchases that cost $800 or more, you’ll need to pay for custom duties for almost every product imported from China to the US. However, if your purchase is less than $800, you usually won’t have to pay these extra charges unless you’re buying specific items like alcohol or tobacco.

Every internationally traded product has a special code known as a HS (harmonized system) code. This code helps determine the exact customs duty amount for your item. For those importing to the US, this specific code is referred to as the HTSUS (Harmonized Tariff Schedule of the United States). Once you identify your product’s code, you can find out the customs duty associated with it.

2. Taxes: Depending on your country, you may need to pay additional taxes, like the Goods and Services Tax (GST), on imported goods.

3. Import Fees: Some countries may have additional import fees or handling charges. In the USA, these may include section 301 tariffs, anti-dumping and countervailing duties, harbor maintenance fees, and merchandise processing fees.

4. Brokerage Fees: If you use a customs broker to help with the import process, they’ll charge a fee for their services.

Best Payment Options for Alibaba Suppliers

Here are the payment methods ranked from safest to least safe when working with Alibaba suppliers.

  • Alibaba Trade Assurance Or Escrow
  • PayPal
  • Letter of Credit
  • Credit Cards
  • Bank or Wire Transfer
  • Western Union

Note: Typical payment terms for Chinese factories are 30/70. This means that you pay 30% down and the remaining 70% upon completion of the product.

Alibaba Trade Assurance Program Or Escrow

Alibaba Trade Assurance

A key aspect of learning how to buy from Alibaba involves understanding the platform’s escrow service, which holds payment until buyers confirm satisfactory receipt of their order, adding an extra layer of security to the purchase.

Escrow is a preferred method because it allows for protection for both buyers and suppliers. Your money is held in a separate account, managed by a third party. When delivery is confirmed, the money is released.

With escrow, the supplier knows the money is there, and that they don’t have to just trust that it’s coming. At the same time, the buyer knows that the money isn’t going to be turned over to the supplier until they receive the goods and can inspect them for quality.



Many suppliers on Alibaba accept PayPal, and many buyers already use it. However, even though suppliers accept PayPal, it might not be their preferred method. They feel at risk because if you’re not honest, they can suffer from chargebacks.

However, as a buyer, PayPal’s protection offers some peace of mind for you.

Letter of Credit

Letter of credit

A letter of credit or LOC is issued by your bank to your supplier’s bank to serve as a guarantee for payments made to the factory.

The supplier verifies that the letter of credit is valid and then ships the buyer’s order. Afterwards, the supplier takes the necessary documentation to the bank to collect on the letter of credit.

Finally, the supplier withdraws the money and the issuing bank collects the money from the buyer.

Unless you’re placing a huge order, in excess of $15,000 or $20,000, this might not be worth the trouble. There’s a lot that goes into a letter of credit, so getting it set up needs to be worth the trouble.

Bank Or Wire Transfer

wire transfer

Wire transfers are the standard way payments are made to Chinese factories. Wire transfers do cost money however, and it’s in your best interests to set up a business bank account that allows free transfers overseas.

Many factories in China only accept wire transfers as payment.

Western Union

Western Union

It’s almost always a bad idea to send payment via Western Union. If you have a supplier forcing you to use this payment method, it could be a major red flag that the supplier is actually a scammer.

There is absolutely no way to get your money back if it turns out you’re working with a fraud.

Do your best to work through escrow if you can, and see if you can get your payments protected in some way. This is especially important when working with new suppliers.

How To Track Your Orders On Alibaba And Ensure Timely Delivery

To track your order on Alibaba, find the tracking number listed under “Shipping Details” in the “Orders” page. Then, visit your carrier’s website and enter this number into the search bar. This will display the current status of the shipment along with any updates.

To ensure timely delivery, Alibaba offers a Trade Assurance Delivery Guarantee for products that are ready to be shipped. When you use Alibaba’s Logistics Service, your order is guaranteed to arrive as scheduled. If there are delays, you could receive compensation of up to 10% (capped at $100) of your entire order value.

What Is Alibaba’s Return Policy?

Alibaba has an Easy Return service under their Trade assurance service. These are only available for refund requests wherein the reasons for the refund are “poor quality” or “wrong materials”, and if the total amount of the order does not exceed $3,000.

Once your Easy Return request is approved, you’ll have 15 days to return the products to the warehouse. Shipping is free if you choose the shipping methods offered by the warehouse, but you’ll need to cover the costs yourself if you choose to return the order on your own.

What Is The Difference Between Gold Vs. Non-Gold Suppliers On Alibaba?

It’s important to understand the platform’s verification process for suppliers to ensure safe and reliable transactions.

Look for the verified supplier badge on Alibaba, which indicates that the supplier’s company profile, management system, production capabilities, and product and process controls have been assessed, certified, and/or inspected by independent third-party institutions.

Gold Suppliers undergo a stringent verification process conducted by a third-party inspection agency. They have a proven track record and are recognized for their reliability. These suppliers also have access to Alibaba’s Trade Assurance program, providing additional buyer protection.

Here are some of the main benefits for Gold Suppliers on Alibaba.

  • Priority ranking
  • Unlimited product posting
  • Higher number of product showcases
  • Ability to quote buying requests
  • Additional marketing perks

On the other hand, non-Gold suppliers have not undergone the same level of verification and do not possess the same recognized status or access to Trade Assurance.

While gold suppliers are generally considered more reliable, their products may vary in quality and their prices may fluctuate.

Trading Companies Vs. Factories: Which Is Better?

Alibaba has two types of basic suppliers: trading companies and factories.

Factories manufacture their own products in house, offer customization, and generally have larger production capacities. Dealing directly with factories can potentially lead to lower costs but the quality of products may vary.

Trading companies act as intermediaries, provide a broader range of products from multiple manufacturers, offer sourcing expertise, and often accept smaller order quantities. They’re slightly costlier but offer consistent quality.

Can I Use Alibaba for Dropshipping?

Yes, it’s possible to use Alibaba for dropshipping. However, it may be difficult as Alibaba is geared more towards selling large quantities.

Alibaba sellers generally avoid fulfilling small orders since there’s much less profit in doing so. That being said, you can still find dropshipping suppliers on Alibaba.

Here’s a quick rundown of how dropshipping through Alibaba works:

  • Connect your store to Alibaba.
  • Find products to sell.
  • Import these products into your store.
  • Orders are fulfilled automatically

You can find more information on Alibaba dropshipping here.

What Are Alternatives To Alibaba?

Alibaba stands out as a global online marketplace that caters to businesses of all sizes. But if buying from Alibaba isn’t the right fit for you, there are several Alibaba alternative platforms worth considering. Here are five notable options:

  • Global Sources: With suppliers primarily from Asia, Global Sources features a wide range of products across different industries and offers services like supplier verification and product certification.
  • AliExpress: AliExpress provides a retail marketplace experience with a wide range of products at affordable prices, targeting small and medium-sized buyers.
  • 1688: An online B2B marketplace owned by Alibaba Group, 1688 is the Chinese-only version of Alibaba. The language used on the site is primarily Chinese.

Final Thoughts on Buying From Alibaba

Alibaba is a leading wholesale marketplace that connects buyers with suppliers from around the globe, offering a variety of products at wholesale prices.

Learning how to buy from Alibaba can help entrepreneurs and small businesses work with suppliers without getting scammed. Sourcing goods at affordable prices on the platform can increase profit margins significantly for your online store.

Products on Alibaba are often available at much lower than traditional retail prices, and if you’re careful about your supplier, you can get good deals and products of good quality.

However, it’s important to do some groundwork ahead of time. Overall, Alibaba is best suited for those who want to private label their own products and obtain the best pricing possible.

Good luck!

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About Steve Chou

Steve Chou is a highly recognized influencer in the ecommerce space and has taught thousands of students how to effectively sell physical products online over at

His blog,, has been featured in Forbes, Inc, The New York Times,  Entrepreneur and MSNBC.  

He's also a contributing author for BigCommerce, Klaviyo, ManyChat, Printful, Privy, CXL, Ecommerce Fuel, GlockApps, Privy, Social Media Examiner, Web Designer Depot, Sumo and other leading business publications.

In addition, he runs a popular ecommerce podcast, My Wife Quit Her Job, which is a top 25 marketing show on all of Apple Podcasts

To stay up to date with all of the latest ecommerce trends, Steve runs a 7 figure ecommerce store,, with his wife and puts on an annual ecommerce conference called The Sellers Summit.  

Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses. 

2 thoughts on “How To Buy From Alibaba Safely (Complete Beginners Guide)”

  1. Mark Brohl says:

    Hello and great article but a lot to learn. My problem is the very sensitive info they and Amazon need in order to open an account. Some of these are social security number, drivers license, credit card, bank statement, and of course all the other personal information. Sending this vital info over the internet is very risky. I had my identity stolen 3 years ago and it is a life-changing hassle. I want very much to start with Amazon and Alibaba but sending this stuff over the internet is almost suicidal in my opinion.

  2. Kiffa says:

    I read a lot of book und whatch a good amount of videos but the countain of this blog is just incredible.
    Thank you for taking your time to share your experience with us

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